Daniel Fava | 5 Ways To Improve Your Private Practice Website | TPOT 114
The Practice of Therapy Podcast with Gordon Brewer
Release Date: 02/03/2020
Rachelle Heinemann | Confidence by Design: Navigating Self-Esteem and Growth | TPOT 329
The Practice of Therapy Podcast with Gordon Brewer
Rachelle is a licensed mental health counselor, eating disorder and analytic therapist. She works with clients in New York City and Brooklyn to make sense of life’s messy emotional experiences. In this episode, we dive into society's intricate dynamics surrounding body image, self-care, well-being, and networking. Rachelle addresses societal pressures, personal struggles, and strategies for navigating them effectively. From exploring the impact of beauty standards and restrictive diets to redefining self-care beyond its spiritual connotations, Rachelle offers nuanced insights into...
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Carolyn Boldt | Crafting Therapeutic Spaces for Private Practice | TPOT 328
The Practice of Therapy Podcast with Gordon Brewer
Carolyn is personally passionate about holistic health and wellness and an outspoken advocate that the environment of your space impacts your success. With over 40 years of experience in the commercial interior industry, she holds a BS in Interior Architectural Design from the University of Texas at Austin, is NCIDQ Certified, a Registered Designer, a LEED AP, and a Professional Member of the IIDA/International Interior Design Association. In 2004, she and her husband, Scott, co-founded CrossFields as a design-build firm in Atlanta. In 2011, they changed their focus to expand the impact of...
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Maureen Clancy | Integrating Diverse Healing Modalities in Private Practice | TPOT 327
The Practice of Therapy Podcast with Gordon Brewer
Maureen Clancy has been a licensed therapist and trauma expert for the past 20 years, helping women go through enormous life changes who have experienced childhood trauma. In this episode, Maureen shares her journey of integrating alternative healing modalities into therapeutic practice. She discusses her exploration of various methods such as energy work, acupuncture, and Reiki alongside traditional therapy, emphasizing the holistic nature of healing. Maureen reflects on the limitations of the conventional therapeutic profession and advocates for the incorporation of alternative approaches to...
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Kasey Compton | Journey to Self-Understanding: Insights for Private Practice Success | TPOT 326
The Practice of Therapy Podcast with Gordon Brewer
Kasey Compton is on a mission to help business owners find their entrepreneurial confidence. She went from bankrupt to Boss Babe when she took her first company from zero to three million in less than three years without ditching her life to do it. She owns three other businesses that have accumulated assets of over two million and are growing by the day. Her superpowers include cutting through the clutter to identify a strategic starting point, increasing efficiency through systems, and tapping into a person’s highest potential. She helps others by designing maps for their...
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Dr. Jan Carney | Empowering Professionals: The Importance of Public Health Education | TPOT 325
The Practice of Therapy Podcast with Gordon Brewer
Dr. Carney is Associate Dean for Public Health and Health Policy, and Professor of Medicine, at the Larner College of Medicine at the University of Vermont (UVM). She is Chief of the Division of Public Health at the Larner College of Medicine and directs graduate public health education. In this episode, we cover Dr. Carney’s multifaceted approach to addressing various aspects of healthcare and public health. From guiding individuals through the maze of health information to advocating for systemic changes and collaborative efforts, Dr. Carney's insights underscore the complexity of...
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Dr. Connor McClenahan | Crafting Client-Centered Profiles: An Approach to Authentic Engagement | TPOT 324
The Practice of Therapy Podcast with Gordon Brewer
Dr. Connor McClenahan founded Here Counseling, which provides a membership model for private practice so therapists can run their own private practices independently while benefiting from group resources. Dr. McClenahan runs a private practice in Los Angeles and Pasadena and has taught, coached, and written on digital marketing for therapists. His new 100-page workbook helps therapists build a strategic marketing plan and grow their practices. In this episode, Dr. McClenahan dives into the delicate balance private practice owners face between self-doubt and sincere empathy. Advocating for a...
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Cameron Schober | Therapeutic Frontiers: Healing Innovation in Private Practice | TPOT 323
The Practice of Therapy Podcast with Gordon Brewer
Cameron Schober is an LPC-S and LMFT-S in the State of Texas, primarily practicing at The Hope Place in Mansfield, TX. Cameron’s main areas of clinical focus is treating trauma using a combination of Accelerated Resolution Therapy, psychedelic-assisted integration, and postmodern therapy approaches in conjunction with psychoeducation related to trauma and it’s effects on our nervous systems as well as our lives. In this episode, we talk about Cameron's journey through the realm of therapeutic practices, navigating challenges, and embracing novel approaches to healing. From grappling with...
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Carla Titus | Financial Foundations for Private Practice | TPOT 322
The Practice of Therapy Podcast with Gordon Brewer
Carla Titus is a finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and online businesses experience. She provides fractional CFO services and financial consulting to business owners looking to grow their business profitably. Her priorities for her clients are to help them grow profits, have cash in the bank, and pay themselves well so they can build personal wealth. The journey to financial success in any business requires a solid foundation and forward-thinking strategies. Carla, a seasoned financial advisor, emphasizes the critical role of...
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Dr. Liz Lasky | Adapting Private Practice for Modern Needs | TPOT 321
The Practice of Therapy Podcast with Gordon Brewer
This episode covers Dr. Liz Lasky's transformative shift from traditional therapy to coaching, driven by her quest for personal fulfillment and financial success. Embracing skepticism, she champions that therapists can thrive financially while providing valuable services, inspiring others to pursue their dreams. We speak about diverse opportunities for therapists, stressing the need for innovation in the evolving landscape of mental health care. She advocates for balancing roles as a business owner and entrepreneur, believing it's safe to have it all. Dr. Lasky reframes success, encouraging...
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Kristie Plantinga | A Guide to Effective Digital Marketing Tactics in Private Practice | TPOT 320
The Practice of Therapy Podcast with Gordon Brewer
Kristie Plantinga is a mental health nerd, writer, and marketer living in Colorado. She is the founder of TherapieSEO—a marketing agency serving therapists and coaches—and —a therapist directory that vets therapists so therapy-seekers can focus on fit, not quality. When she’s not writing about mental health and dreaming up creative content strategies, Kristie can be found snuggling her multiple terriers, sipping a homemade dirty chai, and half-helping her husband cook Lebanese food. This episode is all about navigating the evolving landscape of digital marketing. Kristie emphasizes the...
info_outlineIn this episode, Daniel Fava talks about five things you can do with your website to attract more clients to your private practice. You can take bits and pieces from each tip and dive deep into your site content. Daniel says the first thing you will want to do is to be specific with your goals. Have you been able to identify your ideal client? Stay tuned to hear Daniel dive deep into each of his five tips.
Meet Daniel Fava
Daniel Fava is a father, husband, podcaster, website consultant and founder of Create My Therapist Website and Private Practice Elevation. He helps therapists create websites and attract more clients online.
After building a website for his wife’s private practice and seeing the impact it had on her business, he became passionate about helping others achieve the same. Daniel offers web design services, SEO services, consultations, and online training to help therapists grow their business through online marketing. You can get free access to his library of PDFs, cheatsheets, and ebooks by clicking here.
1. Be Specific With Your Goals
Everybody has goals for their practice, but how does it pertain to your ideal client? If you want to attract ten new clients, what would those clients look like? Find out who the people are that you enjoy working with. After identifying your ideal client, you can look at your website through the eyes of your client. Are the images, words, and content speaking to that type of client? Once you do this, you can finally get specific with your content.
2. Ask Your Website Visitors to Take an Action
You need a call to action on your website. Therapists are great at filling their websites with a lot of information. However, they may never tell their visitors actually to do anything. Daniel says you need to ask your visitors for their information. Daniel likes a specific and engaging call to action on each page. What is the next step that someone can take in order to work with you? For instance, you can have a free fifteen-minute phone consultation. On every page, there should be something that explains that step. Conversion rates are usually low on popups, be patient with your rates.
3. Make Sure Your Website is on Google
Is your website indexed on Google? Put quality stuff on your website; Google will pick up on it. Think about your audience and who you are trying to attract to your site. Daniel says to think about the keywords that you want to rank for. Check out the first few websites that are listed on Google for those keywords and find out what kind of content they are putting out.
4. Get Your Content Shared
When you create a blog post, you want to make it high-quality and give people a reason to share your content and come back to your website. Think about your ideal clients and the challenges they face. What are some ways you can help them out and create a win for their life? Blogging is also an essential way to get your ranking up.
5. Measure What You’re Doing
It’s hard to grow something that you’re not measuring. What does your Google Analytics say? If you’re not tracking how many people are going to your website, how will you know what the problem is? Google Analytics is free to set up with your website. Even if you’re not planning on looking at it, have it going, so it’s collecting that information. Eventually, it will come in handy.
Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!
Daniel’s Resources
Create My Therapist Website
Private Practice Elevation
Get the Free PDF E-Book, 5 Ways To Improve Your Website.
Daniel Fava on Effective Private Practice Website Design
Resources
Take the 2-Minute Mastermind Survey
Gordon’s Mastermind Group
Profitable Mental Health CE Starter-Kit (Use Code GORDON2020)
Money Matters in Private Practice
Session Note Helper
Be a Podcast Guest
Follow @TPOTpodcast on Instagram
Meet Gordon Brewer, MEd, LMFT
Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast on iTunes, Stitcher and Google Play. Follow us on Twitter @therapistlearn and Pinterest “Like” us on Facebook