Episode 415: Back to School (for YOU, Not your Kids): Where Smart Pet Pros Learn to Grow
The Poodle to Pitbull Pet Business Podcast
Release Date: 08/29/2025
The Poodle to Pitbull Pet Business Podcast
Are you creating content that actually moves people closer to buying… or just posting because someone told you to? What happens when you stop copying bland AI-generated slop and start showing the real personality, values, and story behind your business? And could one properly planned content system finally stop you staring at a blank screen wondering what to post? In this episode, I’m taking you behind the scenes of the latest Dog Daycare Success Academy immersion event at Lumley Castle, where the theme was Content in the Castle. You’ll hear from attendees who left with clear content...
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Do you know your business needs to change… but keep putting off the big moves? What happens when you put ambitious dog daycare owners in a room and force them to think bigger? And could the right accountability finally push you to raise prices, set proper goals, and get serious about growth? In this episode, I’m sharing more behind-the-scenes audio from the first Dog Daycare Success Academy immersion event in Boston. You’ll hear directly from DDSA members as they talk about their biggest takeaways from the room — from dreaming bigger and setting clearer 90-day goals, to targeting more...
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Why do so many dog daycare owners stay busy… but still feel broke? Why do some facilities make more money with fewer dogs than others? And what happens when you stop thinking like a warehouse and start thinking like a premium pet business owner? In this episode, I’m taking you behind the scenes of the very first Dog Daycare Success Academy immersion event in Boston — aka the “Boston Profit TEA Party.” See what I did there.... The theme was simple: Profit First. Profit Always. Profit Every Time. Over two days we deep dived into pricing psychology, money mindset, profit stacking,...
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Are you giving your best clients the kind of experience that makes them stay, spend, and refer? What can Disney, Club 33, and world-class direct marketers teach you about premium pet care? And how do you build a daycare that doesn’t just supervise dogs — but removes worry from their owners’ lives? In this episode, I’m talking about two big lessons I picked up from Brian Kurtz and Barry Jacobson at a recent mastermind in Florida. Brian is one of the true legends of direct response marketing and the author of Overdeliver, while Barry spent decades helping Disney create VIP, luxury, and...
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Are you creating content that actually attracts the right clients… or just posting because you feel you should? Do affluent dog owners really spend more on everything — or only on what matters to them? And how can your daycare become one of those things they see as worth paying premium prices for? In this episode, I’m joined by Steven Inala-Reedy from A Content Space, who’ll be the special guest at our upcoming Dog Daycare Success Academy immersion event at Lumley Castle. We talk about consistency, content mistakes, why follower count matters less than most people think, and how pet...
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Are you trying to fix your profit problem by adding more dogs through the door? What if the money you need is already sitting inside your existing client base? And how could a few simple offers create a quick cashflow surge without adding more chaos to your facility? In this episode, I’m sharing a practical training on how to find the hidden money in your dog daycare. After the first Dog Daycare Success Academy immersion event in Boston, where we focused heavily on profit, pricing, labour costs, and 90-day goals, I wanted to give you three simple ways to increase revenue without chasing more...
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Are you stuck in the middle of the market… busy, stressed, and still not making enough money? Do you already have a handful of dream clients who buy everything, never complain, and happily refer others like them? And what if the fastest way to grow your profits wasn’t to take more dogs… but to deliberately attract more of those better clients? In this episode, I’m recording from Boston after the first two-day immersion event for my Dog Daycare Success Academy members, and I’m unpacking one of the biggest shifts a pet business owner can make: intentionally targeting more affluent dog...
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Are you busy, fully booked… and still not making the money you expected? Have you built a business that looks successful on the outside but feels exhausting on the inside? And what if the real problem isn’t your marketing… but the client model you’ve built your business on? In this episode, I’m unpacking what I believe is one of the biggest lies in the dog daycare industry — that being busy equals being successful. Fresh back from a couple of days away in Spain, I found myself reflecting on why so many daycare owners struggle to take time off, and it led me down a rabbit hole of...
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Do you need more revenue in your business… but feel like everything takes too long to implement? What if you could flick a few simple “money switches” and see results this week? And are you avoiding the simple actions that would actually bring more cash into your business? In this episode, I kick things off by sharing what’s been happening inside the Dog Daycare Success Academy, including a brand-new bonus training I delivered called the “Profit Booster.” The goal? To help owners make more money fast by using simple, practical actions that can be implemented immediately. I break...
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Who are the unsung heroes in your business… and are you doing enough to recognise them? Could the real growth in your company be coming from people, systems, or decisions you’ve started to take for granted? And what happens when you build a business where everyone wins — not just the owner? In this episode, I’m joined by Alison Jacobs, one of the new success coaches inside the Dog Daycare Success Academy, and we talk about what made IMPACT 2026 so powerful, what makes the new academy different, and why in-person learning still delivers breakthroughs you simply can’t get any other...
info_outlineAre you blindly chasing every trend instead of doubling down on what actually works?
Do you mistake creating aimless content for growing the reach of your business?
And when was the last time you truly thought for yourself when refining your marketing message?
In this reflective solo episode, I kick off the “dog days of summer” by taking a fresh look at the real value of going “back to school”—not for your dog, not for your kids, but for YOU. I discuss why it’s a bad idea for pet pros to be blindly copying trends, and the dangers of business owners outsourcing their brain to AI. I also explores what it really means to keep learning and leading in the pet industry.
You’ll hear how I curate my own ongoing education through books, newsletters, podcasts, and business biographies—and how I use that input to fuel content creation, client breakthroughs, and smart strategy. I also share why most pet businesses don’t need a new idea… they need to execute the timeless fundamentals better and with more personality.
In this episode, you’ll discover:
• The Real Reason Most Trends Flop – Why copying other pet pros rarely results in profit.
• Be Careful Who You Outsource To (Especially AI) – Why relying on bots to create your content is a fast-track to irrelevance.
• Inputs vs. Outputs – How I consume books and newsletters on purpose to sharpen what I teach.
• The Three Growth Levers (That Still Work) – Price. Clients. Upsells. It’s not sexy, but it’s what scales.
• Put You Back Into Your Marketing – Why personality-rich content is the moat around your business.
This episode is a timely reminder that you can’t outsource your voice, your vision, or your values. Always remember the clients are buying into YOU, not just your services.
A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.
Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp
Need help fixing your business? To join the worlds leading pet business development program go to
www.petbusinessmarketing.com/diamondnow
If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now