The Practice of Therapy Podcast with Gordon Brewer
The Practice of Therapy Podcast is here for therapists, counselors, social workers, psychologists, and mental health professionals who want to build, grow, and scale a successful private practice. Hosted by Gordon Brewer, licensed therapist and creator of The Practice of Therapy, this podcast provides practical tools, expert interviews, and actionable strategies to help clinicians with both the business and clinical skills they need at every stage of their practice journey. Whether you’re just starting a counseling private practice, looking to streamline your systems, or ready to expand and thrive, you’ll find valuable insights on marketing, money management, client care, ethics, and the business side of therapy. Each episode features conversations with leading experts and experienced practitioners who share proven advice to help you create a sustainable and profitable practice while maintaining balance and self-care. Part of the PsychCraft Network of Podcasts, The Practice of Therapy Podcast is your go-to resource for learning how to successfully navigate the challenges of private practice and take your clinical work and business to the next level.
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The Emotional Weight of Private Practice | Lindsay Benson | TPOT 442
07/27/2026
The Emotional Weight of Private Practice | Lindsay Benson | TPOT 442
Therapists are great at taking care of everyone else, but we are not always so good at noticing what the work is doing to us. In this episode, I’m talking with Lindsay Benson about the hidden toll private practice can take on our nervous systems. We get into therapist burnout, the stress that builds up from sitting with difficult stories all day, and the small practices that can help us reset between sessions. Lindsay also shares her experience moving from insurance to private pay, offering therapy intensives, and building a practice that feels more sustainable. This is a great conversation for anyone who loves the work but wants to have a little more energy left when the workday is over. Resources Mentioned In This Episode Meet Lindsay Benson LPC-S With 20 years of experience as a Licensed Professional Counselor, Lindsay Benson is passionate about helping people heal from the inside out. She earned both her bachelor's and master's degrees from Oklahoma State University, where her calling to work with trauma survivors began while volunteering with abused youth. That experience confirmed what she has known ever since, that helping others heal is more than a profession; it is her life's purpose. For more than a decade in private practice, Lindsay has specialized in working with adults struggling with anxiety, trauma, shame, burnout, self-judgment, and a sense of disconnection from themselves and their lives. She is especially passionate about helping individuals reconnect with their authentic selves, cultivate self-compassion, and live with greater purpose, presence, and fulfillment. Lindsay believes lasting healing happens when we address the whole person mind, body, and spirit. Her integrative approach combines evidence-based therapies with holistic practices, including EMDR, Internal Family Systems (IFS), Somatic Healing, Transpersonal Psychology, Energy Psychology, Mindfulness, Reiki, Emotion Code, Body Code, Healing Remembered, and meditation. Her work focuses on helping clients regulate their nervous systems, heal unresolved wounds, and reconnect with their innate capacity for healing. Driven by a passion for supporting fellow clinicians, Lindsay co-founded Divine Legacy Collective, an organization dedicated to helping therapists thrive personally and professionally through immersive, embodied continuing education experiences. Rather than traditional lecture-based trainings, Divine Legacy Collective offers experiential CEU retreats and workshops that allow therapists to personally experience the very practices they can bring into their clinical work. Through trauma-informed yoga, somatic practices, meditation, parts work, nervous system regulation, time in nature, and opportunities for deep reflection, therapists leave not only with new clinical skills but also feeling renewed, grounded, and more connected to their Highest Self. Lindsay's mission is simple: to help people and the professionals who care for them move beyond surviving and into a life of authenticity, connection, healing, and lasting well-being.
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The Mindset Shifts That Make Private Practice Feel More Sustainable | Tyana Tavakol | TPOT 441
07/20/2026
The Mindset Shifts That Make Private Practice Feel More Sustainable | Tyana Tavakol | TPOT 441
What if the biggest thing holding your private practice back isn't your marketing strategy but your mindset? In this episode, I'm joined by Tyana Tavakol to talk about the beliefs that shape the way we build our practices. We explore scarcity versus abundance, the value of finding your niche, and why trying to appeal to everyone often keeps you from connecting with the clients who need you most. We also dive into building an online practice, creating meaningful professional relationships, and learning to trust your own expertise instead of comparing yourself to everyone else. If you've ever questioned whether you're doing enough or wondered why private practice feels harder than it should, I think you'll find this conversation both encouraging and practical. Resources Mentioned In This Episode Meet Tyana Tavakol (she/her), LMFT Tyana Tavakol is an LMFT licensed in CA & FL specializing in anxiety, trauma, and late-diagnosed autistic adults. She is passionate about helping people move beyond self-criticism, unmask, and better understand themselves through a neurodiversity-affirming lens. Her work focuses on helping clients reconnect with who they are beneath years of people-pleasing, perfectionism, and the belief that something is "wrong" with them. Through therapy, education, and online content, Tyana is committed to making conversations about autism, mental health, and healing more accessible, compassionate, and empowering.
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Private Practice Stress: What’s Filling Your Bucket? | Kristin Oja | TPOT 440
07/13/2026
Private Practice Stress: What’s Filling Your Bucket? | Kristin Oja | TPOT 440
Are you burning out in private practice without realizing it? In this episode of The Practice of Therapy Podcast, Gordon talks with Kristin Oja, DNP, founder of STAT Wellness, about optimizing stress resilience and preventing burnout. Kristin shares a functional medicine perspective on why burnout is not always caused by work alone. Often, it is the buildup of stressors outside of work, including sleep, caffeine, exercise, relationships, technology, self-talk, and lack of recovery. Kristin explains the idea of the “stress bucket” and how even good things, like exercise, intermittent fasting, sauna, cold plunge, and high achievement, can become stressors when there is not enough recovery. Gordon and Kristin also talk about why therapists and private practice owners need to pay attention to their inner voice, create healthier boundaries with phones and email, and build small resets into the day between clients. If you are a therapist, counselor, or private practice owner feeling exhausted, disconnected, or stretched too thin, this conversation will help you think differently about burnout and what it really takes to recover. Resources Mentioned In This Episode Meet Kristin Oja Kristin obtained her Doctor of Nursing Practice, Masters of Science in Nursing with a Family Nurse Practitioner focus, and is a Registered Nurse. She is also an entrepreneur, functional and lifestyle medicine guru, personal trainer, group fitness instructor, and lover of everything health and wellness! Passionate about taking a Personalized Medicine approach, Kristin focuses on uncovering the root cause of chronic illness and disease. Taking into account her patients lifestyle, diet, genetics, environment, and stress, each treatment plan is unique and individualized. Kristin has been serving and caring for patients for over 10 years. She strives every day to provide high quality care by doing everything with compassion, integrity, and above all a serving heart. Kristin founded STAT Wellness, which stands for Strength To Achieve Total Wellness, to help transform medicine. Statistically, as a society, we are getting sicker and sicker. At STAT Wellness, we want to partner with you to help you not only look your best but to feel your best by combining the best practices of medicine + movement.
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How AI Search Is Changing Private Practice Marketing | Natalie Moore | TPOT 439
07/06/2026
How AI Search Is Changing Private Practice Marketing | Natalie Moore | TPOT 439
Is SEO dead, or is it just changing? In this episode, I’m joined again by Natalie Moore, a licensed marriage and family therapist and SEO coach for therapists in private practice. Natalie breaks down the difference between SEO and AIO, or artificial intelligence optimization, and explains why therapists don’t need to panic about AI search replacing traditional SEO. We talk about how private practice owners can make their websites easier to find on Google, ChatGPT, Perplexity, and other AI search tools. Natalie shares why specialty pages, Google Business Profiles, clear niche messaging, and client-centered copy still matter, and how AI search adds another layer to what therapists are already doing online. If you’re a therapist in private practice trying to get found by the right clients, this conversation will help you understand how SEO and AI can work together instead of competing against each other. Resources Mentioned In This Episode Meet Natalie Moore, LMFT Natalie Moore is a licensed marriage and family therapist in Los Angeles and the founder of Space for Growth Therapy & Coaching. In her therapy practice, she specializes in supporting high-functioning women navigating anxiety, burnout, people-pleasing and the identity shift of motherhood. She is also an SEO coach for therapists, helping clinicians make their websites easier to find and easier for the right clients to recognize themselves in. Her work sits at the intersection of clinical nuance, ethical marketing, SEO and AI search strategy. (This includes helpful data on how local search behavior is shifting, including the rise of AI tools for local business recommendations.)
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How to Protect Your Private Practice From the Unexpected | Jeanine Rousso | TPOT 438
06/29/2026
How to Protect Your Private Practice From the Unexpected | Jeanine Rousso | TPOT 438
What happens when the therapist is the one who needs support? In this episode, I’m talking about the very real challenges therapists face when life disrupts their ability to work. Private practice can offer freedom and flexibility, but it can also leave clinicians vulnerable when illness, grief, natural disasters, burnout, or unexpected emergencies come up. We’ll look at why therapists need a safety net, how financial stress impacts clinicians, and what it means to prepare your practice for the unexpected. From emergency grants and burnout prevention to referral networks and professional wills, this conversation is a reminder that therapists are human too. Jeanine Rousso, co-founder of Therapist Resource Network, joins me to share how her nonprofit is supporting mental health clinicians through emergency financial assistance, advocacy, and resources for long-term sustainability. Resources Mentioned In This Episode Meet Jeanine Rousso, LCMHC, LMHC, LPC, ACS Throughout her 20 years working in the mental health field, Jeanine noticed a growing need for support among mental health clinicians, especially in times of personal emergencies and burnout. As the need for mental health treatment increased among clients, so did the need for the clinicians themselves to be cared for. Unfortunately, the broken mental health system does not often afford therapists the space and financial stability to receive much-deserved care in their times of need. Jeanine founded TRN as a way to support therapists in new ways.
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Building a Private Practice Right Out of Grad School | Jarrod Hoffman | TPOT 437
06/22/2026
Building a Private Practice Right Out of Grad School | Jarrod Hoffman | TPOT 437
Can you really build a successful private practice right out of grad school? In this episode of The Practice of Therapy Podcast, I talk with Jarrod Hoffman about building a private practice right out of grad school and the lessons he has learned in those early years of practice ownership. Jarrod shares his experience of stepping into private practice, navigating pricing, working through imposter syndrome, and learning how to communicate the value of the work he does. We also talk about why niching matters, how our own stories often shape the clients we feel called to serve, and why private practice requires both strategy and internal growth. This conversation is a great reminder that building a sustainable private practice is not just about getting more clients. It is about knowing your value, understanding the transformation you offer, and creating a practice with intention and purpose. Resources Mentioned In This Episode Meet Jarrod Hoffman LPC-MHSP, RPT Jarrod Hoffman is a Licensed Professional Counselor-Mental Health Service Provider Temp who works with teens, adults, and families navigating anxiety, depression, grief, addiction, and life transitions. Before becoming a counselor, Jarrod graduated from Covenant College and worked in youth ministry. His own experiences with grief, anxiety, depression, addiction, job loss, and isolation have shaped his passion for helping others find healing and transformation. Jarrod loves walking alongside clients as they grow healthier, feel more empowered, and begin to move through life with greater freedom and hope. Originally from Florida, Jarrod now calls Memphis home. He is married to Katie and enjoys jiu-jitsu, soccer, reading, coffee on rainy days, and bike rides on sunny ones.
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What I’d Do Differently If I Started Private Practice Today | TPOT 436
06/15/2026
What I’d Do Differently If I Started Private Practice Today | TPOT 436
When I started my private practice nearly 20 years ago, there were not nearly as many resources available for therapists as there are today. I learned a lot by trial and error, and looking back, there are definitely some things I would do differently. In this episode, I’m sharing what I wish I had known when I first started private practice. One of the biggest lessons I learned is that I made things more complicated than they needed to be. From keeping paper records to waiting too long to outsource, I can see now how simpler systems would have made a big difference early on. I talk about the importance of having a good practice management platform, building your website and SEO, networking in your community, and using tools like AI to help with marketing and systems. I also share why I think it’s important not to quit your day job too quickly, how to build financial reserves, and what to think about when deciding between insurance, private pay, or a hybrid model. I also get into the difference between the clinical side and business side of your practice, why those systems need to stay separate, and how learning Profit First can help make your practice more sustainable and profitable. Whether you are just starting private practice or you’ve been in it for a while, I hope this episode helps you think about how to simplify, plan ahead, and build a practice that supports both your clients and your life. Resources Mentioned In This Episode
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From Imposter Syndrome to Confident Private Practice Owner | Bianca Hughes | TPOT 435
06/08/2026
From Imposter Syndrome to Confident Private Practice Owner | Bianca Hughes | TPOT 435
Are you charging enough in private practice, or does guilt keep getting in the way? In this episode, Gordon is joined by Bianca Hughes, LPC, therapist, speaker, mentor, and founder of Authentically BU and the Soulful Clinician Collective. Bianca shares how she moved from hospital work into private practice and the mindset shifts that helped her build a career that feels aligned, sustainable, and authentic. Gordon and Bianca talk about money mindset, imposter syndrome, marketing, confidence, and why therapists need to see themselves as both clinicians and business owners. Bianca also shares why it’s important to respect the value of your license, ask for help, find community, and do your own personal work along the way. If you’ve ever struggled with charging your worth, owning your value, or building a private practice without burning out, this conversation is for you. Resources Mentioned In This Episode Meet Bianca Hughes Bianca Hughes, LPC is a therapist, speaker, mentor, and founder of Authentically BU and the Soulful Clinician Collective. As a Licensed Professional Counselor in Georgia with more than 10 years of experience, Bianca is passionate about helping ambitious mental health clinicians build careers that feel aligned, authentic, and sustainable. Known as a “Soul Aligner,” Bianca guides newer clinicians through the challenges of licensure, job searches, salary negotiation, confidence, and career clarity. Through heart-centered community and mentorship, she helps therapists move beyond uncertainty and create a path that honors both their professional goals and their true selves. Bianca has built a thriving private practice rooted in her values, proving that clinicians do not have to chase hustle culture to be successful. Her work has earned recognition, including Richmont Graduate University’s 2024 Alumni of the Year award, and she has spoken for conferences and organizations, including Amazon. She has also hosted two podcasts and appeared on more than 37 podcasts as a trusted voice in the mental health field.
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How to Make Therapy More Culturally Responsive | Dr. Phebe Brako | TPOT 434
05/25/2026
How to Make Therapy More Culturally Responsive | Dr. Phebe Brako | TPOT 434
In this episode, I’m joined by Dr. Phebe Brako for a really thoughtful conversation about what it means to make therapy more culturally responsive. So many of the clinical theories we learn were developed through a Western lens, and while those theories can be helpful, they don’t always fit every client, every family system, or every cultural background. Dr. Phebe talks about why therapists need to examine their own worldview, stay curious about their clients’ lived experiences, and be willing to adapt the models they use in the therapy room. We talk about culture, family systems, CBT, attachment, mindfulness, and why good therapy is not one-size-fits-all. This is such an important reminder that culturally responsive care is not a box to check. It is an ongoing commitment to learning, listening, and doing the work. Resources Mentioned In This Episode Meet Dr. Phebe Brako Phebe Brako, LMFT, LMHC, NCC, is a licensed therapist, educator, speaker, and host of Between Two Worlds with Dr. Phebe. She is the Founder and CEO of 253 Therapy and Consult, a group therapy practice based in University Place, Washington. Phebe’s work focuses on culturally responsive therapy and the ways traditional clinical theories can be adapted to better serve Black, Brown, Indigenous, and other communities of color. She is also passionate about supporting the next generation of therapists through supervision, training, and consultation.
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Why Private Practice Looks So Different Now | Lex E Santí | TPOT 433
05/18/2026
Why Private Practice Looks So Different Now | Lex E Santí | TPOT 433
Private practice has changed a LOT over the last few years… and therapists are still trying to figure out what comes next. In this episode, Gordon talks with Lex E. Santi about the evolution of therapy after telehealth, online platforms, insurance shifts, and changing client expectations. They dive into why more clinicians are entering private practice, why clients still crave in-person connection, and how companies like BetterHelp, Alma, and Headway are reshaping the profession. They also explore the pressure therapists feel to market themselves, build niches, and create an online presence in a rapidly changing industry. Toward the end of the conversation, Lex shares how writing, narrative therapy, mindfulness, and storytelling intersect in his clinical work and creative life. Resources Mentioned In This Episode Meet Lex E Santí Lex Enrico Santí is a therapist, clinical supervisor, and the founder of A Key Therapy PLLC, where he works at the intersection of evidence-based practice and the deeper human questions that bring people into therapy in the first place. Trained as a licensed clinical social worker and currently completing his doctorate at the University of Kentucky, Lex brings a grounded, integrative approach to his work — drawing on modalities like CBT, ACT, and mindfulness alongside his own framework for healing he calls the AMI model. The son of Cuban immigrants and a former Peace Corps volunteer in Romania, Lex carries a lifelong fluency in crossing cultures — literally and emotionally. He speaks three languages and brings that same attunement to difference, displacement, and belonging into his clinical work. In the therapy room, he holds space for individuals navigating anxiety, identity, and the transitions that quietly reshape a life. He also supervises emerging clinicians, teaches workshops on meditation and understanding anxiety, and is building A Key Therapy into a group practice rooted in presence, curiosity, and care. He believes that good therapy — like good writing — is about learning to tell a truer story about yourself. Beyond the therapy room, Lex is a published author with an MFA in Creative Writing from George Mason University — the author of four books of poetry and a collection of short stories and essays. A meditator and someone who thinks seriously about the spiritual dimensions of mental health, he lives in the Finger Lakes region of New York with his family. He is a proud husband, father, and has another child on the way.
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What to Say to Someone Grieving (Most People Get This Wrong) | Shelby Forsythia | TPOT 432
05/11/2026
What to Say to Someone Grieving (Most People Get This Wrong) | Shelby Forsythia | TPOT 432
Grief is something every one of us will face at some point, and yet most of us have no idea what to say when someone is hurting. In this episode, I’m joined by Shelby Forsythia, a grief coach, author, and host of the Grief Grower podcast. Shelby shares her own story of profound loss and how it shaped the work she does today, helping people navigate grief in a way that actually honors what they are going through. We talk about why so many common phrases miss the mark, what grieving people are really experiencing beneath the surface, and how grief doesn’t just affect your emotions, it changes your identity. Shelby also breaks down the three simple phrases that can completely shift how you support someone in pain. If you’ve ever felt unsure of what to say, or worried about saying the wrong thing, this conversation will give you a clearer path forward. Resources Mentioned In This Episode Meet Shelby Forsythia Shelby Forsythia (she/her) is a grief coach, author, and podcast host. In 2020, she founded Life After Loss Academy, an online course and community that has helped dozens of grievers grow and find their way after death, divorce, diagnosis, and other major life transitions. Following her mother’s death in 2013, Shelby began calling herself a “student of grief” and now devotes her days to reading, writing, and speaking about loss. Through a combination of mindfulness tools and intuitive, open-ended questions, she guides her clients to welcome grief as a teacher and create meaningful lives that honor and include the heartbreaks they’ve faced. Her work has been featured in Huffington Post, Bustle, and The Oprah Magazine.
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What It Really Takes to Run a Profitable Private Practice | Brandy Mabra | TPOT 431
05/04/2026
What It Really Takes to Run a Profitable Private Practice | Brandy Mabra | TPOT 431
Thinking about starting a private practice in 2026? There’s a lot to consider… and it’s not as simple as it used to be. In this episode of The Practice of Therapy Podcast, I’m joined by Brandy Mabra, who brings nearly two decades of experience across private practice, corporate healthcare, and entrepreneurship. We dig into what’s really happening in the industry right now—from AI and changing business models to profitability and long-term sustainability. If you’re wondering whether now is the right time to start (or grow) a practice, this conversation will help you think more strategically about your next move. Resources Mentioned In This Episode Meet Brandy Mabra Brandy Mabra is the CEO of Savvy Clover Coaching & Consulting and a CEO coach for private practice owners in healthcare. Brandy has over two decades of business management and leadership experience. She has worked in diverse business climates and has turned hot mess practices into well-oiled, profitable machines. She has spent her career building, scaling, and leading 9-figure practices and now uses her skill set to help women private practice owners grow their businesses with sustainability and profit in mind. Brandy earned her bachelor’s degree from The Ohio State University and a Master’s in Health Administration from A.T. Still University. She is a Certified Professional Coach and Master Energy Leadership Practitioner, receiving her credentials from the Institute for Professional Excellence in Coaching (iPEC). She has been part of the Entrepreneur Leadership Network and has been featured in Forbes, Fast Company, Entrepreneur, PopSugar, Create & Cultivate, and several well-known podcasts. Brandy is also the host of the top-ranked CEO podcast, CEO Conversations: The Private Practice Podcast. She is the founder of Private Practice CEO™, which empowers her clients to fully step into their role as CEO—building practices with streamlined operations and engaged teams that can run without them. Brandy loves to travel and spend time with her family. She believes you can’t build a business on fumes—and that CEO breaks are required.
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Why A Lot of Therapists Struggle in Private Practice | Katie Piura | TPOT 430
04/27/2026
Why A Lot of Therapists Struggle in Private Practice | Katie Piura | TPOT 430
Thinking about starting a private practice… but feeling unsure where to begin? In this episode, Katie Piura shares the mindset shifts every therapist needs to make before launching (or growing) a successful practice. From burnout in agency work to building something aligned and sustainable, Katie breaks down the real challenges therapists face and why being a great clinician isn’t always enough. We also get into the business side of private practice that grad school never taught you, including money mindset, marketing, and why asking for help might be the most important step you take. If you’ve been thinking about private practice but feel stuck, overwhelmed, or unsure... this conversation is for you. Resources Mentioned In This Episode Meet Katie Piura She is a Licensed Clinical Social Worker with over 10 years of experience in behavioral health, specializing in culturally competent mental health care, trauma-informed care, emotional wellness, and child, adolescent, and young adult populations. As a bilingual clinician and trainer, she has led workshops, courses, and media education segments across a range of settings—from Latin media outlets to universities. Her work centers on serving diverse communities, with a focus on first- and second-generation immigrants, Latinx populations, and youth. She provides accessible, evidence-based education in both English and Spanish.
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How This Simple Method Transforms Private Practice Sessions | Tanya Dantus | TPOT 429
04/20/2026
How This Simple Method Transforms Private Practice Sessions | Tanya Dantus | TPOT 429
What if the thing keeping your clients stuck isn’t what they’re talking about… but what they’re avoiding feeling? In this episode, I’m joined by Tanya Dantus, and we dive into a really practical way of helping clients move through what’s actually underneath the surface. Tanya shares her RIFRA Method, which stands for Root, Impact, Feel, Reflect, and Act, and how this process helps clients stop intellectualizing and start creating real change. We talk about why so many people struggle to access their emotions, how that shows up in therapy, and what it looks like to guide someone through it in a way that feels safe and doable. There’s also a great conversation around boundaries, validation, and how early patterns continue to show up in work and relationships. If you’ve ever felt like your clients understand their issues but still feel stuck, this one will give you a different lens and some practical tools you can start using right away. Resources Mentioned In This Episode Meet Tanya Dantus, LMFT, SEP Tanya Dantus is a Licensed Marriage and Family Therapist and Somatic Experiencing Practitioner who specializes in working with high-functioning women navigating relationship patterns, people-pleasing, and emotional disconnection. Her work integrates relational therapy, depth psychology, and somatic approaches to help clients move beyond insight into lasting, embodied change. She is the creator of the RIFRA Method, a framework that helps clients understand the roots of their patterns, process emotional experience, and take aligned action. She is also the author of The Power of No, which brings this work to a wider audience of women ready to reclaim their voice, safety, and self-trust.
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Are Superbills Worth It in Private Practice? | Mark Florian | TPOT 428
04/13/2026
Are Superbills Worth It in Private Practice? | Mark Florian | TPOT 428
Thinking about taking insurance in your private practice or trying to figure out a better way to handle out-of-network clients? This is one of those decisions that almost every therapist wrestles with at some point. On one hand, insurance can help fill your caseload and make therapy more accessible. On the other hand, the admin work, lower reimbursement rates, and constant back and forth can leave you feeling stretched thin and frustrated. In this episode, I’m joined by Mark Florian, founder of Deputy Care, and we get into what is really happening behind the scenes with insurance, superbills, and out of network billing. We talk about why so many therapists start on insurance panels and then eventually want to move away from them, and what makes that transition so difficult. We also unpack the hidden friction in the system, from denied claims to clients struggling to get reimbursed, and how all of that can impact both your income and your clients’ ability to stay in therapy. If you’ve ever felt stuck between wanting to help more people and wanting to build a sustainable private practice, this conversation will give you a lot to think about. Resources Mentioned In This Episode Meet Mark Florian Mark Florian is the Founder of Deputy Care, a platform dedicated to helping private-pay clinicians increase patient retention by eliminating the “administrative dread” of insurance. With over 15 years of experience building the technological “plumbing” of healthcare, Mark has served as the CTO of Advekit and was an early engineering leader at Zocdoc. Today, he is on a mission to “kill the superbill,” replacing outdated PDF receipts with automated “payment floating” technology that allows patients to access their out-of-network benefits instantly. Mark’s unique perspective sits at the intersection of high-scale health tech and the deeply personal relationship between therapist and client.
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Private Pay vs Insurance: What Therapists Get WRONG | Avivit Fisher | TPOT 427
04/06/2026
Private Pay vs Insurance: What Therapists Get WRONG | Avivit Fisher | TPOT 427
Private pay versus insurance is one of the biggest decisions therapists face, and honestly, it’s also one of the most misunderstood. In this episode, we’re breaking down what therapists often get wrong when thinking about these two models. It’s not just about money or convenience. It’s about how you want to run your practice, who you want to serve, and where you’re willing to spend your time and energy. If you’ve been going back and forth on whether to take insurance, go private pay, or try a hybrid approach, this conversation will help you think about it in a much clearer way. Resources Mentioned In This Episode Meet Avivit Fisher Avivit Fisher is a marketing strategist and the founder of REdD Strategy, a boutique consultancy that helps therapists and private practice owners attract private-pay clients through clear positioning, ethical marketing, and sustainable systems. With over a decade of experience in brand strategy and healthcare marketing, she works with clinicians nationwide to build practices that stand out, grow intentionally, and align with their values.
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Thoughts on AI and Tech Platforms in Private Practice | TPOT 426
03/30/2026
Thoughts on AI and Tech Platforms in Private Practice | TPOT 426
What happens when you open the floor and let your audience ask anything? That’s exactly what we did in this episode, and the questions did not disappoint. We’re diving into the big ones therapists are quietly asking right now. Is AI going to replace us? Are companies like BetterHelp helping or hurting the field? And how do you actually stand out when clients can talk to a chatbot instead of a human? I’m sharing my honest thoughts on where all of this is headed, what most therapists are getting wrong about AI, and why the human connection in therapy still matters more than ever. If you’ve been feeling unsure, frustrated, or even a little threatened by the changes happening in our industry, this episode will help you step back, rethink the problem, and approach it with clarity instead of fear. Plus, I’m answering real listener questions and giving you practical ways to navigate it all as a practice owner. This is one of those conversations that might challenge how you’ve been thinking about the future of therapy. Resources Mentioned In This Episode
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Helping Clients Navigate Digital Overwhelm in Private Practice | Eli Singer | TPOT 425
03/23/2026
Helping Clients Navigate Digital Overwhelm in Private Practice | Eli Singer | TPOT 425
Most of us know the feeling. You pick up your phone to check one thing and suddenly twenty minutes have disappeared. For many people, this has become a daily pattern, and it is starting to show up more and more in therapy sessions. In this episode, I sit down with Eli Singer to talk about digital overwhelm and the complicated relationship many of us have with our phones and devices. Eli has spent years working in the digital world, including building one of the early social media agencies in North America. After stepping away from that work, he began focusing on helping people develop healthier relationships with technology. We talk about why so many people feel stuck when it comes to changing their phone habits, and why the issue often has less to do with willpower and more to do with confidence. Eli also shares his Offline Now Matrix, a simple framework that helps people understand where they are in their relationship with technology and what kind of support they might need to make a change. We also get into how these issues show up in therapy, the difference between habit and deeper emotional drivers behind phone use, and why digital overwhelm is becoming an important area for therapists and coaches to pay attention to. If you have clients who struggle with screen time, digital burnout, or feeling constantly tethered to their devices, this conversation will give you a helpful way to start thinking about it. Resources Mentioned In This Episode Meet Eli Singer Eli Singer is a Toronto-based founder, coach, and author focused on digital wellbeing. After years in digital marketing, he built Offline.now to help people and families reduce digital overwhelm without detox extremes. His work centers on a shame-free framework called the Offline.now Matrix and a directory of digital wellness professionals.
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How Therapists Can Use Social Media Without Feeling Fake | Jazzmyn Proctor | TPOT 424
03/16/2026
How Therapists Can Use Social Media Without Feeling Fake | Jazzmyn Proctor | TPOT 424
Marketing can feel uncomfortable for a lot of therapists. Most of us were trained to be neutral, private, and to keep the focus on the client. So when someone tells you that you need to show up on social media or talk about your work publicly, it can feel a little strange. But visibility matters more than ever when it comes to building a private practice. In this episode, I’m joined by Jazzmyn Proctor, a therapist, podcaster, and marketing mentor who helps clinicians show up online in ways that feel authentic and sustainable. Jazzmyn shares how she started building her presence while still in grad school and how social media became a natural way to grow her practice and connect with the right clients. We talk about the tension many therapists feel between being a “blank slate” and being visible online, how to find a marketing style that fits your strengths, and why you do not have to be everywhere to grow your practice. If social media has ever felt intimidating or overwhelming, this conversation will give you a practical and realistic way to think about marketing your work. Resources Mentioned In This Episode Meet Jazzmyn Proctor, M.S., LGPC, NCC, CTP Jazzmyn Proctor, M.S., LGPC, NCC, CTP, is a mental health therapist specializing in trauma-informed, attachment-based therapy under the supervision of Dr. Jennifer Kaufman Walker. She earned her master’s degree from Hood College. During her time in graduate school, she was actively involved in community initiatives, including serving on the board of directors for Annapolis Pride. Jazzmyn believes strongly in working to create meaningful change both inside and outside of the therapy room.
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Scaling a Private Practice with Intensives, Classes, and Conferences | Dr. Wyatt Fisher | TPOT 423
03/09/2026
Scaling a Private Practice with Intensives, Classes, and Conferences | Dr. Wyatt Fisher | TPOT 423
Couples therapy can be some of the most rewarding work we do as therapists, but it can also be one of the most challenging. Many couples don’t reach out for help until things feel like they’re falling apart. By the time they sit down in your office, there are often years of resentment, hurt, and miscommunication built up beneath the surface. In this episode, I’m joined by Dr. Wyatt Fisher, a psychologist and couples therapist who has spent years refining his approach to helping couples work through those deeper issues. Wyatt shares how his own personal and professional experiences shaped his work with couples and why he eventually moved away from the traditional weekly therapy model. We talk about the power of marriage intensives, how addressing resentments first can change the entire course of therapy, and some of the practical tools he uses to help couples rebuild connection and accountability. Wyatt also shares how he’s structured his practice to include intensives, coaching, classes, and conferences to create a more comprehensive model for helping couples. If you work with couples or have ever wondered how to structure therapy so couples can make real progress faster, I think you’ll find this conversation really interesting. Resources Mentioned In This Episode Meet Dr. Wyatt Fisher Dr. Wyatt Fisher is a licensed psychologist who has specialized in marriage counseling since 2004. He holds a master’s and doctorate in clinical psychology and helps couples repair their relationships through practical tools and structured approaches to resolving resentment and rebuilding connection. Dr. Fisher’s passion for helping couples began after experiencing his parents’ divorce as a child and later navigating significant challenges in his own marriage. Through years of intentional work and healing, he and his wife rebuilt their relationship, which now informs both his personal and professional perspective on marriage. In addition to his private practice, Dr. Fisher hosts the Dr. Wyatt Marriage Podcast, where he shares practical advice and strategies to help couples build stronger, healthier relationships.
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Doing Couples Therapy as a Husband-and-Wife Team | Kiana & Andrew Joyner | TPOT 422
03/03/2026
Doing Couples Therapy as a Husband-and-Wife Team | Kiana & Andrew Joyner | TPOT 422
If you’ve ever thought about offering couples therapy in your private practice but felt intimidated by the complexity of it, you’re going to love this conversation. In this episode, I’m joined by Kiana and Andrew Joyner, a married duo who run their practice together and specialize in couples work. Kiana is a licensed therapist, and Andrew is a certified professional coach, and together they bring a really unique dynamic into the therapy room. We talk about what it actually looks like to do couples counseling as a husband and wife team, how they divide roles between therapy and coaching, and why communication is still the number one issue couples bring to the table. They also share how Facebook groups have become one of their biggest referral sources and how they positioned themselves in a niche that still sets them apart. If you’re curious about building a couples niche, partnering with your spouse in private practice, or simply refining your approach to couples work, there are a lot of practical takeaways in this one. And if couples therapy feels like a lot to hold on your own, you might just be inspired by what’s possible when you do not have to do it alone. Resources Mentioned In This Episode Meet Kiana Joyner, MSW, LCSW, LICSW & Andrew Joyner, CPC, SHRM-CP Kiana and Andrew Joyner are a therapist–coach duo helping individuals and couples build clarity, communication, and accountability through a culturally aligned blend of therapy, coaching, and lived experience. As Certified Wealth Educators, they also address how financial stress and values-based decision-making impact relationships, guiding clients toward sustainable emotional and relational health. Kiana Joyner, LCSW, is a licensed therapist specializing in grief, trauma, emotional wellness, and relationship dynamics. As a Certified Wealth Educator, she also helps clients navigate the emotional and relational impact of financial stress with clarity, compassion, and accountability. Andrew Joyner is a certified coach and former corporate HR leader specializing in communication, accountability, and conflict resolution. As a Certified Wealth Educator, he helps clients navigate financial conversations and decisions with clarity, structure, and values-based intentions.
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Diversifying Your Income Without Burning Out | Jenny Melrose | TPOT 421
02/23/2026
Diversifying Your Income Without Burning Out | Jenny Melrose | TPOT 421
If you’ve ever thought, “There has to be a way to make money in my private practice besides just seeing more clients,” this episode is for you. In this conversation, I’m joined by Jenny Melrose, host of the Practice to Profit podcast, and we dive into what it really looks like to diversify your income as a therapist. We talk about moving from one-to-one work into one-to-many offers, creating resources based on the same questions your clients ask over and over, and building income streams that do not require you to be in the therapy room 40 hours a week. Jenny shares practical ideas like workshops, group programs, retreats, train-the-trainer models, and digital products. We also talk about the importance of growing an email list, using SEO the right way, and how AI can help you create content faster without losing your voice. If you are curious about passive income, scaling your expertise, or simply building a private practice that works for your life instead of running it, you will get a lot out of this one. I’m excited for you to meet Jenny and start thinking differently about what is possible in your practice. Resources Mentioned In This Episode Meet Jenny Melrose Jenny Melrose helps entrepreneurs stop spinning their wheels and start building profitable, sustainable businesses. As the host of the Practice to Profit podcast, she teaches business owners how to shift from busy work to strategic action using clear plans, simple metrics, and CEO-level decision making. Her work focuses on turning effort into results, without overwhelm or hustle culture.
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Private Practice Profit Margins: What’s Healthy (and What’s a Red Flag) | Gretchen Roberts | TPOT 420
02/16/2026
Private Practice Profit Margins: What’s Healthy (and What’s a Red Flag) | Gretchen Roberts | TPOT 420
Running a private practice usually means you did not set out to become a numbers person. You are trained to help people, not to read profit and loss statements or stress about tax projections. But the reality is this. If you own a practice, you are running a business. In this episode, I sit down with of to talk about the financial side of private practice in a way that feels practical and doable. We unpack how to use your financial reports as a management tool, what healthy profit margins actually look like, and the payroll mistakes that can quietly drain your profit. We also talk about cash flow and why it is what truly keeps the doors open, especially during the ups and downs that come with business ownership. Since we are in tax season, we cover common tax mistakes, why taxes should not be a once-a-year event, and how to avoid those painful surprises at filing time. If you have ever avoided looking at your numbers or felt unsure about what they are telling you, this conversation will help you think more like a business owner. Your practice needs financial clarity to stay sustainable. And you deserve a business that supports you, not one that burns you out. Resources Mentioned In This Episode Meet Gretchen Roberts I’m , CEO of , a national tax, accounting, and advisory firm serving healthcare practices, dental practices, and scaling service businesses that need a truly strategic financial partner. Since 2009, we’ve helped hundreds of practice owners, including dentists, medical practice owners, chiropractors, physical therapists, veterinarians, and alternative medicine practitioners, simplify their finances, optimize profitability, reduce tax burdens, and build businesses that generate real and lasting wealth. Our mission is to help practice owners move from financial stress to becoming Financially Retired by Design by building a business that funds your life, freedom, and future. As a business owner myself, I bring an operator’s mindset that blends real-world experience with deep expertise in practice finance, tax strategy, profitability optimization, and exit readiness. At , we provide year-round partnership to healthcare practices generating one to fifteen million dollars in revenue. Our services include proactive accounting, strategic tax planning, financial advisory, and tax-focused wealth building that eliminates financial guesswork and supports long-term growth and exit readiness.
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Treating Neuroplastic Pain in Therapy and Private Practice | Dr. Melissa Tiessen | TPOT 419
02/09/2026
Treating Neuroplastic Pain in Therapy and Private Practice | Dr. Melissa Tiessen | TPOT 419
What if chronic pain isn’t a sign that your body is broken—but that your nervous system is trying to protect you? In this episode, Dr. Melissa Tiessen, a clinical psychologist and neuroplastic pain specialist, joins the show to unpack a paradigm-shifting way of understanding chronic pain and persistent physical symptoms. Drawing on neuroscience, trauma-informed therapy, and real-world clinical experience, Melissa explains how pain can exist without tissue damage—and why that realization can actually be good news. You’ll learn how neuroplastic pain develops, why symptoms can move, change, or intensify without a clear medical cause, and how fear, emotional suppression, and learned nervous system patterns can keep people stuck in cycles of pain and distress. Melissa also shares her own experience with neuroplastic pain, making this conversation deeply human, accessible, and hopeful. Whether you’re a therapist, a practice owner, or someone who’s been told “you’ll just have to live with it,” this episode offers a compassionate and science-backed framework for understanding pain, anxiety, and the body’s threat response—and what it really means to get unstuck. Resources Mentioned In This Episode Meet Dr. Melissa Tiessen Dr. Melissa Tiessen is a clinical psychologist in private practice, serving clients virtually throughout Ontario, Canada. Her practice focuses on the treatment of chronic pain and other chronic neuroplastic symptoms. She is passionate about health professional education and well-being, and is also the co-founder of Intentional Therapist, a continuing education initiative designed to support mental health therapists in protecting and reclaiming their own well-being. She co-hosts the podcast Putting You In Your Schedule and can be found on LinkedIn quietly creating a self-care revolution. Learn more about Dr. Tiessen:
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Diversifying a Private Practice Through Couples Work | Erin Valente | TPOT 418
02/02/2026
Diversifying a Private Practice Through Couples Work | Erin Valente | TPOT 418
What if couples therapy isn’t about fixing the other person at all? In this episode, Gordon sits down with Erin Valente, a couples therapist based in Los Angeles, to talk about one of the most common mistakes couples make when they come to therapy—and why real change doesn’t live with one partner, but in the relationship itself. They explore why couples work can feel intimidating for therapists, how regulation and co-regulation shape meaningful conversations, and what it really takes to help couples move out of blame and into connection. Erin also shares how she’s structured her private practice to avoid burnout, including her work with ketamine-assisted therapy, groups, and coaching. Whether you work with couples, are curious about relationship dynamics, or are thinking about new ways to diversify your practice, this episode offers a grounded, thoughtful look at what healing in relationships actually looks like. Resources Mentioned In This Episode Meet Erin Valente Erin Valente is a Licensed Marriage and Family Therapist specializing in trauma-focused therapy for individuals and couples. With advanced training in EMDR, Psychedelic-Assisted Therapy, and somatic and narrative therapy, Erin helps clients reconnect with their inner voice and move toward healing, growth, and authentic connection. A lifelong student of the human experience, Erin explores the intersections of psychology, emotion, and personal wisdom. She believes that while psychology offers valuable direction, true healing emerges when we integrate our own understanding of who we are and what we need. Her approach centers on helping individuals and couples rediscover alignment, resilience, and self-compassion as they navigate life’s inevitable challenges—heartbreak, love, loss, and transformation. Drawing from her background in trauma-informed therapy, domestic violence work, and somatic awareness, Erin creates a deeply resonant therapeutic experience that empowers lasting change. She has been featured on multiple podcasts, hosts her own show, and is launching a group coaching program designed to help individuals and couples cultivate passionate, healthy relationships that support the healing of the human experience.
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Free Continuing Education for Therapists | Tobin Richardson | TPOT 417
01/26/2026
Free Continuing Education for Therapists | Tobin Richardson | TPOT 417
In today’s episode, I’m excited to introduce you to Tobin Richardson, the founder of a platform called Save the Therapist. When I first learned about what Tobin is building, I knew this was something many of you would want to hear about. Continuing education is a requirement for all of us, but let’s be honest. It can be expensive, time-consuming, and sometimes hard to fit into an already full schedule. Tobin saw that problem firsthand and decided to do something about it. He created a platform that offers high-quality, accredited continuing education for therapists that is completely free. In this conversation, Tobin shares his background in counselor education, what led him to start Save the Therapist, and how the platform works. We talk about why the podcast format is such a powerful way to learn, how therapists can earn CE credits without added financial pressure, and why accessibility in education matters now more than ever. If you’ve ever felt overwhelmed by the cost or logistics of earning CE credits, or if you’re simply looking for a more practical and user-friendly way to keep learning as a clinician, I think you’ll really enjoy this episode. Resources Mentioned In This Episode Meet Tobin Richardson, EdD, NCC Tobin Richardson, EdD, NCC, is a counselor educator with a decade of experience building and delivering innovative educational resources to therapists in both community mental health and large VC-backed provider organizations. Since launching in early 2025, his NPR-style CE platform, Save the Therapist, has garnered over 4,000 therapist registrants and more than 7,000 course completions.
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Preventing Burnout in Private Practice | Dr. Julie Merriman | TPOT 416
01/19/2026
Preventing Burnout in Private Practice | Dr. Julie Merriman | TPOT 416
There are some conversations you record where you know right away that they’re going to land differently. In today’s episode, I sit down with Dr. Julie Merriman, a therapist, professor, and longtime advocate for helpers who are quietly burning out. We talk about something that hits close to home for many of us in this profession: what happens when we’re really good at helping everyone else, but don’t know how to receive ourselves. Julie shares how so many therapists become what she calls “floating heads of competence.” We’re full of knowledge, skill, and clinical insight, yet deeply disconnected from our bodies, our needs, and our sense of purpose beyond performance. We talk honestly about burnout, compassion fatigue, money, boundaries, nervous system regulation, and why private practice itself isn’t what burns us out. Disconnection is. This isn’t a conversation about working harder or pushing through. It’s about staying human in a profession that asks a lot of us, and learning how to stay in it without losing ourselves. If you’ve ever felt tired in a way that rest doesn’t fix, this episode is for you. Resources Mentioned In This Episode Meet Dr. Julie Merriman Dr. Julie Merriman is a licensed professional counselor, counselor educator, professor, and author, and the voice behind From Burnout to Freedom—a movement helping high-achieving women in healthcare over 50 heal from burnout and reclaim their freedom. With more than 30 years of experience in clinical practice and counselor education, Dr. Merriman has trained hundreds of emerging therapists, served as an associate dean, department director, and clinical coordinator, and led CACREP accreditation work. Her scholarship and teaching span compassion fatigue, burnout, trauma-informed care, polyvagal theory, spiritual integration, and the lived experience of long-term helpers. After experiencing a profound, career-shaping burnout that ultimately contributed to her breast cancer diagnosis, Dr. Merriman rebuilt her life and work from the inside out. Today, she blends neuroscience, embodiment practices, and decades of clinical wisdom to guide women healers through identity transitions, emotional exhaustion, and the “scorched earth” season that often arrives after 50. Her podcast, From Burnout to Freedom, offers honest conversations and research-backed strategies for women who have spent a lifetime caring for everyone else and are finally ready to reclaim creativity, joy, and purpose. Dr. Merriman brings a relatable, deeply human presence to every interview. She combines academic rigor with ranch-life storytelling, humor, and a fierce commitment to helping helpers heal.
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When Narcissism Walks Into Your Therapy Office | Dr. Anthony Mazzella | TPOT 415
01/12/2026
When Narcissism Walks Into Your Therapy Office | Dr. Anthony Mazzella | TPOT 415
If you’ve ever found yourself thinking, “Why is this client so hard to reach?” or “Why does every conversation turn into a power struggle?” this episode is for you. Today, I’m joined by Dr. Anthony Mazzella, a psychoanalyst who specializes in working with narcissistic dynamics. We go far beyond surface-level conversations about narcissism. This isn’t about labels, buzzwords, or quick fixes. It’s about what’s actually happening underneath the behavior and what truly helps. We talk about why arguing over “reality” never works, why confrontation often backfires, and how curiosity, containment, and staying with the process can completely change the way therapists work with narcissistic clients and how partners survive narcissistic relationships. Whether you’re a therapist sitting with these dynamics in the room, a supervisor guiding clinicians through complex cases, or someone trying to understand a relationship that feels confusing and exhausting, this conversation offers a grounded and compassionate framework for understanding narcissism. This is one of those episodes that stays with you, and I’m really glad to share it with you today. Resources Mentioned In This Episode Meet Dr. Mazzella As a leader and expert in the field, Dr. Mazzella holds various clinical positions, including, but not limited to, treating patients in his private practice, training professionals at two post-graduate training institutes, conducting research, and lecturing across the country. While his focus with his patients is psychodynamic in nature, his main goals are to build a trusting relationship and help each patient reduce the frequency and intensity of their emotionally painful thoughts and suffering. He helps his patients overcome both acute and long-standing problems that may be more embedded in their personality.
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The Unconventional Path: Why Your Practice Doesn’t Need Another Resolution | TPOT 414
01/10/2026
The Unconventional Path: Why Your Practice Doesn’t Need Another Resolution | TPOT 414
As we step into a new year, many of us feel it—that quiet but persistent pressure to do more, fix more, and somehow have everything figured out right now. New goals, new systems, bigger numbers—and for practice owners, that pressure can feel especially heavy and often pretty lonely. In today’s episode, I want to invite you to think about January differently—not as a month for pushing harder or becoming more efficient, but as a chance to slow down and get honest about what you can actually hold. Drawing on Barbara Brown Taylor’s Home by Another Way and Oliver Burkeman’s 4,000 Weeks, we’ll talk about burnout, the efficiency trap, and why things don’t magically get easier “once we get there.” This conversation is about reconnecting with your why, redefining what growth really means, and considering what it might look like to go home by another way this year—one that creates more space, alignment, and sustainability in your practice and your life. Resources Mentioned In This Episode
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How AI Can Transform Private Practice Marketing | Greg Goodman | TPOT 413
12/22/2025
How AI Can Transform Private Practice Marketing | Greg Goodman | TPOT 413
I am so excited for today’s episode because we’re diving into one of the most transformative tools in private practice right now: AI. And joining me is someone who has been living at the intersection of mental health, creativity, and digital marketing for nearly two decades—Greg Goodman of Goodman Creatives. Greg isn’t a therapist, but his story is rooted deeply in the world of mental health. Inspired by his father’s work as a clinician, he built a career helping therapists share their voice, grow their practices, and create meaningful impact through smart, authentic marketing. Today, he runs an international creative agency that exists to support helpers—and now he’s leaning all the way into how AI can make marketing more accessible than ever. In our conversation, Greg and I talk about the real, practical ways therapists can use AI to save time, generate powerful copy, create content with confidence, and stand out in a growing field. We also explore the ethical concerns around AI, the importance of keeping our humanity in the process, and how to train AI to actually sound like you. If you’ve been curious—or even hesitant—about how AI fits into your private practice, this episode is going to open your eyes to what’s possible. Greg brings a blend of heart, tech wisdom, and decades of industry experience, and I can’t wait for you to learn from him. Resources Mentioned In This Episode Meet Greg Goodman Greg Goodman is a marketing and web design expert with two decades of experience helping therapists grow thriving practices. With a deep understanding of the mental health industry, Greg specializes in creating authentic, client-centered marketing strategies that resonate with both therapists and the people they serve. His passion for visual storytelling plays a key role in his work, as he believes powerful imagery can make a therapist’s message more relatable and emotionally impactful. Driven by a calling to “help the helpers,” Greg’s dream is to positively impact the mental health of more than 1,000,000 people around the world. As the founder of Goodman Creatives, he combines artistry and strategy through thoughtful web design, empathetic copywriting, ethical AI, and photographic storytelling—helping therapists feel confident, reduce overwhelm, and build practices that thrive long term.
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