Episode 424: The Biggest Breakthroughs from the 2025 Doggy Daycare Business Bootcamp- Pricing Wins, Positioning & Profit Power Plays
The Poodle to Pitbull Pet Business Podcast
Release Date: 11/07/2025
The Poodle to Pitbull Pet Business Podcast
Remember those goals you set at the start of the year? Are you on track to hit them… or did they quietly disappear somewhere around March? And with just 90 days of the year remaining, what could you still change if you got some proper momentum behind you? In this episode, I’m talking about one of the most valuable — and underrated — forces in business: momentum. I’ve just returned from another coaching event in London with a notebook full of ideas, reminders and things I want to implement in my own business over the next 90 days. And yes, despite having been in business for years,...
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What can a dog daycare owner learn from someone enriching a polar bear, giraffe or chimpanzee? Are your enrichment activities actually designed to encourage natural behaviours… or are you just giving dogs something different to do? And could looking outside the pet care industry completely change the way you think about enrichment? In this episode, I’m giving you a sneak peek inside the upcoming Pet Care Enrichment Summit, including highlights from one of my favourite sessions from last year’s event: our Zookeepers Roundtable. One of the things we’ve always done differently with the...
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Is your dog daycare still relying on all-day group play as the main reason clients bring their dogs to you? Are you giving enrichment away for free because you don’t know how to package, position or sell it? And as costs continue to rise, could enrichment be one of the keys to building a better experience for the dogs AND a more profitable business? In this episode, I’m joined by Enrich U Dean Tim Jackson for a special preview of the 2026 Pet Care Enrichment Summit, which takes place from October 12th–16th. This is the third year we’ve run the summit, and we’ve assembled our biggest...
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Is your dog daycare still running on a business model that worked five or ten years ago? Are you cramming in more dogs, adding more staff, and working harder… only to watch your margins get tighter? And what happens if the pet industry changes faster than your business does? In this episode, I’m officially announcing IMPACT 2027 and laying out the big idea behind this year’s event: The Great Dog Daycare Divide – How to Avoid the 2030 Pet Care Extinction Event. For the last 20 years, the pet care industry has been riding a huge wave of growth. If you loved dogs, worked hard, charged a...
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Do you know your pet business could be better… but you keep putting off the uncomfortable decisions? What happens when you stop trying to figure everything out alone and start acting on the things you already know need fixing? And how much could change in just 90 days if somebody actually held you accountable? In this episode, I’m sharing some powerful real-world examples of what happens when dog daycare and pet resort owners stop sitting on ideas and start taking proper action. You’ll hear from Alex Varney, one of the newest Dog Daycare Success Academy members, who attended her first...
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Running a pet business is one of the most rewarding jobs in the world, but it can also be one of the lonliest... Who can you talk to who understands the business critical challenges you face each week... And how much faster can you move when you’re surrounded by people who are willing to share what’s working? And....what could your business look like 90 days from now if you actually committed to making the changes you already know you need to make? Well, in this episode, I’m taking you behind the scenes of the latest Dog Daycare Success Academy immersion event in Annapolis. The theme...
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Are you busy, fully booked… and still wondering where all the money goes? Do you know your staff deserve better wages, your facility needs investment, and you should be taking more out of the business yourself? And what if the biggest thing holding all of that back is simply that your prices are too low? In this episode, I’m talking about the real cost of staying cheap and why fixing your pricing is about far more than adding a few dollars or pounds onto your daily rate. After delivering a live training on how to build a highly profitable dog daycare that attracts affluent clients and...
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Are your prices attracting the wrong kind of clients? Could charging more actually make your pet business more desirable? And how much is fear costing you every month you remain underpriced? In this episode, I’m tackling one of the biggest and most expensive problems in the pet industry: undercharging. After coaching more than 3,000 pet business owners over the last decade, I’ve seen the same pattern repeatedly. Owners start too cheap, stay too cheap, and allow the complaints of one or two vocal penny-pinchers to dictate their entire pricing strategy. I explain why low prices don’t...
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Are you drowning in ideas but struggling to decide what deserves your attention? Do you keep consuming more information without actually making meaningful progress? And what are the three things your business genuinely needs from you over the next 90 days? In this episode, I’m sharing the highest-return investment I’ve ever made in my business: hiring a coach. After spending two painful years trying to build an online store without a clear strategy, vision, or plan, I eventually realised I didn’t need more information. I needed someone who could help me ignore the noise, identify the...
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Is your marketing full of facts, features, and offers… but completely lacking in personality? Are you letting AI-generated beige gruel make your pet business sound like everyone else? And could the stories already sitting inside your business become your most valuable marketing assets? In this episode, I’m sharing a powerful lesson inspired by the Bayeux Tapestry, a 1,000-year-old piece of visual storytelling that recently travelled from France to the British Museum under extraordinary levels of protection and security. The tapestry survived revolutions, wars, occupation, and almost a...
info_outlineEver wondered what breakthroughs are possible when you step away from the business and into a room full of people who “get it”?
And what did a room full of those ambitious pet pros learn that helped them raise prices, specialise, and start leading their clients (instead of being led by them)?
Did you see we missed last week’s episode and wonder if I had finally taken a day off?, Well, fear ye not because in this episode, I return after a non-stop US trip to share what went down at my latest business bootcamp. After a marathon week in Maryland and Washington — including masterminding with Vance Morris, a tailgate party, a rare Baltimore Ravens win, a packed two-day event, and a mastermind of my own — I break down the biggest lessons and the biggest owner breakthroughs captured after just the first day.
You’ll hear insights from the owners, managers, and action-takers who attended the doggy daycare business bootcamp and discovered why raising prices is non-negotiable, why the best clients want to be guided, and how pre-pay models, memberships, retainers, and niche positioning can create instant clarity and better cashflow in their businesses. Basically, if you weren’t there – first of all, take a long look in the mirror – but second of all… here’s what you missed out on.
In this episode, you’ll discover:
- Why Leadership Matters — The fastest-growing businesses are run by owners who direct the journey, not react to it.
- Premium Pricing Power — Bootcamp attendees share how increasing rates unlocked new investment and higher-quality clients.
- Know Your Best Clients — How identifying your highest-value customers gives you clarity on who to serve and what to sell.
- Memberships & Retainers — Why predictable income beats panic-filled month-ends every time.
- Work On Your Business — The breakthrough that happens when owners step back from the day-to-day and build systems instead.
A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.
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