How to Increase Productivity in One Step!
Potratz Pointers's
Looking to increase your overall productivity? There's one simple phrase that sums up accomplishing this pretty accurately-- Measure twice, cut once! One of the quickest ways to burn out is to work without a plan. When we start working with guns blazing, we inevitably end up making twice as much work for ourselves because of mistakes or miscalculations made. While you may feel like a master of productivity when you delve straight into a project, you would be much better off starting out by building an outline! With a plan you can execute faster AND more effectively. Learn how to plan ahead...
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34: How to Create Facebook Lead Ads
Potratz Pointers's
Sick of increasing Cost Per Leads on Google? Maybe it's time to start considering Facebook Lead Ads! They're lower cost & let users stay on the platform without redirecting them! Learn exactly how to build your Facebook Lead ads with our Senior Digital Manager, , in today's Potratz Pointer!
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5 Tips For Fighting Creative Block!
Potratz Pointers's
No matter how strong of a designer or writer or ANYTHING you may be, we all get hit with creative block. You know-- when every line-drawn or word-written just isn't what you want. Lucky for us, Hyun is here to share her top 5 strategies for breaking through the blockages in today's Potratz Pointer! 1- Write/Draw whatever is in your head Give your brain a rest and let it do what it wants for a few minutes, the perfect idea might just strike! 2- Get inspired Take a look at the work of those you admire or aspire to! The inspiration you receive from their work could be your next masterpiece! 3-...
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EP. 31: 5 Cinematic Drone Shots Explained
Potratz Pointers's
When creating engaging video content, drone footage can increase the overall impact of your video tenfold! The aerial opportunities are endless, and shot options limitless. But in today's Potratz Pointer, my personal Drove Extraordinaire and Video Producer, Mike, is going to break down 5 shots you need in your next video. #1- The Push In, Pull Out This is the easiest shot to accomplish and is great for drawing focus to your subject. #2- The Rise & Fall This shot gives you a great longitudinal shot of your subject. It's great for creating drama in regards to the size of you subject. #3- The...
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EP. 31: Graphic Design Tips | Typographic Hierarchy
Potratz Pointers's
While the phrase 'Typographic Hierarchy' may seem like a mouthful, all it really means is providing your viewer with direction in how to consumer your content based off of the cues provided by your font choices. Typographic Hierarchy is important to consider when looking to increase conversions! You may be providing your audience with worthwhile content, but if they can't get through what you've written-- it's all for not. The fonts you choose when designing anything; whether it's emails, landing pages, ads, or otherwise; provide the viewer with an idea of the order in which things are meant...
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Optimizing Your Marketing for Mobile - 5 Tips!
Potratz Pointers's
Mobile traffic has skyrocketed across the board, and if your marketing hasn’t been designed with mobile in mind— it’s time to make some additions to your website and campaigns. Mobile traffic has overtaken that of desktop— and it makes sense! Our phones are now capable of doing EVERYTHING our desktops can; they’re on us ALWAYS; and nearly EVERYONE has a phone, but not nearly as many have computers. The most important thing you need to make available to your customers is… mobile texting capabilities! 1- Add Click to Text buttons on your website homepage, and anywhere else your...
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EP. 29: Increasing Your Authority | How to Get Published
Potratz Pointers's
When it comes to developing a strong personal brand, building your authority and getting your name out there are KEY! A great way to present what you know to your audience and earn their recognition is by becoming a contributing writer for a reputable publication in your industry. When it comes to determining what publications to consider writing for-- try considering what magazine or website your ideal client would read and... START THERE! Check their website for a 'Contributor Submissions' section; and if you don't see one-- go straight to the source! Email your pitch directly to the editor....
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EP. 28- Video Marketing Tips | Time Lapse Video Tutorial
Potratz Pointers's
When trying to capture the attention of potential customers, we've learned video stops scrolls-- but some shots catch more attention than others. Like TIME LAPSE shots! Time Lapse is a great way to engage and inspire your audience because these simple yet successful shots can add a sense of story to your videos. Despite adding a complex layer to your video, these shots are easy to shoot and almost all phones and cameras are capable of recording them. With a little forethought and some planning, you can get sweeping shots highlighting any moment or environment you choose! Learn how to work...
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EP. 27- Design Tips | How To Communicate Through Design
Potratz Pointers's
When it comes to design; whether it’s web pages, ads or any other content piece; your message is the #1 thing you NEED to take into consideration. 💬 👉GOOD DESIGN = GOOD COMMUNICATION👈 People should be able to look at what you’ve created and immediately understand the messaging behind it. So, consider… ✏️ What do you want your audience to walk away from your design knowing? Our most diligent denizen of design 🖌️🎨 Art Director Ally Shivka, is explaining how to achieve strong communication when designing in today’s Potratz Pointer!
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Ep. 26 - Design Tips - Why You NEED Negative Space!
Potratz Pointers's
When it comes to creating engaging, clean design— Negative Space is a MAJOR POSITIVE➕! While it may seem counterintuitive, negative space is crucial to include when designing because it directs the 👁️ eye where to look 👁️ and where to pause— moving the viewer through your landing page, ad or other piece the way it was meant to be viewed! Breaking down the (+)positive side of (-)negative space in today’s Potratz Pointer is the graphically gifted @Megan Collischonn! 🖌️🎨 PS- Which is your preference, clean & sleek OR more cats!?
info_outlineLive streaming video is extremely popular right now as Facebook, Instagram and Youtube have all added the option to their features. This is great because streaming allows you to share with you audience in the moment, and really create that one on one interaction despite the fact that there could be thousands watching!
One major mistake often made when shooting live video is the lack of interaction with the audience. The thing that differentiates a recorded video from a live one is the opportunity for interaction with your audience- so take advantage of it!
Pay attention to the comment thread as you're shooting and answer the questions you receive; acknowledge the things your viewers are saying. Doing so will keep the viewers you already have watching more, as well as increasing the likelihood that they'll share your video!
Our extremely talented Senior Video Producer, Joe Wood, helps us prep for all our live videos and he's sharing all you need to know about engaging your live audience and increasing viewership in today's Potratz Pointer!