loader from loading.io

Episode 414 - Why Marketing Momentum Beats Pet Biz Perfection: How Do Dom's Clients Achieve Sustainable Success

The Poodle to Pitbull Pet Business Podcast

Release Date: 08/22/2025

Episode 437: Disney Business Secrets: Lessons Dog Daycare Owners Can Steal from the Happiest Place on Earth show art Episode 437: Disney Business Secrets: Lessons Dog Daycare Owners Can Steal from the Happiest Place on Earth

The Poodle to Pitbull Pet Business Podcast

What can a theme park teach you about building a more profitable, memorable, and sellable pet business? Why do some companies create loyal fans while others struggle to hold attention? And how can small experience-driven details dramatically increase client loyalty and lifetime value? In this episode, I’m deep in preparation mode for IMPACT 2026 and heading back to Orlando, which means Disney is front and centre in my thinking right now. So, I’m sharing some of the biggest marketing and business lessons I’ve picked up from my visits to Walt Disney World — and how these same ideas can...

info_outline
Episode 436:  Why Live Events And Real Client Connections Create the Strongest Pet Business Brands show art Episode 436: Why Live Events And Real Client Connections Create the Strongest Pet Business Brands

The Poodle to Pitbull Pet Business Podcast

What separates pet businesses that are simply “good” from those people talk about, remember, and proudly recommend? Why do LIVE (in-person) experiences build deeper trust than any advert, post, or email ever could? And in an increasingly automated (and ai obsessed) world, how can you still creates real connection with your clients? In this episode, I’m just hours away from the early-bird deadline for IMPACT 2026, and I’m joined by my Enrich U partner, Elite Mastermind member, and IMPACT speaker, Tim Jackson. Together, we dig into one of the most powerful — and most overlooked —...

info_outline
Episode 435: The Fast Pass: How to Leapfrog Your Dog Daycare Competition and Build A Premium, Destination Brand. show art Episode 435: The Fast Pass: How to Leapfrog Your Dog Daycare Competition and Build A Premium, Destination Brand.

The Poodle to Pitbull Pet Business Podcast

Do you feel like you’re doing everything “right” — yet still progress in your pet business is slow and frustrating? What if business growth didn’t have to be a long, slow climb, but a sprint to the top of the pile? And what would change if you could skip the line and position your pet business at the front of the pack? In this episode, I’m back at my desk after a busy few weeks of travel, meetings, and event planning to share a simple but powerful idea: the Fast Pass. Borrowed from theme parks like Disney and Universal, a Fast Pass lets you bypass the queue and get where you want...

info_outline
Episode 434 - Takeaways from the Dog Daycare Elite Mastermind in Austin, Texas show art Episode 434 - Takeaways from the Dog Daycare Elite Mastermind in Austin, Texas

The Poodle to Pitbull Pet Business Podcast

What actually happens when ambitious pet business owners step away from their facilities and into a room built for growth? How do these businesses move faster in three months than others do in three years? And what changes when you stop trying to solve problems alone and start tapping into collective experience? In this episode, I’m back home at Town Farm after a whirlwind trip to the U.S., sharing behind-the-scenes audio and reflections from our first Elite Mastermind of 2026 in Austin, Texas. You’ll hear directly from members as they walk out of the room admittedly tired, fired up,...

info_outline
433: Pet Business Perspective - How Looking Back Can Help Power Your Future Success show art 433: Pet Business Perspective - How Looking Back Can Help Power Your Future Success

The Poodle to Pitbull Pet Business Podcast

When was the last time you actually stopped to look at how far you’ve come in your business? What would change if you judged progress over three or five years — not the last three months? And how different would your goals be if you truly believed the next chapter could be bigger than anything you’ve built so far? In this episode, I check in from the middle of the Caribbean, recording from a cruise ship en route between speaking engagements in the U.S. Sharing travel chaos stories, football fandom, and my own evolution as a business owner, we explore why most entrepreneurs underestimate...

info_outline
Episode 432: Inside a Real Consultation Day with Dom Hodgson: How One Day of Strategy Can Save Years of Wrong Decisions show art Episode 432: Inside a Real Consultation Day with Dom Hodgson: How One Day of Strategy Can Save Years of Wrong Decisions

The Poodle to Pitbull Pet Business Podcast

What actually happens during a full, in-person pet business consultation day with Dom Hodgson? How does Dom spot hidden opportunities, fix leaks, and uncover an entirely new growth path in a single day? And how can one focused conversation save you years of trial, error, and frustration? In this first episode of 2026, I give you rare, behind-the-scenes access to a real consultation day I did with Adam Delderfield (PBIC Marketer of the Year) and Stella Seminerio. Rather than theory or tidy case studies, you’ll hear raw audio recorded at the end of an intensive strategy day — capturing...

info_outline
Episode 431: Dom's Big Pet Biz Lessons of 2025: Are You Growing a Pet Business or Building a Life You LOVE! show art Episode 431: Dom's Big Pet Biz Lessons of 2025: Are You Growing a Pet Business or Building a Life You LOVE!

The Poodle to Pitbull Pet Business Podcast

What happens when you build a successful pet business… but forget to build a life around it? Why do so many hardworking pet professionals stay busy, stressed, and tired — even when the business is technically “doing well”? And how can you stop reacting to the year ahead… and start designing it on purpose? In this end-of-year episode, I hit pause between Christmas festivities to reflect on what 2025 really taught me about business growth, and also about my energy, downtime, leverage, and clarity.  For me this was a year filled with travel-heavy months and packed event schedules...

info_outline
What Dog Daycare Owners Can Learn from a World-Class Copywriter, with Mike Samuels show art What Dog Daycare Owners Can Learn from a World-Class Copywriter, with Mike Samuels

The Poodle to Pitbull Pet Business Podcast

What actually separates businesses that blend in with the crowd… from the ones that stand out? Why do some owners seem to escape the race to the bottom on price, while others feel permanently squeezed? And what does behavioural psychology, copywriting, and niching properly have to do with running a predictable and more profitable dog daycare? In this episode, I share a special conversation recorded at the Elite UK Mastermind with Mike Samuels — one of the most renowned copywriters and behavioural psychology specialists in the world. While Mike doesn’t work in pet care, the lessons he...

info_outline
Episode 429: How to Build Your Daycare to Sell (Even if you Never do) with IMPACT 26 Keynote speaker,Tieja Heikkila show art Episode 429: How to Build Your Daycare to Sell (Even if you Never do) with IMPACT 26 Keynote speaker,Tieja Heikkila

The Poodle to Pitbull Pet Business Podcast

What happens to your business when the economy shifts, jobs disappear, and your clients start feeling the pressure before you do? How resilient is your pricing, your positioning, and your client base if AI starts replacing roles your customers rely on? And what really changes when you experience Dom’s coaching in person — not through a screen, not in theory, but live and unfiltered? In this episode, Dom pulls back the curtain on why Teija Heikkilä was the only choice for keynote speaker at IMPACT 2026 — and why her message lands harder now than ever before. Teija isn’t talking...

info_outline
Episode 428: It’s Time to Disnify Your Dog Daycare: Get Your FAST-PASS Ticket to Success! show art Episode 428: It’s Time to Disnify Your Dog Daycare: Get Your FAST-PASS Ticket to Success!

The Poodle to Pitbull Pet Business Podcast

What if you could transform your daycare into the Disney of your town, the place affluent owners brag about, pay more for, and refuse to leave? What would happen to your business if you mastered experience, enrichment, pricing, systems, and upsells in just two days? And what could next year look like if you finally stopped running a wacky warehouse… and started running a wonderland for dogs? In this week’s episode, I come in hot with the announcement I’ve been dying to make: The Disnify Your Dog Daycare LIVE Impact Success Summit is coming to ORLANDO in 2026. And it’s going to be the...

info_outline
 
More Episodes

Are you juggling too many different projects - and getting nowhere fast while burning out?

Do you keep tweaking things behind the scenes instead of just biting the bullet and launching?

And what could happen if you stopped chasing perfection and just hit “go” on your next big idea?

In this week’s solo episode, I share some behind the scenes action from a busy week packed with calls, podcast recordings, and, as always, big client breakthroughs. And there’s one thing that keeps cropping no matter if I’m talking to clients who are launching scent spaces, struggling to control labour costs, kicking off whole franchises or refining their marketing message: 

Momentum creates results. Pursuing perfection delays them.

You’ll hear how Sean Felty is scaling his Labour Lens system by cutting back, not adding more. I explain why a single clear message is Sean’s biggest advantage heading into the Hershey Expo. Then we discuss groomer Anna Pollard, who’s launching a calming scent space (and following it up with a focused teeth-cleaning campaign). 

This episode highlights why launching new ideas even when they’re not perfect is the best way to do business and gain momentum. There’s no point building a beautiful ship if it never leaves the harbour.

In this episode, you’ll discover:

  • One Clear Offer Wins – Why Sean’s single-focus Labour Lens message stands out in a sea of software noise.
  • Simplify to Sell – How Anna’s using short, focused campaigns to upsell services without adding stress.
  • Confidence Comes from Launching – Grande, Phil, and others had everything except momentum—until now.
  • Marketing Isn’t Magic, It’s Rhythm – I share how podcast batching and focused messaging drive consistent growth.
  • Is Your Real Problem is Pickiness – Why perfectionism is just procrastination in disguise.

If you’re spinning your wheels and wondering why things aren’t taking off, this episode will show you what to do next (and what to stop doing).

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Don't forget also I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to

www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now