Episode 423: The Pawpal Story, The All-in-One Pet Care Booking App that Solves your Business Scheduling Woes
The Poodle to Pitbull Pet Business Podcast
Release Date: 10/24/2025
Episode 471 – Profitable Puppy Enrichment with Adam Delderfield
The Poodle to Pitbull Pet Business Podcast
Remember those goals you set at the start of the year? Are you on track to hit them… or did they quietly disappear somewhere around March? And with just 90 days of the year remaining, what could you still change if you got some proper momentum behind you? In this episode, I’m talking about one of the most valuable — and underrated — forces in business: momentum. I’ve just returned from another coaching event in London with a notebook full of ideas, reminders and things I want to implement in my own business over the next 90 days. And yes, despite having been in business for years,...
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Episode 470: What Dog Daycares Can Learn From Zookeepers About Enrichment
The Poodle to Pitbull Pet Business Podcast
What can a dog daycare owner learn from someone enriching a polar bear, giraffe or chimpanzee? Are your enrichment activities actually designed to encourage natural behaviours… or are you just giving dogs something different to do? And could looking outside the pet care industry completely change the way you think about enrichment? In this episode, I’m giving you a sneak peek inside the upcoming Pet Care Enrichment Summit, including highlights from one of my favourite sessions from last year’s event: our Zookeepers Roundtable. One of the things we’ve always done differently with the...
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Episode 469: How Enrichment Can Elevate Your Pet Business - A Chat with Dean of Enrich U Tim Jackson...
The Poodle to Pitbull Pet Business Podcast
Is your dog daycare still relying on all-day group play as the main reason clients bring their dogs to you? Are you giving enrichment away for free because you don’t know how to package, position or sell it? And as costs continue to rise, could enrichment be one of the keys to building a better experience for the dogs AND a more profitable business? In this episode, I’m joined by Enrich U Dean Tim Jackson for a special preview of the 2026 Pet Care Enrichment Summit, which takes place from October 12th–16th. This is the third year we’ve run the summit, and we’ve assembled our biggest...
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Episode 468: The Great Dog Daycare Divide Has Started: Why IMPACT 2027 is the Golden Ticket to A Better Business.
The Poodle to Pitbull Pet Business Podcast
Is your dog daycare still running on a business model that worked five or ten years ago? Are you cramming in more dogs, adding more staff, and working harder… only to watch your margins get tighter? And what happens if the pet industry changes faster than your business does? In this episode, I’m officially announcing IMPACT 2027 and laying out the big idea behind this year’s event: The Great Dog Daycare Divide – How to Avoid the 2030 Pet Care Extinction Event. For the last 20 years, the pet care industry has been riding a huge wave of growth. If you loved dogs, worked hard, charged a...
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Episode 467: Next Level Dog Daycare: The Secret to Making Big Leaps Forward in Your Pet Business
The Poodle to Pitbull Pet Business Podcast
Do you know your pet business could be better… but you keep putting off the uncomfortable decisions? What happens when you stop trying to figure everything out alone and start acting on the things you already know need fixing? And how much could change in just 90 days if somebody actually held you accountable? In this episode, I’m sharing some powerful real-world examples of what happens when dog daycare and pet resort owners stop sitting on ideas and start taking proper action. You’ll hear from Alex Varney, one of the newest Dog Daycare Success Academy members, who attended her first...
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Episode 466: Inside the Dog Daycare Success Academy Immersion Event in Annapolis - What Happens When Good Businesses Decide to Get Better
The Poodle to Pitbull Pet Business Podcast
Running a pet business is one of the most rewarding jobs in the world, but it can also be one of the lonliest... Who can you talk to who understands the business critical challenges you face each week... And how much faster can you move when you’re surrounded by people who are willing to share what’s working? And....what could your business look like 90 days from now if you actually committed to making the changes you already know you need to make? Well, in this episode, I’m taking you behind the scenes of the latest Dog Daycare Success Academy immersion event in Annapolis. The theme...
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Episode 465: The Real Cost of Staying Cheap (And Why Raising Prices is the Fast-Track Ticket to a Better Pet Business)
The Poodle to Pitbull Pet Business Podcast
Are you busy, fully booked… and still wondering where all the money goes? Do you know your staff deserve better wages, your facility needs investment, and you should be taking more out of the business yourself? And what if the biggest thing holding all of that back is simply that your prices are too low? In this episode, I’m talking about the real cost of staying cheap and why fixing your pricing is about far more than adding a few dollars or pounds onto your daily rate. After delivering a live training on how to build a highly profitable dog daycare that attracts affluent clients and...
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Episode 462 - How to Tell If You Undercharging In Your Pet Business? Why Low Prices Create Expensive Problems...
The Poodle to Pitbull Pet Business Podcast
Are your prices attracting the wrong kind of clients? Could charging more actually make your pet business more desirable? And how much is fear costing you every month you remain underpriced? In this episode, I’m tackling one of the biggest and most expensive problems in the pet industry: undercharging. After coaching more than 3,000 pet business owners over the last decade, I’ve seen the same pattern repeatedly. Owners start too cheap, stay too cheap, and allow the complaints of one or two vocal penny-pinchers to dictate their entire pricing strategy. I explain why low prices don’t...
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Episode 461 - The Most Valuable Investment a Pet Business Owner Will EVER Make
The Poodle to Pitbull Pet Business Podcast
Are you drowning in ideas but struggling to decide what deserves your attention? Do you keep consuming more information without actually making meaningful progress? And what are the three things your business genuinely needs from you over the next 90 days? In this episode, I’m sharing the highest-return investment I’ve ever made in my business: hiring a coach. After spending two painful years trying to build an online store without a clear strategy, vision, or plan, I eventually realised I didn’t need more information. I needed someone who could help me ignore the noise, identify the...
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Episode 460 – The 1,000-Year Asset: Why Your Pet Biz Origin Story Is Your Most Powerful Marketing Advantage
The Poodle to Pitbull Pet Business Podcast
Is your marketing full of facts, features, and offers… but completely lacking in personality? Are you letting AI-generated beige gruel make your pet business sound like everyone else? And could the stories already sitting inside your business become your most valuable marketing assets? In this episode, I’m sharing a powerful lesson inspired by the Bayeux Tapestry, a 1,000-year-old piece of visual storytelling that recently travelled from France to the British Museum under extraordinary levels of protection and security. The tapestry survived revolutions, wars, occupation, and almost a...
info_outlineStill running your business with sticky notes, spreadsheets, and late-night messages?
What if you could turn that chaos into a seamless system that saves you hours, grows your profits, and upsells clients automatically?
And what happens when a dog daycare grows 200x in size—and creates the tech to make it all work?
In this week’s episode, I sit down with long-time Elite members Sarah and Pete Stevens of K9 Adventures and Pawpal UK to reveal how they went from a disorganised dog van full of cash and confusion… to running one of the UK’s most advanced, organised, and profitable pet care facilities. They tell the story of how what started for them as a simple dog walking business evolved into a full-service daycare, boarding, grooming, and enrichment centre—powered by their own custom-built app.
Sarah and Pete share how Pawpal, the all-in-one pet business platform, was born out of necessity, tested in their own facility, and is now helping daycares across the UK save time, automate admin, and unlock hidden profit through smart upsells. You’ll hear the real story behind its creation, the systems that took them from stressed to scalable, and how automation can finally free you up to focus on what you actually enjoy—working with dogs.
In this episode, you’ll discover:
- From Van Chaos to A Clear Vision – How a single “cash in the sun visor” moment sparked a complete business transformation.
- Growth Without Overload – The systems and pricing mindset that helped K9 Adventures scale 200x without losing control.
- Upsells That Sell Themselves – How their “McDonald’s-style” add-ons generate 13.8% of revenue on autopilot.
- Automation That Pays – Why the right app can save 40+ hours a month and make your admin team obsolete.
- Tech Meets Trust – How branded apps build client confidence, streamline staff communication, and keep everything running smoothly.
If your facility’s growth feels like it’s outpacing your systems, this is the episode you’ve been waiting for. The secret isn’t more hustle—it’s smarter structure.
Learn more about Pawpal at www.pawpal.uk and start turning your chaos into clarity today.
A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.
Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp
Need help fixing your business? To join the worlds leading pet business development program go to
www.petbusinessmarketing.com/diamondnow
If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now