Episode 426 – Mission Enrich Launch Week: A Sneak-Peak at the Book and the Movement It’s Sparking…
The Poodle to Pitbull Pet Business Podcast
Release Date: 11/21/2025
Episode 434 - Takeaways from the Dog Daycare Elite Mastermind in Austin, Texas
The Poodle to Pitbull Pet Business Podcast
What actually happens when ambitious pet business owners step away from their facilities and into a room built for growth? How do these businesses move faster in three months than others do in three years? And what changes when you stop trying to solve problems alone and start tapping into collective experience? In this episode, I’m back home at Town Farm after a whirlwind trip to the U.S., sharing behind-the-scenes audio and reflections from our first Elite Mastermind of 2026 in Austin, Texas. You’ll hear directly from members as they walk out of the room admittedly tired, fired up,...
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433: Pet Business Perspective - How Looking Back Can Help Power Your Future Success
The Poodle to Pitbull Pet Business Podcast
When was the last time you actually stopped to look at how far you’ve come in your business? What would change if you judged progress over three or five years — not the last three months? And how different would your goals be if you truly believed the next chapter could be bigger than anything you’ve built so far? In this episode, I check in from the middle of the Caribbean, recording from a cruise ship en route between speaking engagements in the U.S. Sharing travel chaos stories, football fandom, and my own evolution as a business owner, we explore why most entrepreneurs underestimate...
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Episode 432: Inside a Real Consultation Day with Dom Hodgson: How One Day of Strategy Can Save Years of Wrong Decisions
The Poodle to Pitbull Pet Business Podcast
What actually happens during a full, in-person pet business consultation day with Dom Hodgson? How does Dom spot hidden opportunities, fix leaks, and uncover an entirely new growth path in a single day? And how can one focused conversation save you years of trial, error, and frustration? In this first episode of 2026, I give you rare, behind-the-scenes access to a real consultation day I did with Adam Delderfield (PBIC Marketer of the Year) and Stella Seminerio. Rather than theory or tidy case studies, you’ll hear raw audio recorded at the end of an intensive strategy day — capturing...
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Episode 431: Dom's Big Pet Biz Lessons of 2025: Are You Growing a Pet Business or Building a Life You LOVE!
The Poodle to Pitbull Pet Business Podcast
What happens when you build a successful pet business… but forget to build a life around it? Why do so many hardworking pet professionals stay busy, stressed, and tired — even when the business is technically “doing well”? And how can you stop reacting to the year ahead… and start designing it on purpose? In this end-of-year episode, I hit pause between Christmas festivities to reflect on what 2025 really taught me about business growth, and also about my energy, downtime, leverage, and clarity. For me this was a year filled with travel-heavy months and packed event schedules...
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What Dog Daycare Owners Can Learn from a World-Class Copywriter, with Mike Samuels
The Poodle to Pitbull Pet Business Podcast
What actually separates businesses that blend in with the crowd… from the ones that stand out? Why do some owners seem to escape the race to the bottom on price, while others feel permanently squeezed? And what does behavioural psychology, copywriting, and niching properly have to do with running a predictable and more profitable dog daycare? In this episode, I share a special conversation recorded at the Elite UK Mastermind with Mike Samuels — one of the most renowned copywriters and behavioural psychology specialists in the world. While Mike doesn’t work in pet care, the lessons he...
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Episode 429: How to Build Your Daycare to Sell (Even if you Never do) with IMPACT 26 Keynote speaker,Tieja Heikkila
The Poodle to Pitbull Pet Business Podcast
What happens to your business when the economy shifts, jobs disappear, and your clients start feeling the pressure before you do? How resilient is your pricing, your positioning, and your client base if AI starts replacing roles your customers rely on? And what really changes when you experience Dom’s coaching in person — not through a screen, not in theory, but live and unfiltered? In this episode, Dom pulls back the curtain on why Teija Heikkilä was the only choice for keynote speaker at IMPACT 2026 — and why her message lands harder now than ever before. Teija isn’t talking...
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Episode 428: It’s Time to Disnify Your Dog Daycare: Get Your FAST-PASS Ticket to Success!
The Poodle to Pitbull Pet Business Podcast
What if you could transform your daycare into the Disney of your town, the place affluent owners brag about, pay more for, and refuse to leave? What would happen to your business if you mastered experience, enrichment, pricing, systems, and upsells in just two days? And what could next year look like if you finally stopped running a wacky warehouse… and started running a wonderland for dogs? In this week’s episode, I come in hot with the announcement I’ve been dying to make: The Disnify Your Dog Daycare LIVE Impact Success Summit is coming to ORLANDO in 2026. And it’s going to be the...
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Episode 427: Dom Hodgson's Thanksgiving Reflections: The Game-Changing Pet Biz Lessons I’m Grateful For (That Will Grow Your Business Too)
The Poodle to Pitbull Pet Business Podcast
What would happen if you stopped for a moment and actually looked at how far you’ve come in your business? How much easier would things feel if you recognised the wins, the lessons, the mistakes, and the mentors who helped you get here? And what breakthroughs might you unlock if you took stock of everything you should be thankful for as a pet business owner? In this Thanksgiving-themed episode, I take a breather from the post-Hershey whirlwind to reflect on the major moments, decisions, and people that have shaped my business journey. From leaving Imperial Tobacco, to finding the right...
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Episode 426 – Mission Enrich Launch Week: A Sneak-Peak at the Book and the Movement It’s Sparking…
The Poodle to Pitbull Pet Business Podcast
Ever wondered what actually goes into launching a book that could reshape the way dog daycares think about enrichment? What happens when you return from a whirlwind U.S. expo, jump straight into coaching calls, and then dive headfirst into recording your next audiobook? And what is it about enrichment that has daycare owners buzzing, levelling up, and leaving rave reviews within days? In this episode, I check in from a frosty, Christmas-tinged Town Farm to share the story behind the launch of Mission Enrich, my newest (and most unusual) pet business book. Fresh off the plane from Hershey,...
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Episode 425: The Hershey Debrief: Enrichment Wins, Book Launch Buzz, and Behind-the- Scenes Highlights from the Expo
The Poodle to Pitbull Pet Business Podcast
What really happens when you take your business across the pond and into one of the biggest pet care expos in the world? How do you turn an event stand into a sales machine, attract 20+ new members, and launch a brand-new book in the middle of it all? And what does it take to keep your energy (and sanity) when you’re juggling clients, speaking gigs, and international travel all in one week? In this episode, Me and Tim Jackson check in from Heathrow Airport after an unforgettable week at the Pet Boarding & Daycare Expo in Hershey. Between two days in New York, the Mission ENRICH...
info_outlineEver wondered what actually goes into launching a book that could reshape the way dog
daycares think about enrichment?
What happens when you return from a whirlwind U.S. expo, jump straight into coaching
calls, and then dive headfirst into recording your next audiobook?
And what is it about enrichment that has daycare owners buzzing, levelling up, and leaving
rave reviews within days?
In this episode, I check in from a frosty, Christmas-tinged Town Farm to share the story
behind the launch of Mission Enrich, my newest (and most unusual) pet business book.
Fresh
off the plane from Hershey, still buzzing from back-to-back presentations and an avalanche of
Enrich U sign-ups, I break down why this book is different — and why it’s already making
waves with daycares across the UK, US, and the rest of the world.
You’ll hear the behind-the-scenes of the launch week at the Hershey expo, the early feedback
flooding in from readers, why writing remains my most important business tool, and why
now is the perfect time for daycare owners to rethink what enrichment really means.
I also
share the opening chapter of the audiobook, plus a special offer for podcast listeners who
want early access to the full audio version.
In this episode, you’ll discover:
The Spirit of Canis – The ancient idea at the heart of Mission Enrich and why it
matters for modern dog daycares.
Why This Book Is Different – How a parable can teach deeper lessons than any how-
to manual.
Real Reviews – What early readers are saying about how the story is already
reshaping their teams, dogs, and daycares.
The Power of Writing – Why learning to communicate through story is one of the
most profitable skills a pet business owner can develop.
A Special Launch Bonus – How to get the audiobook version for free — before it’s
available anywhere else.
If you’ve been thinking about implementing enrichment, this episode is a window into the
next evolution of the industry — and the mindset shift that will define the best-run facilities
in 2026 and beyond.
To grab a copy of Mission Enrich, click here now
Huge thanks to our sponsors PawPal, who’s amazing services you can find more about here:
https://pawpal.uk