Annie Schuessler | Private Practice Beyond The Therapy Room | TPOT 126
The Practice of Therapy Podcast with Gordon Brewer
Release Date: 04/27/2020
Kasey Compton | Journey to Self-Understanding: Insights for Private Practice Success | TPOT 326
The Practice of Therapy Podcast with Gordon Brewer
Kasey Compton is on a mission to help business owners find their entrepreneurial confidence. She went from bankrupt to Boss Babe when she took her first company from zero to three million in less than three years without ditching her life to do it. She owns three other businesses that have accumulated assets of over two million and are growing by the day. Her superpowers include cutting through the clutter to identify a strategic starting point, increasing efficiency through systems, and tapping into a person’s highest potential. She helps others by designing maps for their...
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Dr. Jan Carney | Empowering Professionals: The Importance of Public Health Education | TPOT 325
The Practice of Therapy Podcast with Gordon Brewer
Dr. Carney is Associate Dean for Public Health and Health Policy, and Professor of Medicine, at the Larner College of Medicine at the University of Vermont (UVM). She is Chief of the Division of Public Health at the Larner College of Medicine and directs graduate public health education. In this episode, we cover Dr. Carney’s multifaceted approach to addressing various aspects of healthcare and public health. From guiding individuals through the maze of health information to advocating for systemic changes and collaborative efforts, Dr. Carney's insights underscore the complexity of...
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Dr. Connor McClenahan | Crafting Client-Centered Profiles: An Approach to Authentic Engagement | TPOT 324
The Practice of Therapy Podcast with Gordon Brewer
Dr. Connor McClenahan founded Here Counseling, which provides a membership model for private practice so therapists can run their own private practices independently while benefiting from group resources. Dr. McClenahan runs a private practice in Los Angeles and Pasadena and has taught, coached, and written on digital marketing for therapists. His new 100-page workbook helps therapists build a strategic marketing plan and grow their practices. In this episode, Dr. McClenahan dives into the delicate balance private practice owners face between self-doubt and sincere empathy. Advocating for a...
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Cameron Schober | Therapeutic Frontiers: Healing Innovation in Private Practice | TPOT 323
The Practice of Therapy Podcast with Gordon Brewer
Cameron Schober is an LPC-S and LMFT-S in the State of Texas, primarily practicing at The Hope Place in Mansfield, TX. Cameron’s main areas of clinical focus is treating trauma using a combination of Accelerated Resolution Therapy, psychedelic-assisted integration, and postmodern therapy approaches in conjunction with psychoeducation related to trauma and it’s effects on our nervous systems as well as our lives. In this episode, we talk about Cameron's journey through the realm of therapeutic practices, navigating challenges, and embracing novel approaches to healing. From grappling with...
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Carla Titus | Financial Foundations for Private Practice | TPOT 322
The Practice of Therapy Podcast with Gordon Brewer
Carla Titus is a finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and online businesses experience. She provides fractional CFO services and financial consulting to business owners looking to grow their business profitably. Her priorities for her clients are to help them grow profits, have cash in the bank, and pay themselves well so they can build personal wealth. The journey to financial success in any business requires a solid foundation and forward-thinking strategies. Carla, a seasoned financial advisor, emphasizes the critical role of...
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Dr. Liz Lasky | Adapting Private Practice for Modern Needs | TPOT 321
The Practice of Therapy Podcast with Gordon Brewer
This episode covers Dr. Liz Lasky's transformative shift from traditional therapy to coaching, driven by her quest for personal fulfillment and financial success. Embracing skepticism, she champions that therapists can thrive financially while providing valuable services, inspiring others to pursue their dreams. We speak about diverse opportunities for therapists, stressing the need for innovation in the evolving landscape of mental health care. She advocates for balancing roles as a business owner and entrepreneur, believing it's safe to have it all. Dr. Lasky reframes success, encouraging...
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Kristie Plantinga | A Guide to Effective Digital Marketing Tactics in Private Practice | TPOT 320
The Practice of Therapy Podcast with Gordon Brewer
Kristie Plantinga is a mental health nerd, writer, and marketer living in Colorado. She is the founder of TherapieSEO—a marketing agency serving therapists and coaches—and —a therapist directory that vets therapists so therapy-seekers can focus on fit, not quality. When she’s not writing about mental health and dreaming up creative content strategies, Kristie can be found snuggling her multiple terriers, sipping a homemade dirty chai, and half-helping her husband cook Lebanese food. This episode is all about navigating the evolving landscape of digital marketing. Kristie emphasizes the...
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Malka Shaw | Combating Anti-Semitism: Strategies for Therapists in Private Practice | TPOT 319
The Practice of Therapy Podcast with Gordon Brewer
Malka is a Licensed Clinical Social Worker in New Jersey, New York, and Florida. She has been in the mental health field for over 25 years and has successfully run her private practice for the last 15 years. In response to the events of October 7th and the ongoing situation, Malka Shaw, LCSW and Stacey Shapiro, LCSW, have co-founded the Kesher Shalom Project. This initiative, led by seasoned trauma specialists, has trained over 2000 therapists globally. Their training equips therapists with vital tools to aid Jewish clients during the conflict, covering trauma assessments, practical...
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Jason Frishman | Presence and Mindfulness: Balancing Work and Family | TPOT 318
The Practice of Therapy Podcast with Gordon Brewer
has been working for over 20 years to support individuals, groups, families, organizations, and businesses. Jason is excited to bring over two decades of work in offices, institutions, kitchens, farmers’ markets, woodlots, and boardrooms to wild new environments. Whether as a psychotherapist, the creator and founder of JourneyMen, public speaker, thought leader, or narrative consultant, Jason believes that our lives are adventurous, and we can and should be active, engaged authors of our own adventure stories! In this episode, Jason critiques the societal norms that suppress male...
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Ashley Darnall | Digital Marketing Success in Private Practice | TPOT 317
The Practice of Therapy Podcast with Gordon Brewer
Ashley is a Licensed Clinical Social Worker and mental health copywriter for therapists. In her professional work as a clinician, Ashley has experience with in-patient counseling and case management, outpatient counseling, and medical and insurance practice. In the realm of SEO and private practice, the importance of user experience is often overlooked, leading therapists to rush into website setup without addressing essential business aspects. This mistake stems from a lack of business education during clinical training. To enhance online visibility, therapists must define their ideal client,...
info_outlineIn this episode, Annie Schuessler joins the show and talks about serving others outside of the therapy room. Annie explains what type of people are most likely to start a business outside of therapy, including the person who is on the verge of burnout or the person who is looking to be more creative. There are many ways we can serve others outside of therapy, including coaching, courses, and groups. Stay tuned as Annie dives deep into how we can best be successful when getting outside of the therapy room.
Meet Annie Schuessler
Annie Schuessler is a business coach and the host of the podcast Rebel Therapist® Podcast. She’s been a therapist in private practice for 20 years, and a business coach for over 10 years. With her Rebel Therapist® Programs, she helps therapist entrepreneurs make an impact beyond the therapy room. You can find her resources at rebeltherapist.me.
Why We Go Outside of the Therapy Room
Annie has noticed a couple of different kinds of types of folks who are drawn to creating a business outside of the therapy room. Someone who is headed to burnout will find other ways to generate income. Most likely, this person is hitting the ceiling in terms of the number of hours they can work. They have built a successful private practice. However, they want to use their time differently, and they want to be able to leverage their time, learning, and experience into something else.
The other kind of person may not even have a full practice yet, and they may just be growing their private practice. However, they already see that there’s another part of themselves that they want to bring out into the world. Or there’s another message they want to bring out into the world. Plus, creativity is a massive value for them. So, from the very beginning, they want to create some programs beyond the therapy room so that they can express their full selves and work with people in these different ways.
How To Get Out of the Therapy Room
It works when a therapist can create some program that they can get started with quickly. We tend to have these big dreams and these visions of what it could look like, what our empires could look like. People have amazing ideas; the first step is creating something that is done more quickly so that before you have grown an enormous audience, you can start testing a pilot program. When people can start promptly and check something early in the process, Annie sees them getting early wins and being able to move forward as opposed to folks who have this tremendous vision and maybe don’t ever figure out how to accomplish it.
Starting a Coaching Program
Annie says that people are starting with perhaps either a small group coaching program or even a one on one coaching program. Make sure you are creating a separate website. This is going to be an independent business, so that you’re not taking any chances with your private practice. Start with one program. It could be one on one coaching where you’re walking through people through a process, within a very particular niche and a specific outcome. Or it could be a small group coaching program where you’ve got three people who you’re walking through a process that brings about a profound change in one particular area.
Creating a Course
Annie sees people growing their businesses into membership communities. It is a beautiful way to bring people together who share a particular problem and who share a specific identity. Plus, it’s a way to add value! Also, Annie sees people creating courses. That can be such a rewarding way to bring together a lot of the stuff that you’ve learned and that you love. However, some people believe that they can create a course, never touch it again, and make a load of money. Annie doesn’t see that working except for when it’s Oprah. Annie advises people to at least start with a lot of interaction where you’re just adding tons of value by actually being with the people who you’re serving and then pulling back from there.
Being Transparent… Some of the resources listed below are affiliate links. This simply means that if you make purchase using the link, we receive a commission at no extra cost to you. Thanks for using the links!
Annie’s Resources
rebeltherapist.me
Listen to The Rebel Therapist Podcast
Check out the free training & resources
Other Resources
Join the G-Suite for Therapists Users Group
The Practice of Therapy Teachable Courses (use code SPRING2020)
Money Matters in Private Practice | The Course
G Suite for Therapists | The E-Course
Session Note Helper
Cool Resources
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Meet Gordon Brewer, MEd, LMFT
Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast on iTunes, Stitcher and Google Play. Follow us on Twitter @therapistlearn and Pinterest “Like” us on Facebook