The Practice of Therapy Podcast with Gordon Brewer
This podcast is here for therapists, counselors, social workers, psychotherapists, and mental health clinicians in their practice journeys. I'm Gordon Brewer and the person behind The Practice of Therapy Blog and Website that provides tools, resources and advice for people starting, growing or expanding their private practices. The podcast will help you learn from other experts in the field to move your private practice forward to success. The Practice of Therapy Podcast is part of the PsychCraft Network of Podcasts; PsychCraft, LLC
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Dr. Nicholas Samstag | Starting a Successful Private Practice in Psychoanalysis | TPOT 340
07/22/2024
Dr. Nicholas Samstag | Starting a Successful Private Practice in Psychoanalysis | TPOT 340
Dr. Nicholas Samstag is a psychoanalyst and clinical psychologist living and working in New York City. He holds a Ph.D. in clinical psychology and a certificate in psychoanalysis from the William Alanson White Institute. In addition, he has completed advanced training in Emotionally Focused Therapy for couples. Complementing his professional education is a strong background in classics and literature, which richly informs his work. In this episode, Dr. Samstag dives deep into the nuanced world of psychoanalysis. He challenges oversimplifications of Freudian theory, advocating for a contemporary approach enriched by modern perspectives like queer theory. Dr. Samstag prioritizes active listening and exploration of both conscious and unconscious realms, steering clear of one-size-fits-all methods. His patient-centered ethos fosters autonomy, steering away from prescriptive advice in favor of self-discovery. Dr. Samstag reveals how psychoanalysis liberates from societal norms, encouraging profound dialogue beyond superficialities. He critiques rigid therapeutic techniques, championing a nuanced, analytical attitude that respects individual journeys. His insights on language as a gateway to unconscious truths make for a compelling exploration of the human psyche. Resources Mentioned In This Episode:
/episode/index/show/practiceoftherapy/id/32091312
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Yonasan Sanford | Avoiding Tax Pitfalls in Private Practice | TPOT 339
07/15/2024
Yonasan Sanford | Avoiding Tax Pitfalls in Private Practice | TPOT 339
With over ten years of experience in small business accounting, advising as well as tax planning and preparation, is passionate about helping small business owners in the mental health profession to grow their businesses and save money. In the fall of 2022, he fulfilled a long-time dream and moved with his family to Israel. That being said, he’s still fiercely loyal to his native Seattle sports teams and has strong roots in the Pittsburgh area after living there for over 12 years and starting and growing his business with local Pittsburgh clients. Today, he works remotely from Israel, serving clients all across the United States. When he’s not working, you’ll find Yonasan exercising, exploring the amazing country of Israel, and spending time with his wife and five kids. Join us on this episode of the Practice of Therapy Podcast as dives into crucial tax strategies for mental health practitioners. He covers common pitfalls, such as the importance of forming an LLC from the start and the complexities of transitioning to an S corporation. Yonasan also demystifies S corps, explaining how they can significantly reduce self-employment taxes while highlighting the necessary administrative considerations. With valuable insights into tax-saving techniques and real-world examples, this episode is packed with practical advice to help practitioners optimize their financial strategies and avoid costly mistakes. Don't miss out on these essential tips to enhance your practice's financial health! Resources Mentioned In This Episode:
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Jane Carter | The Power of Genuine Connections in Private Practice | TPOT 338
07/08/2024
Jane Carter | The Power of Genuine Connections in Private Practice | TPOT 338
Jane Carter is a therapist-turned-business-coach for solopreneurs who want to get out of their own way, make more money —and have more fun in the process. She loves helping solopreneurs “put their business on the couch” so they can: *Find joy and purpose as they serve their clients, *Have a business aligned with their values & personality, and *Find themselves saying, “I can’t believe I get paid so well to do work I love so much!” She lives in Asheville, North Carolina, where she's a beer snob, coffee connoisseur, and avid hiker. In a world inundated with tactics and trends, Jane stands firm in her belief that the bedrock of success lies in genuine human connections. Through her own journey, Jane has learned firsthand the transformative power of relationships, both in her personal and professional life. From the pivotal role of personal referrals in her therapy practice to the profound impact of networking on her career trajectory, Jane emphasizes the immeasurable value of authenticity and sincerity. Moreover, as an advocate for embracing one's true self, she champions the idea that success doesn't hinge on conforming to extroverted norms but rather on staying true to one's unique brilliance. Jane's insights extend beyond the realm of entrepreneurship, transcending into the broader landscape of personal growth and fulfillment. As she shares her experiences and wisdom, Jane invites others to join her in prioritizing genuine connections, self-compassion, and continuous learning on the journey toward holistic success. Resources Mentioned In This Episode
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Colin Carr | Transforming Your Private Practice with Smart Real Estate Moves | TPOT 337
07/01/2024
Colin Carr | Transforming Your Private Practice with Smart Real Estate Moves | TPOT 337
Colin Carr is the founder and CEO of CARR, the nation’s leading provider of commercial real estate services for healthcare tenants and buyers. Every year, thousands of healthcare practices trust CARR to help them achieve the most favorable terms on their lease and purchase negotiations. Colin has been involved in commercial real estate for over two decades and has personally been involved in thousands of transactions. In this podcast episode, Gordon and Colin dive into the intricate world of real estate, particularly focusing on the nuances of negotiating office space for private practice owners. Their conversation unveils vital insights and strategies that can transform a potentially daunting process into a well-managed and advantageous venture. Resources Mentioned In This Episode:
/episode/index/show/practiceoftherapy/id/31844362
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Julie Soeyland-Lier | Simplify Social Media: Strategies for Private Practice | TPOT 336
06/24/2024
Julie Soeyland-Lier | Simplify Social Media: Strategies for Private Practice | TPOT 336
Julie is a certified social media manager with three years of experience in digital marketing, TikTok, Instagram management, and content creation. She works with therapists and health professionals to spread the word about wellness and bring it into the new era of social media. In this episode, Julie discusses the challenges private practice owners face with changing social media algorithms, complicating client management, and online presence. She offers solutions to reduce stress while maintaining control. By researching clients' industries—therapists, spiritual leaders, or coaches—she creates engaging content ideas and assists with online engagement. Julie emphasizes the importance of strong visual hooks and engaging titles, recommends tools like CapCut for social media managers, and notes a shift back to long-form content. She stresses consistent posting and encourages health and wellness professionals to embrace social media to reach and support younger generations, believing a strong online presence is essential for future business success. Resources Mentioned In This Episode: Email Julie:
/episode/index/show/practiceoftherapy/id/31755965
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Dyna Tucker | A Blueprint for Private Practice Prosperity | TPOT 335
06/17/2024
Dyna Tucker | A Blueprint for Private Practice Prosperity | TPOT 335
Dyna Tucker is a Licensed Clinical Social Worker and Marriage and Family Therapist specializing in Couples Therapy. She obtained her Masters in Social Work from Long Island University-Post, and Advanced Certificate in Marriage and Family Therapy from Northwestern University. She has more than 10+ years in the field as a Social Worker. She works with couples to identify and address the issues that are keeping their relationships from moving forward. She also empowers individuals to make changes in their lives by helping them confront the belief systems that have kept them from developing into their best selves. Dyna is also a private practice coach; she helps independently licensed clinicians navigate the intricacies and challenges of starting/scaling their own private practice by helping them overcome their fears of the business side of private practice ownership. In this episode of The Practice of Therapy Podcast, Dyna Tucker dives into the realm of effective financial strategies for private practice, particularly in light of the challenges posed by the pandemic. Drawing from her own experiences, Dyna emphasizes the crucial role of saving and adapting to virtual operations to navigate through uncertain times. She shares insights into how transitioning to a fully virtual setup significantly reduced her expenses, shedding light on the importance of meticulous financial planning to avoid unexpected shortfalls. Dyna's approach underscores the necessity of strategic income planning, including assessing caseloads and tracking progress meticulously to ensure financial goals are met. Throughout our discussion, Dyna emphasizes the essentiality of these practices for anyone entering the private practice arena. Resources Mentioned In This Episode:
/episode/index/show/practiceoftherapy/id/31722907
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Stacy Nakell | Integrative Therapy in Private Practice for Body-Focused Repetitive Behaviors | TPOT 334
06/10/2024
Stacy Nakell | Integrative Therapy in Private Practice for Body-Focused Repetitive Behaviors | TPOT 334
Stacy K. Nakell is a licensed clinical social worker, certified group psychotherapist, certified clinical trauma practitioner, and author. She has spent the past fifteen years in private practice in Austin, TX, providing individual and group psychotherapy to clients struggling with body-focused repetitive behaviors (BFRBs). In this episode of the Practice of Therapy Podcast, Stacy advocates for recognizing body-focused repetitive behaviors (BFRBs) as distinct from OCD due to their unique characteristics. Frustrated with the sole focus on cognitive behavioral therapy (CBT) by the Trichotillomania Learning Center, she turned to psychodynamic therapy to explore the root causes of her own behaviors, leading her to write "Treatment for Body-Focused Repetitive Behaviors." Her book promotes an integrative psychodynamic approach that combines body awareness and cognitive and behavioral elements and emphasizes the therapeutic relationship. Through a case study, Stacy illustrates how therapy can help patients process trauma and develop self-compassion. She suggests BFRBs often arise in individuals with physiological sensitivity and nervous system dysregulation, worsened by family stress and internalized emotions. Stacy calls for a trauma-informed approach to uncover and address underlying emotions for more effective and lasting treatment. Resources Mentioned In This Episode:
/episode/index/show/practiceoftherapy/id/31513337
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David Sturgess | Strategies for Success in Private Practice | TPOT 333
06/03/2024
David Sturgess | Strategies for Success in Private Practice | TPOT 333
David Sturgess is a Licensed Professional Counselor (LPC) in Marietta, Georgia. He owns Foundry Counseling, LLC, just off the Marietta Square. For over a decade, he worked as a therapist in two of Georgia’s short- to long-term Psychiatric Residential Treatment Facilities (PRTFs). During the last two years of working in the hospital setting, he operated his private practice part-time. In the Spring of 2019, he left the treatment facility environment to do private practice full-time. In this episode of The Practice of Therapy Podcast, David Sturgess dives into the essentials of balancing the desire to help others with the practical need to sustain a business. He breaks down critical decisions like choosing the right billing model and navigating insurance and tax implications. David highlights the shift from clinician to business owner, stressing the importance of ROI and strategic outsourcing. He shares three key mindset shifts: seeking help, rethinking money and time, and targeting niche markets. He advocates for proper pricing and overcoming imposter syndrome by addressing common solo practice pitfalls. David also tackles the nuances of effective marketing, emphasizing the need for cultural competency and creative strategies. Tune in for a wealth of practical advice to transform your therapy business! Resources Mentioned In This Episode
/episode/index/show/practiceoftherapy/id/31452332
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Amy Dover | Finding Your Rhythm: Navigating Life's Seasons and Work Balance | TPOT 332
05/27/2024
Amy Dover | Finding Your Rhythm: Navigating Life's Seasons and Work Balance | TPOT 332
Amy Dover, LMFT, has dedicated over two decades to the field of marriage and family therapy, guiding individuals and families through their most challenging times with compassion and a deep understanding of the complexities of human relationships. As a Licensed Marriage and Family Therapist, Amy has not only impacted countless lives through her direct counseling work but has also extended her influence through the successful group practice she has owned and operated for over nine years. Amy is passionate in her desire to support faith-based practice owners, focusing on empowering fellow entrepreneurs to leverage their leadership skills and God-given talents to impact their team and community. She is driven by a vision to help faith-based practice owners create thriving practices that not only succeed in business terms but also provide a meaningful service aligned with their values and beliefs. In this episode of The Practice of Therapy Podcast, Amy shares her journey as a wife, mother, and private practice owner, highlighting the challenges of balancing work and family life. She discusses her shift in perspective towards embracing the rhythms of life instead of striving for balance finding flexibility in adjusting to different seasons and needs. Amy emphasizes the importance of prioritizing tasks and being intentional with time, drawing from her experiences as a therapist and practice owner. She also talks about her preference for paper planners and the significance of tracking tasks for effective management. Additionally, Amy reflects on her transition into group practice ownership, acknowledging the learning experiences and the importance of making wise decisions for sustainable growth. Through her consulting work, she aims to guide others in navigating the complexities of practice ownership and creating positive work environments. Resources Mentioned In This Episode:
/episode/index/show/practiceoftherapy/id/31364892
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Mike Zoladkowski | Google Ads: Maximizing ROI for Private Practice | TPOT 331
05/20/2024
Mike Zoladkowski | Google Ads: Maximizing ROI for Private Practice | TPOT 331
is a digital marketing specialist and content marketing specialist with 12+ years of experience in various sectors, including mental health services. He designed and created a therapy business from scratch and grew it to 6 figures in about 2 years. Now, Mike and his wife Monika are helping other therapists in Canada and the US to grow their private practices. In this episode, we talk about the pivotal role of a well-designed website in driving marketing success, complemented by targeted Google Ads campaigns. Mike underscores the importance of mobile-friendliness, concise messaging, and user-friendly design in website optimization. Additionally, Mike emphasizes addressing client needs, highlighting specific client groups, and explaining therapy approaches to enhance website effectiveness. By leveraging Google Ads and tracking conversions, therapists can optimize their campaigns for better results. Mike stresses the importance of balancing Google's suggestions with customer-focused ad content and incorporating a personal touch for resonance. While acknowledging the role of AI in marketing, he underscores the value of human expertise in crafting effective advertisements. Resources Mentioned In This Episode:
/episode/index/show/practiceoftherapy/id/31354772
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Joshua Rosenthal | Things To Consider When Selling Your Private Practice | TPOT 330
05/13/2024
Joshua Rosenthal | Things To Consider When Selling Your Private Practice | TPOT 330
Joshua Rosenthal, PsyD, is a licensed clinical psychologist and the founder/CEO of Manhattan Psychology Group, PC (MPG), an integrated mental health and ABA practice based in NYC. He started his solo private practice in 2008 in NYC and grew it to over 250 staff before selling it to a PE-backed, mental health MSO called ARC Health. Post sale, he continues to focus on growth, leadership and company culture. In addition to MPG, Dr. Rosenthal started a summer treatment camp called Big Apple Day Program and created a progress monitoring software for schools called The Electronic Daily Report Card (eDRC). He went to the University of Delaware for undergrad and Long Island University-Post for his doctorate. When he’s not working, Dr. Rosenthal enjoys working out, going to Knicks games and traveling with his wife and 8-year-old daughter. In this episode, Joshua shares his journey from clinician to entrepreneur, detailing the pivotal moment when he shifted focus to business expansion. He emphasizes the importance of caution in selecting a buyer and highlights his meticulous vetting process. Joshua stresses the significance of partnering with the right individuals and planning for retirement. He advocates for delegating non-clinical tasks to alleviate stress and foster growth. Joshua also dives into insights on selling clinics without losing control, personal and professional preparedness for selling a practice, strategic team building, and navigating uncertainties with integrity. Throughout, he provides valuable advice for mental health professionals considering unconventional career paths or selling their practices. Resources Mentioned In This Episode:
/episode/index/show/practiceoftherapy/id/31229972
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Rachelle Heinemann | Confidence by Design: Navigating Self-Esteem and Growth | TPOT 329
05/06/2024
Rachelle Heinemann | Confidence by Design: Navigating Self-Esteem and Growth | TPOT 329
Rachelle is a licensed mental health counselor, eating disorder and analytic therapist. She works with clients in New York City and Brooklyn to make sense of life’s messy emotional experiences. In this episode, we dive into society's intricate dynamics surrounding body image, self-care, well-being, and networking. Rachelle addresses societal pressures, personal struggles, and strategies for navigating them effectively. From exploring the impact of beauty standards and restrictive diets to redefining self-care beyond its spiritual connotations, Rachelle offers nuanced insights into fostering personal growth and fulfillment. She emphasizes the interconnectedness between behaviors and their underlying causes, advocating for a balanced approach to achieve sustainable well-being. We chat about building self-esteem, cultivating genuine connections, and viewing networking as personal enrichment rather than mere professional advancement. This episode invites listeners to reflect on their own experiences and challenges, offering encouragement for fostering holistic growth and authenticity in today's complex world. Resources Mentioned In This Episode:
/episode/index/show/practiceoftherapy/id/31068108
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Carolyn Boldt | Crafting Therapeutic Spaces for Private Practice | TPOT 328
04/29/2024
Carolyn Boldt | Crafting Therapeutic Spaces for Private Practice | TPOT 328
Carolyn is personally passionate about holistic health and wellness and an outspoken advocate that the environment of your space impacts your success. With over 40 years of experience in the commercial interior industry, she holds a BS in Interior Architectural Design from the University of Texas at Austin, is NCIDQ Certified, a Registered Designer, a LEED AP, and a Professional Member of the IIDA/International Interior Design Association. In 2004, she and her husband, Scott, co-founded CrossFields as a design-build firm in Atlanta. In 2011, they changed their focus to expand the impact of holistic health by elevating the public’s image of alternative medicine by creating outstanding healing environments nationwide virtually. Carolyn loves spending time with her eight wonderful grandchildren, attending church and community activities, traveling, and boating on the lake with her husband. This episode features Carolyn Boldt discussing various aspects of interior design and its impact on business and client experience. She emphasizes the importance of commercial interior design in enhancing business operations and highlights the difference between commercial and residential design. Carolyn also provides insights into designing therapeutic spaces, focusing on balancing functionality and atmosphere to create a welcoming environment for patients. Additionally, she explores the significance of office maintenance, lighting psychology, and color psychology in branding and office design. Furthermore, Carolyn offers practical advice for therapists renting practice spaces, encouraging them to prioritize factors contributing to a positive first impression for clients. Overall, her expertise sheds light on the strategic role of interior design in business success and client satisfaction. Resources Mentioned In This Episode:
/episode/index/show/practiceoftherapy/id/30936913
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Maureen Clancy | Integrating Diverse Healing Modalities in Private Practice | TPOT 327
04/22/2024
Maureen Clancy | Integrating Diverse Healing Modalities in Private Practice | TPOT 327
Maureen Clancy has been a licensed therapist and trauma expert for the past 20 years, helping women go through enormous life changes who have experienced childhood trauma. In this episode, Maureen shares her journey of integrating alternative healing modalities into therapeutic practice. She discusses her exploration of various methods such as energy work, acupuncture, and Reiki alongside traditional therapy, emphasizing the holistic nature of healing. Maureen reflects on the limitations of the conventional therapeutic profession and advocates for the incorporation of alternative approaches to address clients' diverse needs. She also dives into topics like psychedelic therapy, Tarot integration, and the significance of embracing alternative paths to achieve wholeness beyond clinical intervention. Resources Mentioned In This Episode:
/episode/index/show/practiceoftherapy/id/30887848
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Kasey Compton | Journey to Self-Understanding: Insights for Private Practice Success | TPOT 326
04/15/2024
Kasey Compton | Journey to Self-Understanding: Insights for Private Practice Success | TPOT 326
Kasey Compton is on a mission to help business owners find their entrepreneurial confidence. She went from bankrupt to Boss Babe when she took her first company from zero to three million in less than three years without ditching her life to do it. She owns three other businesses that have accumulated assets of over two million and are growing by the day. Her superpowers include cutting through the clutter to identify a strategic starting point, increasing efficiency through systems, and tapping into a person’s highest potential. She helps others by designing maps for their entrepreneurial journeys while she stands confidently as their guide. On The Practice of Therapy Podcast, Kasey Compton dives into her transformative journey outlined in her book, "In Search of You: How to Find Joy When Doing More Isn't Doing It Anymore." She candidly shares her experiences of over-functioning, driven by a quest for success and financial independence, which ultimately left her feeling unfulfilled. Through introspection and a deep dive into her past, Kasey discovered the importance of reconnecting with her inner self and reassessing her priorities. Her book serves as a guide for others seeking balance and fulfillment, offering insights into the therapeutic power of writing and reflection and strategies for navigating personal and professional challenges. Kasey's story is not just one of self-discovery, but also resilience and growth. Tune in as we chat about 'Meet You in Kentucky.’ Resources Mentioned In This Episode: Kasey's
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Dr. Jan Carney | Empowering Professionals: The Importance of Public Health Education | TPOT 325
04/08/2024
Dr. Jan Carney | Empowering Professionals: The Importance of Public Health Education | TPOT 325
Dr. Carney is Associate Dean for Public Health and Health Policy, and Professor of Medicine, at the Larner College of Medicine at the University of Vermont (UVM). She is Chief of the Division of Public Health at the Larner College of Medicine and directs graduate public health education. In this episode, we cover Dr. Carney’s multifaceted approach to addressing various aspects of healthcare and public health. From guiding individuals through the maze of health information to advocating for systemic changes and collaborative efforts, Dr. Carney's insights underscore the complexity of health challenges and the importance of holistic approaches. Her journey from a physician to a public health advocate reflects a deep commitment to improving community health and well-being. By emphasizing the significance of social determinants and the interconnected nature of health issues, Dr. Carney encourages a comprehensive understanding of health and resilience in navigating these challenges. Resources Mentioned In This Episode:
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Dr. Connor McClenahan | Crafting Client-Centered Profiles: An Approach to Authentic Engagement | TPOT 324
04/01/2024
Dr. Connor McClenahan | Crafting Client-Centered Profiles: An Approach to Authentic Engagement | TPOT 324
Dr. Connor McClenahan founded Here Counseling, which provides a membership model for private practice so therapists can run their own private practices independently while benefiting from group resources. Dr. McClenahan runs a private practice in Los Angeles and Pasadena and has taught, coached, and written on digital marketing for therapists. His new 100-page workbook helps therapists build a strategic marketing plan and grow their practices. In this episode, Dr. McClenahan dives into the delicate balance private practice owners face between self-doubt and sincere empathy. Advocating for a mindful approach, he underscores the significance of reconnecting with the empathetic core to foster effective client engagement. Dr. McClenahan champions authenticity and resonance by emphasizing empathy in marketing endeavors and encouraging private practice owners to visualize and connect with clients on a profound level. Tune in as Dr. McClenahan presents a methodical strategy for composing client-centered profile pages, emphasizing understanding clients' desires and obstacles, showcasing the practitioner's ability to help, and concluding with a message of hope to foster empowerment and motivation. Resources Mentioned In This Episode:
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Cameron Schober | Therapeutic Frontiers: Healing Innovation in Private Practice | TPOT 323
03/25/2024
Cameron Schober | Therapeutic Frontiers: Healing Innovation in Private Practice | TPOT 323
Cameron Schober is an LPC-S and LMFT-S in the State of Texas, primarily practicing at The Hope Place in Mansfield, TX. Cameron’s main areas of clinical focus is treating trauma using a combination of Accelerated Resolution Therapy, psychedelic-assisted integration, and postmodern therapy approaches in conjunction with psychoeducation related to trauma and it’s effects on our nervous systems as well as our lives. In this episode, we talk about Cameron's journey through the realm of therapeutic practices, navigating challenges, and embracing novel approaches to healing. From grappling with stagnation in traditional models to pioneering psychedelic therapy, he illuminates the evolving landscape of mental health care. Through his experiences, Cameron underscores the importance of human connection, adaptation, and empowerment in facilitating profound healing transformations. Resources Mentioned In This Episode:
/episode/index/show/practiceoftherapy/id/30509688
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Carla Titus | Financial Foundations for Private Practice | TPOT 322
03/18/2024
Carla Titus | Financial Foundations for Private Practice | TPOT 322
Carla Titus is a finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and online businesses experience. She provides fractional CFO services and financial consulting to business owners looking to grow their business profitably. Her priorities for her clients are to help them grow profits, have cash in the bank, and pay themselves well so they can build personal wealth. The journey to financial success in any business requires a solid foundation and forward-thinking strategies. Carla, a seasoned financial advisor, emphasizes the critical role of robust bookkeeping and accounting practices as the cornerstone of this foundation. With expertise honed through years of guiding businesses, she underscores the necessity of having competent professionals on board to ensure financial integrity and develop effective tax strategies. Carla highlights the proactive nature of financial planning, advocating for clear goals and actionable plans. She emphasizes the importance of setting realistic benchmarks, monitoring key performance indicators, and optimizing cost structures to achieve sustainable growth and profitability. Tune in as Carla dives into the intricacies of strategic financial planning, profit optimization, operational efficiency, and clinician compensation; her insights serve as a comprehensive blueprint for navigating the complexities of business finance and securing long-term success. Resources Mentioned In This Episode:
/episode/index/show/practiceoftherapy/id/30300098
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Dr. Liz Lasky | Adapting Private Practice for Modern Needs | TPOT 321
03/11/2024
Dr. Liz Lasky | Adapting Private Practice for Modern Needs | TPOT 321
This episode covers Dr. Liz Lasky's transformative shift from traditional therapy to coaching, driven by her quest for personal fulfillment and financial success. Embracing skepticism, she champions that therapists can thrive financially while providing valuable services, inspiring others to pursue their dreams. We speak about diverse opportunities for therapists, stressing the need for innovation in the evolving landscape of mental health care. She advocates for balancing roles as a business owner and entrepreneur, believing it's safe to have it all. Dr. Lasky reframes success, encouraging therapists to pursue tangible financial goals aligned with personal values. Tune in as we chat about the demand for diversification and changing client needs, urging therapists to evolve their practices to meet the challenges of today's fast-paced world. Resources Mentioned In This Episode:
/episode/index/show/practiceoftherapy/id/30255843
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Kristie Plantinga | A Guide to Effective Digital Marketing Tactics in Private Practice | TPOT 320
03/04/2024
Kristie Plantinga | A Guide to Effective Digital Marketing Tactics in Private Practice | TPOT 320
Kristie Plantinga is a mental health nerd, writer, and marketer living in Colorado. She is the founder of TherapieSEO—a marketing agency serving therapists and coaches—and —a therapist directory that vets therapists so therapy-seekers can focus on fit, not quality. When she’s not writing about mental health and dreaming up creative content strategies, Kristie can be found snuggling her multiple terriers, sipping a homemade dirty chai, and half-helping her husband cook Lebanese food. This episode is all about navigating the evolving landscape of digital marketing. Kristie emphasizes the impact of AI integration, the importance of adapting strategies to meet changing user behaviors, and the shift towards quality content and ethical practices. She outlines a strategic change toward enhancing therapists' individual reputations and introduces the Experience, Expertise, Authority, and Trust (EEAT) framework as a roadmap for digital presence optimization. Kristie also discusses the significance of resilience in facing marketing challenges and the role of Google ads, SEO, and directories in achieving visibility. Kristie advocates for staying informed, auditing services, and embracing innovative approaches to stay ahead in the dynamic digital marketing realm. Resources Mentioned In This Episode:
/episode/index/show/practiceoftherapy/id/30140733
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Malka Shaw | Combating Anti-Semitism: Strategies for Therapists in Private Practice | TPOT 319
02/26/2024
Malka Shaw | Combating Anti-Semitism: Strategies for Therapists in Private Practice | TPOT 319
Malka is a Licensed Clinical Social Worker in New Jersey, New York, and Florida. She has been in the mental health field for over 25 years and has successfully run her private practice for the last 15 years. In response to the events of October 7th and the ongoing situation, Malka Shaw, LCSW and Stacey Shapiro, LCSW, have co-founded the Kesher Shalom Project. This initiative, led by seasoned trauma specialists, has trained over 2000 therapists globally. Their training equips therapists with vital tools to aid Jewish clients during the conflict, covering trauma assessments, practical techniques, and understanding Jewish competency through a trauma-focused lens, as well as addressing intergenerational trauma and the pervasive impact of anti-Semitism. Kesher Shalom plans to extend its impact by offering specialized workshops and groups for non-clinical audiences. We cover various aspects of Jewish identity, misconceptions about Zionism, advocacy for Jewish rights and diversity, supporting Jewish clients through trauma, navigating anti-Semitism in therapy, and cultivating empathy in therapy. Malka eloquently discusses the correlation between anti-Semitism and racism, clarifies the meaning of Zionism, criticizes misconceptions about anti-Zionism, and emphasizes the importance of combating all forms of anti-Semitism. She also reflects on the role of therapists in providing a safe space for clients, discusses the impact of prejudice on therapy, and advocates for cultural sensitivity and compassion in therapeutic practices. Overall, we chat about the complexities of Jewish identity and the importance of empathy, validation, and understanding in addressing the unique experiences of Jewish individuals. Resources Mentioned In This Episode:
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Jason Frishman | Presence and Mindfulness: Balancing Work and Family | TPOT 318
02/19/2024
Jason Frishman | Presence and Mindfulness: Balancing Work and Family | TPOT 318
has been working for over 20 years to support individuals, groups, families, organizations, and businesses. Jason is excited to bring over two decades of work in offices, institutions, kitchens, farmers’ markets, woodlots, and boardrooms to wild new environments. Whether as a psychotherapist, the creator and founder of JourneyMen, public speaker, thought leader, or narrative consultant, Jason believes that our lives are adventurous, and we can and should be active, engaged authors of our own adventure stories! In this episode, Jason critiques the societal norms that suppress male sensitivity and emotions, advocating for a broader range of narratives that reflect diverse human experiences. Jason emphasizes the importance of presence and mindfulness in navigating societal expectations, particularly for men balancing work and family life. He calls for a reimagining of masculinity and fatherhood within broader social narratives and encourages individuals to craft their own stories. Ultimately, Jason highlights the power of storytelling and agency in shaping our lives and invites others to engage with his work. Resources Mentioned In This Episode:
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Ashley Darnall | Digital Marketing Success in Private Practice | TPOT 317
02/12/2024
Ashley Darnall | Digital Marketing Success in Private Practice | TPOT 317
Ashley is a Licensed Clinical Social Worker and mental health copywriter for therapists. In her professional work as a clinician, Ashley has experience with in-patient counseling and case management, outpatient counseling, and medical and insurance practice. In the realm of SEO and private practice, the importance of user experience is often overlooked, leading therapists to rush into website setup without addressing essential business aspects. This mistake stems from a lack of business education during clinical training. To enhance online visibility, therapists must define their ideal client, avoiding generic content that fails to connect. The transition from academic writing to a conversational tone is crucial, with Ashley emphasizing simplicity and clarity. In the SEO landscape, she advocates for a basic level of optimization, simplifying the process by breaking it into keywords, strategic copywriting, and technical precision. Ashley empowers therapists to navigate SEO's overwhelming nature, encouraging them to focus on foundational principles for a well-performing website. Through one-on-one interactions, she dispels the intimidation surrounding SEO, fostering a belief that, with basic knowledge, therapists can independently implement strategies, eliminating the need for recurring expenses. Resources Mentioned In This Episode:
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Jennifer McGurk | Pursuing Private Practice: Insights From a Dietician | TPOT 316
02/05/2024
Jennifer McGurk | Pursuing Private Practice: Insights From a Dietician | TPOT 316
Jennifer McGurk RDN, CDN, CEDS-S is the founder and CEO of Pursuing Private Practice. She began her career in business as a dietitian in private practice. She grew her private practice into a group practice and eventually expanded into speaking, offering workshops, and supervising other professionals. In this episode, Jennifer guides us in overcoming imposter syndrome and navigating the complexities of private practice, promoting diversified offerings beyond one-on-one sessions for a broader impact in the field. Her career in dietetics has undergone a significant transformation from a weight-centric approach to becoming a passionate advocate for anti-diets and holistic well-being. Her journey, shaped by continuous learning and client interactions, highlights the limitations of traditional diets and champions a weight-inclusive perspective. As a committed advocate for eating disorder treatment and recovery, Jennifer emphasizes the interconnected elements of mental health, genetics, environment, and brain function. Transitioning from a clinician to the business world, she stresses the multifaceted nature of recovery, challenging linear progressions, and advocating for a comprehensive treatment team. Jennifer addresses the need for early exposure to business concepts in dietetics education, encouraging an entrepreneurial mindset from the outset of one's career. Resources Mentioned In This Episode:
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Jamal Jones | Shifting Mindsets: Value-Based Pricing in Private Practice | TPOT 315
01/29/2024
Jamal Jones | Shifting Mindsets: Value-Based Pricing in Private Practice | TPOT 315
In this episode, chats about navigating the hurdles of partnering with a tech company and transitioning to a sustainable private pay model. We explore his growth, financial transformation, and improved relationship with his work. Beyond his personal journey, Jamal dives into profound topics like faith, abundance, and financial wellness, providing insights into mental health entrepreneurship and the adoption of value-based pricing. Join Jamal in recognizing the worth of mental health professionals, navigating industry challenges, and embracing a mindset that transforms setbacks into success. Resources Mentioned In This Episode:
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Stefani Cohen | Getting Really Niche Specific: A Tale of Overcoming Fears | TPOT 314
01/22/2024
Stefani Cohen | Getting Really Niche Specific: A Tale of Overcoming Fears | TPOT 314
EmBARK on a transformative journey with Stefani Cohen as we chat about Stefani shares the heartfelt story of her daughter Becky's unexpected fear of dogs, navigating a landscape void of resources. Through the prism of exposure therapy, Stefani witnessed Becky's remarkable transformation, sparking a commitment to extend her expertise to a wider audience. Stefani authored a comprehensive guide aimed at parents, therapists, dog trainers, grandparents, and dog enthusiasts. We dive into the book's core components, emphasizing education about dog behavior and the empowering journey of reclaiming control over fears. Join Stefani in uncovering the importance of educating children on safe dog interactions, cultivating curiosity, and practicing mindfulness. Discover her holistic approach to exposure therapy, encouraging individuals to become "detectives" in understanding canine behavior. From practical tips on meeting dogs for the first time to advocating for good manners in both dogs and children, Stefani's insights resonate with anyone seeking harmonious relationships between children and our beloved canine companions. Resources Mentioned In This Episode:
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Susanne Mariga | Strategies for Long-Term Prosperity in Private Practice | TPOT 313
01/15/2024
Susanne Mariga | Strategies for Long-Term Prosperity in Private Practice | TPOT 313
Susanne Mariga is a Certified Public Accountant (CPA) and Certified Tax Coach specializing in business and personal tax planning. In the realm of private practice, Susanne brings a wealth of insight to the table, emphasizing the significance of Mindful Money Mastery. Reflecting on her own transformative journey as a profit-first professional and coach, Susanne underscores the need for business owners, particularly in service-driven fields, to redefine success individually. Passionate about service, she champions aligning thoughts, behaviors, and feelings with financial goals, asserting that building wealth can harmoniously coexist with a sense of purpose. Susanne advocates for a mindful approach, urging practitioners to visualize their desired outcomes and craft a roadmap toward financial success while staying faithful to their calling. As we navigate Susanne's narratives—from the impactful lessons learned through shoebox receipts to the intricacies of tax optimization and retirement planning—it becomes evident that her insights are about financial acumen and cultivating a resilient and purpose-driven financial mindset for long-term prosperity. Resources Mentioned In This Episode:
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Liane Wood | Mastering Your Schedule: Lessons for Private Practice | TPOT 312
01/08/2024
Liane Wood | Mastering Your Schedule: Lessons for Private Practice | TPOT 312
Liane Wood is a Registered Psychotherapist (RP) who has combined her education in the mental health field with her own experiences to pursue her passion for helping others. In this episode, we chat about the nature of saying "no" externally and internally, acknowledging the need for self-care and well-being. Liane's proactive approach shines through as she emphasizes the significance of designated admin blocks, strategic vacation planning, and the immediate implementation of boundaries for a healthier and more balanced professional and personal life. Her insights on burnout provide a comprehensive understanding of its insidious effects and the necessity of setting boundaries as a proactive measure. Liane's wisdom culminates in a call to immediate action, urging listeners to reflect on and implement small yet intentional changes that can positively impact work-life harmony. Resources Mentioned In This Episode:
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A New Year, New Directions and Building Community | TPOT 311
01/01/2024
A New Year, New Directions and Building Community | TPOT 311
In this episode, Gordon opens up about the challenges he faced in 2023, reflecting on the loss of his wife to breast cancer. Despite the difficulties, Gordon shares his experiences of grief, emphasizing the power of community and connection. As he navigates through personal struggles, Gordon also looks ahead to the future, setting intentions for the coming year. Gordon reflects on the interconnectedness of personal and professional growth. Through vulnerability, shared experiences, and intentional goal-setting, he envisions a year of community building, genuine connections, and continuous support within the therapy community. Resources Mentioned In This Episode:
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