Libsyn Directory

199 | Should You Pay To Play? The Truth About “As Seen In” Features

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Release Date: 12/09/2025

Why Decisions Get Harder the More Successful You Become & Questions to Ask Yourself Before Your Next Move

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Have you ever looked at the goals you’re setting for a new year and realized they look suspiciously similar to the ones you set last year? A new calendar year does not automatically create a new business, and if you bring the same habits, blind spots, and decision-making into January, there’s a good chance you’ll create a very familiar year. On this episode of The Power in Purpose Podcast: [03:26]: You can be good at business and still need this [06:54]: The value of long-term business coaching for wedding business decisions [09:25]: Getting honest about what you're trying to do ...

226 | The Question I Think More Business Owners Need to Ask

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

We all say we want to start building a wedding business on our own terms. But what happens when the things we don't want to do are the very things our business needs to grow? On this episode of The Power in Purpose Podcast: [05:31]: Cue, the best wedding software for wedding planners, is incredibly close to launching!! [07:52]: The question I think more business owners need to be asking [08:57]: The fantasy version of running a business [11:03]: The reality of building a wedding business behind-the-scenes [13:30]: You have two options: do it or pay someone to do it [20:40]: One...

225 | What I Told One of My Clients This Week That'll Change How You Price This Season

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Have you ever had a client ask for something and heard yourself say, "Oh, that's easy, I'll just take care of it," and then not charged a dime for it? On this episode of The Power in Purpose Podcast: [02:45]: Cue, the best wedding software for wedding planners, has new features (quick update) [05:59]: A real coaching example that might explain why it's hard to price your wedding services [09:23]: 3 things you need to think about before you price your wedding services [16:26]: The one thing I want you to do differently this wedding season Get on the waitlist for Cue: Thanks for...

224 | The One Skill Successful Entrepreneurs Have in Common

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Today, I’m sharing the difference between people who move their business forward and people who stay stuck in the exact same spot year after year. On this episode of The Power in Purpose Podcast: [04:00]: An update on Cue (my intelligent wedding planning software) [05:52]: What successful wedding business owners have in common [07:48]: What open loops look like in business (and why it's a problem) [12:07]: The avoider vs. the loop closer [14:24]: Why this skill is so important for successful wedding business owners [19:15]: How to become a better loop closer Get on...

223 | State of the Wedding Industry: Mid-Year Update (Important Episode)

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Back in January, I shared five shifts I believed would define the wedding industry in 2026. Eight months and hundreds of coaching conversations later, it’s time for a mid-year reality check. On this episode of The Power in Purpose Podcast: [02:45]: An update on my new wedding planning software: Cue [04:37]: About this state of the industry mid-year check-in [06:35]: Seeing a trust recession and mid-market squeeze in the wedding industry [14:00]: How AI is affecting the wedding planning industry in 2026 [18:22]: How visibility for wedding pros has changed [28:47]: Wedding budgets...

222 | The Reason Your Clients Walk All Over You Has Nothing to Do With Your Clients

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Today I want to talk about the way you talk to your clients, specifically, the fact that a whole lot of you are talking to your clients like they're your boss and let your wedding clients walk all over you. On this episode of The Power in Purpose Podcast: [04:20]: A quick update on my new wedding planning software: Cue [05:45]: An employee vs. expert mindset [09:35]: Here's how to tell if you're energy is giving *employee* [18:10]: How to show up as an expert instead [27:26]: Why it's so important to stop letting your wedding clients walk all over you Get on the waitlist for...

221 | I'm Taking The Biggest Swing Of My Career (Huge Announcement!)

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

I have an exciting announcement to share with you today! On this episode of The Power in Purpose Podcast: [05:44]: Why I’m doing this [15:20]: Who is helping me [20:59]: What it is [27:41]: How AI plays a role in this (it's not what you think) [32:18]: How to get early access [34:35]: I'm taking you along for the ride [40:44]: What I want YOU to take away from this big swing Get on the waitlist for Cue: Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and...

220 | Behind the Brand: The Making of Verve Event Co

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Today's Behind the Brand episode is one I've been wanting to bring you for a while. I'm sitting down with Desiree Adams of Verve Event Co, someone I've had the privilege of coaching for six years now. And I need to tell you upfront, this episode is going to make you look at your own brand a little differently. On this episode of The Power in Purpose Podcast: [03:56]: The beginning of Verve Event Co [08:53]: The story of Desiree's first wedding [13:47]: What made the biggest difference in the growth of Verve Event Co [20:07]: Behind the Verve Event Co marketing strategy [33:53]:...

219 | You're Measuring ROI Wrong (And It's Costing You Better Business Decisions)

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Is there an investment in your business that you've labeled a "mistake"? A course, a coach, a rebrand, a conference you flew across the country for... something you spent money on and then a few weeks later thought, did I just waste that? I want you to hold that thought, because today I'm telling you why you might be totally wrong when measuring ROI in your wedding business. On this episode of The Power in Purpose Podcast: [02:48]: The narrow definition of ROI in the wedding industry [06:22]: One question you need to ask yourself about ROI [08:10]: The five types of ROIs in the...

218 | The Difference Between Being Available and Being Reachable (And Why It's Costing You)

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Setting boundaries with wedding clients is something we all know we should be doing, and listen, plenty of us do have a boundaries problem. But here's what I've noticed as a coach: there's something deeper at play, and it's the real reason you're answering client texts from your dinner table, your kid's softball game, or the beach on a Saturday. On this episode of The Power in Purpose Podcast: [03:09]: The women I coach who feel the most exhausted in their business do this [04:47]: Do you need to be responsive 24/7 to have a great client experience? [06:27]: The problem with all...

More Episodes

In this episode, I’m kicking off a new season with a topic that always seems to get people fired up: pay to play features in the wedding industry. I’ve been watching the conversations unfold online, the hot takes, the snark, the outrage, and I wanted to sit down and share some thoughts from my own experience and perspective.

On this episode of The Power in Purpose Podcast:

[00:00] Should you pay to play?
[02:31] Why opinions on pay-to-play trigger people & the misconceptions behind PR
[05:38] Advertising vs. “scam” narratives
[07:45] My actual stance: why I would pay Vogue $5,000 without hesitation
[10:07] Comparing pay-to-play with common advertising we already accept in the industry
[13:32] Borrowing brand equity
[14:28]: Luxury consumers rely on recognizable markers
[15:30]: Signaling power
[16:59] Advertising vs. organic reach
[17:40] Why dunking on others’ marketing spend is misguided
[20:20] The real issue: wedding pros wanting credibility without investment

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

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