The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
Wedding pros... you've just found your weekly dose of why. Get ready to grow your business with intention, one episode at a time. I'm your host, Candice Coppola, and on this podcast we explore the strategies and techniques that build a profitable wedding industry business with purpose. Join me to learn more about everything you need to know about growing, scaling, and building a successful business in this wild (and fun!) industry. New episodes drop every Tuesday!
info_outline
169 | RECAST EPSODE: The Truth About Wedding Directories And If They're Worth The Money
12/12/2024
169 | RECAST EPSODE: The Truth About Wedding Directories And If They're Worth The Money
I've got something a little different for you today, something that's been on my mind for a while now. It's about wedding directories - you know, those big names that promise to skyrocket your business visibility and send a flood of leads your way. Well, I've decided it's time to pull back the curtain and share my honest, no-holds-barred thoughts on these platforms. And let me tell you, it's not all sunshine and roses. In the latest episode of the Power and Purpose podcast, I'm diving deep into the world of wedding directories. I'm talking about the good, the bad, and yes, even the downright shady tactics some of these platforms use to get you to advertise. So, if you’ve ever wondered whether advertising in wedding directories is the right move for your business (or if it’s time to pull the plug on your current listing), I’m sharing candid insights and the criteria I use to decide whether wedding directories are worth it. (This episode originally aired as episode 108 and we are recasting it this month to help you think about advertising for your business in 2025 - and if directories are really worth the money. Enjoy!) Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
/episode/index/show/powerinpurpose/id/34351920
info_outline
168 | RECAST EPISODE: What Should You Look For In A Business Coach & How Do You Know If You're Ready To Hire One?
12/10/2024
168 | RECAST EPISODE: What Should You Look For In A Business Coach & How Do You Know If You're Ready To Hire One?
You are tired of doing business alone, but you’re not sure if a business coach can help you fix problems and develop new ideas. Hiring a coach isn’t the right fit for everyone, and in this episode I share how to know if you’re ready to hire someone to help and most importantly, what to look for in a business coach. Not all business coaches out there are qualified to help you - and my criteria will help you weed through the bullshit. (This episode originally aired as episode 116 and we are recasting it this month to help you plan for 2025. Enjoy!) On this episode of The Power in Purpose Podcast: [00:01:42]: Signs You're Ready to Hire a Business Coach [00:04:20]: Trait 1 [00:06:43]: Trait 2 [00:09:14]: Trait 3 [00:10:15]: Trait 4 [00:11:32]: Trait 5 [00:17:33]: Importance of group coaching and masterminding [00:20:06]: The power of workshops and group problem-solving [00:21:18]: Being a better business owner through community [00:23:41]: Traits to look for in a business coach [00:24:48]: The importance of putting effort into coaching Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
/episode/index/show/powerinpurpose/id/34351870
info_outline
167 | RECAST EPISODE: Marketing to Gen Z - 5 Things You Need To Know
12/05/2024
167 | RECAST EPISODE: Marketing to Gen Z - 5 Things You Need To Know
Things are shifting in the wedding industry. Can you feel it? In this episode I get you up to speed on how you need to rethink your marketing strategies if you want to appeal to Gen Z. On this episode of The Power in Purpose Podcast: [00:00:00]: Introduction to marketing to Gen Z couples [00:00:58]: Importance of understanding Gen Z couples [00:02:07]: Differences between Gen Z and millennial customers [00:03:32]: Importance of adapting to a changing society and clientele [00:05:55]: Statistics on Gen Z buyer preferences and behaviors [00:09:43]: Gen Z Marketing Tip #1 [00:11:09]: Gen Z Marketing Tip #2 [00:12:43]: Gen Z Marketing Tip #3 [00:14:15]: Gen Z Marketing Tip #4 [00:22:24]: Gen Z Marketing Tip #5 (This episode originally aired as episode 118 and we are recasting it this month to help you think through changes in your 2025 marketing strategy. Enjoy!) Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
/episode/index/show/powerinpurpose/id/34301440
info_outline
166 | RECAST EPISODE: Are Your Sales Down? Here's How To Diagnosis What's Wrong
12/03/2024
166 | RECAST EPISODE: Are Your Sales Down? Here's How To Diagnosis What's Wrong
Are your sales down? We've all heard about the wedding gap and a retraction in the wedding industry. In this episode of the podcast, I want to give you a very easy strategy to diagnose why your sales might be down and how you can solve this problem. On this episode of The Power in Purpose Podcast: [00:00:00]: Introduction and Sales Retraction [00:01:05]: The Wedding Industry and Speculations [00:02:18]: The Ups and Downs of Business [00:03:31]: Consistency and Long-Term Success [00:04:35]: Diagnosing Your Sales Problems Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola (This episode originally aired as episode 121 and we are recasting it this month to help you get a handle on your sales process. Enjoy!) SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
/episode/index/show/powerinpurpose/id/34248105
info_outline
165 | 5 Systems Your Wedding Business Needs to Run Like Clockwork
11/29/2024
165 | 5 Systems Your Wedding Business Needs to Run Like Clockwork
Today, I’m diving into the five wedding systems your business needs to run like clockwork. If you’ve ever felt like you’re drowning in endless tasks or reinventing the wheel for every new client, this episode is for you! On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Purposeful Business Systems [03:00]: The Importance of Onboarding [09:10]: Mastering Offboarding Processes [14:55]: Building Effective Team Systems [19:59]: Client Delivery and Project Management [25:15]: Creating a Robust Marketing System [30:14]: Conclusion and Next Steps Don't forget to shop my Black Friday sale (35% OFF!): Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Shop my Black Friday sale (35% OFF!): Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
/episode/index/show/powerinpurpose/id/34200435
info_outline
164 | Jen from Tonic Site Shop Shares Her 2025 Website Hit List & Sh*t List
11/26/2024
164 | Jen from Tonic Site Shop Shares Her 2025 Website Hit List & Sh*t List
This week on the podcast, we’re diving deep into 2025 website trends for wedding pros with one of my absolute faves, Jen from Tonic Site Shop. If you don’t know Jen yet, she’s a genius when it comes to crafting beautiful, functional websites that actually work—not just look pretty. Together, we’re spilling all the tea on what’s in and what’s out for website trends in 2025. We’re calling this episode Jen’s “Website Hit List and Sh*t List,” and let me tell you, she does not hold back. From minimalist monochromatic designs to gradients, parallax scrolling, brutalism (yes, that’s a thing), and even whether sliders still deserve a place on your homepage, we’ve got it covered. There’s so much practical advice here—like why your fonts shouldn’t be tiny anymore and why an immersive website experience could completely change your business. On this episode of The Power in Purpose Podcast: [00:00]: Website Trends for 2025 [05:15]: Design Process and Inspiration [10:58]: Building an Immersive Experience [12:32]: Functionality Meets Aesthetics [13:53]: Hit or Shit: Design Trends Discussion [29:07]: Exploring Brutalism in Design [31:54]: Functionality Trends in Web Design [34:06]: The Importance of Multi-Page Websites [36:08]: Mobile vs. Desktop Design [37:45]: AI in Customer Support: A Hard No [39:02]: Navigating Dropdown Menus [40:22]: AI-Generated Website Copy: Pros and Cons [43:24]: Future Trends: What’s Next for Websites? [46:40]: Creating an Immersive Online Experience [50:13]: Tonic's Black Friday Sale and Templates Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: LINKS MENTIONED: Shop Tonic Site Shop’s Black Friday Sale: Shop my Black Friday sale (35% OFF!): GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
/episode/index/show/powerinpurpose/id/34154240
info_outline
163 | Behind The Brand: The Making of Madden Made
11/21/2024
163 | Behind The Brand: The Making of Madden Made
We are back this week with another episode of our Behind the Brand Series! I am interviewing wedding pros who are building recognizable, iconic brands in the industry to understand their success secrets. I’m so excited to have Kayla Madden from Madden Made Events as the second episode in our Behind the Brand series! Kayla’s built an incredible brand in the wedding industry over the past four years, turning her business into something unique and instantly recognizable. In our conversation, she shares how she started with a small passion project and grew it into a highly sought-after brand in the crowded New England market. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Purposeful Business Growth [06:13]: Kayla Madden's Journey and Business Philosophy [12:11]: The Importance of Authentic Branding [18:40]: Lessons from the First Wedding Experience [22:40]: Building Connections and Vendor Relationships [24:53]: The Impact of Rebranding on Business Success [31:21]: Listening to Your Gut in Business Decisions [33:13]: The Role of Marketing in Brand Building [36:51]: Crafting a Consistent Brand Message [39:31]: Embracing Authenticity in Your Brand [44:05]: Creating Madden-Made Events: Values and Experience [46:56]: Finding Unique Sources of Inspiration [53:28]: Future Aspirations: Scaling and Team Building [56:38]: Advice for New Entrepreneurs [58:23]: The Secret Sauce of an Iconic Brand Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: LINKS MENTIONED: Learn more about Madden Made: Follow Kayla on Instagram: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
/episode/index/show/powerinpurpose/id/33959412
info_outline
162 | The Marketing Strategy For Wedding Pros That’s Algorithm Proof
11/19/2024
162 | The Marketing Strategy For Wedding Pros That’s Algorithm Proof
In this episode, I’m sharing a powerful marketing strategy for wedding pros who want to move beyond the limitations of single-platform marketing (read: the Instagram rat race). If you’re tired of constantly battling algorithm changes and seeing inconsistent reach, this episode is for you. We’re diving into the benefits of omnichannel marketing—a strategy that allows you to connect with clients across multiple platforms, build brand recognition, and strengthen customer trust. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Omni-Channel Marketing [09:01]: The Importance of Consistency [12:10]: Steps to Implementing an Omni-Channel Strategy [15:02]: Mapping the Customer Journey [17:51]: Refining Your Branding [21:09]: Creating a Content Strategy [24:00]: Utilizing Tools for Success [27:11]: Common Mistakes in Omni-Channel Marketing Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
/episode/index/show/powerinpurpose/id/33959397
info_outline
161 | Are Your Clients EXPECTING A Gift? How To Master Client Gifting And Wow Your Clients With Alexandra Puccini
11/14/2024
161 | Are Your Clients EXPECTING A Gift? How To Master Client Gifting And Wow Your Clients With Alexandra Puccini
Are your clients EXPECTING a gift? Do they expect you to send them something in the mail when they book your services? The answer to this might surprise you. In this episode, I’m chatting with Alexandra Puccini from Lavender and Pine, my own gifting concierge, about why client gifts are more than just a nice touch—they’re a powerful way to build deeper, lasting connections. Today, she's teaching us how we can master client gifting for wedding pros and wow all the amazing couples you're going to book in 2025. If you’re ready to take gifting off your to-do list, Alexandra’s team at Lavender and Pine handles everything from design to delivery, giving your clients an unforgettable experience without adding to your workload. Mention you found her on the Power in Purpose podcast to get $100 OFF her custom gifting package, or use the code POWERINPURPOSE to get 15% off pre-made gifts in her shop! On this episode of The Power in Purpose Podcast: [00:00]: The Importance of Client Gifting [07:43]: Understanding Client Expectations [12:14]: Creating Emotional Connections [17:21]: Trends in Client Gifting [28:05]: Budgeting for Gifts [31:08]: Creating High-Value Gifts on a Budget [34:54]: Supporting Small Businesses through Gifting [37:15]: Tailoring Gifts to Different Client Packages [39:49]: The Role of Branding in Gifting [43:58]: Working with a Gifting Company [48:01]: Gifting Strategies for Vendor Relationships Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro LINKS MENTIONED: Check out her website: Follow her on Instagram: CONNECT WITH ME: https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
/episode/index/show/powerinpurpose/id/33896037
info_outline
160 | The #1 Mistake Wedding Pros Make When Trying To Be More Productive (THIS Time Management Hack CHANGED Everything For Me!)
11/12/2024
160 | The #1 Mistake Wedding Pros Make When Trying To Be More Productive (THIS Time Management Hack CHANGED Everything For Me!)
Today, we’re diving deep into a time management hack for wedding pros that I swear changed everything for me – we're talking about balancing time management with energy management! As someone who’s been around the wedding industry block and has spent years coaching others, I’m big on time management. But let me tell you, this hack goes beyond the usual advice. It's not about time blocking or task batching (although I still use those!). Instead, I want to talk about the difference between having time and having energy to get things done. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Time Management Hacks [02:52]: Understanding Energy vs. Time [06:10]: Identifying Personal Energy Patterns [08:55]: Implementing Energy Management Strategies [12:08]: Creating People and Non-People Days [15:02]: Establishing Rules for Scheduling [17:54]: Evaluating and Adjusting Your Approach [21:04]: Final Thoughts and Call to Action Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME: https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
/episode/index/show/powerinpurpose/id/33829037
info_outline
159 | Your Back Pocket Guide to Attending Wedding MBA This Year (Or Any Live Event!)
11/07/2024
159 | Your Back Pocket Guide to Attending Wedding MBA This Year (Or Any Live Event!)
Are you headed to Wedding MBA this year? Or maybe you’re just curious about making the most out of any big conference? You’re in the right place because in this episode, I’m diving into my favorite strategies for making the most of attending Wedding MBA this year. Because let’s be real, Wedding MBA is BIG. With over 200 exhibits and 160 presentations, it can even feel overwhelming. But don’t worry, because in this episode I'm sharing practical tips to help you get what you need out of the conference (and actually enjoy yourself too!). On this episode of The Power in Purpose Podcast: [00:00]: Maximizing Your Experience at Wedding MBA [07:17]: Preparing for the Conference [15:38]: Networking Strategies [17:32]: Engaging with Sessions and Workshops [19:23]: Post-Conference Follow-Up and Implementation Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola RESOURCES MENTIONED: Episode 109 - New Girl Energy Wedding MBA - SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
/episode/index/show/powerinpurpose/id/33828917
info_outline
158 | Two Stages Of The Sales Cycle Most Wedding Pros Are Getting Wrong (And How To Fix It)
10/31/2024
158 | Two Stages Of The Sales Cycle Most Wedding Pros Are Getting Wrong (And How To Fix It)
If you're a wedding pro looking to increase your bookings and take control of your wedding sales process, then this episode is a must-listen. Today, I’m diving into two key stages of the sales cycle that I guarantee are costing you money right now. And trust me, mastering these steps can make a huge difference in growing your business. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Sales Challenges for Wedding Pros [01:54]: Understanding the Sales Cycle [04:46]: The Importance of Presentation in Sales [14:03]: Handling Objections Effectively [21:07]: Strategies for Overcoming Sales Objections Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: Doors for the Planners Playbook are OPEN!! Sign up now: CONNECT WITH ME:
/episode/index/show/powerinpurpose/id/33702122
info_outline
157 | The Biggest Red Flags Wedding Pros Miss That Lead To Nightmare Clients
10/29/2024
157 | The Biggest Red Flags Wedding Pros Miss That Lead To Nightmare Clients
In this episode, I’m diving into all the red flags wedding pros miss that pop up during the sales process and consultations. Trust me, we’ve all been there—those little gut feelings that tell you something might not be right, but sometimes we ignore them in order to make the sale, right? Not anymore! I’m here to help you recognize these warning signs before they turn into full-blown stress later on. On this episode of The Power in Purpose Podcast: [00:00]: Recognizing Red Flags in Client Relationships [08:26]: Understanding Client Dynamics and Expectations [19:23]: Navigating Communication and Boundaries [27:15]: Evaluating Long-Term Client Engagements Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: Doors for the Planners Playbook are OPEN!! Sign up now: CONNECT WITH ME:
/episode/index/show/powerinpurpose/id/33669422
info_outline
156 | Behind The Brand: The Making Of Jayne Heir Events
10/24/2024
156 | Behind The Brand: The Making Of Jayne Heir Events
Welcome to the first episode of our new series, Behind the Brand! I’m diving into the stories behind some of the most iconic and rising wedding industry brands to uncover what makes them stand out. In each episode, I’ll chat with wedding pros who have built successful, recognizable brands, and we’ll explore the strategies, challenges, and key decisions that helped them grow. I couldn't be more excited to welcome Jamesa Alexandra of Jayne Heir Events to be our first guest! On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Building Iconic Wedding Brands [05:55]: Marketing Strategies for Building a Luxury Wedding Brand [09:07]: The Evolution of a Brand [11:54]: Overcoming Challenges in the Wedding Industry [15:11]: The Importance of Relationships in Business [17:51]: Creative Growth Through Diverse Events [21:02]: The Role of Intentional Marketing [24:13]: Reflections on Success and Growth [38:02]: The Power of Content Creation in Marketing [48:53]: Investing in Quality Marketing Strategies [53:58]: The Evolution of Marketing and Brand Identity [01:00:54]: Future Aspirations and Brand Activations [01:07:19]: Creating an Iconic Brand and Legacy Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: LINKS MENTIONED: Learn more about Jayne Heir: Follow Jamesa on Instagram: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
/episode/index/show/powerinpurpose/id/33576387
info_outline
155 | Breaking Down The Most Misunderstood Marketing Strategy In The Wedding Industry
10/22/2024
155 | Breaking Down The Most Misunderstood Marketing Strategy In The Wedding Industry
What's the most misunderstood marketing strategy in the wedding industry? SEO! So many wedding pros get SEO wrong - or avoid it all together because it feels hard. I want you to know that you're SLEEPING on this marketing strategy, and my guest today, Erin Ollila, agrees! If you’ve ever felt overwhelmed by local SEO for wedding pros or are just unsure about how it actually works for a wedding business, this episode is for you. Erin shares her passion for SEO and explains why it’s often misunderstood in the wedding industry (spoiler alert: I think it is the MOST misunderstood marketing strategy!). On this episode of The Power in Purpose Podcast: [00:00]: Understanding SEO in the Wedding Industry [07:45]: The Importance of Localized SEO [14:32]: Building Trust Through SEO [22:16]: Targeting Multiple Locations with SEO [26:53]: Optimizing Local SEO with Hidden Pages [31:31]: Collaborating with Vendors for SEO Success [37:16]: The Importance of Blogging for SEO [44:09]: Assessing Your Current SEO Standing [50:23]: Investing in SEO for Long-Term Success Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: LINKS MENTIONED: Check out her website: Follow her on Instagram: Listen to her podcast: Grab her SEO Website Checklist: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME: https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
/episode/index/show/powerinpurpose/id/33566427
info_outline
154 | Trusting Your Gut To Make Decisions In Your Wedding Business
10/17/2024
154 | Trusting Your Gut To Make Decisions In Your Wedding Business
In this short and sweet episode of The Power in Purpose podcast, I’m diving into a topic that’s been coming up a lot lately in my mastermind, Wedding Pro Insiders—trusting your gut when making business decisions. We all know how overwhelming it can be to sift through the countless opinions and strategies thrown at us daily, and it’s easy to feel lost in a sea of conflicting advice. On this episode of The Power in Purpose Podcast: [00:47]: Trusting Your Gut in Business Decisions [04:07]: The Sway Test [07:01]: Empowering Yourself Through Intuition Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
/episode/index/show/powerinpurpose/id/33452057
info_outline
153 | Your Biggest Questions Answered - A Candid AMA Episode On Life, Business, and of course Skincare!
10/15/2024
153 | Your Biggest Questions Answered - A Candid AMA Episode On Life, Business, and of course Skincare!
In this special episode of The Power in Purpose podcast, we're celebrating six amazing years! I'm taking a break from the usual business advice to answer your most burning questions in a candid Ask Me Anything (AMA) session. From skincare tips and my journey into wedding planning to advice on building wedding businesses you can eventually sell, nothing was off limits! On this episode of The Power in Purpose Podcast: [00:00]: Celebrating Six Years of Power in Purpose Podcast [05:31]: How I Started Coaching Wedding Vendors [12:08]: From Corporate Job to Wedding Planner [17:44]: Marketing Strategies: Email, SEO, and Instagram [18:10]: Nostalgia for Wedding Planning [20:09]: Getting Published in Magazines [25:13]: Balancing Work and Life as an Entrepreneur [27:34]: Investing in Your Business [30:22]: Skincare Advice and Anti-Aging Tips [38:01]: Outsourcing for Wedding Planners [42:10]: Living and Working in Barbados [44:00]: Time Management for Wedding Professionals [46:51]: How I Met Jason [55:40]: Building a Sellable Business [01:00:18]: Transitioning to Education in the Wedding Industry [01:01:48]: Favorite Client Types and Work Ethic [01:02:41]: Housewives and Personal Favorites Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
/episode/index/show/powerinpurpose/id/33452032
info_outline
152 | Don't Crash & Burn - How I Want You To Prepare For Off Season
10/10/2024
152 | Don't Crash & Burn - How I Want You To Prepare For Off Season
Today, we’re talking about how to make the most of the off-season in your wedding business without totally crashing and burning. Whether you’re winding down for the winter or your off-season hits later in the year, I’m bringing real and actionable tips to help you get through it feeling refreshed and ready to go. On this episode of The Power in Purpose Podcast: [00:00]: Preparing for the Off-Season [06:11]: Financial Preparation and Safety Nets [12:18]: Marketing and Networking Strategies [14:16]: Auditing Systems and Processes [18:26]: Personal and Professional Development [24:41]: Recap and Action Steps Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
/episode/index/show/powerinpurpose/id/33405242
info_outline
151 | Why Your Website Needs a Facelift: What My New Site Taught Me About Staying Current
10/08/2024
151 | Why Your Website Needs a Facelift: What My New Site Taught Me About Staying Current
My new website is live!! In this episode, I’m sharing a behind-the-scenes look at my brand-new website redesign and why your website might need a refresh too! Over a weekend (and an extra day), I gave my website for wedding pros a much-needed facelift using a Tonic Site Shop template (use code CANDICE for 15% off - btw). If you’ve ever wondered whether it’s time to update your website, or if the thought of doing it overwhelms you, this episode is for you. Want to grab your own Tonic website template? Use code CANDICE for 15% off: On this episode of The Power in Purpose Podcast: [00:00]: Introduction to the New Website [01:02]: The Website Redesign Process [05:00]: Lessons Learned from the Redesign [12:11]: Brand Consistency and User Experience [14:52]: Engagement and Sharing the Journey [20:02]: Final Thoughts and Key Takeaways Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
/episode/index/show/powerinpurpose/id/33374802
info_outline
150 | Peek BTS of My Quarterly Planning Process (What You Need to Do the Prepare for The Final Quarter)
10/03/2024
150 | Peek BTS of My Quarterly Planning Process (What You Need to Do the Prepare for The Final Quarter)
Are you tired of setting big goals only to find yourself scrambling at the end of the year to accomplish all the things that you said you were going to do? What if you could make real progress in just 90 days, specifically the last 90 days of the year? In this episode, I'm sharing why quarterly planning is key to making real progress in your business and how I think you can get your wedding business ready for engagement season in 90 days. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Quarterly Planning [02:49]: The Importance of 90-Day Goal Setting [06:08]: Strategic Planning vs. Goal Setting [08:50]: Conducting a Wedding Season Debrief [12:07]: Revisiting Marketing Strategies and KPIs [14:47]: Gathering Client Testimonials and Feedback [18:07]: Setting Sales, Revenue, and Cash Flow Goals [20:53]: Evaluating Pricing and Services [24:12]: Preparing for Engagement Season [26:56]: Creating a To-Do List for Q4 [29:51]: Final Thoughts and Encouragement Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros LISTEN TO EPISODE 142: If you want a 6-figure wedding business, you need this 6-figure marketing plan: SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME: https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
/episode/index/show/powerinpurpose/id/33249677
info_outline
149 | Do Luxury Clients Buy From Ads? How one High-End Stationer Cracked The Code
10/01/2024
149 | Do Luxury Clients Buy From Ads? How one High-End Stationer Cracked The Code
In this episode, we’re getting deep into running ads to attract luxury wedding clients! Do luxury clients buy from ads? I wasn't sure. Our guest, Elisabeth Stuckey, is a high-end stationer who went from being a high school teacher to building a multi-six-figure stationery business working just 16-20 hours a week (yes, you read that right!). She’s here to share how she cracked the code of using Facebook and Instagram ads to book those high-paying clients. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Luxury Wedding Ads [02:58]: Elisabeth's Journey with Ads [06:08]: Types of Ads and Their Effectiveness [08:57]: Data-Driven Results from Advertising [12:10]: Building Brand Awareness through Ads [14:56]: The Importance of Organic Marketing [18:07]: Five Keys to Successful Ads [21:03]: DIY Ads vs. Hiring an Ads Manager [23:49]: Nurturing Leads and Conversion Strategies [27:02]: Final Thoughts on Ads and Business Growth Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: LINKS MENTIONED: Connect with Elisabeth: Follow Elisabeth on Instagram: See Elisabeth’s Canva Template in Action: Hire Elisabeth’s Ads Manager: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
/episode/index/show/powerinpurpose/id/33249627
info_outline
148 | Surviving Survival Mode: How To Make It Through A Tough Wedding Season
09/26/2024
148 | Surviving Survival Mode: How To Make It Through A Tough Wedding Season
September marks the tail end of wedding season, and if you're like most of the women I know, you're probably running on fumes. You're exhausted, you're overwhelmed, and everything feels like it’s on the back burner. Sound familiar? Today, I'm sharing all about embracing survival mode without guilt, especially after a tough wedding season. Instead of fighting it, I'll walk you through three key areas to focus on so that you do more than just "survive" during this intense season. On this episode of The Power in Purpose Podcast: [00:00]: Navigating Wedding Season Burnout [02:57]: Embracing Survival Mode [05:46]: Prioritizing Health in Survival Mode [08:57]: Maintaining Business Focus [11:46]: The Importance of Relationships [15:07]: Avoiding Burnout [17:55]: Looking Ahead: Strategies for Future Success Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
/episode/index/show/powerinpurpose/id/33184197
info_outline
147 | Is Your Marketing Lacking? It Might Be The Stories You're Telling With Guest Akua Konadu
09/24/2024
147 | Is Your Marketing Lacking? It Might Be The Stories You're Telling With Guest Akua Konadu
Is your marketing feeling flat? It might be because you're not telling enough stories—or not telling them effectively. On today’s episode, I sit down with Akua Konadu, a storytelling strategist, educator, and multi-passionate entrepreneur. Akua is the founder of two successful businesses and the host of the Independent Business Podcast sponsored by HoneyBook. She’s here to help us unpack how storytelling, backed by science, can make all the difference in your marketing. On this episode of The Power in Purpose Podcast: [00:00]: The Power of Storytelling in Marketing [09:35]: Understanding the Science Behind Storytelling [18:43]: Everyday Stories: Finding Inspiration in Mundane Life [27:25]: Leveraging Client Stories for Business Growth [36:39]: Navigating Pain Point Marketing in the Wedding Industry [45:42]: Establishing Boundaries in Storytelling [51:31]: Connecting with Akua: Resources and Final Thoughts Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: LINKS MENTIONED: Check out her website: Follow her on Instagram: https://www.instagram.com/akuakonadu_/ Take Akua's Quiz To Find Your Storytelling Style: Tune Into Honeybook's Independent Business Podcast: https://podcast.honeybook.com JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME: https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
/episode/index/show/powerinpurpose/id/33183937
info_outline
146 | Are Your Ideal Clients Changing? Do They Not Exist Anymore? Here’s How to Keep Up With Amanda Shuman
09/17/2024
146 | Are Your Ideal Clients Changing? Do They Not Exist Anymore? Here’s How to Keep Up With Amanda Shuman
In the wedding industry, we talk about ideal wedding clients a lot. But here's the thing: I think your ideal clients are CHANGING and in fact, I think that your ideal client may not even exist anymore. In this episode, Amanda Shuman of Carry Love Designs and I dive into the ever-evolving concept of ideal clients in the wedding industry. We talk about how important it is to understand who your ideal clients are and how that awareness can move your business forward. On this episode of The Power in Purpose Podcast: [00:00]: The Evolution of Wedding Ideal Clients [05:55]: Understanding the Changing Landscape of the Wedding Industry [12:00]: The Importance of Authenticity and Personality in Branding [18:04]: Strategies for Identifying Your Ideal Client [24:01]: Leveraging Testimonials for Business Growth [33:35]: Traits to Focus on for Ideal Clients [49:13]: Using Data to Fine-Tune Clients Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: LINKS MENTIONED: Check out her website: Follow her on Instagram: Save Your Seat at Amanda's Upcoming Open House: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME: https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
/episode/index/show/powerinpurpose/id/33062172
info_outline
145 | The Biggest Reason Why You’re Not Standing Out In The Luxury Market With Emily Foster
09/10/2024
145 | The Biggest Reason Why You’re Not Standing Out In The Luxury Market With Emily Foster
Are you struggling to stand out in the luxury market? Or worse, are you accidentally cheapening your branding? Today, I’m joined by Emily Foster, an award-winning brand and website designer who works with wedding pros just like you. If you’ve ever found yourself wondering why your brand isn’t standing out in the luxury market, or you want to learn how to lean into luxury wedding branding, this episode is for you! On this episode of The Power in Purpose Podcast: [00:00]: Introduction and Overview [03:41]: Defining Luxury Branding in the Wedding Industry [08:03]: Reasons for Not Standing Out in the Luxury Market [13:52]: Debunking the Myth of Neutral Luxury Branding [17:40]: Common Mistakes That Make Your Brand Look Cheap [23:53]: Balancing Ideal Client Preferences with Personal Style in Branding [00:58]: The Role of Color in Conveying Luxury in Branding [09:29]: Successful Brands that Use Color Effectively [18:06]: Balancing Colorful Work in a Neutral Brand [23:53]: The Importance of Regularly Updating Website Images [30:08]: Design Trends that May Become Outdated [36:57]: Bringing Your Brand All Together Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: LINKS MENTIONED: Connect with Emily: Follow Emily on Instagram: Grab Emily's Guide on Choosing Your Brand Colors: https://emilyfostercreative.com/brand-colors-the-power-in-purpose JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
/episode/index/show/powerinpurpose/id/32922817
info_outline
144 | Is Your Brand Looking Blah? 5 Signs Your Brand Is Looking Stale (And It Might Be Time For A Rebrand)
09/03/2024
144 | Is Your Brand Looking Blah? 5 Signs Your Brand Is Looking Stale (And It Might Be Time For A Rebrand)
Is your branding looking blah? Or worse, could your brand actually be turning off potential clients? Maybe you're wondering if you need to do a little update this winter or if you need to burn it all down and start fresh. Branding is usually on the top of everyone's mind at this stage of the wedding season and at this stage of the year. Today, I want to talk about if it's time to rebrand your wedding business. On this episode of The Power in Purpose Podcast: [00:00]: Introduction [06:38]: Signs of a Stale Brand [11:24]: Avoiding a Dated Brand [20:51]: The Wrong Types of Clients [22:40]: Changing Style, Unchanged Brand [27:41]: Rebranding is Not a Quick Fix [33:08]: Starting the Rebranding Process [39:07]: Conclusion Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question about the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a kipgreat wedding pro LINKS MENTIONED: Find out more about attracting your ideal clients inside the Client Cocktail: Tune into episode 122 with Alex Collier where she eshares how your website creates your client experience: CONNECT WITH ME:
/episode/index/show/powerinpurpose/id/32853837
info_outline
143 | Are You Using Instagram WRONG? An Alternative Instagram Strategy That Changes Everything
08/27/2024
143 | Are You Using Instagram WRONG? An Alternative Instagram Strategy That Changes Everything
As you prepare for engagement season, I think it's time that we talk about what role Instagram should play in your overall marketing strategy for this year. In this episode, I'm presenting to you an alternative Instagram strategy for wedding pros because I think a lot of wedding pros are actually using Instagram WRONG. So if you've been feeling burnt out on social media and you feel like there has to be a better way to incorporate Instagram into your overall marketing strategy, this is the episode for you! On this episode of The Power in Purpose Podcast: [00:00]: The Role of Instagram in Marketing Strategy [05:05]: Using Instagram as a Connection and Trust Tool [10:16]: Changing the Approach to Instagram Strategy [15:32]: Instagram as a Piece of the Marketing Puzzle [18:28]: Sharing Exciting Content on Instagram [21:22]: The Power of Consistency in Marketing [26:30]: Using Enji for Simplifying Engagement Season Marketing Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Sign up for Enji to start your free trial: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME: https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
/episode/index/show/powerinpurpose/id/32747762
info_outline
142 | If You Want To Make Six Figures You Need This Marketing Plan
08/20/2024
142 | If You Want To Make Six Figures You Need This Marketing Plan
If you want a six-figure business in the wedding industry, then you need a six-figure marketing strategy. But what does the six-figure marketing strategy actually look like? And how can you create a marketing strategy and stick to it? On this episode of The Power in Purpose Podcast: [00:00]: Introduction [07:11]: Aligning Your Marketing Plan with Your Sales Goals [21:51]: Preparing for Mindset Challenges [25:29]: Diversifying Your Marketing Channels [32:06]: Understanding Your Target Audience [39:10]: Creating Strong Calls to Action [45:07]: Understanding Customer Needs [47:06]: Conclusion Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Sign up for Enji to start your free trial: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME: https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
/episode/index/show/powerinpurpose/id/32589562
info_outline
141 | Launch Your List Series: You Have An Email List... Now What? 11 Tips To Grow Your Email List!
08/06/2024
141 | Launch Your List Series: You Have An Email List... Now What? 11 Tips To Grow Your Email List!
In this final episode of the Launch Your List series, I'm sharing 11 tips to grow your email list. We've talked a lot about email marketing strategies and how to create a lead magnet, but now? It's time to actually get people to sign up for your list. And the best part? There's a good chance that you're already doing a lot of these things. It's really more about adding and folding in email marketing to your existing marketing strategies and your marketing cadence. This week is the LAST Episode of an eight part series where I'm teaching wedding pros all about how to use email marketing to grow your business! If you're ready to put everything I'm sharing into practice, join me in my FREE marketing challenge starting on August 12th. On this episode of The Power in Purpose Podcast: [00:00]: Introduction [05:12]: 11 Tips to Grow Your Email List [06:07]: Using Instagram and ManyChat to Promote Lead Magnets [10:23]: Optimizing Your Link in Bio with a Compelling Hook [15:06]: Driving Traffic with Pinterest and Instagram Stories [17:46]: Running Ads to Attract New Subscribers [25:19]: Including Lead Magnets in Blog Posts and Nurture Sequences [37:04]: Conclusion Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: RESOURCES: Join the free email marketing challenge and launch your list! GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Sign-Up for Flodesk & Get 50% Off: Get Started With Your First Quiz On Interact: https://get.tryinteract.com/candicecoppola4107 JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME: https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
/episode/index/show/powerinpurpose/id/32457527
info_outline
140 | Launch Your List Series: Building Your Quiz Funnel In The Help Of AI
07/30/2024
140 | Launch Your List Series: Building Your Quiz Funnel In The Help Of AI
What are the steps that you need to take to build your quiz funnel? At this point in our email marketing series, we've talked about the psychology of quiz lead magnets and the types of quizzes that wedding pros can create. But today, we're diving into the actual step-by-step process of creating a quiz funnel. And the good news is? It's not as hard as you think. Plus, there are even AI tools to help get you started. This week, I'm sharing part seven of an eight part series where I'm teaching wedding pros all about how to use email marketing to grow your business! I'm so excited and I hope you'll join me each week, as we dive deeper and deeper into all aspects of email marketing. Plus, if you're ready to put everything I'm sharing into practice, join me inside my FREE marketing challenge starting on August 12th. On this episode of The Power in Purpose Podcast: [00:00]: Introduction and Overview [05:21]: Generating a Quiz with Interact's AI Tool [09:42]: Customizing Your Quiz and Results Pages [17:26]: Including a Call to Action in Your Quiz Results [21:34]: Integrating Interact with Flodesk for Email Marketing [28:09]: Joining the Free Email Marketing Challenge Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: RESOURCES: Join the free email marketing challenge and launch your list! GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Sign-Up for Flodesk & Get 50% Off: Get Started With Your First Quiz On Interact: https://get.tryinteract.com/candicecoppola4107 JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
/episode/index/show/powerinpurpose/id/32350827