203 | State of the Wedding Industry: What I’m Seeing Behind the Scenes of (And The The Old Rules That Don’t Work Anymore)
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
Release Date: 02/17/2026
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
Have you ever felt like your life looks completely fine on the outside, but inside you're barely holding it together? That's exactly where I found myself and it wasn't until a routine physiotherapy appointment that everything finally clicked into place for me. In today's episode, I'm sharing my very personal journey with nervous system dysregulation in the wedding industry: what it is, how I discovered I'd been living in this state for years (possibly decades), and why I've made it one of my biggest priorities (both in my own life and inside my mastermind, Wedding Pro Insiders). Please note: I...
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Have you ever wondered what actually happens at a WPI mastermind retreat for wedding pros? In this episode, I'm pulling back the curtain and giving you a real behind-the-scenes look at what we're doing here in Barbados inside my home, on my veranda, out on the water, and yes, even in our pajamas. I recorded this just a week and a half before everyone arrived, so by the time you're listening, it's already unfolding, and you can probably hop over to my Instagram right now to catch a glimpse of what's happening in real time. On this episode of The Power in Purpose Podcast: [02:30]: What is...
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This episode is a little different, because I’m taking you inside New York Bridal Fashion Week 2026 with stylist, bridal store owner and industry expert Beth Chapman for a real, behind-the-scenes conversation on what’s happening in bridal right now. On this episode of The Power in Purpose Podcast: [03:19]: What is New York Bridal Fashion Week? [10:29]: The trends emerging from New York Bridal Fashion Week [23:17]: Styling elements seen at Bridal Fashion Week 2026 [30:42]: The role of pop culture in fashion [37:09]: The appearance of quality and craftmanship at New York...
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In this episode, I'm breaking down the exact plan I would follow to grow a wedding business from 100K to 250K in the next 12 months (including what I'd stop doing, what I'd start doing, and what I'd do differently). You're not going to get to $250K as a wedding pro by doing more of what built your 100K business. This is a different level, and it requires different decisions. On this episode of The Power in Purpose Podcast: [05:47]: You are not going to get to 250K by doing more of what built your 100K business. [09:01]: If you want a different level of growth, you need to accept this ...
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If you’ve ever felt like you’re doing everything right in your wedding business (showing your work, explaining your packages, justifying your pricing), and still attracting clients who question your price… this episode is going to hit. We're talking about what luxury wedding couples actually want (and the psychology behind how they make decisions). On this episode of The Power in Purpose Podcast: [04:40]: Where more wedding pros get wrong when trying to shift to a luxury market [06:39]: A Harvard Business study you need to know about [10:56]: The two buyer psychologies in the...
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Have you ever looked at your business and realized that what started as one clear direction has slowly turned into six different strategies, all running at the same time, and none of them getting the attention they actually need? That's what I'm calling the side quest problem, and I'm seeing it everywhere right now. In coaching conversations, across the wedding industry, and honestly, sometimes in my own business too. And it's hurting revenue in your wedding business. On this episode of The Power in Purpose Podcast: [04:03]: The problem I'm seeing all over the wedding industry right now ...
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If you've been feeling like you're constantly doing all the things but somehow never getting ahead, this episode is for you. The internet is full of productivity hacks for wedding pros but what I actually want to talk about is designing your time and energy as the owner of your business, not as an employee reacting to everyone else's needs. On this episode of The Power in Purpose Podcast: [03:37]: The first productivity hack for wedding pros [12:33]: The second productivity hack for wedding pros [22:32]: The third productivity hack for wedding pros [29:31]: The fourth productivity hack...
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There's been a lot of heavy conversations in the wedding industry lately and while I don't shy away from the hard stuff, I thought it was time to pause and give you something different: a warm hug and a whole lot of good news. In this episode, I'm sharing the opportunities in the wedding industry that are hiding in plain sight right now. On this episode of The Power in Purpose Podcast: [03:28]: Understanding every industry goes through cycles [05:48]: The first opportunity in the wedding industry [12:31]: The second opportunity in the wedding industry [16:40]: The third opportunity in...
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Have you ever felt like you're doing all the things, attending every summit, buying every course, listening to every podcast, and still feeling completely stuck? You're not alone, and in today's episode, I'm giving you the wedding business advice I'd share if you pulled me aside in a conference hallway and asked me what the heck to do. On this episode of The Power in Purpose Podcast: [01:36]: The one question I'm asked all the time [05:26]: What I'd tell you if we only had 10 minutes together [15:45]: Deciding what to do next with this wedding business advice Thanks for tuning into...
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In this episode, I’m sharing the seven operating standards I’m building my business around in 2026 that I think you need to consider if you're looking to grow (or even sustain!) your wedding business in 2026. After everything we unpacked in my State of the Industry conversation last week, this episode is more about what we need to do now that we know the wedding industry has shifted. On this episode of The Power in Purpose Podcast: [02:30]: What are operating standards for your wedding business? [5:23]: The first operating standard for your wedding business in 2026 [10:24]: The...
info_outlineIn this episode, I’m sharing a behind-the-scenes look at what I’m seeing inside the wedding industry right now. From my vantage point working with pros across categories and markets, I’ve had a front-row seat to some real shifts happening behind the scenes.
If things have felt different in your business lately (slower inquiries, more hesitant clients, marketing that doesn’t land the same), they are too.
As an industry, we’re in a recalibration, and it’s time to pay attention. In this episode, I'm talking about the state of the wedding industry (and sharing five shifts you need to make if you want to book wedding clients in 2026).
On this episode of The Power in Purpose Podcast:
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[04:08]: The wedding industry is shifting
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[08:00]: We're in a trust recession
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[10:53]: The rise of AI content is hurting your marketing
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[15:22]: Showing up like the expert and being transparent in your business
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[19:53]: Couples are using AI to plan their weddings (and why this matters)
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[22:00]: Your value as a wedding pro post-AI
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[24:28]: You need a creative POV
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[26:03]: The state of the wedding industry in regards to visibility
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[31:11]: Going back to analog experiences
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[38:27]: The final shift we need to consider in the current state of the wedding industry
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
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