Perry Rosenbloom | Using The New Social Genie In Your Private Practice | TPOT 107
The Practice of Therapy Podcast with Gordon Brewer
Release Date: 12/04/2019
Rachelle Heinemann | Confidence by Design: Navigating Self-Esteem and Growth | TPOT 329
The Practice of Therapy Podcast with Gordon Brewer
Rachelle is a licensed mental health counselor, eating disorder and analytic therapist. She works with clients in New York City and Brooklyn to make sense of life’s messy emotional experiences. In this episode, we dive into society's intricate dynamics surrounding body image, self-care, well-being, and networking. Rachelle addresses societal pressures, personal struggles, and strategies for navigating them effectively. From exploring the impact of beauty standards and restrictive diets to redefining self-care beyond its spiritual connotations, Rachelle offers nuanced insights into...
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Carolyn Boldt | Crafting Therapeutic Spaces for Private Practice | TPOT 328
The Practice of Therapy Podcast with Gordon Brewer
Carolyn is personally passionate about holistic health and wellness and an outspoken advocate that the environment of your space impacts your success. With over 40 years of experience in the commercial interior industry, she holds a BS in Interior Architectural Design from the University of Texas at Austin, is NCIDQ Certified, a Registered Designer, a LEED AP, and a Professional Member of the IIDA/International Interior Design Association. In 2004, she and her husband, Scott, co-founded CrossFields as a design-build firm in Atlanta. In 2011, they changed their focus to expand the impact of...
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Maureen Clancy | Integrating Diverse Healing Modalities in Private Practice | TPOT 327
The Practice of Therapy Podcast with Gordon Brewer
Maureen Clancy has been a licensed therapist and trauma expert for the past 20 years, helping women go through enormous life changes who have experienced childhood trauma. In this episode, Maureen shares her journey of integrating alternative healing modalities into therapeutic practice. She discusses her exploration of various methods such as energy work, acupuncture, and Reiki alongside traditional therapy, emphasizing the holistic nature of healing. Maureen reflects on the limitations of the conventional therapeutic profession and advocates for the incorporation of alternative approaches to...
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Kasey Compton | Journey to Self-Understanding: Insights for Private Practice Success | TPOT 326
The Practice of Therapy Podcast with Gordon Brewer
Kasey Compton is on a mission to help business owners find their entrepreneurial confidence. She went from bankrupt to Boss Babe when she took her first company from zero to three million in less than three years without ditching her life to do it. She owns three other businesses that have accumulated assets of over two million and are growing by the day. Her superpowers include cutting through the clutter to identify a strategic starting point, increasing efficiency through systems, and tapping into a person’s highest potential. She helps others by designing maps for their...
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Dr. Jan Carney | Empowering Professionals: The Importance of Public Health Education | TPOT 325
The Practice of Therapy Podcast with Gordon Brewer
Dr. Carney is Associate Dean for Public Health and Health Policy, and Professor of Medicine, at the Larner College of Medicine at the University of Vermont (UVM). She is Chief of the Division of Public Health at the Larner College of Medicine and directs graduate public health education. In this episode, we cover Dr. Carney’s multifaceted approach to addressing various aspects of healthcare and public health. From guiding individuals through the maze of health information to advocating for systemic changes and collaborative efforts, Dr. Carney's insights underscore the complexity of...
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Dr. Connor McClenahan | Crafting Client-Centered Profiles: An Approach to Authentic Engagement | TPOT 324
The Practice of Therapy Podcast with Gordon Brewer
Dr. Connor McClenahan founded Here Counseling, which provides a membership model for private practice so therapists can run their own private practices independently while benefiting from group resources. Dr. McClenahan runs a private practice in Los Angeles and Pasadena and has taught, coached, and written on digital marketing for therapists. His new 100-page workbook helps therapists build a strategic marketing plan and grow their practices. In this episode, Dr. McClenahan dives into the delicate balance private practice owners face between self-doubt and sincere empathy. Advocating for a...
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Cameron Schober | Therapeutic Frontiers: Healing Innovation in Private Practice | TPOT 323
The Practice of Therapy Podcast with Gordon Brewer
Cameron Schober is an LPC-S and LMFT-S in the State of Texas, primarily practicing at The Hope Place in Mansfield, TX. Cameron’s main areas of clinical focus is treating trauma using a combination of Accelerated Resolution Therapy, psychedelic-assisted integration, and postmodern therapy approaches in conjunction with psychoeducation related to trauma and it’s effects on our nervous systems as well as our lives. In this episode, we talk about Cameron's journey through the realm of therapeutic practices, navigating challenges, and embracing novel approaches to healing. From grappling with...
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Carla Titus | Financial Foundations for Private Practice | TPOT 322
The Practice of Therapy Podcast with Gordon Brewer
Carla Titus is a finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and online businesses experience. She provides fractional CFO services and financial consulting to business owners looking to grow their business profitably. Her priorities for her clients are to help them grow profits, have cash in the bank, and pay themselves well so they can build personal wealth. The journey to financial success in any business requires a solid foundation and forward-thinking strategies. Carla, a seasoned financial advisor, emphasizes the critical role of...
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Dr. Liz Lasky | Adapting Private Practice for Modern Needs | TPOT 321
The Practice of Therapy Podcast with Gordon Brewer
This episode covers Dr. Liz Lasky's transformative shift from traditional therapy to coaching, driven by her quest for personal fulfillment and financial success. Embracing skepticism, she champions that therapists can thrive financially while providing valuable services, inspiring others to pursue their dreams. We speak about diverse opportunities for therapists, stressing the need for innovation in the evolving landscape of mental health care. She advocates for balancing roles as a business owner and entrepreneur, believing it's safe to have it all. Dr. Lasky reframes success, encouraging...
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Kristie Plantinga | A Guide to Effective Digital Marketing Tactics in Private Practice | TPOT 320
The Practice of Therapy Podcast with Gordon Brewer
Kristie Plantinga is a mental health nerd, writer, and marketer living in Colorado. She is the founder of TherapieSEO—a marketing agency serving therapists and coaches—and —a therapist directory that vets therapists so therapy-seekers can focus on fit, not quality. When she’s not writing about mental health and dreaming up creative content strategies, Kristie can be found snuggling her multiple terriers, sipping a homemade dirty chai, and half-helping her husband cook Lebanese food. This episode is all about navigating the evolving landscape of digital marketing. Kristie emphasizes the...
info_outlineIn this episode, Perry Rosenbloom, Founder of Brighter Vision, joins the show. Perry and Gordon discuss Brighter Vision’s most recent project, Social Genie. Is keeping up with social media challenging for your busy schedule? Perry and his team make social media a breeze with Social Genie. Later, Perry and Gordon talk about how to get your website the best search engine optimization.
Meet Perry Rosenbloom
Brighter Vision
Brighter Vision makes marketing simple for therapists. They have over 5,000 therapists on their platform who trust them with their websites. The website will look like you’ve spent thousands of dollars when, in reality, you only pay a few dollars a day. They have been at this for about five years now. After working with his mother-in-law, Perry knew he needed to help her with her digital presence. After some research, he realized how much he could assist the therapist market. He learned more about therapy and behavioral health – now, he focuses exclusively on therapists. They can build websites at an agency-like caliber at a fraction of the cost. It was a long strange journey to get where they are now, but they have 27 employees and have a lot of fun working with their clients.
Social Genie
One of the advantages Brighter Vision has is working with thousands of therapists. Because they work just in behavioral health, they understand the needs of the community from a marketing standpoint. They spent about six months talking to therapists about their pain points of social media. With Social Genie, after fifteen minutes of work, you can set up your social media or the next few months. You can edit and customize posts that are already premade.
If you work with couples, you can use the couple’s campaign, the divorce campaign, and the infidelity campaign. Each campaign can have nearly 90 posts – you can schedule them however you wish. Then, you can upload your logo and have it embedded in all of your images.
Some therapists spend hours working on social media to customize it. However, you can easily spend fifteen minutes working with Social Genie and be done with social media for months. Clients can request content and what sort of campaigns they are looking for. Then, Perry and his team will create the content.
“Position yourself as an authority and start conversations.”
Search Engine Optimization
When you do SEO, it’s about providing content to Google that is relevant for what people are searching for. What services or specialties do you have? Then, write a specific page for your website on each of those individual specialties and services. Brighter Vision can easily add these pages to help with your SEO; they take a lot of the work from the client. Otherwise, there are lots of resources online about what Google needs for SEO. The better you rank on Google, the more people will see your website and the more clients that will join your private practice.
Design Team
When you sign up for Brighter Vision, you get your very own design team. The team will build you a first draft of your website in about two weeks. Then, you can talk to the team and edit the site how you want. Plus, there is a sticky note function on your website, so the design team can see exactly how you want to change the site. This takes out the hassle of having to email the design team back and forth. Once you are happy with your website, you can get unlimited support from the tech team.
Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!
Perry’s Resources
Brighter Vision
Social Genie
Making Your Private Practice Website Work For You
The Therapist Experience Podcast
Resources
Private Practice Owners: Mistakes To Avoid For A Stress-Free Tax Season
Private Practice Start-Up Guide
Session Note Helper
G-Suite For Therapists
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Meet Gordon Brewer, MEd, LMFT
Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast on iTunes, Stitcher and Google Play. Follow us on Twitter @therapistlearn and Pinterest “Like” us on Facebook