Structuring Coaching Alongside Your Private Practice | Carly Hill | TPOT 403
The Practice of Therapy Podcast with Gordon Brewer
Release Date: 10/13/2025
How AI Can Transform Private Practice Marketing | Greg Goodman | TPOT 413
The Practice of Therapy Podcast with Gordon Brewer
I am so excited for today’s episode because we’re diving into one of the most transformative tools in private practice right now: AI. And joining me is someone who has been living at the intersection of mental health, creativity, and digital marketing for nearly two decades—Greg Goodman of Goodman Creatives. Greg isn’t a therapist, but his story is rooted deeply in the world of mental health. Inspired by his father’s work as a clinician, he built a career helping therapists share their voice, grow their practices, and create meaningful impact through smart, authentic marketing....
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Why Private Practice Owners Feel Overwhelmed (and How to Fix It) | Samantha Parrinello | TPOT 412
The Practice of Therapy Podcast with Gordon Brewer
If you’ve ever ended a workday wondering, “Where did all my time go?”—this episode is going to change the way you run your business. In today’s conversation, I sit down with executive coach Samantha Perinello, a powerhouse in helping business owners reclaim their time, streamline their operations, and finally build the kind of practice that doesn’t rely on them for every little task. Samantha has a remarkable track record—her clients regularly get back 10 to 14 hours every single week—and she’s here to break down exactly how that happens. We dive into the real reasons so many...
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How Personal Calling Shapes Your Private Practice | Derrick Boger | TPOT 411
The Practice of Therapy Podcast with Gordon Brewer
In today’s episode of The Practice of Therapy Podcast, I’m excited to introduce you to someone who made a big impact on me at the Wise Practice Conference—Derrick Boger. Derrick is a licensed clinical mental health counselor, military veteran, former firefighter, and the founder of Transformation Christian Counseling in Greensboro, North Carolina. His journey into the therapy world is rooted in a lifelong commitment to serving others, and you’ll hear that passion come through in every part of our conversation. In this episode, Derrick and I dive deep into what it really looks like to...
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The Exit Plan Every Therapist Should Have (But Most Don’t) | Carla Titus | TPOT 410
The Practice of Therapy Podcast with Gordon Brewer
Welcome back to the Practice of Therapy Podcast! I’m Gordon Brewer, and I am so glad you’re here today because we’re diving into a topic that every private practice owner needs to be thinking about—whether you’re brand new or decades into the work. I’m thrilled to welcome back my friend and financial powerhouse, Carla Titus. Every time Carla joins us, she brings clarity, strategy, and a whole lot of honesty about what it really takes to run a profitable, sustainable practice. And today, we’re talking about something most of us don’t think about until we’re exhausted, burned...
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How Traditional Therapy Misses the Mark for Men | Marc Azoulay | TPOT 409
The Practice of Therapy Podcast with Gordon Brewer
Today’s episode is one I’ve been looking forward to for a long time. We’re diving into a topic that doesn’t get talked about nearly enough in our field—men’s mental health—and why so many traditional therapy approaches miss the mark when it comes to helping men heal. My guest is Marc Azoulay, LPC, LAC, CGP, ACS—the founder of Men’s Therapy Online and host of The Men’s Therapy Podcast. Marc brings a powerful blend of psychoanalysis, neuroscience, and Buddhism to his work, and he’s built an incredible community that helps men get real, get connected, and get results. In...
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Integrating Sexuality and Somatic Work in Private Practice | Darshana Avila | TPOT 408
The Practice of Therapy Podcast with Gordon Brewer
In today’s episode, I am sitting down with Darshana Avila for a truly fascinating and important conversation about the intersection of sexuality, somatic work, and trauma healing. As therapists, we often talk about the mind and body connection, but many of us shy away from exploring how that connection relates to our clients’ sexuality, intimacy, and sense of pleasure. Darshana brings a deeply trauma-informed and culturally sensitive approach to this work, helping clients reconnect with their bodies, navigate consent, and move beyond shame into embodied wholeness. In our discussion,...
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Boundaries, Growth, and Private Practice Success | Dr. Jason Branch | TPOT 407
The Practice of Therapy Podcast with Gordon Brewer
Well, y’all are in for a treat today. My guest, Dr. Jason Branch, brings some serious fire and fresh perspective to this conversation. He’s been in the counseling world for over two decades, as a clinician, educator, and entrepreneur, and what I love most about him is how real he gets about the struggles we all face in private practice: imposter syndrome, perfectionism, and finding the courage to just keep showing up. Jason has an incredible way of using analogies that stick: salamanders, gators, and what he calls being D.U.N. - doing things that are different, uncomfortable, and new....
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The Keys to Private Practice Success | Wendy Pitts Reeves | TPOT 406
The Practice of Therapy Podcast with Gordon Brewer
When I first connected with Wendy Pitts Reeves, I knew she was someone who truly gets it — the ups, downs, and constant balancing act of running a private practice. In this episode, Wendy joins me to share her powerful framework, The Seven Pillars of a Thriving Private Practice, and it’s one you’ll want to take notes on. Wendy has spent decades building her own successful practice in Tennessee and now helps other therapists do the same through her coaching and podcast, Ideal Practice. In our conversation, we dive into what it takes to build a business that’s not just profitable, but...
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Low-Dose Ketamine Treatment Options in Private Practice | Sharon Niv, Ph.D. | TPOT 405
The Practice of Therapy Podcast with Gordon Brewer
Today’s episode is one I’ve really been looking forward to because we’re diving into something that’s transforming the way we think about mental health treatment: low-dose ketamine therapy. My guest, Dr. Sharon Niv, is the co-founder of Joyous, a public benefit company helping make this kind of care more accessible and affordable than ever before. Sharon brings a fascinating background in cognitive psychology, meditation, and technology, and she’s helping bridge the gap between neuroscience and therapy in a way that’s incredibly gentle, safe, and empowering for both clients...
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Making Profit First Work For You in Private Practice | Julie Herres | TPOT 404
The Practice of Therapy Podcast with Gordon Brewer
I’m so glad to welcome Julie Herres back to the podcast! Julie is the founder of GreenOak Accounting, the host of the Therapy for Your Money Podcast, and the author of Profit First for Therapists. This time, she’s joining me to talk about her brand-new Profit First for Therapists Workbook — a hands-on companion to her original book that helps you actually implement the Profit First system in your practice. In this episode, we dig into what it really takes to build a financially sustainable practice. Julie explains how she helps therapists move from confusion to clarity by using simple...
info_outlineWhat if private practice wasn’t the end goal but the launchpad?
In this episode, Gordon talks with Carly Hill, LCSW, business strategist and host of The Thriving Therapreneur Podcast, about how therapists can outgrow the office by adding coaching, creating digital offers, and building freedom-based businesses.
Carly shares her journey from burnout to building a seven-figure coaching brand and breaks down exactly how clinicians can protect their license while expanding beyond therapy. You’ll learn the key differences between therapy and coaching, how to ethically separate your businesses, and how to market your coaching offers with confidence.
In this episode, you’ll hear:
- The real difference between therapy and coaching
- How to protect your license when adding coaching
- Why therapists should lead the coaching space
- How to build multiple income streams beyond private practice
- Carly’s approach to creating freedom, flexibility, and impact
Resources Mentioned In This Episode
Use the promo code “GORDON” to get 2 months of Therapy Notes free
Profit First for Therapists Workbook
Meet Carly Hill, LCSW, Business Coach For Therapists
Carly Hill, LCSW, is a business strategist and coach who helps clinicians venture beyond the therapy room and build successful, sustainable online businesses. Through her signature programs and trainings, she teaches everything from understanding the difference between therapy and coachin
g to mastering niche clarity, marketing, sales, branding, and mindset. Her mission is simple: to help clinicians impact more lives while creating freedom-based businesses.
Before becoming a business coach, Carly worked as a therapist and loved the work she did—but she loved her freedom even more. She longed for time freedom, energy freedom, travel freedom, and financial freedom—something she couldn’t fully experience within the traditional therapy model.
Seeing so many other therapists facing burnout and financial limitations, Carly began questioning the system that left such highly educated professionals overworked and underpaid. She started a networking group to help fellow therapists combat burnout, which soon evolved into a larger mission: to find real solutions for therapists who wanted more flexibility and fulfillment.
Through her own discovery, research, and training in high-ticket group coaching and organic lead generation, Carly developed a proven client attraction system she calls the Modern Marketing Masterplan. This approach allowed her to grow from $0 to consistent six-figure months in record time.
Today, Carly’s focus is on sharing everything she’s learned—empowering therapists to leverage their expertise, attract ideal clients, and design businesses that align with the freedom-filled lives they deserve.
Carly believes every therapist has the power to build a business that supports both their purpose and their peace.
Learn How To Turn Your Clinical Skills Into A Coaching Business So You Can Earn Back Your Freedom!