Libsyn Directory

199 | Should You Pay To Play? The Truth About “As Seen In” Features

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Release Date: 12/09/2025

220 | Behind the Brand: The Making of Verve Event Co

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Today's Behind the Brand episode is one I've been wanting to bring you for a while. I'm sitting down with Desiree Adams of Verve Event Co, someone I've had the privilege of coaching for six years now. And I need to tell you upfront, this episode is going to make you look at your own brand a little differently. On this episode of The Power in Purpose Podcast: [03:56]: The beginning of Verve Event Co [08:53]: The story of Desiree's first wedding [13:47]: What made the biggest difference in the growth of Verve Event Co [20:07]: Behind the Verve Event Co marketing strategy [33:53]:...

219 | You're Measuring ROI Wrong (And It's Costing You Better Business Decisions)

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Is there an investment in your business that you've labeled a "mistake"? A course, a coach, a rebrand, a conference you flew across the country for... something you spent money on and then a few weeks later thought, did I just waste that? I want you to hold that thought, because today I'm telling you why you might be totally wrong when measuring ROI in your wedding business. On this episode of The Power in Purpose Podcast: [02:48]: The narrow definition of ROI in the wedding industry [06:22]: One question you need to ask yourself about ROI [08:10]: The five types of ROIs in the...

218 | The Difference Between Being Available and Being Reachable (And Why It's Costing You)

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Setting boundaries with wedding clients is something we all know we should be doing, and listen, plenty of us do have a boundaries problem. But here's what I've noticed as a coach: there's something deeper at play, and it's the real reason you're answering client texts from your dinner table, your kid's softball game, or the beach on a Saturday. On this episode of The Power in Purpose Podcast: [03:09]: The women I coach who feel the most exhausted in their business do this [04:47]: Do you need to be responsive 24/7 to have a great client experience? [06:27]: The problem with all...

217 | The Stuff My Students Are Building With AI That's Lowkey Blowing My Mind

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Something has been happening inside my programs lately that makes my week every single time I see it. The women I coach have stopped dabbling in AI for wedding pros and started building with it. What they're creating is blowing my mind! We're not talking about using AI to write captions or generate a few content ideas. We're talking about actual tools that go off and do the work for them while they're living their lives and focusing on the things that matter most. On this episode of The Power in Purpose Podcast: [04:16]: What you need to understand before using AI for wedding pros [05:52]:...

216 | What I Told a Student Who Wanted to Fire Her Client (It Wasn't "Fire Her")

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

If you have a nightmare wedding client on your books right now, this episode is for you. Over the last month, I've had multiple students and private coaching clients come to me with the exact same question: Candice, how do I fire this client? On this episode of The Power in Purpose Podcast: [05:24]: A bad client is not just bad luck [08:29]: The four standards every wedding pro needs to set [17:57]: How to know if it's time to fire a client [22:29]: Why you need to do get comfortable setting and enforcing standards (even as a people pleaser) Thanks for tuning into today’s episode...

215 | The Pattern I'm Seeing in Every Six-Figure Wedding Business (And It's Breaking Them)

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

In this episode, I’m sharing a conversation that started inside my Wedding Pro Insiders Mastermind retreat here in Barbados and quickly became one of the most impactful discussions we had all week. We spent time talking about refinement, not growth for growth’s sake, not adding more, but getting honest about what’s actually serving us in a six-figure wedding business and what’s simply creating more complexity. On this episode of The Power in Purpose Podcast: [04:22]: The one skill I think you need to hone in your six-figure wedding business this year [05:42]: The question every...

214 | Behind The Brand: The Making Of In Ink Weddings & Events

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

If you've ever wondered what it truly takes to build an iconic, recognizable brand in the wedding industry, this episode is for you! I'm sitting down with Syd, the founder and creative director of In Ink Weddings, a wedding design and planning firm in Austin, Texas. I've had the pleasure of working with Syd since she joined WeddingPro Insiders back in February of 2022. It's been so inspiring watching her evolve as a business owner, a designer, and a creative. Today, she's sharing more about her journey including how she trademarked her signature Creative POV. On this episode of The Power in...

213 | Nervous System Dysregulation: The Invisible State I Was Living In (And Why I Couldn’t Just Push Through Anymore)

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Have you ever felt like your life looks completely fine on the outside, but inside you're barely holding it together? That's exactly where I found myself and it wasn't until a routine physiotherapy appointment that everything finally clicked into place for me. In today's episode, I'm sharing my very personal journey with nervous system dysregulation in the wedding industry: what it is, how I discovered I'd been living in this state for years (possibly decades), and why I've made it one of my biggest priorities (both in my own life and inside my mastermind, Wedding Pro Insiders). Please note: I...

212 | A Sneak Peek Inside What I’m Creating for Our WPI Mastermind Retreat in Barbados

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Have you ever wondered what actually happens at a WPI mastermind retreat for wedding pros? In this episode, I'm pulling back the curtain and giving you a real behind-the-scenes look at what we're doing here in Barbados inside my home, on my veranda, out on the water, and yes, even in our pajamas. I recorded this just a week and a half before everyone arrived, so by the time you're listening, it's already unfolding, and you can probably hop over to my Instagram right now to catch a glimpse of what's happening in real time. On this episode of The Power in Purpose Podcast: [02:30]: What is...

211 | Straight From Bridal Fashion Week 2026: What’s In, What’s Out, What’s Next With Beth Chapman

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

This episode is a little different, because I’m taking you inside New York Bridal Fashion Week 2026 with stylist, bridal store owner and industry expert Beth Chapman for a real, behind-the-scenes conversation on what’s happening in bridal right now. On this episode of The Power in Purpose Podcast: [03:19]: What is New York Bridal Fashion Week? [10:29]: The trends emerging from New York Bridal Fashion Week [23:17]: Styling elements seen at Bridal Fashion Week 2026 [30:42]: The role of pop culture in fashion [37:09]: The appearance of quality and craftmanship at New York...

More Episodes

In this episode, I’m kicking off a new season with a topic that always seems to get people fired up: pay to play features in the wedding industry. I’ve been watching the conversations unfold online, the hot takes, the snark, the outrage, and I wanted to sit down and share some thoughts from my own experience and perspective.

On this episode of The Power in Purpose Podcast:

[00:00] Should you pay to play?
[02:31] Why opinions on pay-to-play trigger people & the misconceptions behind PR
[05:38] Advertising vs. “scam” narratives
[07:45] My actual stance: why I would pay Vogue $5,000 without hesitation
[10:07] Comparing pay-to-play with common advertising we already accept in the industry
[13:32] Borrowing brand equity
[14:28]: Luxury consumers rely on recognizable markers
[15:30]: Signaling power
[16:59] Advertising vs. organic reach
[17:40] Why dunking on others’ marketing spend is misguided
[20:20] The real issue: wedding pros wanting credibility without investment

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

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