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Paul Petroski | Generate Passive Income With An Online Course | TPOT 190

The Practice of Therapy Podcast with Gordon Brewer

Release Date: 08/09/2021

Rachel Bond | A Special Behind-The-Scenes Look of The Podcast | TPOT 200 show art Rachel Bond | A Special Behind-The-Scenes Look of The Podcast | TPOT 200

The Practice of Therapy Podcast with Gordon Brewer

In this episode, podcast editor and content creator joins the show. We talk about how The Practice of Therapy Podcast gets made. If you have a podcast of your own, Rachel gives tips for promoting it on social media. Plus, we chat about saving time on social media by batching content, creating a calendar, and even outsourcing. Tune in as Rachel talks about helping students for FREE with . Plus, I have an exciting announcement at the end of the show – you don’t want to miss it! Meet Rachel Bond graduated with her MBA in 2019. After college, she freelanced full-time as a writer, content...

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Reflections From My Private Practice Journey | TPOT 199 show art Reflections From My Private Practice Journey | TPOT 199

The Practice of Therapy Podcast with Gordon Brewer

I learned a lot of things about starting a private practice the hard way. I'm grateful to share the lessons that I learned from my journey and help you not make the same mistakes that I did. First, I speak about the importance of knowing your 'why' on starting a private practice. Once you know your 'why,' other aspects of your business will begin to fall into place. Tune in as I dive deep into lessons learned around finances, marketing, outsourcing, and systems. Plus, I direct you to all sorts of resources that will help you on your journey. Thanks for being with me! Knowing Your 'Why' For...

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Joe Sanok | Thursday Is The New Friday | TPOT 198 show art Joe Sanok | Thursday Is The New Friday | TPOT 198

The Practice of Therapy Podcast with Gordon Brewer

Have you ever thought about where the seven-day week comes from? In this episode, Joe talks about his brand new book, . The seven-day week was created four thousand years ago, and the forty-hour workweek was built in 1926. We are the post-pandemic generation that gets to say, do we want to do work the way we used to, or are we going to create something new? Tune in as we chat about productivity, slowing down, and the importance of outsourcing. Meet Joe Sanok Joe Sanok, MA, LLP, LPC, NCC is the person behind the #1podcast for therapists,  Joe has helped hundreds of private practice owners...

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Gabe Nelson | Preparing for Worst-Case Scenario In Private Practice | TPOT 197 show art Gabe Nelson | Preparing for Worst-Case Scenario In Private Practice | TPOT 197

The Practice of Therapy Podcast with Gordon Brewer

Today we talk about preparing for emergencies in private practice. As a solo practitioner, certain things need to be in place before you have an emergency on your hands. If you haven't started preparing yet, then it's not too late! Gabe Nelson joins the show to explain exactly what you need to do to be ready for the worst possible scenarios. Tune in as we chat about saving for emergency funds, getting the right insurance, and ensuring you are protected as a business owner. Meet Gabe Nelson With almost three decades in the financial services industry and more than a decade as an independent...

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Dr. Lani Chin | Creating An App To Diversify Private Practice Income | TPOT 196 show art Dr. Lani Chin | Creating An App To Diversify Private Practice Income | TPOT 196

The Practice of Therapy Podcast with Gordon Brewer

Dr. Chin is here to chat all about her new app, CE Hub. CE Hub is a tool for mental health professionals to store their continuing education certificates and track their units earned toward licensure. You can upload your certificates, and CE Hub will take care of the rest. Tune in as we talk about diversifying your income, the importance of outsourcing, and the nuts and bolts of creating your very own application. Meet Dr. Lani Chin In therapy, my goal is to assist you in addressing issues that are difficult to confront on your own, which often manifest as anxiety, depression, or...

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Dr. Lani Chin | Creating An App To Diversify Private Practice Income | TPOT 196 show art Dr. Lani Chin | Creating An App To Diversify Private Practice Income | TPOT 196

The Practice of Therapy Podcast with Gordon Brewer

Dr. Chin is here to chat all about her new app, CE Hub. CE Hub is a tool for mental health professionals to store their continuing education certificates and track their units earned toward licensure. You can upload your certificates, and CE Hub will take care of the rest. Tune in as we talk about diversifying your income, the importance of outsourcing, and the nuts and bolts of creating your very own application. Meet Dr. Lani Chin In therapy, my goal is to assist you in addressing issues that are difficult to confront on your own, which often manifest as anxiety, depression, or...

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Austin Kirkland | Fall Into Cash During September | TPOT 195 show art Austin Kirkland | Fall Into Cash During September | TPOT 195

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Austin Kirkland from joins the show. We chat all about the campaign. It's is a month-long event throughout September when they provide mental health professionals with the tools and steps to help them make more money in the fall months. If you want to get a head start on boosting your practice by becoming a Brighter Vision customer, then is one of their most significant sales. Tune in as we chat about improving your website, the importance of search engine optimization, and why you need to start blogging. Meet Austin Kirkland Austin Kirkland is a Senior Account Executive at...

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Tosha Rollins | Autism Therapist Education in Private Practice | TPOT 194 show art Tosha Rollins | Autism Therapist Education in Private Practice | TPOT 194

The Practice of Therapy Podcast with Gordon Brewer

Today, Tosha Rollins joins the show. She turned her passion into a private practice niche. One of the most important things about finding your niche is looking at what speaks to you. For Tosha, it's working with clients that have autism spectrum disorder. Research shows that only 2 out of 44 therapists feel comfortable working with autistic clients. So, there is a massive demand for referral resources and families that need our help. Tune in as Tosha speaks about the , working with autistic clients, and the importance of continuing education for autism resources. Meet Tosha Rollins Tosha...

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Russell DuBois | Measurement-Based Care In Private Practice | TPOT 193 show art Russell DuBois | Measurement-Based Care In Private Practice | TPOT 193

The Practice of Therapy Podcast with Gordon Brewer

Russell DuBois joins the show to talk about Blueprint and the importance of measurement-based care. Blueprint automatically gathers client data, measures client outcomes, and get insights at the point of care to make more informed treatment decisions. The more therapists can stay curious about their work, the more likely they are to avoid burnout. Tune in as we talk about how clients, clinicians, and group practice owners can benefit from using a measurement-based mental health care service like . Meet Russell DuBois Dr. Russell DuBois is a psychologist specializing in psychological testing,...

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How To Structure Your Practice | TPOT 192 show art How To Structure Your Practice | TPOT 192

The Practice of Therapy Podcast with Gordon Brewer

One of the questions that I get asked a lot is just around how to structure your practice. So, in this episode, I walk through with you exactly how I have my practice structured. I talk about the process from the time we receive a client intake form to when we discharge a client and all the things that happen along the way. I speak about both the business and clinical side of my practice. Lastly, I make sure to point out all the software we use to keep our practice running as smoothly and as efficiently as possible.  How We Do Our Intakes In addition to the other clinicians working with...

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More Episodes

In this episode, Paul Petroski speaks about creating online courses that create extra income for private practice owners. Plus, we talk about the mindset shift that needs to happen to make more money. Private practice owners need to think about their practice in different ways to diversify income. Depending on how your practice is set up, you can reach a ceiling with the amount of income you bring in. Tune in as we chat about different ways to create income streams in private practice and the mindset shift that needs to take place to build a successful business.

Meet Paul Petroski

Paul Petroski has spent the past 20+ years helping organizations design and deploy learning solutions that improve bottom-line performance. His experience spans the business landscape from Fortune 100 companies, such as IBM and CSC (now DXC Technologies), to San Francisco-based startups. Several years ago, Mr. Petroski found himself sitting in his Counselors office as he was navigating a major life change. Having such a profound experience and transformation working with his Counselor, Mr. Petroski saw the opportunity to bring these two paths of his life together. At that point, he began helping Counselors and Therapists build passive income by turning their years of experience into online courses. Through his work, he has helped Counselors build their personal brand, free up time by generating multiple streams of income, and rethink what it means to build their overall practice.
 
In his free time, Mr. Petroski is relearning how to live life through the eyes of his 13-year-old son and 10-year-old daughter, is an aspiring drummer, and loves to ride through many bike paths that Colorado has to offer.

The Mindset Shift To Build Your Practice

The first step in taking the journey down building an online course is thinking of your practice as something big. It would help if you stopped thinking about your private practice as a practice; instead, think about it as a business. Shift that mindset from a practice owner to a business owner. Then you start thinking about the proper ways to grow a business outside of getting people into your practice. Think about the business side of what you're trying to accomplish and how to grow your income.

The Importance of A Niche To Diversify Income

Think about how you can turn your niche into an income stream. Maybe you've seen success with marriage counseling. How can you help more people with their marriages instead of just the people you see in your practice? An online course will help you go from the one-on-one method of making income to reaching many people simultaneously. No longer will you need to trade your time for money.

Building An Online Course

There's an upfront cost associated with getting your online course off the ground. However, once you reach that breakeven point, all other sales will be straight profit. Plus, you'll get a vast reach of people. Building an online course is a smart investment for people who are looking to diversify their income streams and find a larger audience.

Creating Passive Income Within Your Private Practice

If you haven't already, you need to check out Smart Passive Income; they have a one-stop-shop for content, training, and resources on building a successful and thriving online business. Passive income is the idea that you can create something that gives you the ability to make money in a nontraditional way. With passive income, you can have assets that allow you to make money without your direct involvement. It's not entirely passive because there is some level of maintenance and attention required. Online courses will have upfront work and costs. In addition, there is some SEO work that will need attention periodically.

Producing Your Online Course

The production aspect of creating an online course is the biggest fear for private practice owners. Most people don't know how to develop well-produced videos and only have a smartphone to create content. Well, there are different ways that you can create an online course. Some people will record themselves live while using a DSLR camera. Other times people make a voiceover PowerPoint where their content is more of the focus, and they're putting an audio recording over the presentation. If you're advanced in the technology space, then it's easy to get started on production. If this type of technology is new to you, Paul recommends getting a coach or finding an expert to assist.

You Are An Expert: Overcoming Imposter Syndrome

A lot of times when it comes to business, we hear the concept of imposter syndrome. When thinking about creating an online course, counselors are worried that no one will buy it. Think about how long you've been a counselor and how many clients you have helped. You have an experience that would be of benefit to people. The reality is that you are an expert. Once you can get over imposter syndrome, then you will be successful in selling your online course.

Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!

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Meet Gordon Brewer, MEd, LMFT

Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.