PDX Real Estate EP151: Conquer Client Retention (and Engage New Prospects!)—with Scott Fouser of Househappy
The Portland Real Estate Podcast
Release Date: 05/29/2023
PDX Real Estate EP165: Why Mindset Beats Skillset Every Time with Steve Scanlon
The Portland Real Estate Podcast
We’re diving into the real reason you’re not hitting that next level, and spoiler alert, it’s not your marketing plan or your CRM. In this episode, Steve and Joe sit down with nationally renowned coach and speaker Steve Scanlon, founder of Rewire, to explore the real driver behind success in today’s market. Forget the usual "just make the calls" advice. Scanlon breaks down why how you think determines what you do, and whether those changes actually stick. From emotional intelligence to the science of how your brain works, he shares practical insight on why top performers in sales,...
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PDX Real Estate EP164: NAR's New Frontier: Colin Mullane on Industry Changes, Clear Cooperation, and the Future of Real Estate
The Portland Real Estate Podcast
Buckle up real estate pros! The industry is changing and we’ve got the inside scoop from someone who knows. In this episode Steve and Joe sit down with Colin Mullane, the candidate for first vice president of NAR, to get the real scoop on what’s going on in the real estate world. From the recent lawsuit settlement to the future of Clear Cooperation, Colin shares what NAR is doing to protect realtors and shape the future of the industry. You’ll hear how these changes aren’t just challenges but opportunities for growth and professionalism. Find out why decoupling of...
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PDX Real Estate EP163: Thriving Through Change: Decoupled Commissions, Buyer Agreements, and a New Era for Agents
The Portland Real Estate Podcast
Change is here, and it’s reshaping the way we do real estate. In this episode, Steve and Joe dive headfirst into the most talked-about changes shaking up the real estate world. From NAR commission updates to buyer rep agreements, they’re unpacking how the last three months have tested—and strengthened—the industry. You’ll hear why these changes haven’t just maintained stability—they’ve opened new doors for growth. Steve and Joe share real-world insights, surprising trends, and proven strategies to navigate the evolving landscape. Discover how...
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PDX Real Estate EP162: Tiffany Larsson and Real Producers Magazine: Guiding and Unifying Our Industry
The Portland Real Estate Podcast
It’s all about connection! In this episode, we’re diving into how Real Producers Magazine has transformed the real estate community in Portland over the past seven years. We’re excited to welcome Tiffany Larsson, the driving force behind Real Producers, to share her journey of building a platform that’s far more than just a magazine. Steve and Joe sit down with Tiffany to explore the impact of Real Producers on fostering relationships, showcasing top real estate professionals, and creating meaningful events that help agents thrive. Tiffany provides a behind-the-scenes look...
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PDX Real Estate EP161: Rate Cuts, NAR, And Market Updates With Brittany Gibbs And Heather Robbins
The Portland Real Estate Podcast
Talk about perfect timing! Our powerhouse panel went live just 20 minutes after the Fed dropped rates by a whopping 50 basis points - the first cut in 4 years, signaling the end of a tightening cycle. We're thrilled to welcome back industry experts Brittany Gibbs and Heather Robbins to break it all down for you. In this highly relevant episode, hosts Joe and Steve join these powerful women in real estate to discuss the latest changes and outlooks. We dive into the implementation of NAR regulations and buyer rep agreements, exploring their current impact on all sides of the...
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PDX Real Estate EP160: The Interworkings Of A Winning Real Estate Portfolio With Rob Levy And Dirk Zeller
The Portland Real Estate Podcast
You've heard the saying "multiple streams of income," but what about multiple streams of passive income? Real estate offers a variety of options, from single-family homes to apartment buildings, and today we're joined by two experts to break it all down. Dirk Zeller, CEO of Real Estate Champions, has experience with all types of real estate investments, from single-family homes to small plexes, apartments, and commercial properties. Rob Levy, who has been in the real estate business since 1988, is brilliant with his investing strategy and knowledge. Some of the earliest advice he...
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PDX Real Estate EP159: Unpacking the DOJ-NAR Settlement: Compliance and Transparency with RMLS CEO Kurt von Wasmuth
The Portland Real Estate Podcast
One of our favorite guests, Kurt von Wasmuth, President and CEO of RMLS, is here to talk about the latest industry upheavals. Kurt, a frequent guest and one of our biggest advocates, will help clear up some of the confusion and questions about this process. For years, MLS systems have provided data about properties for sale along with the compensation structure from listing brokers to buyer brokers. In 2019, the DOJ filed a civil antitrust lawsuit against NAR, alleging that certain rules and policies of NAR were anticompetitive and hindered fair competition in the real estate market. There was...
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PDX Real Estate EP158: Navigating the Future of Real Estate: The Impact of the NAR Lawsuit and What's Next
The Portland Real Estate Podcast
Almost everything from our last Best of Masters was about the NAR lawsuit and settlement. In fact, this was our largest audience ever. Everyone is interested in knowing how this is going to play out. In this episode, Steve and Joe share what this means to them and what it could look like going forward. They also share insightful comments and questions from listeners. In 2021, there were 100 billion dollars in commissions in the US. Is this pie going to shrink after the NAR lawsuit and settlement? Find out what we think! The NAR lawsuit and settlement is huge. There are...
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PDX Real Estate EP157: How to Stay on Top of Industry, Market, and Tech Changes—with Ken Perry
The Portland Real Estate Podcast
Have you been wondering how to stay on top of all the industry, market, and technology changes in today's real estate world? Understanding market trends, compliance, and leveraging technology has never been more critical. It's not just about navigating the legalities; it's about thriving in a market that demands adaptability, foresight, and integrity. What are the emerging market trends and technological advances that can benefit today’s real estate professionals? , a former lender turned trainer, speaker, outstanding podcast guest and host, and compliance expert, stays on the cutting...
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PDX Real Estate EP156: Rebuilding a Real Estate Business in a New Market—with Tucker Merrihew
The Portland Real Estate Podcast
In 2015, Tucker Merrihew got the idea for The Portland Real Estate Podcast. And he cohosted the show for seven years. But in 2022, Tucker left the Pacific Northwest for the sun and sand of southwest Florida. What has he been up to since then? How does Naples, Florida, differ from Tucker’s old stomping grounds in Lake Oswego? What does it look like to rebuild a real estate business in a new market? On this episode of The Portland Real Estate Podcast, your hosts Joe Fustolo and Steve Nassar catch up with Tucker, discussing how he rebuilt after the move and what it’s like to operate a home...
info_outlineThe average person lives in a home for about 7 years. And agents and lenders need to stay top of mind, so we’re there when the client is ready to move again.
However, 88% of people forget their real estate team less than a year after closing.
But what if there was an easy way to stay engaged with clients and support them in taking care of their home—with very little effort on your part?
Scott Fouser is Chief Revenue Officer of Househappy, a tech platform that helps real estate professionals stay in front of their homeowner-clients through the gift of concierge home maintenance services.
On this episode of The Portland Real Estate Podcast, Scott joins hosts Joe Fustolo and Steve Nassar to explain how the Househappy concierge connects homeowners with trusted service pros, giving your network of contractors first dibs on open jobs and coordinating the transaction in-app.
Scott discusses what’s included in the agent-branded emails Househappy sends clients and shares his response to REALTORS who worry that a bad experience with a contractor will be associated with them.
Listen in to understand what differentiates Househappy from platforms like Angi or HomeAdvisor and find out if Scott’s team can help you engage with new and existing clients to conquer client retention and grow your real estate business!
Key Takeaways
How Househappy keeps agents and lenders top of mind with homeowners
The role the Househappy personal concierge plays in finding homeowners a trusted service pro
How agents and lenders can refer their network of service professionals through Househappy
The process Househappy uses to notify contractors about open jobs, send homeowners bids and schedule services
What’s included in the emails Househappy sends clients (and why the open rate is over 50%)
Why an agent might use Househappy rather than asking homeowners to contact them directly
How Househappy notifies agents when a homeowner might be selling
The cost of a Househappy subscription package for agents and lenders
Scott’s response to agents and lenders who worry that a bad experience with a contractor will be associated with them
What differentiates Househappy from Angi or HomeAdvisor (and how it improves the user experience for homeowners)
Househappy’s ecosystem of 104,000 contractors across the US and what the concierge does if they don’t have a service pro in a particular area
How Househappy vets contractors to ensure they live up to a certain standard
The onboarding process for agents and lenders to set up a subscription to Househappy
The best way to gift your clients and prospects a Houshappy account
How to use Househappy to farm a neighborhood and generate new business
Connect with Scott
Connect with Joe
Connect with Steve
Steve’s Team at Premiere Property Group
Resources
Masters in Real Estate Facebook Group
Househappy for Agents & Lenders
Sarita Dua on The Portland Real Estate Podcast EP125