206 | The Opportunity Hiding in the Wedding Industry Right Now
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
Release Date: 03/10/2026
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
If you've been feeling like you're constantly doing all the things but somehow never getting ahead, this episode is for you. The internet is full of productivity hacks for wedding pros but what I actually want to talk about is designing your time and energy as the owner of your business, not as an employee reacting to everyone else's needs. On this episode of The Power in Purpose Podcast: [03:37]: The first productivity hack for wedding pros [12:33]: The second productivity hack for wedding pros [22:32]: The third productivity hack for wedding pros [29:31]: The fourth productivity hack...
info_outlineThe Power in Purpose: A Wedding Industry Podcast for Wedding Pros
There's been a lot of heavy conversations in the wedding industry lately and while I don't shy away from the hard stuff, I thought it was time to pause and give you something different: a warm hug and a whole lot of good news. In this episode, I'm sharing the opportunities in the wedding industry that are hiding in plain sight right now. On this episode of The Power in Purpose Podcast: [03:28]: Understanding every industry goes through cycles [05:48]: The first opportunity in the wedding industry [12:31]: The second opportunity in the wedding industry [16:40]: The third opportunity in...
info_outlineThe Power in Purpose: A Wedding Industry Podcast for Wedding Pros
Have you ever felt like you're doing all the things, attending every summit, buying every course, listening to every podcast, and still feeling completely stuck? You're not alone, and in today's episode, I'm giving you the wedding business advice I'd share if you pulled me aside in a conference hallway and asked me what the heck to do. On this episode of The Power in Purpose Podcast: [01:36]: The one question I'm asked all the time [05:26]: What I'd tell you if we only had 10 minutes together [15:45]: Deciding what to do next with this wedding business advice Thanks for tuning into...
info_outlineThe Power in Purpose: A Wedding Industry Podcast for Wedding Pros
In this episode, I’m sharing the seven operating standards I’m building my business around in 2026 that I think you need to consider if you're looking to grow (or even sustain!) your wedding business in 2026. After everything we unpacked in my State of the Industry conversation last week, this episode is more about what we need to do now that we know the wedding industry has shifted. On this episode of The Power in Purpose Podcast: [02:30]: What are operating standards for your wedding business? [5:23]: The first operating standard for your wedding business in 2026 [10:24]: The...
info_outlineThe Power in Purpose: A Wedding Industry Podcast for Wedding Pros
In this episode, I’m sharing a behind-the-scenes look at what I’m seeing inside the wedding industry right now. From my vantage point working with pros across categories and markets, I’ve had a front-row seat to some real shifts happening behind the scenes. If things have felt different in your business lately (slower inquiries, more hesitant clients, marketing that doesn’t land the same), they are too. As an industry, we’re in a recalibration, and it’s time to pay attention. In this episode, I'm talking about the state of the wedding industry (and sharing five shifts...
info_outlineThe Power in Purpose: A Wedding Industry Podcast for Wedding Pros
At the start of a new year, I notice the same pattern show up again and again. It often looks like ambitious goals layered on top of exhaustion and a lot of pressure to grow mixed with a quiet sense that something isn’t quite right. In this episode, I’m sharing a way of thinking about business goals that completely changed how I plan, decide, and move forward. On this episode of The Power in Purpose Podcast: [02:41]: A lesson from Amy Porterfield's mastermind [04:31]: Choosing a single lane for goal-setting [07:54]: The growth lane of goal-setting [11:58]: The recalibration lane of...
info_outlineThe Power in Purpose: A Wedding Industry Podcast for Wedding Pros
As I close out the year with you, I wanted to have a conversation that feels a little uncomfortable but deeply necessary. This episode was born from a moment of unexpected clarity, one that started far outside my business and followed me back into it. I’ve been sitting with this idea for months, turning it over, resisting it, and eventually realizing it might be the most important 2026 growth strategy for wedding pros we never talk about. On this episode of The Power in Purpose Podcast: [01:40]: The growth strategy nobody is talking about [02:41]: The peloton lesson that piqued my...
info_outlineThe Power in Purpose: A Wedding Industry Podcast for Wedding Pros
I honestly can’t believe this is episode 200! Join me today in celebration of 200 conversations we've had over the years and some of the most powerful lessons I've learned along the way. On this episode of The Power in Purpose Podcast: [01:40]: Reflecting on starting the Power in Purpose podcast and celebrating 20 episodes [07:38]: 1st lesson after 200 episodes of the Power in Purpose podcast [09:10]: 2nd lesson after 200 episodes of the Power in Purpose podcast [10:58]: 3rd lesson after 200 episodes of the Power in Purpose podcast [13:14]: 4th lesson after 200 episodes of...
info_outlineThe Power in Purpose: A Wedding Industry Podcast for Wedding Pros
In this episode, I’m kicking off a new season with a topic that always seems to get people fired up: pay to play features in the wedding industry. I’ve been watching the conversations unfold online, the hot takes, the snark, the outrage, and I wanted to sit down and share some thoughts from my own experience and perspective. On this episode of The Power in Purpose Podcast: [00:00] Should you pay to play? [02:31] Why opinions on pay-to-play trigger people & the misconceptions behind PR [05:38] Advertising vs. “scam” narratives [07:45] My actual stance: why I would pay...
info_outlineThe Power in Purpose: A Wedding Industry Podcast for Wedding Pros
In this episode, I’m pulling back the curtain on the ten bold shifts I’m seeing high-achieving wedding pros make right now (shifts that are actually working). These are the real strategies my clients are using to transform their businesses, boost sales, elevate their brands, and even protect their mental health. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Bold Shifts in the Wedding Industry [02:42]: Reflecting on the Past and Planning for the Future [06:01]: Unique Perspectives on the Wedding Industry [08:43]:...
info_outlineThere's been a lot of heavy conversations in the wedding industry lately and while I don't shy away from the hard stuff, I thought it was time to pause and give you something different: a warm hug and a whole lot of good news. In this episode, I'm sharing the opportunities in the wedding industry that are hiding in plain sight right now.
On this episode of The Power in Purpose Podcast:
-
[03:28]: Understanding every industry goes through cycles
-
[05:48]: The first opportunity in the wedding industry
-
[12:31]: The second opportunity in the wedding industry
-
[16:40]: The third opportunity in the wedding industry
-
[19:46]: The fourth opportunity in the wedding industry
-
[22:00]: The fifth opportunity in the wedding industry
-
[26:08]: The sixth opportunity in the wedding industry
-
[29:20]: The seventh opportunity in the wedding industry
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST:
Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS:
Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook
Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK:
Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
GRAB TOOLS INSIDE MY SHOP:
Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com
CONNECT WITH ME:
http://instagram.com/candice.coppola