Video Marketing Evolution: AI Hooks with Authenticity feat. Aleric Heck
Beyond 7 Figures: Build, Scale, Profit
Release Date: 09/05/2025
Why 95% of Partnerships Fail and How Transformational Partnerships Scale 7-Figure Businesses feat. Zach Burkes
Beyond 7 Figures: Build, Scale, Profit
Learn how to build transformational partnerships that scale your business beyond seven figures Transformational partnerships represent one of the most powerful momentum-building strategies available to entrepreneurs today, yet 95% of business owners are stuck in the old "send me leads" mentality that delivers zero long-term value. In this episode, I dive deep into the strategy that separates seven-figure businesses from eight and nine-figure powerhouses - the art of creating value-driven partnerships that solve real problems for everyone involved. This isn't about simple affiliate...
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Scale Yourself First Before Your Business: Leadership Growth Strategies feat. Stephanie Vaughan
Beyond 7 Figures: Build, Scale, Profit
Learn how to scale yourself first before your business and break through leadership barriers In this episode of the Beyond Seven Figures podcast, my co-founder Stephanie Vaughan and I dive deep into the insights from our very first breakthrough summit - and let me tell you, the results were extraordinary. We brought 15 seven and eight-figure CEOs into a room for a couple of days, and every single member gave it a perfect 10 out of 10 score, with the most common feedback being that it was the most transformative CEO event they'd ever attended in their entire lives. Stephanie took them through a...
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Marketing Attribution Mistakes Costing You Sales (And How to Fix Them) feat. Scott Desgrosseilliers
Beyond 7 Figures: Build, Scale, Profit
Learn how to master marketing attribution and stop wasting money on ineffective ad campaigns. Marketing attribution is broken in most businesses—and it's costing you thousands in wasted ad spend. In this episode, Charles Gaudet sits down with attribution expert Scott Desgrosseilliers to expose why Google Analytics and platform-reported metrics are lying to you about what's actually driving sales. Discover why the traditional marketing funnel is outdated, how buyers now research across 36+ sources before purchasing, and why your "failed" campaigns might actually be your biggest winners. Scott...
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Conversation Economy: How Authentic Dialogue Replaced the Old Sales Playbook feat. Jerson Mellizo
Beyond 7 Figures: Build, Scale, Profit
Learn how to master the conversation economy and transform your outbound marketing strategy Look, I've been in this business long enough to recognize when something fundamental shifts, and the conversation economy we're experiencing right now is exactly that - a complete transformation of how we approach outbound marketing. Gone are the days of those old pitch-heavy tactics that used to work so well. In this episode, I sit down with my incredible teammate Jerson Mellizo to dive deep into why the traditional sales playbook has completely fallen apart and how authentic conversations have become...
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Build Business Credit Fast:Getting Funded the Right Way feat. Ty Crandall
Beyond 7 Figures: Build, Scale, Profit
Learn how to build business credit fast and access capital without destroying your personal credit Build business credit fast and unlock funding opportunities most entrepreneurs never discover—that's exactly what you'll learn in this game-changing episode with Ty Crandall, who runs the world's largest business credit coaching operation. Charles Gaudet and Ty dive deep into the critical mistakes business owners make when funding their companies, revealing why the worst time to seek money is when you actually need it. Ty shares his proven "3 C's Formula" (Cashflow, Credit, Collateral) that has...
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The Client Retention Formula: Relationships + Results = Growth feat. Walker Renfrow
Beyond 7 Figures: Build, Scale, Profit
Learn how to Master Client Retention with Predictive Analytics Instead of Guesswork Things about client retention that most entrepreneurs get wrong: they're flying blind until it's too late. In this game-changing episode, I sit down with our Director of Community, Walker Renfrow, to pull back the curtain on the client retention strategies we've developed through real-world testing, data analysis, and relentless innovation. We're not talking about the same tired advice you'll find everywhere else—this is about moving from reactive churn management to predictive retention analytics that tell...
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How Super-Agents Are Replacing Entire Teams feat. Mike Koenigs
Beyond 7 Figures: Build, Scale, Profit
Learn how to harness AI as your ultimate business accelerator and create what once seemed impossible in record time What if I told you that "super-agents" could solve your biggest business problems in 20 minutes while you sleep? Look, the AI revolution isn't coming - it's already here, and it's moving faster than most people can even comprehend. In this episode, we dive deep into the reality that everything you've ever imagined AI could do is not only possible right now, but the only limitation is your imagination and willingness to embrace these tools. We're talking about creating functional...
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How to Capture, Create, and Convert Demand in the AI Era feat Megan Bowen
Beyond 7 Figures: Build, Scale, Profit
Learn how to capture, create, and convert demand in the AI era If you're still trying to grow your business with traditional funnels and wondering why your capture, create, convert demand strategy isn't working, you're about to discover why those old-school tactics are completely dead. In this episode, I sit down with one of the very few people who actually gets it - Megan Bowen - and we dive deep into the evolution of buyer behavior from the analog buying era all the way through to where we are now in the AI era. We explore why 96% of the buying process now happens before prospects ever talk...
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Add Value First Money Follows feat. Ramon Ray
Beyond 7 Figures: Build, Scale, Profit
Learn how giving value first creates predictable revenue growth Add Value First Money Follows - that's the simple rule most business owners have backwards. They think about what they can get instead of what they can give, and that's why they stay stuck. In this episode, I brought on Ramon Ray because his energy is amazing, but more importantly, he figured out something most people miss: you make money based on how much you help others. We talk about the real meaning behind Darwin's "survival of the fittest" - spoiler alert, it's not what you think - and why hanging around more successful...
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Video Marketing Evolution: AI Hooks with Authenticity feat. Aleric Heck
Beyond 7 Figures: Build, Scale, Profit
Learn how video marketing can scale your B2B business beyond seven figures Let me tell you something, video marketing isn't just about creating content—it's about strategically combining AI-generated hooks that stop people dead in their tracks with authentic human storytelling that builds the know, like, and trust factor. This formula is what separates the businesses scaling predictably from those burning cash on ads that nobody watches past the first three seconds. When you nail this approach on platforms like YouTube, you're not just capturing eyeballs—you're reaching B2B buyers with...
info_outlineLearn how video marketing can scale your B2B business beyond seven figures
Let me tell you something, video marketing isn't just about creating content—it's about strategically combining AI-generated hooks that stop people dead in their tracks with authentic human storytelling that builds the know, like, and trust factor. This formula is what separates the businesses scaling predictably from those burning cash on ads that nobody watches past the first three seconds. When you nail this approach on platforms like YouTube, you're not just capturing eyeballs—you're reaching B2B buyers with genuine intent who are actively looking for solutions to their problems.
Talking with Aleric Heck, CEO of AdOutreach, and this guy is the real deal. He started on YouTube 14 years ago, built the largest app review channel with 500k+ subscribers, and now at 26 has an 8-figure company. He's personally spent over $7.5 million on YouTube ads, helped clients generate multiple 9 figures in revenue, and landed AdOutreach at #87 on the Inc 5000 fastest-growing companies list. What I love about Aleric is he actually walks his own walk—he's built his entire reputation practicing what he preaches and has the results to prove every strategy he teaches actually works.
KEY TAKEAWAYS:
- How to target B2B decision-makers on YouTube using intent-based keywords and top 10% household income filters instead of wasting money on random eyeballs.
- What the 2-3 minute ad structure looks like: 8-30 second AI hook, 1-2 minutes of educational value, then a natural call to action that flows from your teaching.
- Why YouTube outperforms Meta for B2B sales—people have sound on, they're in learning mode, and you get multiple minutes to build trust instead of hoping they don't scroll past.
- How to use AI tools like Veo to create attention-grabbing hooks while keeping yourself as the human expert who actually closes the deal.
- What your real conversion metrics should be—reverse engineer from your desired cost per client backwards to your allowable cost per click, not just vanity metrics.
- Why your silent YouTube viewers who never engage are often your highest-value prospects quietly evaluating you against competitors in their buying process.
- How to create video conversion trainings that turn ad clicks into booked calls by delivering massive upfront value that naturally leads to strategy sessions.
- What brand recall tracking reveals about your true ROI—measuring direct website visits plus branded Google searches shows the real impact beyond direct ad conversions.
Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.
The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.
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