Episode 394: Pet Care Staffing Summit Preview: How to Fix Your Pet Care Hiring Problem
The Poodle to Pitbull Pet Business Podcast
Release Date: 03/28/2025
The Poodle to Pitbull Pet Business Podcast
What happens when you build a successful pet business… but forget to build a life around it? Why do so many hardworking pet professionals stay busy, stressed, and tired — even when the business is technically “doing well”? And how can you stop reacting to the year ahead… and start designing it on purpose? In this end-of-year episode, I hit pause between Christmas festivities to reflect on what 2025 really taught me about business growth, and also about my energy, downtime, leverage, and clarity. For me this was a year filled with travel-heavy months and packed event schedules...
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What actually separates businesses that blend in with the crowd… from the ones that stand out? Why do some owners seem to escape the race to the bottom on price, while others feel permanently squeezed? And what does behavioural psychology, copywriting, and niching properly have to do with running a predictable and more profitable dog daycare? In this episode, I share a special conversation recorded at the Elite UK Mastermind with Mike Samuels — one of the most renowned copywriters and behavioural psychology specialists in the world. While Mike doesn’t work in pet care, the lessons he...
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What happens to your business when the economy shifts, jobs disappear, and your clients start feeling the pressure before you do? How resilient is your pricing, your positioning, and your client base if AI starts replacing roles your customers rely on? And what really changes when you experience Dom’s coaching in person — not through a screen, not in theory, but live and unfiltered? In this episode, Dom pulls back the curtain on why Teija Heikkilä was the only choice for keynote speaker at IMPACT 2026 — and why her message lands harder now than ever before. Teija isn’t talking...
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What if you could transform your daycare into the Disney of your town, the place affluent owners brag about, pay more for, and refuse to leave? What would happen to your business if you mastered experience, enrichment, pricing, systems, and upsells in just two days? And what could next year look like if you finally stopped running a wacky warehouse… and started running a wonderland for dogs? In this week’s episode, I come in hot with the announcement I’ve been dying to make: The Disnify Your Dog Daycare LIVE Impact Success Summit is coming to ORLANDO in 2026. And it’s going to be the...
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What would happen if you stopped for a moment and actually looked at how far you’ve come in your business? How much easier would things feel if you recognised the wins, the lessons, the mistakes, and the mentors who helped you get here? And what breakthroughs might you unlock if you took stock of everything you should be thankful for as a pet business owner? In this Thanksgiving-themed episode, I take a breather from the post-Hershey whirlwind to reflect on the major moments, decisions, and people that have shaped my business journey. From leaving Imperial Tobacco, to finding the right...
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Ever wondered what actually goes into launching a book that could reshape the way dog daycares think about enrichment? What happens when you return from a whirlwind U.S. expo, jump straight into coaching calls, and then dive headfirst into recording your next audiobook? And what is it about enrichment that has daycare owners buzzing, levelling up, and leaving rave reviews within days? In this episode, I check in from a frosty, Christmas-tinged Town Farm to share the story behind the launch of Mission Enrich, my newest (and most unusual) pet business book. Fresh off the plane from Hershey,...
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What really happens when you take your business across the pond and into one of the biggest pet care expos in the world? How do you turn an event stand into a sales machine, attract 20+ new members, and launch a brand-new book in the middle of it all? And what does it take to keep your energy (and sanity) when you’re juggling clients, speaking gigs, and international travel all in one week? In this episode, Me and Tim Jackson check in from Heathrow Airport after an unforgettable week at the Pet Boarding & Daycare Expo in Hershey. Between two days in New York, the Mission ENRICH...
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Ever wondered what breakthroughs are possible when you step away from the business and into a room full of people who “get it”? And what did a room full of those ambitious pet pros learn that helped them raise prices, specialise, and start leading their clients (instead of being led by them)? Did you see we missed last week’s episode and wonder if I had finally taken a day off?, Well, fear ye not because in this episode, I return after a non-stop US trip to share what went down at my latest business bootcamp. After a marathon week in Maryland and Washington — including masterminding...
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Still running your business with sticky notes, spreadsheets, and late-night messages? What if you could turn that chaos into a seamless system that saves you hours, grows your profits, and upsells clients automatically? And what happens when a dog daycare grows 200x in size—and creates the tech to make it all work? In this week’s episode, I sit down with long-time Elite members Sarah and Pete Stevens of K9 Adventures and Pawpal UK to reveal how they went from a disorganised dog van full of cash and confusion… to running one of the UK’s most advanced, organised, and profitable pet care...
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Are you still trying to fix your business problems alone because you’re afraid of outside influence? What could change if you let a fresh pair of eyes look under the hood and point out what you’re missing? And how much faster would you grow if you stopped winging it and started working with people who’ve already been where you want to go? In this week’s episode, I share a field report from Elite member and Enrich U co-founder Tim Jackson, who spent 24 hours on site with fellow Elite members, and Enrich U scholars Sarah and Pete Stevens at K9 Adventures London. Tim reveals how their...
info_outlineAre your staff stuck at a dead end with no room to grow?
Could a simple enrichment tweak transform your team’s motivation and retention?
What if the key to attracting A+ hires was hiding in plain sight on your website?
In this special Pet Care Staffing Summit preview episode, I’m joined by two fantastic guests -Tim Jackson and Joe Latona - who share the strategies they’re using to fix common hiring headaches in the pet industry.
First up is Joe Latona from WalkerScout, who outlines the five crucial pieces every pet business owner needs in place to build a high-performing team. From enriching your workplace culture to improving wages and SEO, Joe breaks down how to make your business irresistible to top-tier talent—and how AI can help you do it faster.
Then I chat to Tim Jackson, who reveals how his own staff crisis led him to create an “Employee Passport” system that gave his team structure, training, and a way to move forward. He explains how layering in enrichment opportunities has boosted team engagement, improved retention, and aligned staff with his vision for the business.
Whether you’re growing your daycare or simply trying to stop the staffing revolving door, this episode gives you practical, proven steps to build a stronger, more stable team.
Tune in to discover;
Tim’s Employee Passport: A structured system that helps staff track training and career progression, preventing burnout and boredom.
Why Enrichment Isn’t Just for Dogs: Tim explains how incorporating enrichment for staff can dramatically increase motivation and morale.
The Five Pillars of Recruitment: Joe shares how enrichment, culture, pay, reputation, and SEO form the foundation of effective hiring.
Hiring Funnel = Gamechanger: Creating a hiring funnel is just as important as a client funnel—and can save you from bad hires.
Speed is Key: Joe stresses the importance of fast, professional follow-up to avoid losing high-quality candidates to competitors.
If you’re tired of hiring headaches and ready for real solutions, this episode (and this Summit) is for you.
Click here to get your early bird ticket now
Hiring doesn’t have to be a constant battle. There IS a better way - and you'll find out exactly what that best way is, at the Pet Care Staffing Summit
Click here to grab your 'early-bird' Pet Care Staffing Summit ticket now