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Polling 2024: What the Hell's Going on w/ Public Polls?

Political Trade Secrets: Winning Campaigns | Elections | Politics

Release Date: 10/09/2024

Top 2024 Issues: Focus on the Border w/ OH Sheriff-Elect Kurt Schneider show art Top 2024 Issues: Focus on the Border w/ OH Sheriff-Elect Kurt Schneider

Political Trade Secrets: Winning Campaigns | Elections | Politics

In this episode of Political Trade Secrets, host Dustin Olson sits down with Kurt Schneider, soon-to-be Sheriff of Ashland County, to explore the most pressing issues for 2024, with a deep focus on the U.S.-Mexico border crisis. Schneider provides a first-hand account of the humanitarian toll and the cartel-driven chaos at the border, emphasizing the need for strong security measures, including barriers, advanced technology, and dedicated law enforcement. Schneider underscores how regular citizens can make a difference by supporting leaders committed to securing the border. The episode also...

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Pennsylvania Swing State Focus: New Poll + PA-based Strategist Mark Harris Reveals What to Expect show art Pennsylvania Swing State Focus: New Poll + PA-based Strategist Mark Harris Reveals What to Expect

Political Trade Secrets: Winning Campaigns | Elections | Politics

In this episode of Political Trade Secrets, host Dustin Olson dives into new, exclusive Pennsylvania polling from American Pulse and pull back the curtain on Pennsylvania swing state politics with Special guest Mark Harris, a top strategist and founding partner of Pennsylvania-based ColdSpark, who shares his expertise on what to expect in the Keystone State as we head toward Election Day. With close presidential and Senate races, the latest poll shows Donald Trump leading Kamala Harris by 1.4%, and reveals critical voter sentiment on key issues. Mark breaks down the geography, early returns,...

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Polling 2024: What the Hell's Going on w/ Public Polls? show art Polling 2024: What the Hell's Going on w/ Public Polls?

Political Trade Secrets: Winning Campaigns | Elections | Politics

In this insightful episode of , host & pollster Dustin Olson dives deep into the world of public polling—polls released to the public through the media—with two seasoned experts: Pollster John Rogers of and Pollster Lee Vasche, Olson's colleague from . Together, they unpack the challenges pollsters face in today’s turbulent political climate, exploring the differences between public and internal campaign polls, and why some polling methods—like online panels—might be even less reliable than you'd expect. John Rogers brings years of experience from his time at the...

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Revitalizing GOP's Ground Game: A Strategy Session w/ Matt Wylie show art Revitalizing GOP's Ground Game: A Strategy Session w/ Matt Wylie

Political Trade Secrets: Winning Campaigns | Elections | Politics

In this enlightening episode, host Dustin Olson and GOP strategist Matt Wylie dissect key political campaign strategies and the evolution of the GOP's ground game. Wylie brings decades of experience to the table, offering an insider's view of landmark campaigns that have shaped the GOP's tactics. The dialogue opens with Wylie's recollections of a Massachusetts special election that he and host Dustin Olson worked on together, showcasing innovative tactics despite a close loss. He highlights the shift in GOP campaign tactics over the years, focusing on voter targeting and engagement. The...

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Celebrating America! Surprising History Trivia of our Independence Day w/ J. Mark Powell, Official Historian of the Political Trade Secrets Show show art Celebrating America! Surprising History Trivia of our Independence Day w/ J. Mark Powell, Official Historian of the Political Trade Secrets Show

Political Trade Secrets: Winning Campaigns | Elections | Politics

Today, Dustin is joined by the official patriotic historian of the Political Trade Secrets Show, J. Mark Powell to Explore Surprising History Trivia around Our Independence Day! J. Mark Powell is a novelist, former TV journalist, and diehard history buff. He writes a regular Holy Cow! History article at InsideSources.com Sign up to get exclusive Political Trade Secrets Insider stuff at PoliticalTradeSecrets.com.

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Ruth Edmonds, GOP Congressional Candidate & fmr. Columbus NAACP Pres. Shares Her Vision & Takes on Critical Race Theory, plus Our Powerful Maxim for Opportunity, & How to Watch Game Tape to Level Up show art Ruth Edmonds, GOP Congressional Candidate & fmr. Columbus NAACP Pres. Shares Her Vision & Takes on Critical Race Theory, plus Our Powerful Maxim for Opportunity, & How to Watch Game Tape to Level Up

Political Trade Secrets: Winning Campaigns | Elections | Politics

Today on Political Trade Secrets’ Weekly Big Show Podcast w/ Dustin Olson & Sean Bartley: Ruth Edmonds, GOP Congressional Candidate & fmr Columbus NAACP Pres. shares her Vision & answers a listener’s question: “How should candidates talk about critical race theory?” We discuss our powerful maxim: “Opportunity is a Function of the Number of Conversations you have for Opportunity” How to Watch Game Tape to Level Up Campaign Performance Sign up to get exclusive Political Trade Secrets Insider stuff at .

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A Productive Way to Think about Border Security & Immigration | The History of Memorial Day | How Terrible is Kamala Harris? | You Need a System for Thank You's | Powerful Axiom: “What You Do Daily Gets Done” show art A Productive Way to Think about Border Security & Immigration | The History of Memorial Day | How Terrible is Kamala Harris? | You Need a System for Thank You's | Powerful Axiom: “What You Do Daily Gets Done”

Political Trade Secrets: Winning Campaigns | Elections | Politics

On this episode of Political Trade Secrets’ Weekly Big Show Podcast, Dustin & Sean take the field to tackle important news this week, how Republicans can talk about it, and some of the best “political trade secrets” to winning: The most productive way to think about, talk about and solve Border Security & Immigration How Terrible is Kamala Harris? Why you NEED a System for Thank Yous (or they’ll pile up) Unveil Dustin’s powerful strategic principle: “What You Do Daily Gets Done” The History of Memorial Day and the significance of Poppy Flowers w/ Author J. Mark Powell,...

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🗺 Redistricting, the Census, & a New Congressional Map show art 🗺 Redistricting, the Census, & a New Congressional Map

Political Trade Secrets: Winning Campaigns | Elections | Politics

How does Redistricting work? What will Redistricting look like this year? How will it impact Congressional Races in 2022 & Beyond?   In this episode, Top Experts join Dustin & Sean to make sense of the new Census numbers & how Redistricting will impact the emerging 2022 Congressional Map: Redistricting Expert: Alan P. Philp of Patriot Pathways Political Panel: Fmr Exec Dir of the NRCC John Rogers of Fmr CO House GOP Leader Mark Waller of Waller Consulting Political Strategist Matt Wylie of Wylie Strategy Group Sponsored by: : Everything You Need to Win Your...

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How to Use Incentives & Disincentives for Strategy & Politics show art How to Use Incentives & Disincentives for Strategy & Politics

Political Trade Secrets: Winning Campaigns | Elections | Politics

Today on the show, Dustin and Sean explore how people are influenced by incentives and disincentives - both for good and bad - and how we can use this for positive strategy and political progress.   Sponsored by , , &   Sign up to get exclusive Political Trade Secrets Insider stuff at

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Political Trade Secrets: How to Fight Fake News, Win Media Relations & Understand the News Landscape w/ Special Guest Brian DeRoy | ACB on the Court  show art Political Trade Secrets: How to Fight Fake News, Win Media Relations & Understand the News Landscape w/ Special Guest Brian DeRoy | ACB on the Court

Political Trade Secrets: Winning Campaigns | Elections | Politics

Today on Political Trade Secrets, Dustin and Sean talk w/ Brian DeRoy on How to Fight Fake News, Win w/ Media Relations by Understanding News Landscape and What Media Wants | ACB is ON THE COURT!!! | And DON'T CALL ME GEORGE! Sponsored by  and 

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More Episodes

In this insightful episode of Political Trade Secrets, host & pollster Dustin Olson dives deep into the world of public polling—polls released to the public through the media—with two seasoned experts: Pollster John Rogers of Torchlight Strategies and Pollster Lee Vasche, Olson's colleague from American Pulse Research & Polling. Together, they unpack the challenges pollsters face in today’s turbulent political climate, exploring the differences between public and internal campaign polls, and why some polling methods—like online panels—might be even less reliable than you'd expect.

John Rogers brings years of experience from his time at the National Republican Congressional Committee, where he established their polling department. He shares his unique perspective on state-level polling and the critical questions reporters and voters should ask when analyzing poll results. Meanwhile, Lee Vasche, a data science expert with extensive experience in fielding multimodal surveys with a focus on live phone interviews, sheds light on the growing issues with incentivized online surveys and explains how pollsters can better account for low-propensity voters and disaster-affected areas to deliver more accurate results.

Join us as we pull back the curtain on the mechanics of public polling, analyze its limitations, and reveal how polling impacts public perception and electoral strategies.

Don’t miss this in-depth discussion with two of the most knowledgeable pollsters in the business!

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