Episode 425: The Hershey Debrief: Enrichment Wins, Book Launch Buzz, and Behind-the- Scenes Highlights from the Expo
The Poodle to Pitbull Pet Business Podcast
Release Date: 11/15/2025
Episode 459 – Content Lessons From Lumley Castle: How to Build a Fortress of Trust That Compells Clients to Buy More Pet Services
The Poodle to Pitbull Pet Business Podcast
Are you creating content that actually builds trust… or just chasing likes, views, and followers? Why do some businesses last for centuries while others disappear almost overnight? And what if the real purpose of your marketing isn’t visibility, but risk reduction? In this episode, I’m sharing the biggest lessons from our recent Dog Daycare Success Academy immersion event at Lumley Castle, where the theme was Content in the Castle. You’ll hear how DDSA members used the event to create stronger content plans, build deeper trust with future clients, and connect with other ambitious pet...
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Episode 458 – The Science of Stopping: Do You Need a Pet Business Mid-Year Reset?
The Poodle to Pitbull Pet Business Podcast
Are you trying to push through the second half of the year on fumes? When was the last time you properly stepped away from the noise of your business? And could pressing pause actually be the thing that helps you move faster when you return? In this episode, I’m sharing a lesson from a recent week away in Menorca with Beth, where we did very little on purpose. No laptop, no emails, no social media, and no heroic “just checking in” nonsense. Just rest, reading, swimming, talking, and a proper reset after a very busy first half of the year. I explain why downtime is not a luxury, but...
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Episode 457 – Meet The Pet Accountant: Vicky Clark Shares Why Pet Businesses Need to Get Serious About Their Numbers
The Poodle to Pitbull Pet Business Podcast
Are you winging your accounts and hoping everything is in the right box? Do you know whether you should be a sole trader, limited company, or something else entirely? And could one bad finance decision quietly cost your pet business thousands? In this episode, I’m joined by Vicky Clark, founder of The Pet Accountant and Pet Pro Expo. Vicky works exclusively with pet businesses across the UK, helping groomers, walkers, trainers, boarders, daycare owners, and other pet professionals get their finances, bookkeeping, tax, and business structure properly sorted. We talk about the biggest...
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Episode 456: Four Books from Boston – First Class Knowledge from a Second Hand Book Store
The Poodle to Pitbull Pet Business Podcast
Where do your best business ideas actually come from? Are you looking outside the pet industry often enough… or just recycling the same tired advice as everyone else? And could one strange book, old advert, or random story spark the next big idea in your business? In this episode, I’m sharing four business lessons from a secondhand bookstore in Boston. Before the first Dog Daycare Success Academy immersion event, Beth and I stumbled across Brattle Bookshop, and what was supposed to be a bit of sightseeing quickly turned into an hour of rummaging through dusty old books, picture books,...
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Episode 455 – Is Your Dog Daycare Too Boring?
The Poodle to Pitbull Pet Business Podcast
Is your daycare safe, professional, certified… yet completely forgettable? Are you losing attention because your business looks and sounds like every other pet resort in town? And what would change if you stopped playing it safe and started making your business more interesting? In this episode, I’m asking a blunt but important question: is your dog daycare too boring? After recent Dog Daycare Success Academy trainings around goal setting, vision, and building more fun into your business, I’m digging into why fun, personality, entertainment, and experience matter more than most pet...
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Episode 454: Why Pet Business Owners Should Attend The 2026 Pet Pro Expo!
The Poodle to Pitbull Pet Business Podcast
Are you creating content that actually moves people closer to buying… or just posting because someone told you to? What happens when you stop copying bland AI-generated slop and start showing the real personality, values, and story behind your business? And could one properly planned content system finally stop you staring at a blank screen wondering what to post? In this episode, I’m taking you behind the scenes of the latest Dog Daycare Success Academy immersion event at Lumley Castle, where the theme was Content in the Castle. You’ll hear from attendees who left with clear content...
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Episode 453 - Inside the Dog Daycare Success Academy: What DDSA Members Are Saying About the Pet Industries Transformational Mastermind
The Poodle to Pitbull Pet Business Podcast
Do you know your business needs to change… but keep putting off the big moves? What happens when you put ambitious dog daycare owners in a room and force them to think bigger? And could the right accountability finally push you to raise prices, set proper goals, and get serious about growth? In this episode, I’m sharing more behind-the-scenes audio from the first Dog Daycare Success Academy immersion event in Boston. You’ll hear directly from DDSA members as they talk about their biggest takeaways from the room — from dreaming bigger and setting clearer 90-day goals, to targeting more...
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Episode 452 - Lessons from the 'Boston Profi-T Party' - Behind the Scenes at the First Dog Daycare Success Academy Immersion Event
The Poodle to Pitbull Pet Business Podcast
Why do so many dog daycare owners stay busy… but still feel broke? Why do some facilities make more money with fewer dogs than others? And what happens when you stop thinking like a warehouse and start thinking like a premium pet business owner? In this episode, I’m taking you behind the scenes of the very first Dog Daycare Success Academy immersion event in Boston — aka the “Boston Profit TEA Party.” See what I did there.... The theme was simple: Profit First. Profit Always. Profit Every Time. Over two days we deep dived into pricing psychology, money mindset, profit stacking,...
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Episode 451 - How to Overdeliver in Your Pet Business: Lessons from Bryan Kurtz and Barry Jacobson
The Poodle to Pitbull Pet Business Podcast
Are you giving your best clients the kind of experience that makes them stay, spend, and refer? What can Disney, Club 33, and world-class direct marketers teach you about premium pet care? And how do you build a daycare that doesn’t just supervise dogs — but removes worry from their owners’ lives? In this episode, I’m talking about two big lessons I picked up from Brian Kurtz and Barry Jacobson at a recent mastermind in Florida. Brian is one of the true legends of direct response marketing and the author of Overdeliver, while Barry spent decades helping Disney create VIP, luxury, and...
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Episode 450 – What Affluent Dog Owners REALLY Want From Your Dog Daycare
The Poodle to Pitbull Pet Business Podcast
Are you creating content that actually attracts the right clients… or just posting because you feel you should? Do affluent dog owners really spend more on everything — or only on what matters to them? And how can your daycare become one of those things they see as worth paying premium prices for? In this episode, I’m joined by Steven Inala-Reedy from A Content Space, who’ll be the special guest at our upcoming Dog Daycare Success Academy immersion event at Lumley Castle. We talk about consistency, content mistakes, why follower count matters less than most people think, and how pet...
info_outlineWhat really happens when you take your business across the pond and into one of the biggest
pet care expos in the world?
How do you turn an event stand into a sales machine, attract 20+ new members, and launch a
brand-new book in the middle of it all?
And what does it take to keep your energy (and sanity) when you’re juggling clients,
speaking gigs, and international travel all in one week?
In this episode, Me and Tim Jackson check in from Heathrow Airport after an unforgettable
week at the Pet Boarding & Daycare Expo in Hershey. Between two days in New York, the
Mission ENRICH book launch, and a record-breaking run on the Enrich U stand, we unpack
the biggest wins, lessons, and behind-the-scenes moments from our U.S. trip.
You’ll hear how the expo became a living showcase for experiential marketing, why Enrich U
continues to grow faster than ever, and how consistency (plus the right prep) turns potential
chaos into predictable success. Me and Tim also reflect on the importance of downtime,
balancing business and life, and how structured storytelling can help any pet pro sell more —
without relying on social media guesswork.
Plus, Tim shares live interviews from the expo floor with new Enrich U members Alyssa and
Ross, who reveal why the program’s time-saving structure and ready-to-use marketing
materials were a no-brainer for their daycare.
Tune in to discover:
- Inside the Expo – How the Enrich U stand drew record crowds and signed up 20 new
members in two days. - From Stage to Stand – The real story behind Dom’s premium pricing and enrichment
presentations that wowed Hershey attendees. - Book Launch Wins – How Mission ENRICH came to life (and why it’s just the beginning of
something bigger). - Marketing That Sells Itself – How the Pet Business Promotional Calendar saves time and
turns regular emails into real revenue. - Partnership Power – How the collaboration between Enrich U, PetBizSuite, and the wider
community is fuelling industry growth.
Grab your 2026 Pet Business Promotional Calendar NOW by clicking here
A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.
Need help fixing your business? To join the worlds leading pet business development program go to
www.petbusinessmarketing.com/diamondnow
If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now