206 | The Opportunity Hiding in the Wedding Industry Right Now
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
Release Date: 03/10/2026
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
Is there an investment in your business that you've labeled a "mistake"? A course, a coach, a rebrand, a conference you flew across the country for... something you spent money on and then a few weeks later thought, did I just waste that? I want you to hold that thought, because today I'm telling you why you might be totally wrong when measuring ROI in your wedding business. On this episode of The Power in Purpose Podcast: [02:48]: The narrow definition of ROI in the wedding industry [06:22]: One question you need to ask yourself about ROI [08:10]: The five types of ROIs in the...
info_outlineThe Power in Purpose: A Wedding Industry Podcast for Wedding Pros
Setting boundaries with wedding clients is something we all know we should be doing, and listen, plenty of us do have a boundaries problem. But here's what I've noticed as a coach: there's something deeper at play, and it's the real reason you're answering client texts from your dinner table, your kid's softball game, or the beach on a Saturday. On this episode of The Power in Purpose Podcast: [03:09]: The women I coach who feel the most exhausted in their business do this [04:47]: Do you need to be responsive 24/7 to have a great client experience? [06:27]: The problem with all...
info_outlineThe Power in Purpose: A Wedding Industry Podcast for Wedding Pros
Something has been happening inside my programs lately that makes my week every single time I see it. The women I coach have stopped dabbling in AI for wedding pros and started building with it. What they're creating is blowing my mind! We're not talking about using AI to write captions or generate a few content ideas. We're talking about actual tools that go off and do the work for them while they're living their lives and focusing on the things that matter most. On this episode of The Power in Purpose Podcast: [04:16]: What you need to understand before using AI for wedding pros [05:52]:...
info_outlineThe Power in Purpose: A Wedding Industry Podcast for Wedding Pros
If you have a nightmare wedding client on your books right now, this episode is for you. Over the last month, I've had multiple students and private coaching clients come to me with the exact same question: Candice, how do I fire this client? On this episode of The Power in Purpose Podcast: [05:24]: A bad client is not just bad luck [08:29]: The four standards every wedding pro needs to set [17:57]: How to know if it's time to fire a client [22:29]: Why you need to do get comfortable setting and enforcing standards (even as a people pleaser) Thanks for tuning into today’s episode...
info_outlineThe Power in Purpose: A Wedding Industry Podcast for Wedding Pros
In this episode, I’m sharing a conversation that started inside my Wedding Pro Insiders Mastermind retreat here in Barbados and quickly became one of the most impactful discussions we had all week. We spent time talking about refinement, not growth for growth’s sake, not adding more, but getting honest about what’s actually serving us in a six-figure wedding business and what’s simply creating more complexity. On this episode of The Power in Purpose Podcast: [04:22]: The one skill I think you need to hone in your six-figure wedding business this year [05:42]: The question every...
info_outlineThe Power in Purpose: A Wedding Industry Podcast for Wedding Pros
If you've ever wondered what it truly takes to build an iconic, recognizable brand in the wedding industry, this episode is for you! I'm sitting down with Syd, the founder and creative director of In Ink Weddings, a wedding design and planning firm in Austin, Texas. I've had the pleasure of working with Syd since she joined WeddingPro Insiders back in February of 2022. It's been so inspiring watching her evolve as a business owner, a designer, and a creative. Today, she's sharing more about her journey including how she trademarked her signature Creative POV. On this episode of The Power in...
info_outlineThe Power in Purpose: A Wedding Industry Podcast for Wedding Pros
Have you ever felt like your life looks completely fine on the outside, but inside you're barely holding it together? That's exactly where I found myself and it wasn't until a routine physiotherapy appointment that everything finally clicked into place for me. In today's episode, I'm sharing my very personal journey with nervous system dysregulation in the wedding industry: what it is, how I discovered I'd been living in this state for years (possibly decades), and why I've made it one of my biggest priorities (both in my own life and inside my mastermind, Wedding Pro Insiders). Please note: I...
info_outlineThe Power in Purpose: A Wedding Industry Podcast for Wedding Pros
Have you ever wondered what actually happens at a WPI mastermind retreat for wedding pros? In this episode, I'm pulling back the curtain and giving you a real behind-the-scenes look at what we're doing here in Barbados inside my home, on my veranda, out on the water, and yes, even in our pajamas. I recorded this just a week and a half before everyone arrived, so by the time you're listening, it's already unfolding, and you can probably hop over to my Instagram right now to catch a glimpse of what's happening in real time. On this episode of The Power in Purpose Podcast: [02:30]: What is...
info_outlineThe Power in Purpose: A Wedding Industry Podcast for Wedding Pros
This episode is a little different, because I’m taking you inside New York Bridal Fashion Week 2026 with stylist, bridal store owner and industry expert Beth Chapman for a real, behind-the-scenes conversation on what’s happening in bridal right now. On this episode of The Power in Purpose Podcast: [03:19]: What is New York Bridal Fashion Week? [10:29]: The trends emerging from New York Bridal Fashion Week [23:17]: Styling elements seen at Bridal Fashion Week 2026 [30:42]: The role of pop culture in fashion [37:09]: The appearance of quality and craftmanship at New York...
info_outlineThe Power in Purpose: A Wedding Industry Podcast for Wedding Pros
In this episode, I'm breaking down the exact plan I would follow to grow a wedding business from 100K to 250K in the next 12 months (including what I'd stop doing, what I'd start doing, and what I'd do differently). You're not going to get to $250K as a wedding pro by doing more of what built your 100K business. This is a different level, and it requires different decisions. On this episode of The Power in Purpose Podcast: [05:47]: You are not going to get to 250K by doing more of what built your 100K business. [09:01]: If you want a different level of growth, you need to accept this ...
info_outlineThere's been a lot of heavy conversations in the wedding industry lately and while I don't shy away from the hard stuff, I thought it was time to pause and give you something different: a warm hug and a whole lot of good news. In this episode, I'm sharing the opportunities in the wedding industry that are hiding in plain sight right now.
On this episode of The Power in Purpose Podcast:
-
[03:28]: Understanding every industry goes through cycles
-
[05:48]: The first opportunity in the wedding industry
-
[12:31]: The second opportunity in the wedding industry
-
[16:40]: The third opportunity in the wedding industry
-
[19:46]: The fourth opportunity in the wedding industry
-
[22:00]: The fifth opportunity in the wedding industry
-
[26:08]: The sixth opportunity in the wedding industry
-
[29:20]: The seventh opportunity in the wedding industry
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST:
Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS:
Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook
Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK:
Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
GRAB TOOLS INSIDE MY SHOP:
Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com
CONNECT WITH ME:
http://instagram.com/candice.coppola