340 - SEO Secrets for Podiatrists with Copywriter Rachel Bray
Release Date: 10/08/2024
Podiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, I had the privilege of speaking with Matthew Clarke, a two-time Olympian in the 3000-meter steeplechase. Matthew’s story is one of perseverance, determination, and an ever-evolving career that has seamlessly blended athletics and podiatry. He shares how his unique experiences in the world of elite sport shaped his approach to podiatry and the lessons he’s learned along the way. Here are the five top takeaways from the episode: The Power of Patient-Centered Care: Matthew emphasises the importance of tailoring injury management to the...
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In this episode of the Podiatry Legends Podcast, I chat with Sarah Chisem from , AKA the "Paddleboarding Podiatrist." Sarah’s unique career path, which led her from law school to high-end fashion retail and eventually to podiatry, is nothing short of fascinating. She shares the pivotal moment when she decided to leave retail and pursue podiatry, the lessons she learned from becoming a mature student, and how paddleboarding helped her reflect on her business and personal life. Don't miss this inspiring conversation about resilience, change, and entrepreneurship. If you have any...
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In this episode, Olivia Brown, a sports therapist, scar practitioner, and stretching specialist from Lincolnshire, UK, shares her unique perspective on collaboration and networking with podiatrists and other health professionals and why it's vital for success. Olivia reveals how her social media presence played a crucial role in connecting her with other health professionals, and despite the occasional negativity surrounding social media, Olivia believes it is an essential tool in today’s world of work and passions. We also discuss: The Role of Social Media in Professional...
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In this episode of the Podiatry Legends Podcast, I’m joined by Andrew Albon from , a podiatrist with a story that will inspire you. After years of navigating the NHS and private practice, Andrew found success not just in his clinic but in creating a network of supportive colleagues. Listen in as we dive into the power of networking, mentoring, and taking risks to build your dream clinic. Other topics we cover: Networking is Key: Building relationships with fellow podiatrists can transform your career and business. Abundance Mindset: Viewing other podiatrists as...
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In today’s episode, I’m diving into 30 essential tips for improving your podiatry career. From embracing AI and simplifying decisions for patients, to improving your mindset and boosting your fees, this episode offers practical, actionable strategies that can transform your practice and mindset. Tune in for a wealth of insights that will help you thrive in the podiatry profession! If you have any questions about this podcast episode or you're looking for a speaker for your next event, please email me at , and we can discuss my speaking topics. FREE Business Guidance...
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Welcome to another episode of the Podiatry Legends Podcast. This week, Tyson sits down with Matt Hayter, a podiatrist with a wealth of experience both in practice and business. Matt shares his journey, including the challenges he faced with his health, how he grew his clinic, and the rewarding shift he made into the digital world. This episode is packed with valuable lessons on adaptability, online marketing, and making the most of your career in podiatry. Tune in for a conversation you won’t want to miss! Check out Matt's YouTube Channel - Check out Matt's Online Course - If you have...
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In this special episode of the Podiatry Legends podcast, Tyson E. Franklin shares his recent experiences travelling through the UK with Jonathan Small. From learning about the intricacies of local culture to discovering new perspectives on business, this episode is packed with valuable insights for podiatrists and business owners alike. To read further show notes, please visit - Are you looking for a podiatry business coach to help you make the necessary changes in your business and life? If you are, I'd like to help. Please visit Check out my YouTube Channel -
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In today’s digital world, anyone with a story to tell can become a published author—podiatrists included. In this week’s episode of the Podiatry Legends Podcast, I sat down with Engel Jones, founder of to discuss the ins and outs of self-publishing. If you've ever thought about writing a book but didn’t know where to start, this episode is a must-listen. If you have any questions about this podcast episode or you're looking for a speaker for your next event, please email me at , and we can discuss my speaking topics. FREE Business Guidance: Do you have a...
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In this episode of the Podiatry Legends Podcast, join Tyson Franklin as he chats with Lucia Byrne and Chris Cornwall, the creators of , an innovative software designed to help podiatrists generate accurate, detailed patient notes in record time. Lucia, a podiatrist, and Chris, a software engineer, share their journey of creating Clinic Notes AI to improve clinic efficiency and reduce the stress of note-taking. If you're looking for a solution to streamline your clinical documentation, check out Clinic Notes AI for a free trial at . If you want a Free 30-day Trial and 50% off for the...
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In the ever-evolving world of podiatry, private practice owners often face challenges in creating consistent, predictable income streams. One innovative solution gaining traction is the implementation of practice memberships. In this week's Podiatry Legends podcast, I had the pleasure of speaking with Lisa Perrie from , who shared valuable insights on how podiatry practices can benefit from offering membership programs. If you want to connect with Lisa Perrie - her email address is If you have any questions about this podcast episode or are looking for a speaker for an upcoming event,...
info_outlineIn the competitive world of podiatry, having a well-designed website isn't enough. To truly stand out and attract the right patients, podiatrists must understand the power of Search Engine Optimisation (SEO) and regularly update their website content.
In this episode, Tyson E Franklin talks with professional copywriter Rachel Bray to explore how podiatrists can improve their online presence and become more SEO-savvy.
We discuss:
- Why regular website updates are crucial.
- The importance of targeted content.
- How SEO and content writing go hand in hand.
- The difference between Technical SEO and On-Page SEO.
- Investing in professional copywriting.
- How often should you update your website and write blogs?
- Using FAQs the right way.
For podiatrists looking to dive deeper into blog writing and SEO, Rachel offers a blog-writing course specifically tailored to healthcare professionals. Whether you want to write your own content or better understand your website needs, investing in SEO knowledge will pay dividends in the long run.
For more information on Rachel’s courses, visit RachelBrayWriting.com.
If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at [email protected], and we can discuss the range of topics I cover.
PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025
BOOKINGS - https://www.tysonfranklin.com/events/podiatrymarketingUK
Do you have questions about your podiatry business, team, personal goals and career direction?
If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system.
My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30
FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub
MY BOOK is available on AMAZON
It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz