Libsyn Directory

155 | Breaking Down The Most Misunderstood Marketing Strategy In The Wedding Industry

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Release Date: 10/22/2024

184 | How to Set Boundaries With Demanding People (Like the One Who Sent a 67-Question Inquiry)

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

In this episode of The Power in Purpose Podcast, I’m diving into something that had me shouting “oh no they didn’t” at my phone—a 67-question inquiry email (yes, you read that right: sixty-seven questions) that a couple sent to a photographer before even hopping on a call. When I saw it on Threads, I knew we had to talk about it. On this episode of The Power in Purpose Podcast: [00:00]: Setting Boundaries with Clients [05:18]: Understanding Client Expectations [10:44]: Identifying Red Flags in Inquiries [15:43]: The Importance of Pre-Qualification [20:43]: Establishing...

183 | Will Tariffs Raise Wedding Costs? What Every Vendor Needs to Know

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Will tariffs raise wedding costs? Today’s episode is unlike any we’ve done before. We’ve got a bit of an emergency brewing in the wedding industry, and I felt compelled to hop on the mic and break it all down with someone who really knows what’s going on behind the scenes: my husband, Jason. I somehow convinced him to join me (first time ever!) and share his deep expertise in shipping, logistics, and global trade. Because here’s the deal — new tariffs are being applied across nearly all imported goods, and it’s not just “big business” that’s feeling the pressure. This is...

182 | Does the “Wedding Tax” Exist? The Truth Might Surprise You

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

I’m diving headfirst into a hot topic that’s been making the rounds on Threads (and honestly, everywhere else): the “wedding tax.” You’ve probably heard the rumor, right? That wedding vendors just jack up their prices as soon as you mention the word “wedding.” Well, it’s time to set the record straight. On this episode of The Power in Purpose Podcast: [00:00]: Understanding the Wedding Tax Myth [12:33]: The Rising Costs of Weddings [24:56]: Navigating Client Relationships and Expectations [35:58]: Building Trust and Transparency in the Wedding Industry Thanks for...

181 | Two Marketing Strategies That Are Non-Negotiable in 2025 For Wedding Pros

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

If you're still crossing your fingers and hoping your dream clients find you on Instagram… we need to talk. In this episode, I’m sharing the two non-negotiable marketing strategies for wedding pros that everyone needs to be using in 2025 if you want to grow a sustainable, profitable business. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Non-Negotiable Marketing Strategies [05:17]: The Importance of SEO in 2025 [14:32]: Harnessing the Power of Email Marketing Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what...

180 | How to Capture Wedding Day Content Like a Pro (Even If You're Not a Content Creator)

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

This week, we’re diving into wedding day content creation. I’m sharing 13 of my best tips to help you capture better video content, even if you’re not a content creator (or don’t have one on your team). On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Content Creation for Weddings [01:05]: The Importance of Being Your Own Content Creator [02:28]: 13 Tips for Capturing Wedding Day Content [20:25]: Practical Tips for Effective Content Creation [35:05]: Recap and Final Thoughts on Content Creation Thanks for tuning into today’s episode of The Power...

179 | Behind The Brand: The Making Of Kesh Events

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Hey friends! You are in for an incredible episode today because I got to sit down with none other than the amazing Akeshi Akinseye, the powerhouse behind Kesh Events. If you've ever felt like you're searching for your "thing" in business or struggling to stand out in a saturated industry, this episode is for you. Akeshi takes us way back to the early days of her business—starting with a $700 wedding (yes, you read that right!)—and walks us through how she evolved into a sought-after designer, planner, and producer for luxury events. We talk about the importance of pivoting, how investing...

178 | Trend Report: Your 2025 Instagram Playbook - 11 Trends You Can’t Ignore As a Wedding Pro

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

This week, we’re diving headfirst into Instagram trends for 2025. I’ve got 11 major trends wedding pros need to know about, and trust me, you’ll want to stick around for the last one because it’s a little spicy (and something I really want you to stop doing!). Plus, if you’re a wedding planner struggling to hit that six-figure milestone, I’ve got something just for you! My 100K Playbook masterclass is happening next week, and it’s totally FREE. I’ll be sharing my exact strategies for scaling your wedding business past 100K in 2025. Sign up here: On this episode of The...

177 | Patio Chats with Carla Ten Eyck: The One On Friendship, Business, and the Ripple Effect of Connection

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Welcome to my very first Patio Chat with Carla Ten Eyck! You know how it is when you get together with a good friend, pour a drink, and before you know it, you're deep into one of those soul-refreshing, belly-laughing, life-changing conversations? Yeah, that’s what this is. We're bringing our real-life wedding business friendships (and what's top of mind), to the podcast. On this episode of The Power in Purpose Podcast: [00:00]: Building a Business with Purpose [02:48]: The Power of Connection [06:04]: The Ripple Effect in Networking [08:46]: Creating Inclusive Spaces [12:07]:...

176 | Trend Report: 2025 Marketing Trends Wedding Pros Need To Pay Attention To

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

I’m so excited to kick off our first Trend Report of 2025, and trust me—this one’s packed with 2025 marketing trends for wedding pros you don’t want to miss. We all know the wedding industry is constantly evolving, but this year? Things are shifting in a BIG way. From marketing strategies to design aesthetics, AI advancements to deeper, more meaningful connections, I’m diving into what’s in, what’s out, and how you can stay ahead of the game. Spoiler alert: It’s time to focus on authenticity, embrace bold branding choices, and rethink the way we network. On this episode of The...

175 | A No-Fluff Strategy for Making 2025 Your Best Year in Business

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

I’m so excited about this episode because I’m taking you through a little goal-setting strategy session - one that’s no fluff, super actionable, and designed to set you up for your most profitable, balanced, and fulfilling year yet. If you're looking for a 2025 strategy for wedding pros, this is it! On this episode of The Power in Purpose Podcast: [00:00]: Setting the Stage for Success [06:03]: Vision Casting for 2025 [14:30]: Becoming the Business Owner You Need to Be [20:11]: Fun Goals and 90-Day Planning [25:50]: Q1 Focus: Laying the Groundwork [30:07]: Accountability and...

More Episodes

What's the most misunderstood marketing strategy in the wedding industry?

SEO!

So many wedding pros get SEO wrong - or avoid it all together because it feels hard. I want you to know that you're SLEEPING on this marketing strategy, and my guest today, Erin Ollila, agrees!

If you’ve ever felt overwhelmed by local SEO for wedding pros or are just unsure about how it actually works for a wedding business, this episode is for you. Erin shares her passion for SEO and explains why it’s often misunderstood in the wedding industry (spoiler alert: I think it is the MOST misunderstood marketing strategy!).

On this episode of The Power in Purpose Podcast:

[00:00]: Understanding SEO in the Wedding Industry
[07:45]: The Importance of Localized SEO
[14:32]: Building Trust Through SEO
[22:16]: Targeting Multiple Locations with SEO
[26:53]: Optimizing Local SEO with Hidden Pages
[31:31]: Collaborating with Vendors for SEO Success
[37:16]: The Importance of Blogging for SEO
[44:09]: Assessing Your Current SEO Standing
[50:23]: Investing in SEO for Long-Term Success

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED: