Power Hour Optometry's Only Live Radio Show
Brought to you every Wednesday, 9 PM ET by Dr. Gary Gerber and the Power Practice! Learn more at www.PowerHour.info
info_outline The Power Practice 4/17/19 04/18/2019
The Power Practice 4/17/19 Asking staff answer the phone with a script is a mistake. No matter how skilled, they will sound like they’re reading from a document instead of delivering personal information. Instead, staff who take phone calls should know the practice intimately enough to respond to any calls. Find out how to train your staff to answer the phone like a human, not a robot.
info_outline The Power Hour 3/6/2019 03/07/2019
The Power Hour 3/6/2019 Considering buying a practice? Tune in to this week's Power Hour to know how to avoid buying the wrong practice. Do you know what in the negotiations process should immediately raise a red flag? Get the insight you need to avoid making a mistake.
info_outline The Power Hour 2/27/19 03/04/2019
The Power Hour 2/27/19 If you have considered implementing discounts or incentives for your patients, think twice. They usually aren't successful due to the impact they have on the bottom line and the question of whether a professional service benefits from such incentives in the first place.
info_outline The Power Hour 2/13/19 02/15/2019
The Power Hour 2/13/19 Looking to attract a different kind of patient? Wanting to expand into boutique-or budget-services? Or even need to change patients' perception of your practice? Listen to this week's show to learn 8 ways to change your patient base.
info_outline The Power Hour 2/6/2018 02/08/2019
The Power Hour 2/6/2018 Having a hard time saying no to employees? Should you maintain a proper distance or be ‘one of the guys?’ Effective management skills often impacts on the bottom line. Find out how to be a better boss on this episode of the Power Hour.
info_outline The Power Hour 1/30/2019 01/31/2019
The Power Hour 1/30/2019 If a staffer is out, do other staffers pitch in? Or do they say, "That's not my job?" Every person in the office needs to do whatever it takes to keep all the balls in the air--and that means understanding the job BEFORE they have to do it. This week, learn 5 reasons to cross-train your staff.
info_outline The Power Hour 1/23/19 01/24/2019
The Power Hour 1/23/19 Do you ever think about the person accompanying your patient to the office? Make a good impression, and you might get a new patient! Patient escort are spending time in your reception area. You should be working to wow them just like you wow your patients. This week, learn 9 ways to make your patient's escort happy.
info_outline The Power Hour 1/16/19 01/17/2019
The Power Hour 1/16/19 If you're planning advertising for the year, be sure you answer these 8 questions first. As with most things in life, much lies in the details and the preparation. Advertising is no different. Tune in to this episode of the Power Hour to find out more.
info_outline The Power Hour 1/9/19 01/10/2019
The Power Hour 1/9/19 Why did your practice miss the mark in 2018? This week, look back on what didn't work and why, then figure out how to fix it for 2019. Remember, hope is not a strategy. As consultants, we've seen many goals that haven't been reached. Gary discusses the top 5 reasons goals aren't attained, so when you plan for 2019, you may a better shot at attaining your new goals. Tune in to this episode of the Power Hour to learn from 2018's failed goals.
info_outline The Power Hour 12/12/18 12/13/2018
The Power Hour 12/12/18 With the end of the year approaching, many of doctors buy that opto-toy they've always wanted. Unfortunately, this time next year - many of them regret their purchase. Learn ways to avoid buyers remorse as well as a unique way to nearly ensure new equipment is right for your practice and will be profitable.
info_outline The Power Hour 11/28/18 12/03/2018
The Power Hour 11/28/18 Posed with common problems, like patients wait too long to see the doctor or patients complain about our fees, we usually come up with common solutions. If we still have the same problems year after year, then those solutions didn’t work! How can you and your staff devise genuinely novel solutions to chronic management problems? Listen to the next episode of the Power Hour to learn how to use this special two word thought starter approach.
info_outline The Power Hour 10/24/18 10/26/2018
The Power Hour 10/24/18 What happens when two ODs marry? And what if they work together? Or what about an OD and an office manager or optician? Being part of a double OD couple presents its own set of opportunities and challenges. Find out how to navigate them on this week's Power Hour.
info_outline The Power Hour 10/17/18 10/18/2018
The Power Hour 10/17/18 If you're thinking about opening your own practice, this next episode is one you don't want to miss. Pulled from the files of clients who have successfully opened cold and those who were rescued after a less successful opening, learn the hits, misses wins, losses, mistakes, and regrets-and steps to avoid them. The errors seemed insignificant and inconsequential at the time but gave them years of heartache afterward.
info_outline The Power Hour 9/19/18 09/22/2018
The Power Hour 9/19/18 If you had to do it all over again...would you choose optometry? While you can't turn the clock back, you do have control over your practice's destiny. Tune in to this week's show to find out how to redo those things you'd do over.
info_outline The Power Hour 9/12/18 09/13/2018
The Power Hour 9/12/18 The cash-paying model in optometry is alive and well. Is it in your office? Andy Corley joins the show to explain why. Andy is a 40-year veteran of the eye care industry from a start at Allergan to a move to AMO, then co-founding Chiron Vision and eyeonics. He is currently chairman of the board of RX Sight, Equinox, and eyeBrain Medical.
info_outline The Power Hour 8/16/18 08/16/2018
The Power Hour 8/16/18 It's that time of year again...back to school. If you haven't already ramped up your marketing, this week's show will offer tips on making eye exams part of the back-to-school routine. Don't forget contact lenses, sports goggles, and more! Kick-start the back-to-school season with the Power Hour!