The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
Wedding pros... you've just found your weekly dose of why. Get ready to grow your business with intention, one episode at a time. I'm your host, Candice Coppola, and on this podcast we explore the strategies and techniques that build a profitable wedding industry business with purpose. Join me to learn more about everything you need to know about growing, scaling, and building a successful business in this wild (and fun!) industry. New episodes drop every Tuesday!
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181 | Two Marketing Strategies That Are Non-Negotiable in 2025 For Wedding Pros
04/01/2025
181 | Two Marketing Strategies That Are Non-Negotiable in 2025 For Wedding Pros
If you're still crossing your fingers and hoping your dream clients find you on Instagram… we need to talk. In this episode, I’m sharing the two non-negotiable marketing strategies for wedding pros that everyone needs to be using in 2025 if you want to grow a sustainable, profitable business. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Non-Negotiable Marketing Strategies [05:17]: The Importance of SEO in 2025 [14:32]: Harnessing the Power of Email Marketing Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: LINKS MENTIONED: Tune into episodes 134-141 for my past ”Launch Your List” series Grab the client cocktail: Check Out Sara Dunn’s SEO Course: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros CONNECT WITH ME:
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180 | How to Capture Wedding Day Content Like a Pro (Even If You're Not a Content Creator)
03/25/2025
180 | How to Capture Wedding Day Content Like a Pro (Even If You're Not a Content Creator)
This week, we’re diving into wedding day content creation. I’m sharing 13 of my best tips to help you capture better video content, even if you’re not a content creator (or don’t have one on your team). On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Content Creation for Weddings [01:05]: The Importance of Being Your Own Content Creator [02:28]: 13 Tips for Capturing Wedding Day Content [20:25]: Practical Tips for Effective Content Creation [35:05]: Recap and Final Thoughts on Content Creation Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros CONNECT WITH ME:
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179 | Behind The Brand: The Making Of Kesh Events
02/25/2025
179 | Behind The Brand: The Making Of Kesh Events
Hey friends! You are in for an incredible episode today because I got to sit down with none other than the amazing Akeshi Akinseye, the powerhouse behind Kesh Events. If you've ever felt like you're searching for your "thing" in business or struggling to stand out in a saturated industry, this episode is for you. Akeshi takes us way back to the early days of her business—starting with a $700 wedding (yes, you read that right!)—and walks us through how she evolved into a sought-after designer, planner, and producer for luxury events. We talk about the importance of pivoting, how investing in yourself can completely change the game, and the magic that happens when you embrace your own signature style instead of trying to be like everyone else. On this episode of The Power in Purpose Podcast: [02:54]: Introducing Akeshi Akinseye [06:03]: The Evolution of a Wedding Planner [09:08]: The $700 Wedding Experience [11:51]: Finding Your Unique Signature in Business [15:05]: Investing in Skills and Education [17:55]: Building a Brand with Authenticity [21:13]: The Power of Styled Shoots [24:03]: Continuous Growth and Community Support [27:48]: The Importance of Immersive Experiences [29:15]: Investing in Personal and Business Growth [30:40]: Embracing Personal Branding [32:08]: The Power of Marketing and Self-Promotion [36:33]: Building Confidence and Expertise [39:54]: Creating Meaningful Celebrations [44:55]: Defining an Iconic Brand [51:21]: Education and Empowerment in the Industry Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: LINKS MENTIONED: Learn more about Akeshi Akinseye: Follow Akeshi on Instagram: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
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178 | Trend Report: Your 2025 Instagram Playbook - 11 Trends You Can’t Ignore As a Wedding Pro
02/18/2025
178 | Trend Report: Your 2025 Instagram Playbook - 11 Trends You Can’t Ignore As a Wedding Pro
This week, we’re diving headfirst into Instagram trends for 2025. I’ve got 11 major trends wedding pros need to know about, and trust me, you’ll want to stick around for the last one because it’s a little spicy (and something I really want you to stop doing!). Plus, if you’re a wedding planner struggling to hit that six-figure milestone, I’ve got something just for you! My 100K Playbook masterclass is happening next week, and it’s totally FREE. I’ll be sharing my exact strategies for scaling your wedding business past 100K in 2025. Sign up here: On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Instagram Trends for 2025 [03:05]: The Rise of Content Creators [05:57]: Authenticity Over Perfection [08:49]: Zero Text Reels and Embracing AI [11:45]: Engagement and Social Listening [15:06]: Personalized and Non-Traditional Weddings [17:55]: Nostalgia-Driven Content [21:14]: Collaborations and Cross Promotions [24:01]: Enhancing Carousel Content [27:09]: Aspirational Content Over How-To [29:51]: Recap of Instagram Trends for 2025 Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: LINKS MENTIONED: Sign up for my 100K Playbook for Wedding Planners Masterclass: Read the Hootsuite article: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros CONNECT WITH ME:
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177 | Patio Chats with Carla Ten Eyck: The One On Friendship, Business, and the Ripple Effect of Connection
02/11/2025
177 | Patio Chats with Carla Ten Eyck: The One On Friendship, Business, and the Ripple Effect of Connection
Welcome to my very first Patio Chat with Carla Ten Eyck! You know how it is when you get together with a good friend, pour a drink, and before you know it, you're deep into one of those soul-refreshing, belly-laughing, life-changing conversations? Yeah, that’s what this is. We're bringing our real-life wedding business friendships (and what's top of mind), to the podcast. On this episode of The Power in Purpose Podcast: [00:00]: Building a Business with Purpose [02:48]: The Power of Connection [06:04]: The Ripple Effect in Networking [08:46]: Creating Inclusive Spaces [12:07]: Embracing Scruffy Hospitality [14:49]: The Impact of Authenticity [18:01]: Navigating Personal Connections [21:10]: The Balance of Connection [23:54]: Intentional Living and Marketing [27:07]: The Joy of Imperfection [29:50]: Reflecting on Personal Growth [36:51]: Recognizing and Valuing Relationships [41:40]: Energy Dynamics in Friendships [46:41]: Navigating Competition in the Wedding Industry [50:52]: Cultivating a Positive Mindset [56:51]: The Ripple Effect of Relationships Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: LINKS MENTIONED: Listen to this episode on The Happiness Lab on scruffy hospitality (and embracing imperfection): JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros CONNECT WITH ME:
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176 | Trend Report: 2025 Marketing Trends Wedding Pros Need To Pay Attention To
02/04/2025
176 | Trend Report: 2025 Marketing Trends Wedding Pros Need To Pay Attention To
I’m so excited to kick off our first Trend Report of 2025, and trust me—this one’s packed with 2025 marketing trends for wedding pros you don’t want to miss. We all know the wedding industry is constantly evolving, but this year? Things are shifting in a BIG way. From marketing strategies to design aesthetics, AI advancements to deeper, more meaningful connections, I’m diving into what’s in, what’s out, and how you can stay ahead of the game. Spoiler alert: It’s time to focus on authenticity, embrace bold branding choices, and rethink the way we network. On this episode of The Power in Purpose Podcast: [00:00]: 2025 Wedding Trends Overview [02:42]: Deep Networking and Authentic Relationships [05:36]: Brutalism in Marketing and Design [08:24]: The Importance of Authenticity in Marketing [19:00]: Romanticizing Business and Life [21:52]: Niche Specialization in the Wedding Industry [24:34]: The Rise of AI in Wedding Planning Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros CONNECT WITH ME:
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175 | A No-Fluff Strategy for Making 2025 Your Best Year in Business
01/28/2025
175 | A No-Fluff Strategy for Making 2025 Your Best Year in Business
I’m so excited about this episode because I’m taking you through a little goal-setting strategy session - one that’s no fluff, super actionable, and designed to set you up for your most profitable, balanced, and fulfilling year yet. If you're looking for a 2025 strategy for wedding pros, this is it! On this episode of The Power in Purpose Podcast: [00:00]: Setting the Stage for Success [06:03]: Vision Casting for 2025 [14:30]: Becoming the Business Owner You Need to Be [20:11]: Fun Goals and 90-Day Planning [25:50]: Q1 Focus: Laying the Groundwork [30:07]: Accountability and Community Support Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: RESOURCES MENTIONED: Write a letter to your future self: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros CONNECT WITH ME:
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174 | The Power of What You Put In - Examining How Your Inputs Affect Your Outputs
01/21/2025
174 | The Power of What You Put In - Examining How Your Inputs Affect Your Outputs
What if the secret to success in 2025 isn’t about doing more, but consuming less? In this episode, I’m diving into a game-changing mindset shift for wedding pros that could completely transform how you show up in your business (and life). We’re talking about inputs vs. outputs—how the things you consume daily, from social media to news, podcasts, and even conversations, are shaping your creativity, focus, and success. And here’s the truth: a lot of us are unknowingly allowing negative inputs to drain our energy and keep us stuck. On this episode of The Power in Purpose Podcast: [00:00]: New Year, New Opportunities [05:51]: The Impact of Inputs on Outputs [12:20]: Identifying Negative Inputs [20:28]: Cultivating Positive Inputs [33:36]: Making Changes for Better Outputs Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros CONNECT WITH ME:
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173 | What’s Working and What’s Next for 2025? Let’s End The Year Together With a Wedding Season Debrief
12/31/2024
173 | What’s Working and What’s Next for 2025? Let’s End The Year Together With a Wedding Season Debrief
Wow — we’ve made it to the end of 2024. This year has been a whirlwind, and I’ve got to say, I’m so proud of everything we’ve accomplished together on the podcast and in your businesses. This final episode of The Power and Purpose Podcast is all about reflecting, resetting, and getting ready to crush it in 2025. Let's end the year together with this wedding season debrief. I’m sharing the exact steps I use to guide the women in my high-level mastermind through a thorough wedding season debrief. As you set your goals for 2025, it’s essential to reflect on everything you achieved this past year - and identify what needs your focus in the new year. On this episode of The Power in Purpose Podcast: [00:00]: Welcome and Reflection on 2024 [02:54]: Debriefing the Wedding Season [06:14]: Leaving Behind the Past [09:11]: Business Vibe Check [12:02]: Client Perspective and Feedback [18:07]: Service Offerings Review [21:52]: Workflows and Systems Evaluation [26:01]: Team Performance Assessment [28:53]: Future Casting for 2025 Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME: https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
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172 | COLLAB CAST: Learn From My Biggest Mistakes and Successes On Wedding Industry Insider Podcast
12/26/2024
172 | COLLAB CAST: Learn From My Biggest Mistakes and Successes On Wedding Industry Insider Podcast
Burnout is one of the biggest challenges wedding pros face - but it doesn’t have to be your story. In this special bonus episode, I’m sharing the first 10 minutes of my interview with Eddie Babbage on The Wedding Industry Insider Podcast, where we tackle how to create a fulfilling, long-lasting career in the wedding industry. As a former luxury wedding planner, I know firsthand how overwork and stress can take a toll. That’s why I’m passionate about helping wedding pros like you avoid burnout while building a thriving business. In my conversation with Eddie, I share the strategies that helped me grow my business from scratch to six figures in just two years - and the mistakes I made along the way. Here’s what you’ll learn in this episode (and in the full interview): • The five things I wish I had done differently while building my business • The #1 mistake I see wedding planners make—and how to avoid it • How to build strong relationships that lead to success and support • The secret to defining your core mission and creating a brand around it • Why selling is an act of service—and how to gain confidence in your sales process • My #1 piece of advice for wedding pros who want to thrive without burning out Want to hear the rest of the interview? Head over to The Wedding Industry Insider Podcast to listen to the full episode! I want to thank Eddie and the Timeline Genius team for having me on the show and giving me the opportunity to share these insights with their community.
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171 | COLLAB CAST: My Affiliate Marketing Secrets Revealed on The Independent Business Podcast
12/24/2024
171 | COLLAB CAST: My Affiliate Marketing Secrets Revealed on The Independent Business Podcast
Have you ever wondered how affiliate marketing can transform your business? In this special bonus episode, I’m sharing my guest interview from The Independent Business Podcast, where we dive into the power of affiliate marketing and how I’ve leveraged it to generate half a million dollars in affiliate revenue. Recorded live at HoneyBook’s Partner Summit in San Francisco, this conversation breaks down the myths about affiliate marketing and provides actionable strategies for anyone looking to explore this revenue stream—whether you’re a seasoned pro or just starting out. In this episode, we cover: • Misconceptions about affiliate marketing and how to move past them • How to strategically leverage affiliate marketing to grow your income • Affiliate marketing strategies that work (even for micro-influencers) • Why email marketing is a game-changer for affiliate success • The biggest differentiator between businesses that succeed and those that don’t Important Sections of the Episode: • [2:06] Misconceptions in affiliate marketing • [9:59] Leveraging affiliate marketing • [13:59] Affiliate marketing strategies • [19:59] Brand partnerships • [24:18] Affiliate marketing for micro-influencers • [34:29] Email marketing for affiliate marketers • [43:40] The biggest differentiator between businesses that succeed and fail Affiliate marketing isn’t just for influencers with massive followings—it’s for anyone who wants to monetize their expertise, build meaningful brand partnerships, and create new streams of income. This conversation is packed with tips you can start implementing today! Links and Resources Mentioned: • Learn more about Honeybook, the all-in-one platform for client-based businesses: Listen To The Independent Business Podcast: Website: podcast.honeybook.com IG: instagram.com/honeybook IG: instagram.com/akuakonadu_
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170 | RECAST EPISODE: Five Ways To Bring Some New Girl Energy To Your Wedding Business
12/17/2024
170 | RECAST EPISODE: Five Ways To Bring Some New Girl Energy To Your Wedding Business
You need to stop hiding and start putting yourself out there. Especially in 2025. As a business coach for women in the wedding industry for over a decade, I've seen this pattern time and again. Talented women, capable of achieving great things, hold themselves back by not marketing themselves effectively. You’re afraid to put yourself out there - and you procrastinate and make a shit tone of excuses as to why you haven’t marketed your business recently. This lack of visibility in marketing can have serious consequences, the worst being the closure of your business. It’s time for you to stop hiding and to get serious about your marketing strategy with what I like to call a little dose of New Girl Energy #NGE. In this episode, I break down for you what is at stake if you keep hiding and how to infuse your marketing with some New Girl Energy! (This episode originally aired as episode 109 and we are recasting it this month to help you think about marketing for your business in 2025. Enjoy!) Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola http://twitter.com/candice_coppola https://www.facebook.com/thecandicecoppola
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169 | RECAST EPSODE: The Truth About Wedding Directories And If They're Worth The Money
12/12/2024
169 | RECAST EPSODE: The Truth About Wedding Directories And If They're Worth The Money
I've got something a little different for you today, something that's been on my mind for a while now. It's about wedding directories - you know, those big names that promise to skyrocket your business visibility and send a flood of leads your way. Well, I've decided it's time to pull back the curtain and share my honest, no-holds-barred thoughts on these platforms. And let me tell you, it's not all sunshine and roses. In the latest episode of the Power and Purpose podcast, I'm diving deep into the world of wedding directories. I'm talking about the good, the bad, and yes, even the downright shady tactics some of these platforms use to get you to advertise. So, if you’ve ever wondered whether advertising in wedding directories is the right move for your business (or if it’s time to pull the plug on your current listing), I’m sharing candid insights and the criteria I use to decide whether wedding directories are worth it. (This episode originally aired as episode 108 and we are recasting it this month to help you think about advertising for your business in 2025 - and if directories are really worth the money. Enjoy!) Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
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168 | RECAST EPISODE: What Should You Look For In A Business Coach & How Do You Know If You're Ready To Hire One?
12/10/2024
168 | RECAST EPISODE: What Should You Look For In A Business Coach & How Do You Know If You're Ready To Hire One?
You are tired of doing business alone, but you’re not sure if a business coach can help you fix problems and develop new ideas. Hiring a coach isn’t the right fit for everyone, and in this episode I share how to know if you’re ready to hire someone to help and most importantly, what to look for in a business coach. Not all business coaches out there are qualified to help you - and my criteria will help you weed through the bullshit. (This episode originally aired as episode 116 and we are recasting it this month to help you plan for 2025. Enjoy!) On this episode of The Power in Purpose Podcast: [00:01:42]: Signs You're Ready to Hire a Business Coach [00:04:20]: Trait 1 [00:06:43]: Trait 2 [00:09:14]: Trait 3 [00:10:15]: Trait 4 [00:11:32]: Trait 5 [00:17:33]: Importance of group coaching and masterminding [00:20:06]: The power of workshops and group problem-solving [00:21:18]: Being a better business owner through community [00:23:41]: Traits to look for in a business coach [00:24:48]: The importance of putting effort into coaching Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
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167 | RECAST EPISODE: Marketing to Gen Z - 5 Things You Need To Know
12/05/2024
167 | RECAST EPISODE: Marketing to Gen Z - 5 Things You Need To Know
Things are shifting in the wedding industry. Can you feel it? In this episode I get you up to speed on how you need to rethink your marketing strategies if you want to appeal to Gen Z. On this episode of The Power in Purpose Podcast: [00:00:00]: Introduction to marketing to Gen Z couples [00:00:58]: Importance of understanding Gen Z couples [00:02:07]: Differences between Gen Z and millennial customers [00:03:32]: Importance of adapting to a changing society and clientele [00:05:55]: Statistics on Gen Z buyer preferences and behaviors [00:09:43]: Gen Z Marketing Tip #1 [00:11:09]: Gen Z Marketing Tip #2 [00:12:43]: Gen Z Marketing Tip #3 [00:14:15]: Gen Z Marketing Tip #4 [00:22:24]: Gen Z Marketing Tip #5 (This episode originally aired as episode 118 and we are recasting it this month to help you think through changes in your 2025 marketing strategy. Enjoy!) Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
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166 | RECAST EPISODE: Are Your Sales Down? Here's How To Diagnosis What's Wrong
12/03/2024
166 | RECAST EPISODE: Are Your Sales Down? Here's How To Diagnosis What's Wrong
Are your sales down? We've all heard about the wedding gap and a retraction in the wedding industry. In this episode of the podcast, I want to give you a very easy strategy to diagnose why your sales might be down and how you can solve this problem. On this episode of The Power in Purpose Podcast: [00:00:00]: Introduction and Sales Retraction [00:01:05]: The Wedding Industry and Speculations [00:02:18]: The Ups and Downs of Business [00:03:31]: Consistency and Long-Term Success [00:04:35]: Diagnosing Your Sales Problems Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola (This episode originally aired as episode 121 and we are recasting it this month to help you get a handle on your sales process. Enjoy!) SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
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165 | 5 Systems Your Wedding Business Needs to Run Like Clockwork
11/29/2024
165 | 5 Systems Your Wedding Business Needs to Run Like Clockwork
Today, I’m diving into the five wedding systems your business needs to run like clockwork. If you’ve ever felt like you’re drowning in endless tasks or reinventing the wheel for every new client, this episode is for you! On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Purposeful Business Systems [03:00]: The Importance of Onboarding [09:10]: Mastering Offboarding Processes [14:55]: Building Effective Team Systems [19:59]: Client Delivery and Project Management [25:15]: Creating a Robust Marketing System [30:14]: Conclusion and Next Steps Don't forget to shop my Black Friday sale (35% OFF!): Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Shop my Black Friday sale (35% OFF!): Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
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164 | Jen from Tonic Site Shop Shares Her 2025 Website Hit List & Sh*t List
11/26/2024
164 | Jen from Tonic Site Shop Shares Her 2025 Website Hit List & Sh*t List
This week on the podcast, we’re diving deep into 2025 website trends for wedding pros with one of my absolute faves, Jen from Tonic Site Shop. If you don’t know Jen yet, she’s a genius when it comes to crafting beautiful, functional websites that actually work—not just look pretty. Together, we’re spilling all the tea on what’s in and what’s out for website trends in 2025. We’re calling this episode Jen’s “Website Hit List and Sh*t List,” and let me tell you, she does not hold back. From minimalist monochromatic designs to gradients, parallax scrolling, brutalism (yes, that’s a thing), and even whether sliders still deserve a place on your homepage, we’ve got it covered. There’s so much practical advice here—like why your fonts shouldn’t be tiny anymore and why an immersive website experience could completely change your business. On this episode of The Power in Purpose Podcast: [00:00]: Website Trends for 2025 [05:15]: Design Process and Inspiration [10:58]: Building an Immersive Experience [12:32]: Functionality Meets Aesthetics [13:53]: Hit or Shit: Design Trends Discussion [29:07]: Exploring Brutalism in Design [31:54]: Functionality Trends in Web Design [34:06]: The Importance of Multi-Page Websites [36:08]: Mobile vs. Desktop Design [37:45]: AI in Customer Support: A Hard No [39:02]: Navigating Dropdown Menus [40:22]: AI-Generated Website Copy: Pros and Cons [43:24]: Future Trends: What’s Next for Websites? [46:40]: Creating an Immersive Online Experience [50:13]: Tonic's Black Friday Sale and Templates Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: LINKS MENTIONED: Shop Tonic Site Shop’s Black Friday Sale: Shop my Black Friday sale (35% OFF!): GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
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163 | Behind The Brand: The Making of Madden Made
11/21/2024
163 | Behind The Brand: The Making of Madden Made
We are back this week with another episode of our Behind the Brand Series! I am interviewing wedding pros who are building recognizable, iconic brands in the industry to understand their success secrets. I’m so excited to have Kayla Madden from Madden Made Events as the second episode in our Behind the Brand series! Kayla’s built an incredible brand in the wedding industry over the past four years, turning her business into something unique and instantly recognizable. In our conversation, she shares how she started with a small passion project and grew it into a highly sought-after brand in the crowded New England market. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Purposeful Business Growth [06:13]: Kayla Madden's Journey and Business Philosophy [12:11]: The Importance of Authentic Branding [18:40]: Lessons from the First Wedding Experience [22:40]: Building Connections and Vendor Relationships [24:53]: The Impact of Rebranding on Business Success [31:21]: Listening to Your Gut in Business Decisions [33:13]: The Role of Marketing in Brand Building [36:51]: Crafting a Consistent Brand Message [39:31]: Embracing Authenticity in Your Brand [44:05]: Creating Madden-Made Events: Values and Experience [46:56]: Finding Unique Sources of Inspiration [53:28]: Future Aspirations: Scaling and Team Building [56:38]: Advice for New Entrepreneurs [58:23]: The Secret Sauce of an Iconic Brand Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: LINKS MENTIONED: Learn more about Madden Made: Follow Kayla on Instagram: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
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162 | The Marketing Strategy For Wedding Pros That’s Algorithm Proof
11/19/2024
162 | The Marketing Strategy For Wedding Pros That’s Algorithm Proof
In this episode, I’m sharing a powerful marketing strategy for wedding pros who want to move beyond the limitations of single-platform marketing (read: the Instagram rat race). If you’re tired of constantly battling algorithm changes and seeing inconsistent reach, this episode is for you. We’re diving into the benefits of omnichannel marketing—a strategy that allows you to connect with clients across multiple platforms, build brand recognition, and strengthen customer trust. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Omni-Channel Marketing [09:01]: The Importance of Consistency [12:10]: Steps to Implementing an Omni-Channel Strategy [15:02]: Mapping the Customer Journey [17:51]: Refining Your Branding [21:09]: Creating a Content Strategy [24:00]: Utilizing Tools for Success [27:11]: Common Mistakes in Omni-Channel Marketing Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
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161 | Are Your Clients EXPECTING A Gift? How To Master Client Gifting And Wow Your Clients With Alexandra Puccini
11/14/2024
161 | Are Your Clients EXPECTING A Gift? How To Master Client Gifting And Wow Your Clients With Alexandra Puccini
Are your clients EXPECTING a gift? Do they expect you to send them something in the mail when they book your services? The answer to this might surprise you. In this episode, I’m chatting with Alexandra Puccini from Lavender and Pine, my own gifting concierge, about why client gifts are more than just a nice touch—they’re a powerful way to build deeper, lasting connections. Today, she's teaching us how we can master client gifting for wedding pros and wow all the amazing couples you're going to book in 2025. If you’re ready to take gifting off your to-do list, Alexandra’s team at Lavender and Pine handles everything from design to delivery, giving your clients an unforgettable experience without adding to your workload. Mention you found her on the Power in Purpose podcast to get $100 OFF her custom gifting package, or use the code POWERINPURPOSE to get 15% off pre-made gifts in her shop! On this episode of The Power in Purpose Podcast: [00:00]: The Importance of Client Gifting [07:43]: Understanding Client Expectations [12:14]: Creating Emotional Connections [17:21]: Trends in Client Gifting [28:05]: Budgeting for Gifts [31:08]: Creating High-Value Gifts on a Budget [34:54]: Supporting Small Businesses through Gifting [37:15]: Tailoring Gifts to Different Client Packages [39:49]: The Role of Branding in Gifting [43:58]: Working with a Gifting Company [48:01]: Gifting Strategies for Vendor Relationships Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro LINKS MENTIONED: Check out her website: Follow her on Instagram: CONNECT WITH ME: https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
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160 | The #1 Mistake Wedding Pros Make When Trying To Be More Productive (THIS Time Management Hack CHANGED Everything For Me!)
11/12/2024
160 | The #1 Mistake Wedding Pros Make When Trying To Be More Productive (THIS Time Management Hack CHANGED Everything For Me!)
Today, we’re diving deep into a time management hack for wedding pros that I swear changed everything for me – we're talking about balancing time management with energy management! As someone who’s been around the wedding industry block and has spent years coaching others, I’m big on time management. But let me tell you, this hack goes beyond the usual advice. It's not about time blocking or task batching (although I still use those!). Instead, I want to talk about the difference between having time and having energy to get things done. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Time Management Hacks [02:52]: Understanding Energy vs. Time [06:10]: Identifying Personal Energy Patterns [08:55]: Implementing Energy Management Strategies [12:08]: Creating People and Non-People Days [15:02]: Establishing Rules for Scheduling [17:54]: Evaluating and Adjusting Your Approach [21:04]: Final Thoughts and Call to Action Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME: https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
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159 | Your Back Pocket Guide to Attending Wedding MBA This Year (Or Any Live Event!)
11/07/2024
159 | Your Back Pocket Guide to Attending Wedding MBA This Year (Or Any Live Event!)
Are you headed to Wedding MBA this year? Or maybe you’re just curious about making the most out of any big conference? You’re in the right place because in this episode, I’m diving into my favorite strategies for making the most of attending Wedding MBA this year. Because let’s be real, Wedding MBA is BIG. With over 200 exhibits and 160 presentations, it can even feel overwhelming. But don’t worry, because in this episode I'm sharing practical tips to help you get what you need out of the conference (and actually enjoy yourself too!). On this episode of The Power in Purpose Podcast: [00:00]: Maximizing Your Experience at Wedding MBA [07:17]: Preparing for the Conference [15:38]: Networking Strategies [17:32]: Engaging with Sessions and Workshops [19:23]: Post-Conference Follow-Up and Implementation Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola RESOURCES MENTIONED: Episode 109 - New Girl Energy Wedding MBA - SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
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158 | Two Stages Of The Sales Cycle Most Wedding Pros Are Getting Wrong (And How To Fix It)
10/31/2024
158 | Two Stages Of The Sales Cycle Most Wedding Pros Are Getting Wrong (And How To Fix It)
If you're a wedding pro looking to increase your bookings and take control of your wedding sales process, then this episode is a must-listen. Today, I’m diving into two key stages of the sales cycle that I guarantee are costing you money right now. And trust me, mastering these steps can make a huge difference in growing your business. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Sales Challenges for Wedding Pros [01:54]: Understanding the Sales Cycle [04:46]: The Importance of Presentation in Sales [14:03]: Handling Objections Effectively [21:07]: Strategies for Overcoming Sales Objections Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: Doors for the Planners Playbook are OPEN!! Sign up now: CONNECT WITH ME:
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157 | The Biggest Red Flags Wedding Pros Miss That Lead To Nightmare Clients
10/29/2024
157 | The Biggest Red Flags Wedding Pros Miss That Lead To Nightmare Clients
In this episode, I’m diving into all the red flags wedding pros miss that pop up during the sales process and consultations. Trust me, we’ve all been there—those little gut feelings that tell you something might not be right, but sometimes we ignore them in order to make the sale, right? Not anymore! I’m here to help you recognize these warning signs before they turn into full-blown stress later on. On this episode of The Power in Purpose Podcast: [00:00]: Recognizing Red Flags in Client Relationships [08:26]: Understanding Client Dynamics and Expectations [19:23]: Navigating Communication and Boundaries [27:15]: Evaluating Long-Term Client Engagements Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: Doors for the Planners Playbook are OPEN!! Sign up now: CONNECT WITH ME:
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156 | Behind The Brand: The Making Of Jayne Heir Events
10/24/2024
156 | Behind The Brand: The Making Of Jayne Heir Events
Welcome to the first episode of our new series, Behind the Brand! I’m diving into the stories behind some of the most iconic and rising wedding industry brands to uncover what makes them stand out. In each episode, I’ll chat with wedding pros who have built successful, recognizable brands, and we’ll explore the strategies, challenges, and key decisions that helped them grow. I couldn't be more excited to welcome Jamesa Alexandra of Jayne Heir Events to be our first guest! On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Building Iconic Wedding Brands [05:55]: Marketing Strategies for Building a Luxury Wedding Brand [09:07]: The Evolution of a Brand [11:54]: Overcoming Challenges in the Wedding Industry [15:11]: The Importance of Relationships in Business [17:51]: Creative Growth Through Diverse Events [21:02]: The Role of Intentional Marketing [24:13]: Reflections on Success and Growth [38:02]: The Power of Content Creation in Marketing [48:53]: Investing in Quality Marketing Strategies [53:58]: The Evolution of Marketing and Brand Identity [01:00:54]: Future Aspirations and Brand Activations [01:07:19]: Creating an Iconic Brand and Legacy Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: LINKS MENTIONED: Learn more about Jayne Heir: Follow Jamesa on Instagram: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
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155 | Breaking Down The Most Misunderstood Marketing Strategy In The Wedding Industry
10/22/2024
155 | Breaking Down The Most Misunderstood Marketing Strategy In The Wedding Industry
What's the most misunderstood marketing strategy in the wedding industry? SEO! So many wedding pros get SEO wrong - or avoid it all together because it feels hard. I want you to know that you're SLEEPING on this marketing strategy, and my guest today, Erin Ollila, agrees! If you’ve ever felt overwhelmed by local SEO for wedding pros or are just unsure about how it actually works for a wedding business, this episode is for you. Erin shares her passion for SEO and explains why it’s often misunderstood in the wedding industry (spoiler alert: I think it is the MOST misunderstood marketing strategy!). On this episode of The Power in Purpose Podcast: [00:00]: Understanding SEO in the Wedding Industry [07:45]: The Importance of Localized SEO [14:32]: Building Trust Through SEO [22:16]: Targeting Multiple Locations with SEO [26:53]: Optimizing Local SEO with Hidden Pages [31:31]: Collaborating with Vendors for SEO Success [37:16]: The Importance of Blogging for SEO [44:09]: Assessing Your Current SEO Standing [50:23]: Investing in SEO for Long-Term Success Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: LINKS MENTIONED: Check out her website: Follow her on Instagram: Listen to her podcast: Grab her SEO Website Checklist: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME: https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
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154 | Trusting Your Gut To Make Decisions In Your Wedding Business
10/17/2024
154 | Trusting Your Gut To Make Decisions In Your Wedding Business
In this short and sweet episode of The Power in Purpose podcast, I’m diving into a topic that’s been coming up a lot lately in my mastermind, Wedding Pro Insiders—trusting your gut when making business decisions. We all know how overwhelming it can be to sift through the countless opinions and strategies thrown at us daily, and it’s easy to feel lost in a sea of conflicting advice. On this episode of The Power in Purpose Podcast: [00:47]: Trusting Your Gut in Business Decisions [04:07]: The Sway Test [07:01]: Empowering Yourself Through Intuition Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
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153 | Your Biggest Questions Answered - A Candid AMA Episode On Life, Business, and of course Skincare!
10/15/2024
153 | Your Biggest Questions Answered - A Candid AMA Episode On Life, Business, and of course Skincare!
In this special episode of The Power in Purpose podcast, we're celebrating six amazing years! I'm taking a break from the usual business advice to answer your most burning questions in a candid Ask Me Anything (AMA) session. From skincare tips and my journey into wedding planning to advice on building wedding businesses you can eventually sell, nothing was off limits! On this episode of The Power in Purpose Podcast: [00:00]: Celebrating Six Years of Power in Purpose Podcast [05:31]: How I Started Coaching Wedding Vendors [12:08]: From Corporate Job to Wedding Planner [17:44]: Marketing Strategies: Email, SEO, and Instagram [18:10]: Nostalgia for Wedding Planning [20:09]: Getting Published in Magazines [25:13]: Balancing Work and Life as an Entrepreneur [27:34]: Investing in Your Business [30:22]: Skincare Advice and Anti-Aging Tips [38:01]: Outsourcing for Wedding Planners [42:10]: Living and Working in Barbados [44:00]: Time Management for Wedding Professionals [46:51]: How I Met Jason [55:40]: Building a Sellable Business [01:00:18]: Transitioning to Education in the Wedding Industry [01:01:48]: Favorite Client Types and Work Ethic [01:02:41]: Housewives and Personal Favorites Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
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152 | Don't Crash & Burn - How I Want You To Prepare For Off Season
10/10/2024
152 | Don't Crash & Burn - How I Want You To Prepare For Off Season
Today, we’re talking about how to make the most of the off-season in your wedding business without totally crashing and burning. Whether you’re winding down for the winter or your off-season hits later in the year, I’m bringing real and actionable tips to help you get through it feeling refreshed and ready to go. On this episode of The Power in Purpose Podcast: [00:00]: Preparing for the Off-Season [06:11]: Financial Preparation and Safety Nets [12:18]: Marketing and Networking Strategies [14:16]: Auditing Systems and Processes [18:26]: Personal and Professional Development [24:41]: Recap and Action Steps Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: Sign-Up for Flodesk & Get 50% Off: JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro CONNECT WITH ME:
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