Libsyn Directory

Michaela Bucchianeri | How To Practice In Multiple States | TPOT 184

The Practice of Therapy Podcast with Gordon Brewer

Release Date: 06/28/2021

Gary Katz | Build a Group Practice on Connection, Not Chaos | TPOT 388

The Practice of Therapy Podcast with Gordon Brewer

🎧 Ready to Grow Your Practice Without Losing Your Soul? This Episode’s for You. In this episode, Gordon sits down with Gary Katz—psychotherapist, group practice owner, and intimacy expert—who’s scaling his business across state lines without sacrificing connection, clinical quality, or his sanity. Gary opens up about what it really takes to grow a group practice that feels good, not just on paper, but in your body, your calendar, and your team culture. From building tight-knit pods of therapists to letting go of perfection and people-pleasing, this conversation is packed with honest...

Edy Nathan | Supporting Clients Through Complex Grief in Private Practice | TPOT 387

The Practice of Therapy Podcast with Gordon Brewer

Let’s talk about grief. (I know—what a fun little opener, right?) But hang in there, because Edy Nathan doesn’t talk about grief the way most people do. There’s no clinical detachment or textbook jargon here. Edy speaks from the kind of deep, personal knowing that only comes from living it. She lost her partner at 27—a heartbreak that didn’t just shatter her world, but reshaped it completely. Instead of stuffing it down or soldiering through, Edy got curious. She studied grief, sat with it, wrote about it, and eventually made it her life’s work. Today, she helps others see grief...

Kerry Thomas | Mood, Food, and Medicine in Private Practice | TPOT 386

The Practice of Therapy Podcast with Gordon Brewer

What if your private practice could be a place where people stop trying to fix themselves—and start actually feeling what’s going on inside? In this powerful episode, Kerry Thomas pulls back the curtain on her 25-year journey in mental health, sharing how a personal wake-up call challenged everything she thought she knew about therapy, medication, and what it really means to heal. We talk about the connection between nutrition and mood, why numbing emotions isn’t the answer, and how private practice therapists can stop pathologizing normal human experiences. This one’s...

Julie Herres | Private Practice Tax Changes Ahead | TPOT 385

The Practice of Therapy Podcast with Gordon Brewer

Let’s be honest: when someone says “Let’s talk tax law,” most of us want to fake a Wi-Fi outage and run for cover. But when Julie Herres joins The Practice of Therapy Podcast, you actually want to lean in. Somehow, she manages to make the ever-shifting sands of tax policy sound (dare we say it?) friendly — like a conversation over coffee with a really smart friend who also color-codes her spreadsheets. So, what’s happening with taxes in 2025? Buckle up, practice owners, because there’s a whole lot of “maybe” in the air. But Julie’s here to help us wade through the...

Dori Lewis | Should you Consider Integrating Psychedelics into Trauma Work in Private Practice? | TPOT 384

The Practice of Therapy Podcast with Gordon Brewer

What if the path to healing trauma isn’t just through talk therapy, but through carefully guided psychedelic experiences? In this episode of The Practice of Therapy Podcast, I sit down with Dori, an experienced therapist and psychedelic facilitator, who shares her deeply informed perspective on the nuanced, responsible, and transformational use of medicines like ketamine, MDMA, and psilocybin mushrooms. Dori doesn’t just follow trends—she’s been on the frontlines, participating in research, working underground before legalization, and now helping clients access inner healing...

Tamar Blue | Creating a Safer Space for Peer Support and Digital Therapy | TPOT 383

The Practice of Therapy Podcast with Gordon Brewer

Are you ready to discover a powerful new way to support your clients—and yourself? In this episode of The Practice of Therapy Podcast, Gordon sits down with Tamar Blue, founder of , a revolutionary platform that empowers therapists, coaches, and mental health advocates to create secure, community-driven support groups online. Whether you're a provider looking to scale your services or someone seeking a safe space to heal and connect, this conversation is packed with insight, innovation, and heart. Don’t miss this inspiring story of how one woman turned a passion for peer support into a...

Steve Bisson | Let the Work Find You: Niching with First Responders Through Podcasting | TPOT 382

The Practice of Therapy Podcast with Gordon Brewer

What Happens When the Work Finds You? Steve Bisson didn’t plan to become a go-to therapist for first responders—but sometimes, purpose arrives without a roadmap. In this episode, Steve shares how a chance encounter on a crisis team back in 1999 set off a chain of events that led to a passionate, purpose-filled career. From riding along in police cruisers to launching a podcast that speaks directly to the hearts of firefighters, paramedics, and law enforcement officers, Steve’s story is a powerful reminder that when you say yes to the work that moves you, incredible things happen. Whether...

Jeremy Zug | Private Pay, Insurance, or Hybrid? Decide For Your Private Practice | TPOT 381

The Practice of Therapy Podcast with Gordon Brewer

What if the two most important questions in your practice— 'Is this financially viable?' and 'Am I doing the work I love?' — didn’t have to compete? In this eye-opening episode, Jeremy dives deep into the strategic crossroads every private practice owner faces, especially when considering whether to take insurance, stay private pay, or explore a hybrid model. He breaks down the real numbers, state-by-state reimbursement differences, and the often-overlooked red flags in insurance relationships—like sneaky non-quantitative treatment limitations and the true cost of claim denials....

James Marland | Stop Trading Hours for Income: Scalable Growth in Private Practice | TPOT 380

The Practice of Therapy Podcast with Gordon Brewer

Are you tired of the “time for dollars” trap—where every vacation, sick day, or even slow week hits your bottom line? In this episode, James Marland gets real about the burnout that comes from trading hours for income and why the solution isn’t just slapping together an online course. He dives into what it really takes to build something scalable and sustainable—without losing yourself or your sanity in the process. Whether you’ve toyed with the idea of creating a course or you’re just craving more freedom in your practice, this conversation is a must-listen. It's honest,...

Dr. Robyn Miller | Preparing For The Worst: Professional Wills in Private Practice | TPOT 379

The Practice of Therapy Podcast with Gordon Brewer

What happens to our clients when we’re suddenly not there to care for them? In this powerful and eye-opening episode, Dr. Robyn Miller dives into the difficult but essential topic most therapists avoid: what happens when a therapist dies or becomes incapacitated. With compassion, clarity, and deep professional insight, Dr. Miller reveals the ethical, legal, and emotional chaos that can follow when we don’t have a solid closure plan in place—and how TheraClosure offers a dignified, comprehensive solution. If you’re a mental health professional who’s ever told yourself, “I’ll...

More Episodes

Michaela is a licensed psychologist and copywriter for health and wellness professionals. She joins the show today to speak about expanding your reach with marketing, specifically in multiple states. First, therapists need to redefine marketing and how it looks for them. Plus, Michaela talks about the importance of an 'About Page' and how you can uplevel the copy you use on your website and social media.

Meet Michaela Bucchianeri

Michaela Bucchianeri [mih-KAY-luh BOO-kyuh-NEHR-ee], PhD, LP, is a licensed psychologist and copy coach for health and wellness professionals. She shares practical guidance to help healers and helpers get clear on their unique value, communicate it with heart, attract and serve the people they love working with most… and actually have fun along the way!

Expanding Your Reach With Marketing

First, get clear with your reach goal. What territories are you looking to expand into? Depending on who you want to reach will dictate what you write on your website, and what SEO will work for your practice. No matter where you want to find people, make sure your potential clients get a cohesive picture of who you are. Also, make sure to do location-specific outreach. There’s a layer of complexity, but it doesn’t have to be complicated. Think about which communities you are a member of – get to know your local communities and local issues.

We Need To Redefine Marketing

Therapists didn’t go to school for marketing. At the same time, we need to get over it and redefine it. We have to operate differently on social media. We can’t just ask about traumatic situations on Instagram. Instead, we have to frontload relationship building through marketing and education. From there, potential clients will reach out to you for assistance. Plus, you have to convey to people in as few words as possible what life will be like when they come to therapy.

How To Write Copy For Your Website

Therapists are natural copywriters and natural communicators. Start by creating a copy bank of words and phrases from people you are trying to reach. This can be a simple spreadsheet where you store terms that your clients are using to describe what is bringing them to therapy. Plus, you need to mention the benefit that people will receive from therapy. What is their life going to be like after seeing you? Think about what your clients would say to this question: If you woke up tomorrow, and none of this was a struggle for you anymore, what would be different? Over time, you accrue lots of different examples of this copy from clients.

The Importance of Having an About Page

The about page gets a lot of traffic. Luckily, your about page doesn’t have to be complicated. Instead, it’s about making the about page more concise, so people do not have a hard time reading it on your website. Michaela wants to help you stand OUT while standing firmly IN your own personality and integrity. She is ready to help you be more intentional with your copy to beat overwhelm and get that page up. You can learn more about Michaela by checking out her website here: https://www.drmichaela.com/tpot.

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