Libsyn Directory

Michaela Bucchianeri | How To Practice In Multiple States | TPOT 184

The Practice of Therapy Podcast with Gordon Brewer

Release Date: 06/28/2021

Gabe Nelson | Preparing for Worst-Case Scenario In Private Practice | TPOT 197

The Practice of Therapy Podcast with Gordon Brewer

Today we talk about preparing for emergencies in private practice. As a solo practitioner, certain things need to be in place before you have an emergency on your hands. If you haven't started preparing yet, then it's not too late! Gabe Nelson joins the show to explain exactly what you need to do to be ready for the worst possible scenarios. Tune in as we chat about saving for emergency funds, getting the right insurance, and ensuring you are protected as a business owner. Meet Gabe Nelson With almost three decades in the financial services industry and more than a decade as an independent...

Dr. Lani Chin | Creating An App To Diversify Private Practice Income | TPOT 196

The Practice of Therapy Podcast with Gordon Brewer

Dr. Chin is here to chat all about her new app, CE Hub. CE Hub is a tool for mental health professionals to store their continuing education certificates and track their units earned toward licensure. You can upload your certificates, and CE Hub will take care of the rest. Tune in as we talk about diversifying your income, the importance of outsourcing, and the nuts and bolts of creating your very own application. Meet Dr. Lani Chin In therapy, my goal is to assist you in addressing issues that are difficult to confront on your own, which often manifest as anxiety, depression, or...

Dr. Lani Chin | Creating An App To Diversify Private Practice Income | TPOT 196

The Practice of Therapy Podcast with Gordon Brewer

Austin Kirkland | Fall Into Cash During September | TPOT 195

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Austin Kirkland from joins the show. We chat all about the campaign. It's is a month-long event throughout September when they provide mental health professionals with the tools and steps to help them make more money in the fall months. If you want to get a head start on boosting your practice by becoming a Brighter Vision customer, then is one of their most significant sales. Tune in as we chat about improving your website, the importance of search engine optimization, and why you need to start blogging. Meet Austin Kirkland Austin Kirkland is a Senior Account Executive at...

Tosha Rollins | Autism Therapist Education in Private Practice | TPOT 194

The Practice of Therapy Podcast with Gordon Brewer

Today, Tosha Rollins joins the show. She turned her passion into a private practice niche. One of the most important things about finding your niche is looking at what speaks to you. For Tosha, it's working with clients that have autism spectrum disorder. Research shows that only 2 out of 44 therapists feel comfortable working with autistic clients. So, there is a massive demand for referral resources and families that need our help. Tune in as Tosha speaks about the , working with autistic clients, and the importance of continuing education for autism resources. Meet Tosha Rollins Tosha...

Russell DuBois | Measurement-Based Care In Private Practice | TPOT 193

The Practice of Therapy Podcast with Gordon Brewer

Russell DuBois joins the show to talk about Blueprint and the importance of measurement-based care. Blueprint automatically gathers client data, measures client outcomes, and get insights at the point of care to make more informed treatment decisions. The more therapists can stay curious about their work, the more likely they are to avoid burnout. Tune in as we talk about how clients, clinicians, and group practice owners can benefit from using a measurement-based mental health care service like . Meet Russell DuBois Dr. Russell DuBois is a psychologist specializing in psychological testing,...

How To Structure Your Practice | TPOT 192

The Practice of Therapy Podcast with Gordon Brewer

One of the questions that I get asked a lot is just around how to structure your practice. So, in this episode, I walk through with you exactly how I have my practice structured. I talk about the process from the time we receive a client intake form to when we discharge a client and all the things that happen along the way. I speak about both the business and clinical side of my practice. Lastly, I make sure to point out all the software we use to keep our practice running as smoothly and as efficiently as possible. How We Do Our Intakes In addition to the other clinicians working with...

Whitney & James Owens | Using The Enneagram In Your Practice | TPOT 191

The Practice of Therapy Podcast with Gordon Brewer

Whitney and James Owens join the show to talk about the origins and usefulness of the Enneagram. They explain how identifying your Enneagram type will be beneficial in your life and the importance of understanding how this impacts your clinical work. Understanding relationship patterns within the lens of the Enneagram will allow the therapeutic relationship to thrive as the clinician helps the client or clients see their own personality within the relationship. Tune in as we chat about meeting treatment goals and having success in work and relationships through the Enneagram. Meet Whitney...

Whitney & James Owens | Using The Enneagram In Your Practice | TPOT 191

The Practice of Therapy Podcast with Gordon Brewer

Paul Petroski | Generate Passive Income With An Online Course | TPOT 190

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Paul Petroski speaks about creating online courses that create extra income for private practice owners. Plus, we talk about the mindset shift that needs to happen to make more money. Private practice owners need to think about their practice in different ways to diversify income. Depending on how your practice is set up, you can reach a ceiling with the amount of income you bring in. Tune in as we chat about different ways to create income streams in private practice and the mindset shift that needs to take place to build a successful business. Meet Paul Petroski Paul...

More Episodes

Michaela is a licensed psychologist and copywriter for health and wellness professionals. She joins the show today to speak about expanding your reach with marketing, specifically in multiple states. First, therapists need to redefine marketing and how it looks for them. Plus, Michaela talks about the importance of an 'About Page' and how you can uplevel the copy you use on your website and social media.

Meet Michaela Bucchianeri

Michaela Bucchianeri [mih-KAY-luh BOO-kyuh-NEHR-ee], PhD, LP, is a licensed psychologist and copy coach for health and wellness professionals. She shares practical guidance to help healers and helpers get clear on their unique value, communicate it with heart, attract and serve the people they love working with most… and actually have fun along the way!

Expanding Your Reach With Marketing

First, get clear with your reach goal. What territories are you looking to expand into? Depending on who you want to reach will dictate what you write on your website, and what SEO will work for your practice. No matter where you want to find people, make sure your potential clients get a cohesive picture of who you are. Also, make sure to do location-specific outreach. There’s a layer of complexity, but it doesn’t have to be complicated. Think about which communities you are a member of – get to know your local communities and local issues.

We Need To Redefine Marketing

Therapists didn’t go to school for marketing. At the same time, we need to get over it and redefine it. We have to operate differently on social media. We can’t just ask about traumatic situations on Instagram. Instead, we have to frontload relationship building through marketing and education. From there, potential clients will reach out to you for assistance. Plus, you have to convey to people in as few words as possible what life will be like when they come to therapy.

How To Write Copy For Your Website

Therapists are natural copywriters and natural communicators. Start by creating a copy bank of words and phrases from people you are trying to reach. This can be a simple spreadsheet where you store terms that your clients are using to describe what is bringing them to therapy. Plus, you need to mention the benefit that people will receive from therapy. What is their life going to be like after seeing you? Think about what your clients would say to this question: If you woke up tomorrow, and none of this was a struggle for you anymore, what would be different? Over time, you accrue lots of different examples of this copy from clients.

The Importance of Having an About Page

The about page gets a lot of traffic. Luckily, your about page doesn’t have to be complicated. Instead, it’s about making the about page more concise, so people do not have a hard time reading it on your website. Michaela wants to help you stand OUT while standing firmly IN your own personality and integrity. She is ready to help you be more intentional with your copy to beat overwhelm and get that page up. You can learn more about Michaela by checking out her website here: https://www.drmichaela.com/tpot.

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