Video Marketing Evolution: AI Hooks with Authenticity feat. Aleric Heck
Beyond 7 Figures: Build, Scale, Profit
Release Date: 09/05/2025
The AI Accelerator Effect: Don't Automate Broken Processes feat. Joe Beecroft
Beyond 7 Figures: Build, Scale, Profit
Learn how to use the AI Accelerator effect to scale smarter not faster into failure. In this episode, I break down the AI Accelerator principle and why it's the most misunderstood concept in business right now. While everyone rushes to automate everything, I reveal the dangerous trap most entrepreneurs fall into: accelerating broken processes, bad habits, and unmanaged systems. 2026 presents the biggest opportunity I've seen in my entire career, but only for those who understand that AI is an employee not a magic solution. I share a real conversation I had with a board member who wanted to use...
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The New Rules of Rainmaking: Why Content and Authenticity Beat Cold Outreach feat. Steve Fretzin
Beyond 7 Figures: Build, Scale, Profit
Learn how to master rainmaking as a professional through authentic business development strategies. Rainmaking isn't just about closing deals—it's about building genuine relationships and serving your industry first. In this episode of Beyond Seven Figures, Steve Fretzin shares how professionals can develop sustainable business development skills while staying authentic to their values. From surviving a devastating plane crash to becoming one of the top business development coaches for lawyers, Steve reveals why mindset, continuous learning, and adapting to AI disruption are critical for...
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Become Unignorable: How to Stand Out in a Noisy AI-Driven World feat. Melanie Benson
Beyond 7 Figures: Build, Scale, Profit
Learn how to become unignorable and cut through the noise in today's AI-saturated market In this episode, I sit down with messaging and visibility expert Melanie Benson to explore how to become unignorable in a world where everyone is competing for attention and most content sounds exactly the same. We dive into why so many entrepreneurs struggle to stand out despite putting out consistent content, the AI content paradox, and the importance of defining what you should be "known for." Melanie breaks down the specific elements that make a personal brand impossible to ignore, and I share my...
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Why Entrepreneurs Must Embrace Discomfort to Win feat. Garrett Gunderson
Beyond 7 Figures: Build, Scale, Profit
Learn how to embrace discomfort to build real wealth and thrive in the AI era. Embrace discomfort is the driving force behind every breakthrough in business, wealth-building, and personal growth — and this episode dives deep into why leaning into uncertainty is the only path forward. Charles and Garrett explore how confronting fear builds the muscle for success, why most financial advice keeps entrepreneurs stuck, and how to think differently about cash, investments, and protecting your wealth. The conversation also tackles the rapid rise of AI and why those who refuse to get uncomfortable...
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The Gateway Strategy Turning Leads Into Lifetime Customers feat. Stephanie Vaughan
Beyond 7 Figures: Build, Scale, Profit
Learn how to close more high-ticket sales without the endless follow-ups and objections The gateway strategy is the secret weapon that's allowing businesses across every industry to turn cold leads into $50K+ buyers – and if you're still trying to sell high-ticket offers on the first call, you're leaving serious money on the table. In this episode, I break down exactly why 90% of high-ticket sales fail and reveal the proven gateway method that's generated over $100 million in revenue for our clients. Think of it like the Panda Express sample strategy – give people a taste of what you can...
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Business Focus Solutions: Magic of Focus for Entrepreneurs feat. Katie Stoddart
Beyond 7 Figures: Build, Scale, Profit
Learn how to transform your ADHD or learning disabilities from obstacles into your greatest business superpower. If business focus feels like an impossible challenge, you're not alone. As someone diagnosed with one of the worst cases of learning disabilities my doctor had ever seen, I know firsthand how overwhelming it can feel when your mind wants to go in a million directions at once. But here's what I've discovered after working with thousands of founders and CEOs - that scattered, high-energy, idea-generating brain that feels like a curse? It's actually your secret weapon. In this episode,...
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Information Access Drives Modern Sales feat. Tom Trush
Beyond 7 Figures: Build, Scale, Profit
Learn how to fix your sales team's low closing rate with the seven-hour content system modern buyers demand Your struggling sales team isn't the problem - they're being handed leads that aren't even close to ready to buy, then blamed when those leads don't convert. The brutal truth is that modern buyers now consume an average of seven hours of content and take 211 days to make a B2B purchasing decision, yet most companies are still pushing their sales teams to close deals within 48 hours of first contact. This fundamental mismatch is killing conversion rates and trapping founders back into...
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The Power of Podcast Authenticity feat. Mischa Zvegintzov
Beyond 7 Figures: Build, Scale, Profit
Learn how to turn authentic connections into your competitive advantage against AI disruption. Authentic relationships are your secret weapon in today's AI-saturated marketplace, and this episode shows you exactly how to leverage them for predictable growth. I brought on Mischa Zvegintzov, host of a top 1.5% podcast globally, to discuss how podcast guest speaking creates real buyer-ready leads while everyone else is getting lost in artificial content that nobody wants to consume. Mischa Zvegintzov brings serious expertise as the founder of Influence Army Academy and host of a top 1.5% podcast...
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Why 95% of Partnerships Fail and How Transformational Partnerships Scale 7-Figure Businesses feat. Zach Burkes
Beyond 7 Figures: Build, Scale, Profit
Learn how to build transformational partnerships that scale your business beyond seven figures Transformational partnerships represent one of the most powerful momentum-building strategies available to entrepreneurs today, yet 95% of business owners are stuck in the old "send me leads" mentality that delivers zero long-term value. In this episode, I dive deep into the strategy that separates seven-figure businesses from eight and nine-figure powerhouses - the art of creating value-driven partnerships that solve real problems for everyone involved. This isn't about simple affiliate...
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Scale Yourself First Before Your Business: Leadership Growth Strategies feat. Stephanie Vaughan
Beyond 7 Figures: Build, Scale, Profit
Learn how to scale yourself first before your business and break through leadership barriers In this episode of the Beyond Seven Figures podcast, my co-founder Stephanie Vaughan and I dive deep into the insights from our very first breakthrough summit - and let me tell you, the results were extraordinary. We brought 15 seven and eight-figure CEOs into a room for a couple of days, and every single member gave it a perfect 10 out of 10 score, with the most common feedback being that it was the most transformative CEO event they'd ever attended in their entire lives. Stephanie took them through a...
info_outlineLearn how video marketing can scale your B2B business beyond seven figures
Let me tell you something, video marketing isn't just about creating content—it's about strategically combining AI-generated hooks that stop people dead in their tracks with authentic human storytelling that builds the know, like, and trust factor. This formula is what separates the businesses scaling predictably from those burning cash on ads that nobody watches past the first three seconds. When you nail this approach on platforms like YouTube, you're not just capturing eyeballs—you're reaching B2B buyers with genuine intent who are actively looking for solutions to their problems.
Talking with Aleric Heck, CEO of AdOutreach, and this guy is the real deal. He started on YouTube 14 years ago, built the largest app review channel with 500k+ subscribers, and now at 26 has an 8-figure company. He's personally spent over $7.5 million on YouTube ads, helped clients generate multiple 9 figures in revenue, and landed AdOutreach at #87 on the Inc 5000 fastest-growing companies list. What I love about Aleric is he actually walks his own walk—he's built his entire reputation practicing what he preaches and has the results to prove every strategy he teaches actually works.
KEY TAKEAWAYS:
- How to target B2B decision-makers on YouTube using intent-based keywords and top 10% household income filters instead of wasting money on random eyeballs.
- What the 2-3 minute ad structure looks like: 8-30 second AI hook, 1-2 minutes of educational value, then a natural call to action that flows from your teaching.
- Why YouTube outperforms Meta for B2B sales—people have sound on, they're in learning mode, and you get multiple minutes to build trust instead of hoping they don't scroll past.
- How to use AI tools like Veo to create attention-grabbing hooks while keeping yourself as the human expert who actually closes the deal.
- What your real conversion metrics should be—reverse engineer from your desired cost per client backwards to your allowable cost per click, not just vanity metrics.
- Why your silent YouTube viewers who never engage are often your highest-value prospects quietly evaluating you against competitors in their buying process.
- How to create video conversion trainings that turn ad clicks into booked calls by delivering massive upfront value that naturally leads to strategy sessions.
- What brand recall tracking reveals about your true ROI—measuring direct website visits plus branded Google searches shows the real impact beyond direct ad conversions.
Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.
The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.
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