Unlock the Power of Storytelling in Business – PTC 536

Storytelling is a powerful way to create relationships with your audience. Your stories allow you audience to get to know you.

STORYTELLING BY THE BEST

The best speakers in the world use powerful storytelling.

Zig Ziglar always used great stories in every point he made. He was a master at storytelling.

If you've listened to Zig, you've heard the story of the old water pump or the selling pans door to door. He made his stories come to life.

When Simon Sinek speaks, he is always telling stories. Watch his TedTalk on starting with why and you will see a talk filled with stories.

Brene' Brown is one of my favorites. Her stories of struggle and success make you fall in love with everything she does.

Storytelling allows your audience to get to know you. By the stories you tell, your listeners know what you value, what you believe and how you operate.

Friendships are formed through storytelling. Watch these three and others to learn from the best.

TRANSPORT YOUR LISTENER

One reason storytelling is so powerful is that stories transport your listener to other places. They forget about their problems and struggles for a bit.

To take your listeners somewhere else, use visual words. Bring your story to life in the theater of the mind. Use words they can see.

Active language helps your story come to life. It is easier to see walking than walked. "He walked into the diner" is harder to envision than "He came walking into the diner."

Use all five senses. What did it look like? Describe the smells. What were the sounds? How did you feel?

The more descriptive your story, the more it will come to life in your listener's mind.

DO I LIKE YOU?

Stories will help people decide if they like you.

Your listeners need to like you in order to listen to you. They are going to spend 30 minutes or an hour with you in their earbuds. It better be more than info.

Pretend they are asking, "Would I enjoy taking a one-hour car ride with this person every week?" That is really the essence of your show.

Develop friendships by telling a story to your best friend. Let your listener learn something about you.

REVEAL THINGS THROUGH STORYTELLING

When I review shows for my clients, I always ask myself, "What do I know about the host that I didn't know before the show started?"

Reveal things about yourself to let your listeners get closer to you.

During a show review for a client recently, he referenced his Italian in-laws, mentioned the movie Talladega Nights and talked about the R&B group Boyz II Men. Little things like that let us get to know him.

When are building your influence and authority, you need to become a powerful personality that attracts people. Storytelling defines your character. This is how people get to know, like and trust you.

The Bible has lasted for thousands of years because of the stories around a powerful character.

Comic book heroes have been around for decades due to the stories and characters.

Zig Ziglar was influential because of his storytelling and powerful personality.

To increase your influence and significance, leverage storytelling.

STORYTELLING WITH DR. MICHELE GUNDERSON

In this episode, we have a fantastic interview with Dr. Michele Gunderson. She is a former university instructor and Iyengar yoga teacher who has transformed into a successful entrepreneur.

Dr. Michele possesses a unique talent for helping business owners align their inner and outer worlds through storytelling, which can catapult their businesses to new heights.

During my conversation with Dr. Michele, you'll learn how understanding and harnessing the power of story can lead to incredible opportunities, whether you're working to grow your podcast, inspire an audience, or achieve five- or six-figure months in your business.

We'll dive into key elements that make stories memorable and compelling, and how they can transform not just your messaging but your entire business strategy.

Dr. Michele also provides practical insights into recognizing empowering and disempowering narratives within ourselves and their impact on our business results.

Get ready to be inspired as Dr. Michele Gunderson guides us through the art of storytelling and how it connects us deeply with the world around us. It's a conversation filled with fascinating insights and actionable tips on harnessing the undeniable power of story to drive your success.

Dr. Michele's free gift is called "7 Quick Tips for Crafting an Inspiring Story That Sells". You can download it at QuickStoryTips.com.

HELP WITH YOUR STORYTELLING

Let me help you with your storytelling.

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply.

You can click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Let's get started today.