Libsyn Directory

209 | How Luxury Buyers Actually Decide (And Why Your Marketing Isn’t Matching It)

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Release Date: 03/31/2026

222 | The Reason Your Clients Walk All Over You Has Nothing to Do With Your Clients

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Today I want to talk about the way you talk to your clients, specifically, the fact that a whole lot of you are talking to your clients like they're your boss and let your wedding clients walk all over you. On this episode of The Power in Purpose Podcast: [04:20]: A quick update on my new wedding planning software: Cue [05:45]: An employee vs. expert mindset [09:35]: Here's how to tell if you're energy is giving *employee* [18:10]: How to show up as an expert instead [27:26]: Why it's so important to stop letting your wedding clients walk all over you Get on the waitlist for...

221 | I'm Taking The Biggest Swing Of My Career (Huge Announcement!)

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

I have an exciting announcement to share with you today! On this episode of The Power in Purpose Podcast: [05:44]: Why I’m doing this [15:20]: Who is helping me [20:59]: What it is [27:41]: How AI plays a role in this (it's not what you think) [32:18]: How to get early access [34:35]: I'm taking you along for the ride [40:44]: What I want YOU to take away from this big swing Get on the waitlist for Cue: Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and...

220 | Behind the Brand: The Making of Verve Event Co

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Today's Behind the Brand episode is one I've been wanting to bring you for a while. I'm sitting down with Desiree Adams of Verve Event Co, someone I've had the privilege of coaching for six years now. And I need to tell you upfront, this episode is going to make you look at your own brand a little differently. On this episode of The Power in Purpose Podcast: [03:56]: The beginning of Verve Event Co [08:53]: The story of Desiree's first wedding [13:47]: What made the biggest difference in the growth of Verve Event Co [20:07]: Behind the Verve Event Co marketing strategy [33:53]:...

219 | You're Measuring ROI Wrong (And It's Costing You Better Business Decisions)

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Is there an investment in your business that you've labeled a "mistake"? A course, a coach, a rebrand, a conference you flew across the country for... something you spent money on and then a few weeks later thought, did I just waste that? I want you to hold that thought, because today I'm telling you why you might be totally wrong when measuring ROI in your wedding business. On this episode of The Power in Purpose Podcast: [02:48]: The narrow definition of ROI in the wedding industry [06:22]: One question you need to ask yourself about ROI [08:10]: The five types of ROIs in the...

218 | The Difference Between Being Available and Being Reachable (And Why It's Costing You)

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Setting boundaries with wedding clients is something we all know we should be doing, and listen, plenty of us do have a boundaries problem. But here's what I've noticed as a coach: there's something deeper at play, and it's the real reason you're answering client texts from your dinner table, your kid's softball game, or the beach on a Saturday. On this episode of The Power in Purpose Podcast: [03:09]: The women I coach who feel the most exhausted in their business do this [04:47]: Do you need to be responsive 24/7 to have a great client experience? [06:27]: The problem with all...

217 | The Stuff My Students Are Building With AI That's Lowkey Blowing My Mind

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Something has been happening inside my programs lately that makes my week every single time I see it. The women I coach have stopped dabbling in AI for wedding pros and started building with it. What they're creating is blowing my mind! We're not talking about using AI to write captions or generate a few content ideas. We're talking about actual tools that go off and do the work for them while they're living their lives and focusing on the things that matter most. On this episode of The Power in Purpose Podcast: [04:16]: What you need to understand before using AI for wedding pros [05:52]:...

216 | What I Told a Student Who Wanted to Fire Her Client (It Wasn't "Fire Her")

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

If you have a nightmare wedding client on your books right now, this episode is for you. Over the last month, I've had multiple students and private coaching clients come to me with the exact same question: Candice, how do I fire this client? On this episode of The Power in Purpose Podcast: [05:24]: A bad client is not just bad luck [08:29]: The four standards every wedding pro needs to set [17:57]: How to know if it's time to fire a client [22:29]: Why you need to do get comfortable setting and enforcing standards (even as a people pleaser) Thanks for tuning into today’s episode...

215 | The Pattern I'm Seeing in Every Six-Figure Wedding Business (And It's Breaking Them)

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

In this episode, I’m sharing a conversation that started inside my Wedding Pro Insiders Mastermind retreat here in Barbados and quickly became one of the most impactful discussions we had all week. We spent time talking about refinement, not growth for growth’s sake, not adding more, but getting honest about what’s actually serving us in a six-figure wedding business and what’s simply creating more complexity. On this episode of The Power in Purpose Podcast: [04:22]: The one skill I think you need to hone in your six-figure wedding business this year [05:42]: The question every...

214 | Behind The Brand: The Making Of In Ink Weddings & Events

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

If you've ever wondered what it truly takes to build an iconic, recognizable brand in the wedding industry, this episode is for you! I'm sitting down with Syd, the founder and creative director of In Ink Weddings, a wedding design and planning firm in Austin, Texas. I've had the pleasure of working with Syd since she joined WeddingPro Insiders back in February of 2022. It's been so inspiring watching her evolve as a business owner, a designer, and a creative. Today, she's sharing more about her journey including how she trademarked her signature Creative POV. On this episode of The Power in...

213 | Nervous System Dysregulation: The Invisible State I Was Living In (And Why I Couldn’t Just Push Through Anymore)

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Have you ever felt like your life looks completely fine on the outside, but inside you're barely holding it together? That's exactly where I found myself and it wasn't until a routine physiotherapy appointment that everything finally clicked into place for me. In today's episode, I'm sharing my very personal journey with nervous system dysregulation in the wedding industry: what it is, how I discovered I'd been living in this state for years (possibly decades), and why I've made it one of my biggest priorities (both in my own life and inside my mastermind, Wedding Pro Insiders). Please note: I...

More Episodes

If you’ve ever felt like you’re doing everything right in your wedding business (showing your work, explaining your packages, justifying your pricing), and still attracting clients who question your price… this episode is going to hit. We're talking about what luxury wedding couples actually want (and the psychology behind how they make decisions).

On this episode of The Power in Purpose Podcast:

[04:40]: Where more wedding pros get wrong when trying to shift to a luxury market
[06:39]: A Harvard Business study you need to know about
[10:56]: The two buyer psychologies in the wedding industry
[15:09]: Lessons from Coach, Chanel, Target, Old Navy, Apple and more
[22:57]: The importance of visual identity in luxury brands
[29:34]: The shift I want you to make to attract luxury wedding couples
[34:25]: Questions I want you to ask yourself if you want to attract luxury

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

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