Daniel Fava | Redesigning Your Private Practice Website - Part 2 | TPOT 170
The Practice of Therapy Podcast with Gordon Brewer
Release Date: 03/22/2021
Maureen Clancy | Integrating Diverse Healing Modalities in Private Practice | TPOT 327
The Practice of Therapy Podcast with Gordon Brewer
Maureen Clancy has been a licensed therapist and trauma expert for the past 20 years, helping women go through enormous life changes who have experienced childhood trauma. In this episode, Maureen shares her journey of integrating alternative healing modalities into therapeutic practice. She discusses her exploration of various methods such as energy work, acupuncture, and Reiki alongside traditional therapy, emphasizing the holistic nature of healing. Maureen reflects on the limitations of the conventional therapeutic profession and advocates for the incorporation of alternative approaches to...
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Kasey Compton | Journey to Self-Understanding: Insights for Private Practice Success | TPOT 326
The Practice of Therapy Podcast with Gordon Brewer
Kasey Compton is on a mission to help business owners find their entrepreneurial confidence. She went from bankrupt to Boss Babe when she took her first company from zero to three million in less than three years without ditching her life to do it. She owns three other businesses that have accumulated assets of over two million and are growing by the day. Her superpowers include cutting through the clutter to identify a strategic starting point, increasing efficiency through systems, and tapping into a person’s highest potential. She helps others by designing maps for their...
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Dr. Jan Carney | Empowering Professionals: The Importance of Public Health Education | TPOT 325
The Practice of Therapy Podcast with Gordon Brewer
Dr. Carney is Associate Dean for Public Health and Health Policy, and Professor of Medicine, at the Larner College of Medicine at the University of Vermont (UVM). She is Chief of the Division of Public Health at the Larner College of Medicine and directs graduate public health education. In this episode, we cover Dr. Carney’s multifaceted approach to addressing various aspects of healthcare and public health. From guiding individuals through the maze of health information to advocating for systemic changes and collaborative efforts, Dr. Carney's insights underscore the complexity of...
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Dr. Connor McClenahan | Crafting Client-Centered Profiles: An Approach to Authentic Engagement | TPOT 324
The Practice of Therapy Podcast with Gordon Brewer
Dr. Connor McClenahan founded Here Counseling, which provides a membership model for private practice so therapists can run their own private practices independently while benefiting from group resources. Dr. McClenahan runs a private practice in Los Angeles and Pasadena and has taught, coached, and written on digital marketing for therapists. His new 100-page workbook helps therapists build a strategic marketing plan and grow their practices. In this episode, Dr. McClenahan dives into the delicate balance private practice owners face between self-doubt and sincere empathy. Advocating for a...
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Cameron Schober | Therapeutic Frontiers: Healing Innovation in Private Practice | TPOT 323
The Practice of Therapy Podcast with Gordon Brewer
Cameron Schober is an LPC-S and LMFT-S in the State of Texas, primarily practicing at The Hope Place in Mansfield, TX. Cameron’s main areas of clinical focus is treating trauma using a combination of Accelerated Resolution Therapy, psychedelic-assisted integration, and postmodern therapy approaches in conjunction with psychoeducation related to trauma and it’s effects on our nervous systems as well as our lives. In this episode, we talk about Cameron's journey through the realm of therapeutic practices, navigating challenges, and embracing novel approaches to healing. From grappling with...
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Carla Titus | Financial Foundations for Private Practice | TPOT 322
The Practice of Therapy Podcast with Gordon Brewer
Carla Titus is a finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and online businesses experience. She provides fractional CFO services and financial consulting to business owners looking to grow their business profitably. Her priorities for her clients are to help them grow profits, have cash in the bank, and pay themselves well so they can build personal wealth. The journey to financial success in any business requires a solid foundation and forward-thinking strategies. Carla, a seasoned financial advisor, emphasizes the critical role of...
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Dr. Liz Lasky | Adapting Private Practice for Modern Needs | TPOT 321
The Practice of Therapy Podcast with Gordon Brewer
This episode covers Dr. Liz Lasky's transformative shift from traditional therapy to coaching, driven by her quest for personal fulfillment and financial success. Embracing skepticism, she champions that therapists can thrive financially while providing valuable services, inspiring others to pursue their dreams. We speak about diverse opportunities for therapists, stressing the need for innovation in the evolving landscape of mental health care. She advocates for balancing roles as a business owner and entrepreneur, believing it's safe to have it all. Dr. Lasky reframes success, encouraging...
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Kristie Plantinga | A Guide to Effective Digital Marketing Tactics in Private Practice | TPOT 320
The Practice of Therapy Podcast with Gordon Brewer
Kristie Plantinga is a mental health nerd, writer, and marketer living in Colorado. She is the founder of TherapieSEO—a marketing agency serving therapists and coaches—and —a therapist directory that vets therapists so therapy-seekers can focus on fit, not quality. When she’s not writing about mental health and dreaming up creative content strategies, Kristie can be found snuggling her multiple terriers, sipping a homemade dirty chai, and half-helping her husband cook Lebanese food. This episode is all about navigating the evolving landscape of digital marketing. Kristie emphasizes the...
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Malka Shaw | Combating Anti-Semitism: Strategies for Therapists in Private Practice | TPOT 319
The Practice of Therapy Podcast with Gordon Brewer
Malka is a Licensed Clinical Social Worker in New Jersey, New York, and Florida. She has been in the mental health field for over 25 years and has successfully run her private practice for the last 15 years. In response to the events of October 7th and the ongoing situation, Malka Shaw, LCSW and Stacey Shapiro, LCSW, have co-founded the Kesher Shalom Project. This initiative, led by seasoned trauma specialists, has trained over 2000 therapists globally. Their training equips therapists with vital tools to aid Jewish clients during the conflict, covering trauma assessments, practical...
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Jason Frishman | Presence and Mindfulness: Balancing Work and Family | TPOT 318
The Practice of Therapy Podcast with Gordon Brewer
has been working for over 20 years to support individuals, groups, families, organizations, and businesses. Jason is excited to bring over two decades of work in offices, institutions, kitchens, farmers’ markets, woodlots, and boardrooms to wild new environments. Whether as a psychotherapist, the creator and founder of JourneyMen, public speaker, thought leader, or narrative consultant, Jason believes that our lives are adventurous, and we can and should be active, engaged authors of our own adventure stories! In this episode, Jason critiques the societal norms that suppress male...
info_outlineWelcome back to the Website Redesign Series - this is part two. If you haven't already, I invite you to go back and listen to the previous episode. I have my good friend and website guru Daniel Fava with me. He is from Private Practice Elevation, and I am so grateful for his assistance! We are chatting all about the website redesign project that I have started. In part two, we walk through the nuts and bolts of what needs to get done to take your private practice website to the next level. If you want to see the final product, check out Kingsport Counseling here: https://kingsportcounseling.com/.
Meet Daniel Fava
Daniel Fava is a father, husband, podcaster, website consultant, and founder of Create My Therapist Website and Private Practice Elevation. He helps therapists create websites and attract more clients online.
After building a website for his wife’s private practice and seeing the impact it had on her business, he became passionate about helping others achieve the same. Daniel offers web design services, SEO services, consultations, and online training to help therapists grow their business through online marketing. You can get free access to his library of PDFs, cheatsheets, and ebooks by clicking here.
The Importance of a Website for Your Private Practice
The importance of having a website is so critical for your private practice's health - we can't emphasize that enough. As we said in the previous episode, it's more important than the building you work in and your office location in terms of bringing in new clients. Your website is the front of your private practice. When people ask you, what's the face of your business? Well, it's your website! It's the face of your brand. Often, the first interaction that someone's going to have with your private practice is on your website. Even when someone gets a referral from a friend, they will still check out your website.
Why Your Website Could Use A Redesign
Is your website already working? If you get loads of referrals from your website, then that means it's working well! Daniel loves to work with clients that already get referrals from their websites. If that’s you, it means your online presence is already working in some sense. There are all these little things that we can do that will make your website even better. For instance, it can always look better on mobile devices. When it looks better, it will then convert better because we can focus on making sure that your contact information is in the right place. Also, a website facelift can make you look more professional, so that can help increase conversions.
Keep Your Website Active
Daniel always receives this question first, "what's going to happen to my current website while you're building the new website?" The good news is your current website can stay up and stay alive. We don't want to take it down while you're working on this new project because maybe that new project will take you about six weeks to complete. If you DIY your website, it may take even longer depending on how much time you devote to it. So, obviously, we want to keep business coming in; we want to make sure that your website is still there.
Get Help For Duplicating Your Website
To keep your website active, you will need to duplicate it. There can be issues that arise when duplicating a website because you have different hosting environments and PHP languages. It's great if you have the money to invest in getting professional help for your website because receiving help will save you loads of time, and it will save you headaches. No one wants to be on Google to figure out why something isn't working or spending time on support chat. However, if you know to get this done on your own, then there are WordPress duplication plugins that you can use. Make sure you follow their instructions! Otherwise, it can get messy quickly.
Redesigning Page-By-Page
A website facelift will start to get a little complicated when it comes to the design part of it. Many people think they can get a new theme, turn it on, and it's going to look great. However, that's not the case, especially if your website is pretty old. Each WordPress theme has a different way of showing your content, displaying images and headers. Divi is the theme that Daniel likes to use with his custom design clients. So, you migrate the website over, and then you install the Divi Theme on WordPress. Next, turn it on! When you look at your pages, you'll probably see all this short code. There is still plenty of work to do when you're redesigning the website, and it has to be completed page-by-page. That's where it can be a time suck for many people.
Tune in as we chat about the difference between Squarespace, WordPress, and Wix. Plus, we talk about website plugins, design tips, and SEO.
Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!
Daniel Fava's Resources
Daniel Fava | Redesigning Your Private Practice Website - Part 1 | TPOT 169
Create My Therapist Website
Private Practice Elevation
Apply For Private Practice Elevation
Daniel Fava on Effective Private Practice Website Design
5 Ways To Improve Your Private Practice Website
Resources
Use the promo code "GORDON" to get 2 months of Therapy Notes free.
Google Workspace for Therapists | The E-Course
Purchase The Full Focus Planner™
See The Website Redesign: https://kingsportcounseling.com/
Join my Focus Groups
Session Note Helper 3.0
Money Matters in Private Practice | The Course
Join the Google Workspace (formerly G-Suite) for Therapists Users Group
Cool Resources
Follow @PracticeofTherapy on Instagram
Meet Gordon Brewer, MEd, LMFT
Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.