Opening Your Own Gym with Jen Pilotti
Powerful Personal Trainer
Recapping how to boost training sessions during a down cycle, facility budgeting, balancing managerial duties and training, building a program, creating simple decisions for your clients, country club work environment, taking on newsletter responsibilities, continuing education, social media content, step by step career progression, renting training space, evaluating whether gym ownership is right for you, overhead responsibilities, attracting and sustaining clientele, and crunching the numbers
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Landing New Clients and Rolling with the Punches
Powerful Personal Trainer
Seasonal fluctuations in personal training, how to deal with a dip in business, managing your emotional state, self confidence, planning your year as a whole, building and operating out of a cushion, allowing yourself a break, focusing on self improvement, exploring alternative revenue streams, getting creative, analyzing different demographics, reactive versus proactive, asking your current client base for new client leads, contacting your floater clients, reviewing your session history, making something out of a less than ideal situation, initiative, taking ownership, putting it on your...
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How to Take a Break from Your Business
Powerful Personal Trainer
AskGaryVee, creating quality content, improving people's lives, Roger and Tony record a live conversation, taking time away from work, vacationing, putting systems in place, putting your staff in a position to succeed, eliminating client confusion, sending preparatory emails, removing yourself from the picture, growing a business, creating managerial positions and career roles, moving a business, visibility and foot traffic, handling new prospects, staff philosophy, working as a team, having diverse specialties, scheduling meetings and touch points, dividing responsibilities, getting through...
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Going from 0 to 200 with Marissa Pellegrino
Powerful Personal Trainer
Starting a business, organic growth, slow progress, adapting to client needs, business in the city, square footage, managing staff, preparing for vacation, information products, passive income
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Breaking into the Big Time with Craig Ballantyne
Powerful Personal Trainer
Hands on connection, Men's Health, email newsletters, providing value to others, creating opportunities, John Romaniello, Adam Bornstein, persistence, going above and beyond, credibility among peers, positions of strength, future opportunities, people over 50, digital programs with wearable components
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Lessons from the 2016 IDEA Fitness Conference
Powerful Personal Trainer
Evolving approaches to fitness conferences, attending live events, increased inspiration versus solely online education, investing in events, subsidizing conference costs, making a shared cost proposal to your facility, sharing your conference takeaways with co-workers, taking initiative and adding value to your facility, networking with fellow professionals and presenters, Todd Durkin, Fitness Quest 10 gym, increasing sales, increasing your rate, building a team that excels in your absence, trusting yourself and putting your blinders on, Trina Gray, adding visual photos and videos to your...
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Trial by Fire with Clifton Harski
Powerful Personal Trainer
Fitwall, continuing education strategies, intense travel schedule, interviewing and hiring new trainers, evaluating career goals, attending major conferences, finding a specialty that speaks to you, becoming a Movnat master instructor, Kettlebell Athletics, Animal Flow, formal versus informal certifications and education, enjoying movement, BA training, repackaging your knowledge to fit your personality, pop fitness, working with deconditioned clients, authenticity, sales skills, Influence, teamwork, proper interview preparation, knowing the facility, editing your resume, Craigslist,...
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Online Optimization with Marko Matijasavic
Powerful Personal Trainer
Helping fitness professionals develop an online presence, leveraging Instagram, YouTube workout videos, creating your own PR, creating a social media strategy, providing value to your audience, working as an instructor on cruise ships, traveling the world, inspiration from Gary Vaynerchuk, improving as a salesman, speaking in front of large crowds, successful consultations, not giving everything away upfront, understanding your client's motivations, listening skills, being honest and direct, respecting yourself, moving up the Google rankings, the importance of defining a niche and keywords,...
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Entrepreneurial Athleticism with Keith Norris
Powerful Personal Trainer
Passion and personality, physical culture, lessons from a background in sports, functional workouts, changing careers, strength and conditioning, pivoting, risk evaluation, Efficient Exercise, ARX equipment, specializing, business as a team sport, apprenticeship, real world knowledge, observing trends, diversified income streams, alternative business opportunities, keeping things fresh, ruthless self assessment, strengths and weaknesses, and networking events
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The Lifecycle of a Personal Trainer, Part 2
Powerful Personal Trainer
Taking charge of your fitness career, warning signs, experiencing burn-out, striking the right balance, assessing your work excitement and inspiration levels, being present within your sessions, working smarter not just harder, knowing yourself, comparing your current career schedule to your ideals, comparing your current revenue to your ideals, how to end a client relationship, determining your best case scenario, real world case studies
info_outlineBuilding your personal training business, going from neuro-biology and personal tragedy to training, dressing the part, training for free, periodization and smart programming, functional training, in home training, being defined as a celebrity trainer, versatility, managing client paperwork and incoming money, communication and trust, marketing and networking, keeping your cool and mastering your emotions, setting clear boundaries, public speaking, having a vision of what you want to accomplish, working on your business and not just in your business, specialization and niche-ing down, making sure there is a market for your niche