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Julie Soeyland-Lier | Simplify Social Media: Strategies for Private Practice | TPOT 336

The Practice of Therapy Podcast with Gordon Brewer

Release Date: 06/24/2024

Encore: Kati Morton | Using YouTube and Social Media to Leverage Mental Health Information | TPOT 352 show art Encore: Kati Morton | Using YouTube and Social Media to Leverage Mental Health Information | TPOT 352

The Practice of Therapy Podcast with Gordon Brewer

In this episode of The Practice of Therapy podcast, Gordon Brewer welcomes Kati Morton, a licensed therapist and YouTube sensation whose channel has become a sanctuary for many seeking mental health support. Kati’s journey is unique; she has not only provided education through her videos but also built a thriving online community. Her dedication to fostering a safe and supportive space has allowed individuals to feel connected and seen, even when traditional therapy may feel isolating. Listen in as Kati shares the behind-the-scenes of her YouTube channel, how she balances her online presence...

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Encore: Lisa Mustard | Creating Podcourses in Private Practice | TPOT 351 show art Encore: Lisa Mustard | Creating Podcourses in Private Practice | TPOT 351

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Lisa Mustard, a seasoned Licensed Marriage and Family Therapist (LMFT) with over 15 years of experience, opens up about her journey through burnout, rediscovery, and the pursuit of purpose. Lisa shares a relatable story of feeling drained by the demands of her high-pressure job, balancing family life, and maintaining self-care, leading her to question her future in the field of therapy. She recounts a pivotal moment at the Lowcountry Mental Health Conference that sparked her curiosity about how continuing education (CE) could better engage younger, tech-savvy therapists. This...

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Navigating Grief While Keeping My Private Practice Afloat | TPOT 350 show art Navigating Grief While Keeping My Private Practice Afloat | TPOT 350

The Practice of Therapy Podcast with Gordon Brewer

In this deeply personal and poignant episode of the Practice of Therapy Podcast—episode 350!—Gordon shares his journey through grief after the loss of his wife. As a mental health professional and former funeral director, Gordon has unique insight into the complexities of grief, but facing it himself has brought him to a new understanding of its overwhelming reality. This episode is a raw, honest reflection on navigating personal grief, the necessity of self-compassion, and the importance of allowing oneself to pause in the midst of unimaginable pain. If you’ve ever experienced loss or...

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Donny Frank | The Making of a Dynamic Duo in Private Practice | TPOT 349 show art Donny Frank | The Making of a Dynamic Duo in Private Practice | TPOT 349

The Practice of Therapy Podcast with Gordon Brewer

Tune into Donny's episode of the Practice of Therapy Podcast to explore profound insights on building resilient and fulfilling marriages. In this enlightening discussion, Donny reveals that while marriage inevitably comes with challenges, choosing the right partner sets the stage for overcoming these obstacles together. He tackles pressing issues like the rise of fractured families and the growing trend of self-centeredness, highlighting how these factors can undermine relationship health. Donny advocates for a shift from a self-focused approach to one centered on giving and understanding,...

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Julie Herres | How to Build a Profitable Group Practice: Compensation and Beyond | TPOT 348 show art Julie Herres | How to Build a Profitable Group Practice: Compensation and Beyond | TPOT 348

The Practice of Therapy Podcast with Gordon Brewer

In this episode of The Practice of Therapy Podcast, guest Julie Herres brings invaluable insights into the critical role of compensation in group practices. Julie highlights how compensation is often the largest expense in a group practice and underscores its importance for the overall financial health of the business. Many practice owners, she observes, make compensation decisions without sufficient thought, often relying on others’ advice or social media rather than tailoring their approach to their unique business needs. Julie argues that profitability is essential for the survival and...

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Maureen Codispodi | Beyond Barriers: Low-Fee Counseling Programs in Remote Communities | TPOT 347 show art Maureen Codispodi | Beyond Barriers: Low-Fee Counseling Programs in Remote Communities | TPOT 347

The Practice of Therapy Podcast with Gordon Brewer

In this episode of The Practice of Therapy Podcast, host Gordon Brewer welcomes Maureen Codispodi, a passionate advocate for accessible mental health services in Canada. Maureen discusses the growing acceptance of online therapy, particularly in the wake of COVID-19, and highlights the unique challenges faced by those in remote communities. She shares how her organization is addressing these challenges through innovative pricing structures and the launch of a low-fee counseling program that leverages the expertise of practicum students. Maureen also delves into the importance of creating a...

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Aaron Mallory | Empowering Change: Strategies for Sustainable Mental Health Services | TPOT 346 show art Aaron Mallory | Empowering Change: Strategies for Sustainable Mental Health Services | TPOT 346

The Practice of Therapy Podcast with Gordon Brewer

This episode is all about Aaron Mallory’s innovative approach to mental health services and organizational efficiency; he demonstrates his commitment to both community support and business growth. By establishing his organization as a nonprofit, he leverages grants to fund comprehensive wraparound services, including a clinical workforce program combining therapy with work experience. His focus on delegation and infrastructure investment has driven significant growth. With an entrepreneurial and analytical mindset, Aaron balances business processes with client-centered care. His venture, "My...

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Nate Hendrikse | Turning Financial Anxiety into Confidence for Private Practice | TPOT 345 show art Nate Hendrikse | Turning Financial Anxiety into Confidence for Private Practice | TPOT 345

The Practice of Therapy Podcast with Gordon Brewer

In this episode of the Practice of Therapy Podcast, Nate emphasizes the importance of understanding your practice's financial health, or "financial story," to reduce stress and uncertainty. He highlights the common issue of relying on intuition instead of accurate data for financial decisions. Nate offers practical steps for therapists, who often lack financial training, to manage their finances confidently. He introduces a simple monthly process: reviewing profit and loss statements and cash flow reports to establish a financial baseline, analyzing clinician metrics for profitability, and...

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Rachel Harrison | Evolving a General Private Practice into a Trauma Specialty | TPOT 344 show art Rachel Harrison | Evolving a General Private Practice into a Trauma Specialty | TPOT 344

The Practice of Therapy Podcast with Gordon Brewer

On the Practice of Therapy Podcast, Rachel Harrison recounts the organic and somewhat accidental evolution of her practice, emphasizing the importance of hiring the right staff and fostering a supportive team. Initially lacking a grand plan, Rachel's practice grew through serendipitous opportunities and learning from other group practice owners. Her trauma-focused practice aims to provide a comfortable, non-clinical environment and has expanded across Maryland, Delaware, and Pennsylvania. Rachel underscores the need for hiring clinicians who align with her practice's culture, advocating for an...

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Heather Hendrie | Developing a Unique Private Practice with Nature Therapy | TPOT 343 show art Heather Hendrie | Developing a Unique Private Practice with Nature Therapy | TPOT 343

The Practice of Therapy Podcast with Gordon Brewer

Heather Hendrie is a Whistler nature-based therapist and writer originally from Guelph, Ontario. She lived in Cusco, Costa Rica, California, Colorado, and the Canadian Rockies before calling British Columbia home. Heather’s intimate writing style draws on her varied life experiences and works as a clinical counselor to remind us all that in our tough or embarrassing moments; we are not alone. Heather’s first best-selling anthology, , won the Canadian Book Club Awards readers' choice for best anthology in 2023. The second anthology in the series, tells truths in an attempt to end shame...

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Julie is a certified social media manager with three years of experience in digital marketing, TikTok, Instagram management, and content creation. She works with therapists and health professionals to spread the word about wellness and bring it into the new era of social media. 

In this episode, Julie discusses the challenges private practice owners face with changing social media algorithms, complicating client management, and online presence. She offers solutions to reduce stress while maintaining control. By researching clients' industries—therapists, spiritual leaders, or coaches—she creates engaging content ideas and assists with online engagement. Julie emphasizes the importance of strong visual hooks and engaging titles, recommends tools like CapCut for social media managers, and notes a shift back to long-form content. She stresses consistent posting and encourages health and wellness professionals to embrace social media to reach and support younger generations, believing a strong online presence is essential for future business success.

Resources Mentioned In This Episode: