Video Marketing Evolution: AI Hooks with Authenticity feat. Aleric Heck
Beyond 7 Figures: Build, Scale, Profit
Release Date: 09/05/2025
True Wealth: Building Freedom Without Sacrificing Your Life
Beyond 7 Figures: Build, Scale, Profit
Learn how to build true wealth without sacrificing the life you actually want. True wealth isn't just about the numbers in your bank account. It's about designing a life so aligned with who you are that you never want to retire from it. In this episode, I sit down with two of the sharpest financial minds I know to unpack what it really means to win the money game. We go deep on the mechanics of moving from earned income to passive income, the tax strategies most entrepreneurs overlook, and why the framework most financial advisors push is actually working against you. But we don't stop at...
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Ask Deeper: Why the Best Leaders Win with Better Questions
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Learn how to ask deeper questions that separate top performers from everyone else in the age of AI. Ask Deeper is more than just a concept, it's the competitive advantage that separates those who thrive from those who get left behind. In this episode, we explore why knowing the right questions to ask matters far more than having all the answers, whether you're prompting AI, understanding your customers, or pressure-testing million-dollar decisions. We dive into the concept of "value journalism," the art of iterative AI prompting, and why billionaires don't just chase great ideas they...
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Strategic Execution Beats Perfection in Marketing feat. Saul Marquez
Beyond 7 Figures: Build, Scale, Profit
Learn how to leverage strategic execution to outperform 72% of your competitors Strategic execution is the difference between businesses that talk about growth and businesses that actually achieve it. Look, here's what most people get wrong—they chase tactics like shiny pennies without ever documenting a real strategy. In this episode, Saul Marquez and I dig into why only 28% of businesses actually have a documented marketing strategy, and what that means for you. We talk about how AI is dividing your efforts instead of multiplying them, the power of account-based marketing for B2B...
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Authentic Branding: Why Being "You" Is Your Ultimate Competitive Advantage
Beyond 7 Figures: Build, Scale, Profit
Learn how to build authentic branding that transforms your business from forgettable to magnetic. Authentic branding is the secret weapon that separates thriving seven and eight-figure businesses from those stuck competing on price. In this episode, we explore why your brand goes far beyond logos and colors—it's about aligning your messaging, positioning, and visual identity with who you truly are. Discover the strategic framework that took one service business from 100 customers to 2,000 after a complete rebrand, and learn why generic AI-generated content is killing connection while...
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Why You Must Adapt and Evolve to Survive the AI Revolution feat. Itai Sadan
Beyond 7 Figures: Build, Scale, Profit
Learn how to adapt and evolve your business to thrive through market disruptions and scale beyond seven figures. I sit down with Itai Sadan to explore why the ability to adapt and evolve separates good entrepreneurs from exceptional ones. Itai shares the raw story of building Duda from a garage startup to a company hosting over one million websites, including the pivotal moment when declining revenues forced a complete product pivot. From escaping the founder's trap to navigating the mobile revolution and now AI disruption, this conversation delivers hard-won lessons on staying ahead of...
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The AI Accelerator Effect: Don't Automate Broken Processes feat. Joe Beecroft
Beyond 7 Figures: Build, Scale, Profit
Learn how to use the AI Accelerator effect to scale smarter not faster into failure. In this episode, I break down the AI Accelerator principle and why it's the most misunderstood concept in business right now. While everyone rushes to automate everything, I reveal the dangerous trap most entrepreneurs fall into: accelerating broken processes, bad habits, and unmanaged systems. 2026 presents the biggest opportunity I've seen in my entire career, but only for those who understand that AI is an employee not a magic solution. I share a real conversation I had with a board member who wanted to use...
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The New Rules of Rainmaking: Why Content and Authenticity Beat Cold Outreach feat. Steve Fretzin
Beyond 7 Figures: Build, Scale, Profit
Learn how to master rainmaking as a professional through authentic business development strategies. Rainmaking isn't just about closing deals—it's about building genuine relationships and serving your industry first. In this episode of Beyond Seven Figures, Steve Fretzin shares how professionals can develop sustainable business development skills while staying authentic to their values. From surviving a devastating plane crash to becoming one of the top business development coaches for lawyers, Steve reveals why mindset, continuous learning, and adapting to AI disruption are critical for...
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Become Unignorable: How to Stand Out in a Noisy AI-Driven World feat. Melanie Benson
Beyond 7 Figures: Build, Scale, Profit
Learn how to become unignorable and cut through the noise in today's AI-saturated market In this episode, I sit down with messaging and visibility expert Melanie Benson to explore how to become unignorable in a world where everyone is competing for attention and most content sounds exactly the same. We dive into why so many entrepreneurs struggle to stand out despite putting out consistent content, the AI content paradox, and the importance of defining what you should be "known for." Melanie breaks down the specific elements that make a personal brand impossible to ignore, and I share my...
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Why Entrepreneurs Must Embrace Discomfort to Win feat. Garrett Gunderson
Beyond 7 Figures: Build, Scale, Profit
Learn how to embrace discomfort to build real wealth and thrive in the AI era. Embrace discomfort is the driving force behind every breakthrough in business, wealth-building, and personal growth — and this episode dives deep into why leaning into uncertainty is the only path forward. Charles and Garrett explore how confronting fear builds the muscle for success, why most financial advice keeps entrepreneurs stuck, and how to think differently about cash, investments, and protecting your wealth. The conversation also tackles the rapid rise of AI and why those who refuse to get uncomfortable...
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The Gateway Strategy Turning Leads Into Lifetime Customers feat. Stephanie Vaughan
Beyond 7 Figures: Build, Scale, Profit
Learn how to close more high-ticket sales without the endless follow-ups and objections The gateway strategy is the secret weapon that's allowing businesses across every industry to turn cold leads into $50K+ buyers – and if you're still trying to sell high-ticket offers on the first call, you're leaving serious money on the table. In this episode, I break down exactly why 90% of high-ticket sales fail and reveal the proven gateway method that's generated over $100 million in revenue for our clients. Think of it like the Panda Express sample strategy – give people a taste of what you can...
info_outlineLearn how video marketing can scale your B2B business beyond seven figures
Let me tell you something, video marketing isn't just about creating content—it's about strategically combining AI-generated hooks that stop people dead in their tracks with authentic human storytelling that builds the know, like, and trust factor. This formula is what separates the businesses scaling predictably from those burning cash on ads that nobody watches past the first three seconds. When you nail this approach on platforms like YouTube, you're not just capturing eyeballs—you're reaching B2B buyers with genuine intent who are actively looking for solutions to their problems.
Talking with Aleric Heck, CEO of AdOutreach, and this guy is the real deal. He started on YouTube 14 years ago, built the largest app review channel with 500k+ subscribers, and now at 26 has an 8-figure company. He's personally spent over $7.5 million on YouTube ads, helped clients generate multiple 9 figures in revenue, and landed AdOutreach at #87 on the Inc 5000 fastest-growing companies list. What I love about Aleric is he actually walks his own walk—he's built his entire reputation practicing what he preaches and has the results to prove every strategy he teaches actually works.
KEY TAKEAWAYS:
- How to target B2B decision-makers on YouTube using intent-based keywords and top 10% household income filters instead of wasting money on random eyeballs.
- What the 2-3 minute ad structure looks like: 8-30 second AI hook, 1-2 minutes of educational value, then a natural call to action that flows from your teaching.
- Why YouTube outperforms Meta for B2B sales—people have sound on, they're in learning mode, and you get multiple minutes to build trust instead of hoping they don't scroll past.
- How to use AI tools like Veo to create attention-grabbing hooks while keeping yourself as the human expert who actually closes the deal.
- What your real conversion metrics should be—reverse engineer from your desired cost per client backwards to your allowable cost per click, not just vanity metrics.
- Why your silent YouTube viewers who never engage are often your highest-value prospects quietly evaluating you against competitors in their buying process.
- How to create video conversion trainings that turn ad clicks into booked calls by delivering massive upfront value that naturally leads to strategy sessions.
- What brand recall tracking reveals about your true ROI—measuring direct website visits plus branded Google searches shows the real impact beyond direct ad conversions.
Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.
The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.
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