Lisa Mustard | Creating Podcourses In Private Practice | TPOT 168
The Practice of Therapy Podcast with Gordon Brewer
Release Date: 03/08/2021
Maureen Clancy | Integrating Diverse Healing Modalities in Private Practice | TPOT 327
The Practice of Therapy Podcast with Gordon Brewer
Maureen Clancy has been a licensed therapist and trauma expert for the past 20 years, helping women go through enormous life changes who have experienced childhood trauma. In this episode, Maureen shares her journey of integrating alternative healing modalities into therapeutic practice. She discusses her exploration of various methods such as energy work, acupuncture, and Reiki alongside traditional therapy, emphasizing the holistic nature of healing. Maureen reflects on the limitations of the conventional therapeutic profession and advocates for the incorporation of alternative approaches to...
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Kasey Compton | Journey to Self-Understanding: Insights for Private Practice Success | TPOT 326
The Practice of Therapy Podcast with Gordon Brewer
Kasey Compton is on a mission to help business owners find their entrepreneurial confidence. She went from bankrupt to Boss Babe when she took her first company from zero to three million in less than three years without ditching her life to do it. She owns three other businesses that have accumulated assets of over two million and are growing by the day. Her superpowers include cutting through the clutter to identify a strategic starting point, increasing efficiency through systems, and tapping into a person’s highest potential. She helps others by designing maps for their...
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Dr. Jan Carney | Empowering Professionals: The Importance of Public Health Education | TPOT 325
The Practice of Therapy Podcast with Gordon Brewer
Dr. Carney is Associate Dean for Public Health and Health Policy, and Professor of Medicine, at the Larner College of Medicine at the University of Vermont (UVM). She is Chief of the Division of Public Health at the Larner College of Medicine and directs graduate public health education. In this episode, we cover Dr. Carney’s multifaceted approach to addressing various aspects of healthcare and public health. From guiding individuals through the maze of health information to advocating for systemic changes and collaborative efforts, Dr. Carney's insights underscore the complexity of...
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Dr. Connor McClenahan | Crafting Client-Centered Profiles: An Approach to Authentic Engagement | TPOT 324
The Practice of Therapy Podcast with Gordon Brewer
Dr. Connor McClenahan founded Here Counseling, which provides a membership model for private practice so therapists can run their own private practices independently while benefiting from group resources. Dr. McClenahan runs a private practice in Los Angeles and Pasadena and has taught, coached, and written on digital marketing for therapists. His new 100-page workbook helps therapists build a strategic marketing plan and grow their practices. In this episode, Dr. McClenahan dives into the delicate balance private practice owners face between self-doubt and sincere empathy. Advocating for a...
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Cameron Schober | Therapeutic Frontiers: Healing Innovation in Private Practice | TPOT 323
The Practice of Therapy Podcast with Gordon Brewer
Cameron Schober is an LPC-S and LMFT-S in the State of Texas, primarily practicing at The Hope Place in Mansfield, TX. Cameron’s main areas of clinical focus is treating trauma using a combination of Accelerated Resolution Therapy, psychedelic-assisted integration, and postmodern therapy approaches in conjunction with psychoeducation related to trauma and it’s effects on our nervous systems as well as our lives. In this episode, we talk about Cameron's journey through the realm of therapeutic practices, navigating challenges, and embracing novel approaches to healing. From grappling with...
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Carla Titus | Financial Foundations for Private Practice | TPOT 322
The Practice of Therapy Podcast with Gordon Brewer
Carla Titus is a finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and online businesses experience. She provides fractional CFO services and financial consulting to business owners looking to grow their business profitably. Her priorities for her clients are to help them grow profits, have cash in the bank, and pay themselves well so they can build personal wealth. The journey to financial success in any business requires a solid foundation and forward-thinking strategies. Carla, a seasoned financial advisor, emphasizes the critical role of...
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Dr. Liz Lasky | Adapting Private Practice for Modern Needs | TPOT 321
The Practice of Therapy Podcast with Gordon Brewer
This episode covers Dr. Liz Lasky's transformative shift from traditional therapy to coaching, driven by her quest for personal fulfillment and financial success. Embracing skepticism, she champions that therapists can thrive financially while providing valuable services, inspiring others to pursue their dreams. We speak about diverse opportunities for therapists, stressing the need for innovation in the evolving landscape of mental health care. She advocates for balancing roles as a business owner and entrepreneur, believing it's safe to have it all. Dr. Lasky reframes success, encouraging...
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Kristie Plantinga | A Guide to Effective Digital Marketing Tactics in Private Practice | TPOT 320
The Practice of Therapy Podcast with Gordon Brewer
Kristie Plantinga is a mental health nerd, writer, and marketer living in Colorado. She is the founder of TherapieSEO—a marketing agency serving therapists and coaches—and —a therapist directory that vets therapists so therapy-seekers can focus on fit, not quality. When she’s not writing about mental health and dreaming up creative content strategies, Kristie can be found snuggling her multiple terriers, sipping a homemade dirty chai, and half-helping her husband cook Lebanese food. This episode is all about navigating the evolving landscape of digital marketing. Kristie emphasizes the...
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Malka Shaw | Combating Anti-Semitism: Strategies for Therapists in Private Practice | TPOT 319
The Practice of Therapy Podcast with Gordon Brewer
Malka is a Licensed Clinical Social Worker in New Jersey, New York, and Florida. She has been in the mental health field for over 25 years and has successfully run her private practice for the last 15 years. In response to the events of October 7th and the ongoing situation, Malka Shaw, LCSW and Stacey Shapiro, LCSW, have co-founded the Kesher Shalom Project. This initiative, led by seasoned trauma specialists, has trained over 2000 therapists globally. Their training equips therapists with vital tools to aid Jewish clients during the conflict, covering trauma assessments, practical...
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Jason Frishman | Presence and Mindfulness: Balancing Work and Family | TPOT 318
The Practice of Therapy Podcast with Gordon Brewer
has been working for over 20 years to support individuals, groups, families, organizations, and businesses. Jason is excited to bring over two decades of work in offices, institutions, kitchens, farmers’ markets, woodlots, and boardrooms to wild new environments. Whether as a psychotherapist, the creator and founder of JourneyMen, public speaker, thought leader, or narrative consultant, Jason believes that our lives are adventurous, and we can and should be active, engaged authors of our own adventure stories! In this episode, Jason critiques the societal norms that suppress male...
info_outlineI'm glad you're with me for this particular episode with Lisa Mustard. Lisa is a great person to get to know, and I'm excited about what she is doing, which is pretty unique - she is offering podcourses. Lately, I've been working on getting some continuing education credits online. Well, Lisa has built an entire business around that. So, we talk all about how podcourses could be a great way to diversify income in your private practice. Tune in as we also touch on imposter syndrome, marketing, and navigating NBCC credentialing.
Meet Lisa Mustard
The Therapy Show
The Therapy Show with Lisa Mustard provides value by bringing in-depth and exciting interviews with experts, experienced practitioners, and other interesting people within the world of talk therapy. Lisa's hope is that her guests positively impact you, your work and career, and ultimately your clients. Guests range from specialists and experts in the clinical world, as well as those who have pivoted their skill sets and are doing something different and unique now, like writing books, motivational speaking, creating an online business, doing consulting work, health and wellness coaching, life coaching or they are other helping professionals who can give a different perspective when working with specific issues or populations.
Creating Podcourses
In January 2020, Lisa put together a packet and sent it off to NBCC. People told Lisa that it would take a couple of months for them to approve her. Well, because of Covid, it took them ten months to get back to Lisa. During this time, Lisa started to doubt herself and her abilities. Eventually, imposter syndrome kicked in. However, Lisa was approved! Next, Lisa needed to hire people to help her with all the techie stuff that makes her head want to explore. Overall, Lisa loves creating podcourses. To get started, Lisa reached out to people who she knew personally that are experts in their field. She told them to throw together three to five objectives; she interviews them and even pays a small fee. The rest is history!
Getting NBCC Credentials
Getting NBCC credentials can be complicated. Let's say you already have a course. Next, look at how the NBCC needs your course to fit their model. If you already have a course, you can just look at it and retool it. Otherwise, you need to figure out how to meet their requirements. If you don't have a course already, it may be easier to check the requirements first and then create your course around the types of things they are looking for.
The most challenging part for Lisa was making sure that what they needed from her was on the website. There's a lot of work to be done, and it needs to be consistent. For instance, your evaluation survey needs to be specific, or else it won't get approved. They pretty much tell you what you need to have on there, but they work with you. NBCC will help you massage it to get it to where it needs to be. Another challenging part of the process is marketing; when you create something, you have to figure out how to get it out in the world.
Imposter Syndrome
Every single day Lisa has thoughts about being an imposture. After taking a strengths test, Lisa found that she's really good at connecting with people and achieving things. That totally makes sense because Lisa enjoys connecting with people. She loves to listen, and that's what makes her a great therapist. Plus, Lisa likes to help other people shine their light. Basically, she is looking for those people that are the experts that want to get out there and shine their light and share what they know. Of course, Lisa will make sure that everything they're presenting is research-based and have references. Now, Lisa comes from a place of needing to be the conduit of the information, not so much the expert. That way, the imposter syndrome tends to go to the back-burner.
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Lisa Mustard's Resources
Lisa's Website
You can listen to The Therapy Show with Lisa Mustard here: http://bit.ly/Therap
Resources
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Google Workspace for Therapists | The E-Course
Purchase The Full Focus Planner™
Join my Focus Groups
Session Note Helper 3.0
Money Matters in Private Practice | The Course
Join the Google Workspace (formerly G-Suite) for Therapists Users Group
Cool Resources
Follow @PracticeofTherapy on Instagram
Meet Gordon Brewer, MEd, LMFT
Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.