Powerful Personal Trainer

The podcast for personal trainers created by personal trainers. Listen in as Roger Dickerman and Tony Federico explore the world of fitness from the perspectives of both employer and employee. Building clientele, certifications, delivering value, finances, and marketing your personal brand - they cover it all. Are you ready to build a powerful training career?

Opening Your Own Gym with Jen Pilotti 10/19/2016

Opening Your Own Gym with Jen Pilotti Recapping how to boost training sessions during a down cycle, facility budgeting, balancing managerial duties and training, building a program, creating simple decisions for your clients, country club work environment, taking on newsletter responsibilities, continuing education, social media content, step by step career progression, renting training space, evaluating whether gym ownership is right for you, overhead responsibilities, attracting and sustaining clientele, and crunching the numbers /episode/index/show/powerfulpersonaltrainer/id/4756608

Landing New Clients and Rolling with the Punches 08/24/2016

Landing New Clients and Rolling with the Punches Seasonal fluctuations in personal training, how to deal with a dip in business, managing your emotional state, self confidence, planning your year as a whole, building and operating out of a cushion, allowing yourself a break, focusing on self improvement, exploring alternative revenue streams, getting creative, analyzing different demographics, reactive versus proactive, asking your current client base for new client leads, contacting your floater clients, reviewing your session history, making something out of a less than ideal situation, initiative, taking ownership, putting it on your calendar and committing /episode/index/show/powerfulpersonaltrainer/id/4615098

How to Take a Break from Your Business 07/11/2016

How to Take a Break from Your Business AskGaryVee, creating quality content, improving people's lives, Roger and Tony record a live conversation, taking time away from work, vacationing, putting systems in place, putting your staff in a position to succeed, eliminating client confusion, sending preparatory emails, removing yourself from the picture, growing a business, creating managerial positions and career roles, moving a business, visibility and foot traffic, handling new prospects, staff philosophy, working as a team, having diverse specialties, scheduling meetings and touch points, dividing responsibilities, getting through tough stretches, and improving one small step at a time /episode/index/show/powerfulpersonaltrainer/id/4507014

Going from 0 to 200 with Marissa Pellegrino 05/23/2016

Going from 0 to 200 with Marissa Pellegrino Starting a business, organic growth, slow progress, adapting to client needs, business in the city, square footage, managing staff, preparing for vacation, information products, passive income /episode/index/show/powerfulpersonaltrainer/id/4384537

Breaking into the Big Time with Craig Ballantyne 05/07/2016

Breaking into the Big Time with Craig Ballantyne Hands on connection, Men's Health, email newsletters, providing value to others, creating opportunities, John Romaniello, Adam Bornstein, persistence, going above and beyond, credibility among peers, positions of strength, future opportunities, people over 50, digital programs with wearable components /episode/index/show/powerfulpersonaltrainer/id/4351157

Lessons from the 2016 IDEA Fitness Conference 04/12/2016

Lessons from the 2016 IDEA Fitness Conference Evolving approaches to fitness conferences, attending live events, increased inspiration versus solely online education, investing in events, subsidizing conference costs, making a shared cost proposal to your facility, sharing your conference takeaways with co-workers, taking initiative and adding value to your facility, networking with fellow professionals and presenters, Todd Durkin, Fitness Quest 10 gym, increasing sales, increasing your rate, building a team that excels in your absence, trusting yourself and putting your blinders on, Trina Gray, adding visual photos and videos to your website or newsletter, and matching your inputs to what you want to accomplish /episode/index/show/powerfulpersonaltrainer/id/4290571

Trial by Fire with Clifton Harski 03/16/2016

Trial by Fire with Clifton Harski Fitwall, continuing education strategies, intense travel schedule, interviewing and hiring new trainers, evaluating career goals, attending major conferences, finding a specialty that speaks to you, becoming a Movnat master instructor, Kettlebell Athletics, Animal Flow, formal versus informal certifications and education, enjoying movement, BA training, repackaging your knowledge to fit your personality, pop fitness, working with deconditioned clients, authenticity, sales skills, Influence, teamwork, proper interview preparation, knowing the facility, editing your resume, Craigslist, Indeed.com, Dan John, using down to earth vocabulary, meeting people face to face, and making a real difference /episode/index/show/powerfulpersonaltrainer/id/4225208

Online Optimization with Marko Matijasavic 03/02/2016

Online Optimization with Marko Matijasavic Helping fitness professionals develop an online presence, leveraging Instagram, YouTube workout videos, creating your own PR, creating a social media strategy, providing value to your audience, working as an instructor on cruise ships, traveling the world, inspiration from Gary Vaynerchuk, improving as a salesman, speaking in front of large crowds, successful consultations, not giving everything away upfront, understanding your client's motivations, listening skills, being honest and direct, respecting yourself, moving up the Google rankings, the importance of defining a niche and keywords, defining your audience, studying your users with analytics, optimizing your website, mobile, landing pages, accurate descriptions, and simplicity /episode/index/show/powerfulpersonaltrainer/id/4190036

Entrepreneurial Athleticism with Keith Norris 02/16/2016

Entrepreneurial Athleticism with Keith Norris Passion and personality, physical culture, lessons from a background in sports, functional workouts, changing careers, strength and conditioning, pivoting, risk evaluation, Efficient Exercise, ARX equipment, specializing, business as a team sport, apprenticeship, real world knowledge, observing trends, diversified income streams, alternative business opportunities, keeping things fresh, ruthless self assessment, strengths and weaknesses, and networking events /episode/index/show/powerfulpersonaltrainer/id/4152761

The Lifecycle of a Personal Trainer, Part 2 02/03/2016

The Lifecycle of a Personal Trainer, Part 2 Taking charge of your fitness career, warning signs, experiencing burn-out, striking the right balance, assessing your work excitement and inspiration levels, being present within your sessions, working smarter not just harder, knowing yourself, comparing your current career schedule to your ideals, comparing your current revenue to your ideals, how to end a client relationship, determining your best case scenario, real world case studies /episode/index/show/powerfulpersonaltrainer/id/4124306

The Lifecyle of a Personal Trainer, Part 1 01/18/2016

The Lifecyle of a Personal Trainer, Part 1 Progressing from a young trainer to a mature trainer, assessing your career from the 10000 foot view, handling career transitions, building a client base from ground zero, allocating time for personal development and fitness, saying yes and increasing word of mouth, hustling, advertising and giving something away for free, setting clear growth targets, understanding how your service breakdown contributes to your end target, the benefit of organic growth, prioritizing your own health when things get busy, physical intelligence, having tough conversations, keeping the excitement alive, stepping up or stepping out /episode/index/show/powerfulpersonaltrainer/id/4086531

Becoming a Legendary Trainer with Ted Ryce 12/22/2015

Becoming a Legendary Trainer with Ted Ryce Building your personal training business, going from neuro-biology and personal tragedy to training, dressing the part, training for free, periodization and smart programming, functional training, in home training, being defined as a celebrity trainer, versatility, managing client paperwork and incoming money, communication and trust, marketing and networking, keeping your cool and mastering your emotions, setting clear boundaries, public speaking, having a vision of what you want to accomplish, working on your business and not just in your business, specialization and niche-ing down, making sure there is a market for your niche /episode/index/show/powerfulpersonaltrainer/id/4033571

How to Move up the Ladder from Personal Trainer to Facility Manager 12/07/2015

How to Move up the Ladder from Personal Trainer to Facility Manager Starting in the fitness industry, becoming a new employee, leaving your baggage at the door, moving up the ladder, floor training, personal training certifications, facility management, patience, high turnover rates, being reliable, mastery, exposing yourself to challenges and the possibility of failure, bootcamp programs, leaving a legacy, exiting gracefully, choosing your perspective, empathy, negotiating, trial periods, and being your own business /episode/index/show/powerfulpersonaltrainer/id/4001874

#3: Slow Your Supplement Roll 07/04/2014

#3: Slow Your Supplement Roll Fed Up, Dr. Rhonda Patrick and hyperthermic conditioning, real weight loss, Relentless Transformation, Dr. Oz and fat burning supplements, becoming a personal training manager, walking and aging, recommending supplements to clients, machine training, and outsourcing /episode/index/show/powerfulpersonaltrainer/id/2927014

#2: Bringing Home the Bacon 06/13/2014

#2: Bringing Home the Bacon Average personal trainer income, world’s top trainer, how to connect with clients outside of the gym, group exercise vs. one-on-one training, high intensity interval training, and paying for a training session /episode/index/show/powerfulpersonaltrainer/id/2890713

Training New Clients, "Top Dawg" Challenge, Pros and Cons of Gym Ownership, and Juicing 03/04/2014

Training New Clients, "Top Dawg" Challenge, Pros and Cons of Gym Ownership, and Juicing Pros and cons of juicing, sports stars selling junk food to kids, importance of initiative, group exercise trends, the debate over coffee, how hard to push new clients, Tabata training, challenging your clientele, the "Top Dawg", gym ownership versus gym employment, becoming a memorable trainer /episode/index/show/powerfulpersonaltrainer/id/2712621

Powerful Personal Trainer

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