Episode 407: Why Your Dog Daycare Staff Don’t Get Enrichment (And What to Do About It)
The Poodle to Pitbull Pet Business Podcast
Release Date: 06/27/2025
Episode 434 - Takeaways from the Dog Daycare Elite Mastermind in Austin, Texas
The Poodle to Pitbull Pet Business Podcast
What actually happens when ambitious pet business owners step away from their facilities and into a room built for growth? How do these businesses move faster in three months than others do in three years? And what changes when you stop trying to solve problems alone and start tapping into collective experience? In this episode, I’m back home at Town Farm after a whirlwind trip to the U.S., sharing behind-the-scenes audio and reflections from our first Elite Mastermind of 2026 in Austin, Texas. You’ll hear directly from members as they walk out of the room admittedly tired, fired up,...
info_outline
433: Pet Business Perspective - How Looking Back Can Help Power Your Future Success
The Poodle to Pitbull Pet Business Podcast
When was the last time you actually stopped to look at how far you’ve come in your business? What would change if you judged progress over three or five years — not the last three months? And how different would your goals be if you truly believed the next chapter could be bigger than anything you’ve built so far? In this episode, I check in from the middle of the Caribbean, recording from a cruise ship en route between speaking engagements in the U.S. Sharing travel chaos stories, football fandom, and my own evolution as a business owner, we explore why most entrepreneurs underestimate...
info_outline
Episode 432: Inside a Real Consultation Day with Dom Hodgson: How One Day of Strategy Can Save Years of Wrong Decisions
The Poodle to Pitbull Pet Business Podcast
What actually happens during a full, in-person pet business consultation day with Dom Hodgson? How does Dom spot hidden opportunities, fix leaks, and uncover an entirely new growth path in a single day? And how can one focused conversation save you years of trial, error, and frustration? In this first episode of 2026, I give you rare, behind-the-scenes access to a real consultation day I did with Adam Delderfield (PBIC Marketer of the Year) and Stella Seminerio. Rather than theory or tidy case studies, you’ll hear raw audio recorded at the end of an intensive strategy day — capturing...
info_outline
Episode 431: Dom's Big Pet Biz Lessons of 2025: Are You Growing a Pet Business or Building a Life You LOVE!
The Poodle to Pitbull Pet Business Podcast
What happens when you build a successful pet business… but forget to build a life around it? Why do so many hardworking pet professionals stay busy, stressed, and tired — even when the business is technically “doing well”? And how can you stop reacting to the year ahead… and start designing it on purpose? In this end-of-year episode, I hit pause between Christmas festivities to reflect on what 2025 really taught me about business growth, and also about my energy, downtime, leverage, and clarity. For me this was a year filled with travel-heavy months and packed event schedules...
info_outline
What Dog Daycare Owners Can Learn from a World-Class Copywriter, with Mike Samuels
The Poodle to Pitbull Pet Business Podcast
What actually separates businesses that blend in with the crowd… from the ones that stand out? Why do some owners seem to escape the race to the bottom on price, while others feel permanently squeezed? And what does behavioural psychology, copywriting, and niching properly have to do with running a predictable and more profitable dog daycare? In this episode, I share a special conversation recorded at the Elite UK Mastermind with Mike Samuels — one of the most renowned copywriters and behavioural psychology specialists in the world. While Mike doesn’t work in pet care, the lessons he...
info_outline
Episode 429: How to Build Your Daycare to Sell (Even if you Never do) with IMPACT 26 Keynote speaker,Tieja Heikkila
The Poodle to Pitbull Pet Business Podcast
What happens to your business when the economy shifts, jobs disappear, and your clients start feeling the pressure before you do? How resilient is your pricing, your positioning, and your client base if AI starts replacing roles your customers rely on? And what really changes when you experience Dom’s coaching in person — not through a screen, not in theory, but live and unfiltered? In this episode, Dom pulls back the curtain on why Teija Heikkilä was the only choice for keynote speaker at IMPACT 2026 — and why her message lands harder now than ever before. Teija isn’t talking...
info_outline
Episode 428: It’s Time to Disnify Your Dog Daycare: Get Your FAST-PASS Ticket to Success!
The Poodle to Pitbull Pet Business Podcast
What if you could transform your daycare into the Disney of your town, the place affluent owners brag about, pay more for, and refuse to leave? What would happen to your business if you mastered experience, enrichment, pricing, systems, and upsells in just two days? And what could next year look like if you finally stopped running a wacky warehouse… and started running a wonderland for dogs? In this week’s episode, I come in hot with the announcement I’ve been dying to make: The Disnify Your Dog Daycare LIVE Impact Success Summit is coming to ORLANDO in 2026. And it’s going to be the...
info_outline
Episode 427: Dom Hodgson's Thanksgiving Reflections: The Game-Changing Pet Biz Lessons I’m Grateful For (That Will Grow Your Business Too)
The Poodle to Pitbull Pet Business Podcast
What would happen if you stopped for a moment and actually looked at how far you’ve come in your business? How much easier would things feel if you recognised the wins, the lessons, the mistakes, and the mentors who helped you get here? And what breakthroughs might you unlock if you took stock of everything you should be thankful for as a pet business owner? In this Thanksgiving-themed episode, I take a breather from the post-Hershey whirlwind to reflect on the major moments, decisions, and people that have shaped my business journey. From leaving Imperial Tobacco, to finding the right...
info_outline
Episode 426 – Mission Enrich Launch Week: A Sneak-Peak at the Book and the Movement It’s Sparking…
The Poodle to Pitbull Pet Business Podcast
Ever wondered what actually goes into launching a book that could reshape the way dog daycares think about enrichment? What happens when you return from a whirlwind U.S. expo, jump straight into coaching calls, and then dive headfirst into recording your next audiobook? And what is it about enrichment that has daycare owners buzzing, levelling up, and leaving rave reviews within days? In this episode, I check in from a frosty, Christmas-tinged Town Farm to share the story behind the launch of Mission Enrich, my newest (and most unusual) pet business book. Fresh off the plane from Hershey,...
info_outline
Episode 425: The Hershey Debrief: Enrichment Wins, Book Launch Buzz, and Behind-the- Scenes Highlights from the Expo
The Poodle to Pitbull Pet Business Podcast
What really happens when you take your business across the pond and into one of the biggest pet care expos in the world? How do you turn an event stand into a sales machine, attract 20+ new members, and launch a brand-new book in the middle of it all? And what does it take to keep your energy (and sanity) when you’re juggling clients, speaking gigs, and international travel all in one week? In this episode, Me and Tim Jackson check in from Heathrow Airport after an unforgettable week at the Pet Boarding & Daycare Expo in Hershey. Between two days in New York, the Mission ENRICH...
info_outlineDo your staff really understand what enrichment is - or are they just nodding along and fluffing it?
Are your handlers bought into your values, or just clocking in for another day in the play zone?
And is your team helping you upsell enrichment - or would they rather do without it altogether?
In this episode, I’m fresh off a sun-soaked break in Menorca and back in the garden with the chickens (update incoming on that front!!)
Inspired by the “onboarding” process we used to integrate our new hens into the flock, I’m talking about the vital role onboarding plays - not just for clients, but for staff, especially in enrichment-focused facilities. If your team isn’t trained to deliver and explain enrichment confidently, you’ll struggle to sell it.
So that’s why Tim and I created the Enrich U Employee Accelerator, a new training programme that helps you build a more invested, enrichment-savvy team from day one.
You’ll also hear a clip from Tim’s recent webinar where he shares how losing his entire team forced him to rethink his staffing strategy, how to create a real career path for daycare workers, and why a burnt-out handler is a walking liability.
In this episode, you’ll discover:
- The Staff Buy-In Problem – Why enrichment fails when your team doesn’t understand or believe in it.
- The Daycare Career Ladder – How to create a staff progression plan that builds loyalty (without needing them to become trainers).
- Bored Staff, Rowdy Dogs, Exhausted Owners – The cycle you must break if you want a calmer, more profitable facility.
- Enrichment = Retention – How enrichment not only helps dogs—but also keeps clients and staff coming back.
- The Enrich U Employee Accelerator – What it is, who it’s for, and why it’s the staff training you didn’t know you were missing.
Want access to the new Dog Daycare Employee Accelerator Programme?
Join Enrich U now at www.enrichmentuniversity.com and get the full programme included.
Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow
If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now