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Annie Schuessler | Private Practice Beyond The Therapy Room | TPOT 126

The Practice of Therapy Podcast with Gordon Brewer

Release Date: 04/27/2020

Embracing Changes In Your Private Practice | TPOT 155 show art Embracing Changes In Your Private Practice | TPOT 155

The Practice of Therapy Podcast with Gordon Brewer

This episode is all about embracing the changes that 2020 has thrown at us. As we adjust to the new normal, it's time to think about what opportunities we can find. For instance, if you haven't already, maybe it's time to ditch your physical office and go full-time into telehealth. Also, it's time to start thinking about diversifying your income through or . Tune in as I speak about all sorts of ways you can embrace the curveball that is 2020.  Start With Your Why What are your priorities? Why do you want to be in practice? Why do you want to do the things that you do? This year we...

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Danielle Branche | Navigating Perfectionistic Beliefs in Private Practice | TPOT 151 show art Danielle Branche | Navigating Perfectionistic Beliefs in Private Practice | TPOT 151

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In this episode, Danielle Branche joins the show. She talks about navigating perfectionistic beliefs when it came time to create her private practice. After loads of therapy, Danielle finally came to terms with the idea that a perfect private practice simply isn’t possible. Also, Danielle speaks about the transition from private practice to group practice. Plus, we talk about overcoming shame, the black lives matter movement, and the importance of boundaries. Meet Danielle Branche If you ask any therapist why they were drawn to this profession, most of them would answer with, "I wanted...

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More Episodes

In this episode, Annie Schuessler joins the show and talks about serving others outside of the therapy room. Annie explains what type of people are most likely to start a business outside of therapy, including the person who is on the verge of burnout or the person who is looking to be more creative. There are many ways we can serve others outside of therapy, including coaching, courses, and groups. Stay tuned as Annie dives deep into how we can best be successful when getting outside of the therapy room.

Meet Annie Schuessler

Annie Schuessler is a business coach and the host of the podcast Rebel Therapist® Podcast. She’s been a therapist in private practice for 20 years, and a business coach for over 10 years. With her Rebel Therapist® Programs, she helps therapist entrepreneurs make an impact beyond the therapy room. You can find her resources at rebeltherapist.me.

Why We Go Outside of the Therapy Room

Annie has noticed a couple of different kinds of types of folks who are drawn to creating a business outside of the therapy room. Someone who is headed to burnout will find other ways to generate income. Most likely, this person is hitting the ceiling in terms of the number of hours they can work. They have built a successful private practice. However, they want to use their time differently, and they want to be able to leverage their time, learning, and experience into something else.

The other kind of person may not even have a full practice yet, and they may just be growing their private practice. However, they already see that there’s another part of themselves that they want to bring out into the world. Or there’s another message they want to bring out into the world. Plus, creativity is a massive value for them. So, from the very beginning, they want to create some programs beyond the therapy room so that they can express their full selves and work with people in these different ways.

How To Get Out of the Therapy Room

It works when a therapist can create some program that they can get started with quickly. We tend to have these big dreams and these visions of what it could look like, what our empires could look like. People have amazing ideas; the first step is creating something that is done more quickly so that before you have grown an enormous audience, you can start testing a pilot program. When people can start promptly and check something early in the process, Annie sees them getting early wins and being able to move forward as opposed to folks who have this tremendous vision and maybe don’t ever figure out how to accomplish it.

Starting a Coaching Program

Annie says that people are starting with perhaps either a small group coaching program or even a one on one coaching program. Make sure you are creating a separate website. This is going to be an independent business, so that you’re not taking any chances with your private practice. Start with one program. It could be one on one coaching where you’re walking through people through a process, within a very particular niche and a specific outcome. Or it could be a small group coaching program where you’ve got three people who you’re walking through a process that brings about a profound change in one particular area.

Creating a Course

Annie sees people growing their businesses into membership communities. It is a beautiful way to bring people together who share a particular problem and who share a specific identity. Plus, it’s a way to add value! Also, Annie sees people creating courses. That can be such a rewarding way to bring together a lot of the stuff that you’ve learned and that you love. However, some people believe that they can create a course, never touch it again, and make a load of money. Annie doesn’t see that working except for when it’s Oprah. Annie advises people to at least start with a lot of interaction where you’re just adding tons of value by actually being with the people who you’re serving and then pulling back from there.

Being Transparent… Some of the resources listed below are affiliate links. This simply means that if you make purchase using the link, we receive a commission at no extra cost to you. Thanks for using the links!

 

Annie’s Resources

rebeltherapist.me

Listen to The Rebel Therapist Podcast

Check out the free training & resources

Other Resources

TherapyNotes.com

Join the G-Suite for Therapists Users Group

The Practice of Therapy Teachable Courses (use code SPRING2020)

Money Matters in Private Practice | The Course

G Suite for Therapists | The E-Course