Overcoming Your Podcast Struggle – PTC 533

What is your biggest podcast struggle? On this episode, we are going to help a handful of podcasters overcome their biggest challenge.

LET ME HELP YOU WITH YOUR STRUGGLE

If you are struggling somewhere in your podcast process, shoot me an email. That might be getting started, growing your audience, maintaining consistency, generating revenue or something else. I'd love to help you.

You can send me your struggle and I'll answer it here on the show. Visit www.podcasttalentcoach.com/contact. You can send me a note there.

Here are the important links mentioned in this episode:

Send your question: www.podcasttalentcoach.com/contact

Get CastMagic: www.podcasttalentcoach.com/castmagic (affiliate link)

Get Opus.pro: www.podcasttalentcoach.com/opus (affiliate link)

Podcast editing services: www.podcasttalentcoach.com/editing

Podcast hosting: https://libsyn.com Use coupon code PTC and get your first month free (affiliate code)

Podcast Launch Accelerator: http://www.PodcastTalentCoach.com/pla

THE CHALLENGES

In this episode, we will tackle a variety of challenges.

Tannen wants to know how to create a solid marketing strategy.

Barbara is struggling to get people to subscribe.

Ralph doubts he is even reaching anyone.

Jeffry wants to know how to get started.

The struggle Vanessa is facing is confidence without sounding arrogant.

Michael's biggest struggle is finding people to help him.

THE MARKETING STRUGGLE

My biggest struggle is building a solid marketing strategy? How do I take my show and chop it up for a week's worth of social posts? When do I post them to create consistency?

-Tannen

There are a variety of AI tools that can help you create chunks of content.

Repurposing your content on social media does two things for you. First, it helps you connect with your current listeners keeping them coming back.

Next, sharing on social in the right way can help you reach new listeners. This includes TikTok and reels. Most social media only reaches your followers. These two platforms put your content in front of new people who might be interested.

To grow your show, you need to find new listeners who don't know you.

I recommend you record your podcast on video to begin. Use the video for YouTube to get discovered. You can also repurpose parts of the video for social media content.

Then, use the audio from the video as the podcast. Use this for social content as well.

Create captioned social media videos, quote cards, audiograms, and social posts.

AI can help you create a lot of this. However if you don't have time, you can always pay someone to do it for you. How much is your time worth?

Two tools I really like. The fist is CastMagic. You can find my affiliate link at www.podcasttalentcoach.com/castmagic.

The other tool I love is Opus.pro. It creates captioned social media videos for your podcast. Find my affiliate link at www.podcasttalentcoach.com/opus.

Let me help you. Visit www.podcasttalentcoach.com/editing. You can get a week's worth of social content for every episode.

GETTING SUBSCRIBERS

My biggest struggle is getting subscriptions. How do I get people to subscribe to my podcast?

-Barbara

Start with the why.

When we try to get people to take action, such as subscribing to your podcast, we often rely too much on logic.

People make decisions emotionally. Then, they justify those decisions with logic.

When you spend too much time on the steps in your process, the features in your program or the content on your podcast, people don't take action.

Nobody cares about your details … yet.

Spend more time on the why. Stir emotion.

Make your audience care. Then you can get into the details.

AM I REACHING ANYONE

My biggest podcast struggle right now is actually more of a struggle of faith. I’ve been doing the show daily for over a year and I sometimes doubt whether it’s actually reaching anyone. Since I do a Christian based show, I know that God is always faithful and I simply need to trust in his timing and do the work. It’s just hard some days when I look at the analytics.

-Ralph

Share that on your podcast. Be real. Touch people emotionally.

Spittin' Chicklets just shared a piece on their show. It is a show about hockey.

Whit is former NHL player Ryan Whitney. Biz is former NHL player and NHL hockey analyst on TNT Paul Bissonette. When they talk about being “in the room”, they are talking about being in the locker room.

This audio comes from episode 545. It is an example of remembering why they do it.

So Biz was, sitting in the Delta Lounge, I believe, at the airport, and a guy came over and dropped off this letter. I'm gonna read it to you quick because Biz sent it over to the guys.

He said, “I listened to you guys when my life was falling apart. Just having the pot on in the background made me feel like I was back in the room. At sometimes, I was as bad as it gets with mental health, family, booze, etcetera. Since then, I've quit drinking two plus years now, and me and my family, wife and two little girls have made it out the other side, and we're doing great. You guys will never know how much comfort and support I got from just having the pod on and bringing me back to a good spot. You and Whit and all the boys saved my life. Sorry to bother you on your day off. Thank you, Nick.”

And Biz, like, made it clear to us, like, reading something like that, man, he's got it right there... This is why we do it.

What you're doing is important, Ralph. Keep at it.

I STRUGGLE GETTING STARTED

My biggest podcast struggle is just getting started. How do I find the confidence to take the first step?

-Jeffry

You can do this. We eat an elephant one step at a time.

Break it down. In my Podcast Launch Accelerator, we build your podcast step-by-step.

First, define your why, your topic and your idea target listener.

Next, develop your show structure. Will it be solo, interview or something else?

Get some equipment. You'll need a mic, a laptop and some headphones.

Download Audacity to help you record and edit. It is free software.

Hit record and share your thoughts.

Export your audio as an .mp3. Upload it to your audio host, like Libsyn.

Connect your host to all the podcast players.

Take it one step at a time.

SOUNDING CONFIDENT

How do I sound more confident and less arrogant.

-Vanessa

This is an interesting question, Vanessa. I'm not sure how you can be arrogant without being confident.

People want to know what you know. Share it with them.

Share yourself and your story. Let people fall in love with you.

As Zig Ziglar said quite often, “You can get anything you want in life as long as you help enough other people get what they want.”

Give. Help people reach their goals.

Then, offer to give them more help for an investment.

On this show, I offer a ton of free advice. I would hope you don't feel like I'm arrogant or egotistical. Take my content and put it into action.

However, I'm here when you want more help. When you need someone to walk you every step of the way, reach out. I'm more than willing to have that conversation with you.

Believe in yourself. Some people will love you. Others may not. And that's ok.

Attract the people who love you for who you are.

THE TIME STRUGGLE

My challenge is finding time. It's hard doing it by myself. My biggest podcast struggle right now is finding people to help me.

-Michael

Schedule it. Put it on the calendar. What gets scheduled gets done.

You can also get a co-host. Share the work.

Hire a virtual assistant to take the easy stuff off your plate. This could include creating show notes, posting your episode, and the other rote work that is the same week after week.

As we discussed earlier, you can hire an editor. You can see my work at www.podcasttalentcoach.com/editing.

What is your time worth? Hiring an editor allows you to show up and share your magic. Then, you can hand it off to someone else to do the dirty work while you spend your time getting more clients and generating more revenue.

LET ME HELP YOU

I'd love to help you. You can send me your struggle and I'll answer it here on the show. Visit www.podcasttalentcoach.com/contact. You can send me a note there.

If you're really serious about overcoming your biggest struggle, we can also sit down for an hour of coaching.

I can take your hand and walk you every step of the way. To get the details, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.