Libsyn Directory

Julie Soeyland-Lier | Simplify Social Media: Strategies for Private Practice | TPOT 336

The Practice of Therapy Podcast with Gordon Brewer

Release Date: 06/24/2024

Crystal Adams-Scott | Connecting Communities: The Power of Intentional Kindness | TPOT 357

The Practice of Therapy Podcast with Gordon Brewer

Crystal Adams-Scott shares the powerful story behind Hope Unite, a movement born from her and her son’s act of kindness. Driven by the message “You matter,” which she believes could have saved her husband’s life, Crystal discusses how simple cards adorned with a purple rose serve as reminders of worth and invitations to spread kindness. With volunteers distributing these cards across the U.S. and beyond, the initiative not only promotes kindness but also connects individuals in crisis to vital resources like the National Suicide Prevention hotline. Crystal emphasizes the...

Sanjana Sathya | Simplifying Payments from Clients With Superbills | TPOT 356

The Practice of Therapy Podcast with Gordon Brewer

Navigating the world of therapy payments can be a maze for both therapists and clients, especially when insurance and out-of-network benefits come into play. Sanjana from Thrizer breaks down how their platform simplifies this process and how it helps make therapy more accessible for clients while ensuring clinicians get paid their full rate. Resources Mentioned In This Episode Start your free trial and enjoy waived credit card fees for your first $2,500 in charges: Meet Sanjana Sathya Sanjana is a co-founder at Thrizer. She is passionate about helping people access quality and...

Tiffany Duffing | The Road to Growth: Building a Purpose-Driven Private Practice | TPOT 355

The Practice of Therapy Podcast with Gordon Brewer

In this episode of The Practice of Therapy Podcast, Tiffany dives deep into the intricate relationship between anxiety and gut-brain interactions. She explains how anxiety can affect the gut in ways that aren’t always obvious, with some people experiencing clear GI issues, while others may have subtle gut disturbances without noticeable anxiety. Through relatable examples, Tiffany illustrates how thoughts, self-talk, and physical symptoms are interconnected, highlighting the bidirectional communication between the brain and the gut. Beyond the science, Tiffany also shares key insights for...

Encore: Jenn Fredette | The Private Practice Guide To Copywriting | TPOT 354

The Practice of Therapy Podcast with Gordon Brewer

Do you need help with your private practice website? Jenn Fredette joins us to discuss the transformative power of strong copywriting and how it can elevate your online presence. When it comes to crafting compelling copy for your website, having a clear niche is crucial. By defining your niche, you can tailor your message to resonate deeply with your ideal client, making your marketing efforts more effective and targeted. Jenn Fredette, an expert in copywriting for private practices, shares valuable insights on refining your website’s copy to attract and engage the clients who are the...

Encore: Mike Michalowicz | Revolutionizing Hiring Practices in Private Practice | TPOT 353

The Practice of Therapy Podcast with Gordon Brewer

In this episode of the Practice of Therapy Podcast, Mike Michalowicz dives into a transformative approach to the hiring process: recruiting workshops. Traditional interviews, as it turns out, have proven less effective than anticipated, with a mere 10% of candidates hired through this method turning out to be great performers within organizations. This often results in mishires and mismatches that hinder a company’s growth. We explore how recruiting workshops can revolutionize talent acquisition, elevate organizational success, and foster a paradigm shift in hiring, emphasizing unproven...

Encore: Kati Morton | Using YouTube and Social Media to Leverage Mental Health Information | TPOT 352

The Practice of Therapy Podcast with Gordon Brewer

In this episode of The Practice of Therapy podcast, Gordon Brewer welcomes Kati Morton, a licensed therapist and YouTube sensation whose channel has become a sanctuary for many seeking mental health support. Kati’s journey is unique; she has not only provided education through her videos but also built a thriving online community. Her dedication to fostering a safe and supportive space has allowed individuals to feel connected and seen, even when traditional therapy may feel isolating. Listen in as Kati shares the behind-the-scenes of her YouTube channel, how she balances her online presence...

Encore: Lisa Mustard | Creating Podcourses in Private Practice | TPOT 351

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Lisa Mustard, a seasoned Licensed Marriage and Family Therapist (LMFT) with over 15 years of experience, opens up about her journey through burnout, rediscovery, and the pursuit of purpose. Lisa shares a relatable story of feeling drained by the demands of her high-pressure job, balancing family life, and maintaining self-care, leading her to question her future in the field of therapy. She recounts a pivotal moment at the Lowcountry Mental Health Conference that sparked her curiosity about how continuing education (CE) could better engage younger, tech-savvy therapists. This...

Navigating Grief While Keeping My Private Practice Afloat | TPOT 350

The Practice of Therapy Podcast with Gordon Brewer

In this deeply personal and poignant episode of the Practice of Therapy Podcast—episode 350!—Gordon shares his journey through grief after the loss of his wife. As a mental health professional and former funeral director, Gordon has unique insight into the complexities of grief, but facing it himself has brought him to a new understanding of its overwhelming reality. This episode is a raw, honest reflection on navigating personal grief, the necessity of self-compassion, and the importance of allowing oneself to pause in the midst of unimaginable pain. If you’ve ever experienced loss or...

Donny Frank | The Making of a Dynamic Duo in Private Practice | TPOT 349

The Practice of Therapy Podcast with Gordon Brewer

Tune into Donny's episode of the Practice of Therapy Podcast to explore profound insights on building resilient and fulfilling marriages. In this enlightening discussion, Donny reveals that while marriage inevitably comes with challenges, choosing the right partner sets the stage for overcoming these obstacles together. He tackles pressing issues like the rise of fractured families and the growing trend of self-centeredness, highlighting how these factors can undermine relationship health. Donny advocates for a shift from a self-focused approach to one centered on giving and understanding,...

Julie Herres | How to Build a Profitable Group Practice: Compensation and Beyond | TPOT 348

The Practice of Therapy Podcast with Gordon Brewer

In this episode of The Practice of Therapy Podcast, guest Julie Herres brings invaluable insights into the critical role of compensation in group practices. Julie highlights how compensation is often the largest expense in a group practice and underscores its importance for the overall financial health of the business. Many practice owners, she observes, make compensation decisions without sufficient thought, often relying on others’ advice or social media rather than tailoring their approach to their unique business needs. Julie argues that profitability is essential for the survival and...

More Episodes

Julie is a certified social media manager with three years of experience in digital marketing, TikTok, Instagram management, and content creation. She works with therapists and health professionals to spread the word about wellness and bring it into the new era of social media.

In this episode, Julie discusses the challenges private practice owners face with changing social media algorithms, complicating client management, and online presence. She offers solutions to reduce stress while maintaining control. By researching clients' industries—therapists, spiritual leaders, or coaches—she creates engaging content ideas and assists with online engagement. Julie emphasizes the importance of strong visual hooks and engaging titles, recommends tools like CapCut for social media managers, and notes a shift back to long-form content. She stresses consistent posting and encourages health and wellness professionals to embrace social media to reach and support younger generations, believing a strong online presence is essential for future business success.

Resources Mentioned In This Episode:

TOPICS