Paul Petroski | Generate Passive Income With An Online Course | TPOT 190
The Practice of Therapy Podcast with Gordon Brewer
Release Date: 08/09/2021
Rachelle Heinemann | Confidence by Design: Navigating Self-Esteem and Growth | TPOT 329
The Practice of Therapy Podcast with Gordon Brewer
Rachelle is a licensed mental health counselor, eating disorder and analytic therapist. She works with clients in New York City and Brooklyn to make sense of life’s messy emotional experiences. In this episode, we dive into society's intricate dynamics surrounding body image, self-care, well-being, and networking. Rachelle addresses societal pressures, personal struggles, and strategies for navigating them effectively. From exploring the impact of beauty standards and restrictive diets to redefining self-care beyond its spiritual connotations, Rachelle offers nuanced insights into...
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Carolyn Boldt | Crafting Therapeutic Spaces for Private Practice | TPOT 328
The Practice of Therapy Podcast with Gordon Brewer
Carolyn is personally passionate about holistic health and wellness and an outspoken advocate that the environment of your space impacts your success. With over 40 years of experience in the commercial interior industry, she holds a BS in Interior Architectural Design from the University of Texas at Austin, is NCIDQ Certified, a Registered Designer, a LEED AP, and a Professional Member of the IIDA/International Interior Design Association. In 2004, she and her husband, Scott, co-founded CrossFields as a design-build firm in Atlanta. In 2011, they changed their focus to expand the impact of...
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Maureen Clancy | Integrating Diverse Healing Modalities in Private Practice | TPOT 327
The Practice of Therapy Podcast with Gordon Brewer
Maureen Clancy has been a licensed therapist and trauma expert for the past 20 years, helping women go through enormous life changes who have experienced childhood trauma. In this episode, Maureen shares her journey of integrating alternative healing modalities into therapeutic practice. She discusses her exploration of various methods such as energy work, acupuncture, and Reiki alongside traditional therapy, emphasizing the holistic nature of healing. Maureen reflects on the limitations of the conventional therapeutic profession and advocates for the incorporation of alternative approaches to...
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Kasey Compton | Journey to Self-Understanding: Insights for Private Practice Success | TPOT 326
The Practice of Therapy Podcast with Gordon Brewer
Kasey Compton is on a mission to help business owners find their entrepreneurial confidence. She went from bankrupt to Boss Babe when she took her first company from zero to three million in less than three years without ditching her life to do it. She owns three other businesses that have accumulated assets of over two million and are growing by the day. Her superpowers include cutting through the clutter to identify a strategic starting point, increasing efficiency through systems, and tapping into a person’s highest potential. She helps others by designing maps for their...
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Dr. Jan Carney | Empowering Professionals: The Importance of Public Health Education | TPOT 325
The Practice of Therapy Podcast with Gordon Brewer
Dr. Carney is Associate Dean for Public Health and Health Policy, and Professor of Medicine, at the Larner College of Medicine at the University of Vermont (UVM). She is Chief of the Division of Public Health at the Larner College of Medicine and directs graduate public health education. In this episode, we cover Dr. Carney’s multifaceted approach to addressing various aspects of healthcare and public health. From guiding individuals through the maze of health information to advocating for systemic changes and collaborative efforts, Dr. Carney's insights underscore the complexity of...
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Dr. Connor McClenahan | Crafting Client-Centered Profiles: An Approach to Authentic Engagement | TPOT 324
The Practice of Therapy Podcast with Gordon Brewer
Dr. Connor McClenahan founded Here Counseling, which provides a membership model for private practice so therapists can run their own private practices independently while benefiting from group resources. Dr. McClenahan runs a private practice in Los Angeles and Pasadena and has taught, coached, and written on digital marketing for therapists. His new 100-page workbook helps therapists build a strategic marketing plan and grow their practices. In this episode, Dr. McClenahan dives into the delicate balance private practice owners face between self-doubt and sincere empathy. Advocating for a...
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Cameron Schober | Therapeutic Frontiers: Healing Innovation in Private Practice | TPOT 323
The Practice of Therapy Podcast with Gordon Brewer
Cameron Schober is an LPC-S and LMFT-S in the State of Texas, primarily practicing at The Hope Place in Mansfield, TX. Cameron’s main areas of clinical focus is treating trauma using a combination of Accelerated Resolution Therapy, psychedelic-assisted integration, and postmodern therapy approaches in conjunction with psychoeducation related to trauma and it’s effects on our nervous systems as well as our lives. In this episode, we talk about Cameron's journey through the realm of therapeutic practices, navigating challenges, and embracing novel approaches to healing. From grappling with...
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Carla Titus | Financial Foundations for Private Practice | TPOT 322
The Practice of Therapy Podcast with Gordon Brewer
Carla Titus is a finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and online businesses experience. She provides fractional CFO services and financial consulting to business owners looking to grow their business profitably. Her priorities for her clients are to help them grow profits, have cash in the bank, and pay themselves well so they can build personal wealth. The journey to financial success in any business requires a solid foundation and forward-thinking strategies. Carla, a seasoned financial advisor, emphasizes the critical role of...
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Dr. Liz Lasky | Adapting Private Practice for Modern Needs | TPOT 321
The Practice of Therapy Podcast with Gordon Brewer
This episode covers Dr. Liz Lasky's transformative shift from traditional therapy to coaching, driven by her quest for personal fulfillment and financial success. Embracing skepticism, she champions that therapists can thrive financially while providing valuable services, inspiring others to pursue their dreams. We speak about diverse opportunities for therapists, stressing the need for innovation in the evolving landscape of mental health care. She advocates for balancing roles as a business owner and entrepreneur, believing it's safe to have it all. Dr. Lasky reframes success, encouraging...
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Kristie Plantinga | A Guide to Effective Digital Marketing Tactics in Private Practice | TPOT 320
The Practice of Therapy Podcast with Gordon Brewer
Kristie Plantinga is a mental health nerd, writer, and marketer living in Colorado. She is the founder of TherapieSEO—a marketing agency serving therapists and coaches—and —a therapist directory that vets therapists so therapy-seekers can focus on fit, not quality. When she’s not writing about mental health and dreaming up creative content strategies, Kristie can be found snuggling her multiple terriers, sipping a homemade dirty chai, and half-helping her husband cook Lebanese food. This episode is all about navigating the evolving landscape of digital marketing. Kristie emphasizes the...
info_outlineIn this episode, Paul Petroski speaks about creating online courses that create extra income for private practice owners. Plus, we talk about the mindset shift that needs to happen to make more money. Private practice owners need to think about their practice in different ways to diversify income. Depending on how your practice is set up, you can reach a ceiling with the amount of income you bring in. Tune in as we chat about different ways to create income streams in private practice and the mindset shift that needs to take place to build a successful business.
Meet Paul Petroski
The Mindset Shift To Build Your Practice
The first step in taking the journey down building an online course is thinking of your practice as something big. It would help if you stopped thinking about your private practice as a practice; instead, think about it as a business. Shift that mindset from a practice owner to a business owner. Then you start thinking about the proper ways to grow a business outside of getting people into your practice. Think about the business side of what you're trying to accomplish and how to grow your income.
The Importance of A Niche To Diversify Income
Think about how you can turn your niche into an income stream. Maybe you've seen success with marriage counseling. How can you help more people with their marriages instead of just the people you see in your practice? An online course will help you go from the one-on-one method of making income to reaching many people simultaneously. No longer will you need to trade your time for money.
Building An Online Course
There's an upfront cost associated with getting your online course off the ground. However, once you reach that breakeven point, all other sales will be straight profit. Plus, you'll get a vast reach of people. Building an online course is a smart investment for people who are looking to diversify their income streams and find a larger audience.
Creating Passive Income Within Your Private Practice
If you haven't already, you need to check out Smart Passive Income; they have a one-stop-shop for content, training, and resources on building a successful and thriving online business. Passive income is the idea that you can create something that gives you the ability to make money in a nontraditional way. With passive income, you can have assets that allow you to make money without your direct involvement. It's not entirely passive because there is some level of maintenance and attention required. Online courses will have upfront work and costs. In addition, there is some SEO work that will need attention periodically.
Producing Your Online Course
The production aspect of creating an online course is the biggest fear for private practice owners. Most people don't know how to develop well-produced videos and only have a smartphone to create content. Well, there are different ways that you can create an online course. Some people will record themselves live while using a DSLR camera. Other times people make a voiceover PowerPoint where their content is more of the focus, and they're putting an audio recording over the presentation. If you're advanced in the technology space, then it's easy to get started on production. If this type of technology is new to you, Paul recommends getting a coach or finding an expert to assist.
You Are An Expert: Overcoming Imposter Syndrome
A lot of times when it comes to business, we hear the concept of imposter syndrome. When thinking about creating an online course, counselors are worried that no one will buy it. Think about how long you've been a counselor and how many clients you have helped. You have an experience that would be of benefit to people. The reality is that you are an expert. Once you can get over imposter syndrome, then you will be successful in selling your online course.
Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!
Paul Petroski's Resources
Counselor Online Course
Resources
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Meet Gordon Brewer, MEd, LMFT
Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.