Mental Fitness Is the Missing Link: How Your Mindset Might Be Undermining Your Practice’s Growth
Release Date: 06/18/2025
The Eyecare Industry’s Big Reset: Data Trends, Economic Strain, and the Future of Vision Expo
The Power Hour
There’s no sugarcoating it: the data shows the eye care industry is facing headwinds. Patient volume is down. Consumer sentiment is shifting. Tariffs are rattling supply chains, and the future of our biggest industry event is being reimagined.
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Bringing Aesthetics into Optometry: Dr. Chelsea Kesty on Lasers, Toxins & the $10K Patient Opportunity
The Power Hour
Is optometry the next frontier for aesthetic medicine? In this insightful episode of Power Hour, host Eugene Shatsman welcomes double board-certified dermatologist Dr. Chelsea Kesty to explore a booming opportunity: aesthetic procedures in and around the eye, and how optometrists can responsibly and profitably tap into it.
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Designing a Practice That Works for Your Life: Dr. Ruth Mannschreck on Systems, Culture & Freedom
The Power Hour
In this eye-opening episode of The Power Hour, Eugene Shatsman sits down with Dr. Ruth Mannschreck, a seasoned dentist, business strategist, and founder of Shoreline Strategies LLC, who shares the transformational story of how a personal crisis forced her to completely rethink how her business operated. The result? Fewer hours, more profit, and a healthier team culture, all built through a model she now teaches to small business owners across healthcare.
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How Pursuing Passions Outside Optometry Can Grow the Value of Your Practice, with Dr. Gary Gerber
The Power Hour
What if scaling your optometry practice isn’t inside the exam lane, but outside it? In this week’s episode of Power Hour, Eugene Shatsman sits down with a legend in the industry — Dr. Gary Gerber, co-founder of Treehouse Eyes, seasoned consultant, and founder of the Power Practice, for a conversation that breaks every mold you’ve come to expect from practice growth advice.
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AI Is Changing the Way You Practice: What Every Optometrist Needs to Know in 2025
The Power Hour
In this forward-looking episode of Power Hour, host Eugene Shatsman is joined by Dr. Scot Morris and Dr. Rehan Ahmed — AI innovators and co-editors of the acclaimed AI in Eyecare journal. These aren’t theorists, they’re clinicians embedded in the tech that’s actively shaping the future of optometry.
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Mental Fitness Is the Missing Link: How Your Mindset Might Be Undermining Your Practice’s Growth
The Power Hour
Every leader has saboteurs. The question is — are yours running the show? In this episode of Power Hour, host Eugene Shatsman sits down with Natalie Siston, international speaker, bestselling author, and Lead Presenter at Positive Intelligence, to unpack one of the most transformative frameworks in leadership today: mental fitness.
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Inside the EHR Black Box: What’s Helping, What’s Hurting, and What’s Next for Optometric Tech
The Power Hour
Why does your EHR feel more like a burden than a solution? Eugene Shatsman sits down with leaders from RevolutionEHR, Eyefinity, and practicing ODs to discuss the painful realities of optometric software — and what the next generation must do differently.
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Vision Beyond Sight: How the Two Blind Brothers Turned a Diagnosis into a Mission of Hope and Impact
The Power Hour
What if the very thing you thought would hold you back, became the motivation behind your greatest impact? In this deeply personal and inspiring episode of Power Hour, host Eugene Shatsman sits down with Brad and Brian Manning — the powerhouse duo behind Two Blind Brothers, to explore how vision loss sparked one of the most purpose-driven brands in America.
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Tech-Enabled Practice Growth: AI, Automation & the Future of Patient Experience with Altris and Adit
The Power Hour
Technology is no longer a “nice-to-have” in optometry — it’s the edge that separates growing practices from stagnant ones. In this episode of Power Hour, Eugene Shatsman brings together two leading innovators transforming how care is delivered and experienced: Grant Schmid, VP of Business Development at Altris AI, and Steven Marinkovich, Sr. Director of Sales at Adit. Together, they unpack how AI and automation are already reshaping clinical decisions, patient communication, and what the fully tech-enabled practice will look like by 2028.
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The Quarterly Roundup: Vision Metrics Every OD Should Know in 2025 with Dr. Jason Lake
The Power Hour
What do the fastest-growing practices in optometry have in common? They track the right numbers, and know how to act on them. In this data-packed episode of Power Hour, Eugene Shatsman welcomes back Dr. Jason Lake, founder of the Elevate Conference and a recognized leader in practice analytics, to kick off a brand-new quarterly series built for the numbers-driven OD.
info_outlineEvery leader has saboteurs. The question is — are yours running the show?
In this episode of Power Hour, host Eugene Shatsman sits down with Natalie Siston, international speaker, bestselling author, and Lead Presenter at Positive Intelligence, to unpack one of the most transformative frameworks in leadership today: mental fitness.