Libsyn Directory

Holly Chantal | Packaging Your Practice To Attract Your Ideal Client | TPOT Podcast 093

The Practice of Therapy Podcast with Gordon Brewer

Release Date: 08/19/2019

Maureen Clancy | Integrating Diverse Healing Modalities in Private Practice | TPOT 327

The Practice of Therapy Podcast with Gordon Brewer

Maureen Clancy has been a licensed therapist and trauma expert for the past 20 years, helping women go through enormous life changes who have experienced childhood trauma. In this episode, Maureen shares her journey of integrating alternative healing modalities into therapeutic practice. She discusses her exploration of various methods such as energy work, acupuncture, and Reiki alongside traditional therapy, emphasizing the holistic nature of healing. Maureen reflects on the limitations of the conventional therapeutic profession and advocates for the incorporation of alternative approaches to...

Kasey Compton | Journey to Self-Understanding: Insights for Private Practice Success | TPOT 326

The Practice of Therapy Podcast with Gordon Brewer

Kasey Compton is on a mission to help business owners find their entrepreneurial confidence. She went from bankrupt to Boss Babe when she took her first company from zero to three million in less than three years without ditching her life to do it. She owns three other businesses that have accumulated assets of over two million and are growing by the day. Her superpowers include cutting through the clutter to identify a strategic starting point, increasing efficiency through systems, and tapping into a person’s highest potential. She helps others by designing maps for their...

Dr. Jan Carney | Empowering Professionals: The Importance of Public Health Education | TPOT 325

The Practice of Therapy Podcast with Gordon Brewer

Dr. Carney is Associate Dean for Public Health and Health Policy, and Professor of Medicine, at the Larner College of Medicine at the University of Vermont (UVM). She is Chief of the Division of Public Health at the Larner College of Medicine and directs graduate public health education. In this episode, we cover Dr. Carney’s multifaceted approach to addressing various aspects of healthcare and public health. From guiding individuals through the maze of health information to advocating for systemic changes and collaborative efforts, Dr. Carney's insights underscore the complexity of...

Dr. Connor McClenahan | Crafting Client-Centered Profiles: An Approach to Authentic Engagement | TPOT 324

The Practice of Therapy Podcast with Gordon Brewer

Dr. Connor McClenahan founded Here Counseling, which provides a membership model for private practice so therapists can run their own private practices independently while benefiting from group resources. Dr. McClenahan runs a private practice in Los Angeles and Pasadena and has taught, coached, and written on digital marketing for therapists. His new 100-page workbook helps therapists build a strategic marketing plan and grow their practices. In this episode, Dr. McClenahan dives into the delicate balance private practice owners face between self-doubt and sincere empathy. Advocating for a...

Cameron Schober | Therapeutic Frontiers: Healing Innovation in Private Practice | TPOT 323

The Practice of Therapy Podcast with Gordon Brewer

Cameron Schober is an LPC-S and LMFT-S in the State of Texas, primarily practicing at The Hope Place in Mansfield, TX. Cameron’s main areas of clinical focus is treating trauma using a combination of Accelerated Resolution Therapy, psychedelic-assisted integration, and postmodern therapy approaches in conjunction with psychoeducation related to trauma and it’s effects on our nervous systems as well as our lives. In this episode, we talk about Cameron's journey through the realm of therapeutic practices, navigating challenges, and embracing novel approaches to healing. From grappling with...

Carla Titus | Financial Foundations for Private Practice | TPOT 322

The Practice of Therapy Podcast with Gordon Brewer

Carla Titus is a finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and online businesses experience. She provides fractional CFO services and financial consulting to business owners looking to grow their business profitably. Her priorities for her clients are to help them grow profits, have cash in the bank, and pay themselves well so they can build personal wealth. The journey to financial success in any business requires a solid foundation and forward-thinking strategies. Carla, a seasoned financial advisor, emphasizes the critical role of...

Dr. Liz Lasky | Adapting Private Practice for Modern Needs | TPOT 321

The Practice of Therapy Podcast with Gordon Brewer

This episode covers Dr. Liz Lasky's transformative shift from traditional therapy to coaching, driven by her quest for personal fulfillment and financial success. Embracing skepticism, she champions that therapists can thrive financially while providing valuable services, inspiring others to pursue their dreams. We speak about diverse opportunities for therapists, stressing the need for innovation in the evolving landscape of mental health care. She advocates for balancing roles as a business owner and entrepreneur, believing it's safe to have it all. Dr. Lasky reframes success, encouraging...

Kristie Plantinga | A Guide to Effective Digital Marketing Tactics in Private Practice | TPOT 320

The Practice of Therapy Podcast with Gordon Brewer

Kristie Plantinga is a mental health nerd, writer, and marketer living in Colorado. She is the founder of TherapieSEO—a marketing agency serving therapists and coaches—and —a therapist directory that vets therapists so therapy-seekers can focus on fit, not quality. When she’s not writing about mental health and dreaming up creative content strategies, Kristie can be found snuggling her multiple terriers, sipping a homemade dirty chai, and half-helping her husband cook Lebanese food. This episode is all about navigating the evolving landscape of digital marketing. Kristie emphasizes the...

Malka Shaw | Combating Anti-Semitism: Strategies for Therapists in Private Practice | TPOT 319

The Practice of Therapy Podcast with Gordon Brewer

Malka is a Licensed Clinical Social Worker in New Jersey, New York, and Florida. She has been in the mental health field for over 25 years and has successfully run her private practice for the last 15 years. In response to the events of October 7th and the ongoing situation, Malka Shaw, LCSW and Stacey Shapiro, LCSW, have co-founded the Kesher Shalom Project. This initiative, led by seasoned trauma specialists, has trained over 2000 therapists globally. Their training equips therapists with vital tools to aid Jewish clients during the conflict, covering trauma assessments, practical...

Jason Frishman | Presence and Mindfulness: Balancing Work and Family | TPOT 318

The Practice of Therapy Podcast with Gordon Brewer

has been working for over 20 years to support individuals, groups, families, organizations, and businesses. Jason is excited to bring over two decades of work in offices, institutions, kitchens, farmers’ markets, woodlots, and boardrooms to wild new environments. Whether as a psychotherapist, the creator and founder of JourneyMen, public speaker, thought leader, or narrative consultant, Jason believes that our lives are adventurous, and we can and should be active, engaged authors of our own adventure stories! In this episode, Jason critiques the societal norms that suppress male...

More Episodes

In this episode of the Practice of Therapy Podcast, Gordon talks with Holly Chantal about how she helps therapist, counselors and other service providers package and present what they have to offer in a way that attracts your ideal clients. Holly and Gordon discuss what should go on your “about page” and how it should make people connect with you. Then, Holly explains why narrowing down your client base will help you get more clients. Plus, she describes how a therapist can start their online messaging and the benefits of packaging.

Meet Holly Chantal

For the last decade, Holly Chantal has been helping visionary service professionals bring their brand, business model, and marketing systems into alignment with their next stage of growth. If you’re looking for someone that can quickly grasp your vision and what you do in all of its complexity then help you decide the best path forward then Holly is the woman to call. Holly’s clients call her an integrator because she helps them take their big-picture vision or idea and reverse engineer how to bring it to life in a way that feels right for them.

About Pages

What Holly likes to do on about pages is sharing core philosophies. If you have particular quirks or niches share them here. Maybe you have a unique scheduling tool, or there is something unusual that you do – put that on the about page. People will decide if they like your approach instead of the more functional reasons they would become your client. It is more about connecting with people and being able to represent who you are as a therapist. If people connect with you, you are probably going to enjoy working with those clients more than people who may not be a good fit for you.

Client Attraction

For therapists, especially, it is challenging to limit your client base because you want to serve everyone. Holly helps her therapists work through mindset things and how they attract clients. Think about which clients you want to attract. Some people love working with people who have identity disorders. While others like working with people who have anxiety or depression. When you are looking for help, you want someone who is jazzed about the problem they have, not someone who is a generalist. What are your passions, callings, and the magic that you have working with clients? Once you uncover this, you can start to attract more clients to your practice through messaging.

Messaging

When coming up with your messaging, it is important to compare yourself to your competition. Once you know how you differ, you can talk about yourself and your beliefs. This will give you three to five topics to discuss in Facebook live, on a blog, or in a newsletter to clients. Share little tidbits about your modalities and why they work. Therapists do not want to come across as “salesy,” but you can create a message that does that for you.

Packaging

The typical norm is open-ended engagement on a session to session basis. Many people are coming to you that have had bad experiences in the past with therapy, so there’s a stigma they have. When you can create packages, you are giving them a roadmap for what the experience will be like, and they can see how their progress is measured. It will provide them with something more tangible to hold on to, and it will be easier to sell long-term engagements. You might be able to create higher-end packages and start getting out of the time for money model. Specializing is helpful if you have decided what kind of work you want to do, and you know the modalities you are bringing into your practice then you can lay this out in a big-picture way for your clients. You can give an estimate of how long the therapy will take, topics covered, homework to work on, and other things that will come in the package.

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