Kelley Stevens | Creating Sustainable Income in Private Practice | TPOT 370
The Practice of Therapy Podcast with Gordon Brewer
Release Date: 02/24/2025
Natalie Moore | How to Rank on Google: The Private Practice Guide to Keyword Research | TPOT 378
The Practice of Therapy Podcast with Gordon Brewer
If you’ve ever poured your heart into writing a blog post only to hear crickets, this episode of the Practice of Therapy Podcast is for you. Natalie Moore breaks down exactly why keyword research is the non-negotiable first step to getting found online—and she does it with a dartboard metaphor you won’t forget. From picking the right phrases (think “EMDR therapist LA” instead of “trauma therapist California”) to building backlinks that actually move the needle, Natalie shares the exact strategies therapists need to compete online—without trying to beat Psychology Today at their...
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Jordanne Sculler | Why Every Therapist Needs Therapy: The Key to a Stronger Private Practice | TPOT 377
The Practice of Therapy Podcast with Gordon Brewer
Tune into this episode to explore why therapists must do their own self-work to be truly effective. Jordanne shares why personal growth isn’t optional—it’s essential for providing ethical, insightful, and compassionate care. She discusses how ongoing self-reflection helps therapists navigate complex client dynamics, avoid burnout, and foster deeper therapeutic relationships. Using the powerful analogy, "Would you take a cooking lesson from someone who doesn’t cook?" she emphasizes the importance of therapists engaging in their own healing and development. Whether you're a therapist or...
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Whitney Owens | Retaining Therapists in Your Group Practice for Long-Term Success | TPOT 376
The Practice of Therapy Podcast with Gordon Brewer
In this episode of The Practice of Therapy Podcast, host Gordon Brewer welcomes Whitney Owens, a seasoned group practice owner and consultant, to discuss the critical issue of therapist retention. Whitney shares her insights on why losing a therapist can be costly—not just financially, but in terms of client care, team morale, and overall practice stability. She breaks down practical strategies to create a supportive work environment, improve hiring and onboarding processes, and foster long-term commitment among therapists. Whether you're struggling with turnover or looking to build a...
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Christy Pennison & Steph Korpal | Cultivating Joy and Intentionality in Private Practice | TPOT 375
The Practice of Therapy Podcast with Gordon Brewer
In the fast-paced world of private practice, it’s easy to get caught up in the daily grind—managing clients, handling business operations, and juggling personal life—while neglecting the very thing that can lead to lasting success and fulfillment: reflection. But what if you had a simple, structured way to pause, recalibrate, and infuse joy into your practice? Enter the Five R’s of Reflection—a framework designed by Christy Pennison and Steph Korpal to help practice owners thrive with intention. In this episode, we’re diving deep into Rhythm, Ritual, Relationship, Realignment, and...
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Jessica Harris | Google vs. Social Media: Where Should Therapists Focus? | TPOT 374
The Practice of Therapy Podcast with Gordon Brewer
Many therapists pour hours into social media posts, cold outreach, and networking, hoping to attract new clients. But what if there was a more direct path to getting found? In this episode, Jessica shares how she ditched the endless content grind and unlocked the true power of Google. By optimizing her website and Google Business Profile, she became the first choice for clients searching for therapists in her area—without spending a dime on ads or social media trends. From SEO strategies that actually work to creating a website that converts visitors into paying clients, Jessica breaks down...
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Dr. Brook Choulet | Marketing, Niching, and Branding—The Private Practice Essentials | TPOT 373
The Practice of Therapy Podcast with Gordon Brewer
Many therapists and psychiatrists dream of running their own private practice—setting their own hours, choosing their clients, and working independently. But what happens when the reality doesn’t match the dream? In this episode, Dr. Choulet pulls back the curtain on what it really takes to run a successful private practice—especially one that operates on a cash-pay model. Spoiler alert: It’s not just about being a great clinician. If you’re not passionate about networking, marketing, and building your brand, you may struggle to make it work. Dr. Choulet shares why niching down is a...
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Krista St-Germain | What Private Practice Clinicians Should Understand About Grief | TPOT 372
The Practice of Therapy Podcast with Gordon Brewer
Grief isn’t just about five stages—it’s messy, personal, and ever-evolving. If you’ve ever felt like you weren’t “grieving the right way” or struggled to make sense of your emotions after loss, this episode is for you. Krista St-Germain joins us to break down the myths about grief and explore what truly helps us heal. From the Dual Process Model to Continuing Bonds, we’re diving deep into the realities of loss, why “moving on” is a harmful misconception, and how we can integrate grief into our lives in meaningful ways. Tune in for a powerful conversation that will change...
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Justin Ahn | Branding Mistakes That Could Be Hurting Your Private Practice | TPOT 371
The Practice of Therapy Podcast with Gordon Brewer
What if your brand could do more than just look good—what if it could tell a story, attract your ideal clients, and truly reflect your values? That’s exactly what Justin set out to do when he left the corporate world to launch Inflow, a branding agency dedicated to helping private practices create meaningful and impactful brand identities. From designing album covers in Detroit’s music scene to stepping onto the stage at the APA conference in Seattle, Justin’s journey is one of creativity, risk-taking, and transformation. In this episode, he shares why branding isn’t just about logos...
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Kelley Stevens | Creating Sustainable Income in Private Practice | TPOT 370
The Practice of Therapy Podcast with Gordon Brewer
Kelley dives deep into the growing trend of therapists exploring multiple income streams. While many dream of creating passive income, Kelley shares a powerful insight: there’s no such thing as truly passive income. She unpacks the reality of building diverse revenue sources, from group practices to online courses, workshops, and retreats. But before diving into digital products, Kelley stresses the importance of first building an engaged audience. She explains how to test ideas, create value with free content, and develop products that truly meet the needs of your community. If you’re a...
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Deborah Richelieu | Building a Thriving Couples Therapy Private Practice | TPOT 369
The Practice of Therapy Podcast with Gordon Brewer
When it comes to relationships, connection is everything. For Deborah Richelieu, this truth has shaped both her personal and professional life. As a Licensed Marriage and Family Therapist (LMFT), she has dedicated her career to helping couples navigate the complexities of relationships, communication, and emotional intimacy. Recently, Deborah sat down with Gordon Brewer on the Practice of Therapy podcast to share her journey, insights on couples therapy, and the importance of community in times of grief. Resources Mentioned In This Episode Meet Deborah Richelieu Deborah Richelieu is a...
info_outlineKelley dives deep into the growing trend of therapists exploring multiple income streams. While many dream of creating passive income, Kelley shares a powerful insight: there’s no such thing as truly passive income. She unpacks the reality of building diverse revenue sources, from group practices to online courses, workshops, and retreats. But before diving into digital products, Kelley stresses the importance of first building an engaged audience. She explains how to test ideas, create value with free content, and develop products that truly meet the needs of your community. If you’re a therapist looking to scale and diversify, this episode is packed with actionable tips and strategies you won’t want to miss!
Resources Mentioned In This Episode
- Use the promo code "GORDON" to get 2 months of Therapy Notes free
- Start Consulting with Gordon
- THE PRACTICE OF THERAPY COLLABORATIVE
- The PsychCraft Network
- The Practice of Therapy Community
- Mental Health Wear TN
- Kelley's Website
- Kelley's Instagram
- Kelley's Facebook
Meet Kelley Stevens
Kelley Stevens is passionate about empowering therapists with the tools they need to start private practices. Based in Santa Barbara, CA, Kelley is an LMFT with over a decade of experience in both mental health and business development. She began her career as the marketing director for a large outpatient program in Los Angeles, where she played a pivotal role in its growth before launching her own successful six-figure private practice. After five years, she relocated and established two more thriving practices in new cities. Additionally, Kelley serves as an adjunct professor at Pepperdine University and Antioch University. When she's not working, she enjoys spending quality time with her toddler and husband.