Beyond 7 Figures: Build, Scale, Profit

Growing a business is hard – and most people underestimate the amount of hard-work and strategic thinking that’s involved to grow and scale your company.

A Battle Tested Blueprint for Business Success feat. Major General Steve Maranian, U.S. Army (Retired) 06/06/2025

A Battle Tested Blueprint for Business Success feat. Major General Steve Maranian, U.S. Army (Retired) Learn how to lead like a general and build an extraordinary team. Applying battle-tested military principles that work when lives are on the line. This episode dives deep into servant leadership, decision-making under extreme pressure, building unshakeable team loyalty, and the critical difference between positional authority and earned respect. You'll discover why the most successful leaders take credit for failures while giving their teams credit for wins, how to train your people to standards (not time), and the strategic thinking frameworks used at the highest levels of military command that directly translate to boardroom success. I'm incredibly honored to have Major General Steve Maranian on the show - and I mean that. This guy is one of the most respected leaders and change agents in military history, with global defense expertise honed over 17 years in Europe, Africa, and Asia, including combat deployments to Afghanistan, Iraq, and Kuwait. As the former Commandant of the US Army War College, Steve literally commanded and trained future world leaders while revolutionizing military education. He's currently the Commanding General of the 56th Artillery Command in Germany, where he built an entire organization from fewer than 100 soldiers to thousands, overseeing budgets and contracts worth tens of millions. Steve's the guy they call when they need someone who can build coalitions with international partners, transform organizations from the ground up, and solve the most complex leadership challenges. Trust me, what this man shares in this episode will change how you think about leadership forever. KEY TAKEAWAYS: Never ask your team to do anything you wouldn't do yourself. Take credit for failures, give your team credit for wins. Train to standards, not time - master basics before adding complexity. Use trusted advisors who will speak truth to power when making decisions. Make the counter-argument as strong as your preferred position. Personal connections drive performance more than positional authority. Commander's intent includes specific tasks and timelines, not just vision. Hope is not a method - analyze why strategies might fail. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/36889240

Why Smart Leaders Ask Better Questions feat. Rod Santomassimo 05/30/2025

Why Smart Leaders Ask Better Questions feat. Rod Santomassimo Learn how to asking the right questions can unlock faster business growth. In this episode of the Beyond 7 Figures Podcast, talk with Rod Santomassimo about how asking better questions can help you grow your business faster. They share real-life stories, simple strategies, and smart ways to spot the small changes that can lead to big results. If you're a coach, business owner, or someone who wants to grow with less stress, this episode will show you how to think differently and get better outcomes. Rod Santomassimo is the founder of the Massimo Group, the top coaching company for commercial real estate brokers in the world. He’s helped hundreds of people grow their income by doing less of the wrong things and more of the right ones. Rod’s also the co-author of Selling Buildings, a new book that teaches smart ways to succeed in real estate through trust, advice, and asking the right questions. KEY TAKEAWAYS: Asking better questions helps you grow faster than just looking for answers. The best people in business stay curious and always keep learning. Small changes can lead to huge results if you know what to change. Even top performers have blind spots that hold them back. Many people miss out on big money by not looking at past deals. Real success comes from doing less, not more. You don’t need more leads—you need to fix what’s not working. Great leaders always have a coach and a team to help them grow. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/36786465

Most SEO Pros Are Doing Wrong feat. Steve Toth 05/23/2025

Most SEO Pros Are Doing Wrong feat. Steve Toth Learn how to stay ahead in the fast-changing world of SEO, AI, and content marketing From Google’s latest algorithm shifts to ranking in AI-powered search engines, actionable strategies to help your content rise to the top. Whether you're battling with declining rankings or want to future-proof your digital presence, this episode is filled with insights you can use right away and talk about how to write emails and newsletters that people actually want to read and buy from. Steve Toth is an expert in SEO and AI-driven marketing. He runs SEO Notebook, a free weekly newsletter with over 20,000 readers, and recently started AI Notebook to share insights on AI search. He also leads Notebook Agency, helping B2B companies grow with smart, tested strategies. Steve is known for breaking things down clearly and sharing real tips that get real results. KEY TAKEAWAYS: Google is changing fast, so old SEO tricks no longer work. AI tools like ChatGPT and Perplexity are becoming new search engines. Mixing expert knowledge with AI-written content gives better results. Backlinks still matter, but only if they come from the right places. Writing for people not just search engines helps pages rank better. Reddit can help or hurt your brand, so watch what’s said about you. Comparison pages that mention your competitors can bring in leads. Sending helpful emails every week builds trust and brings new clients. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/36689770

Guesswork is cancer of all business feat. Michael Cooney 05/16/2025

Guesswork is cancer of all business feat. Michael Cooney Learn how accurate attribution tracking transforms marketing results Look, let's face it - guesswork is the cancer of all business. As I always tell my clients at Predictable Profits, you need to eliminate that guesswork with proper data. That's why I invited Michael Cooney, co-founder of WhatConverts, onto the podcast. I've had multiple agency clients rave about this tool that's helping them generate better results and higher ROAS for their clients. We dive deep into why native conversion pixels from Meta or Google fall short, how to properly value different types of leads, and why understanding the complete customer journey is critical for making smart marketing decisions. My guest today, Michael Cooney, built WhatConverts after running his own agency for over 20 years. He experienced firsthand the frustration of trying to prove marketing ROI to skeptical clients who couldn't see the full picture. When a client once said to him, "These leads seem like they're from existing customers, not marketing," Michael realized he needed a better solution - a truth-seeking tool that would reveal exactly which marketing efforts were driving valuable conversions. That's when WhatConverts was born, and it's now tracking over 4 million leads per month across industries. KEY TAKEAWAYS: The limitations of standard conversion tracking How dynamic number insertion works The complexity of modern buyer journeys Issues with standard cookie windows The importance of data-driven decision making WhatConverts' six-step process Proper troubleshooting for underperforming campaigns Value-based pricing for marketers Links: LinkedIn: Twitter: Email: Company Website: Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/36592515

Creating a One-Person Marketing Team feat. Mike Koenigs 05/09/2025

Creating a One-Person Marketing Team feat. Mike Koenigs Learn how to leverage advanced AI strategies that most business owners miss The untapped potential of artificial intelligence for business growth. The conversation explores how most people are barely scratching the surface of AI's capabilities, sharing practical examples of how AI can research prospects, create marketing campaigns, build prototypes, and even write books in a fraction of the time traditional methods require. Mike Koenigs is the author of "The AI Accelerator" and founder of the Superpower Accelerator. As one of Charles' early mentors, Mike has consistently stayed ahead of marketing trends and now helps business owners harness AI to expand their capabilities, create one-person marketing teams, elevate their authority, and scale without adding headcount. His innovative "thousand dollars cup of coffee" campaign demonstrates how AI-powered research can transform client consultations and dramatically increase revenue. KEY TAKEAWAYS: Most businesses only scratch the surface of AI potential, using basic ChatGPT instead of the full AI ecosystem. Quality AI output directly reflects quality input—effective prompt crafting is essential. Successful AI adoption requires understanding possibilities, selecting right tools, and focusing on four key functions. Being "tool agnostic" is crucial—multiple AI models provide better insights than any single tool. AI's greatest advantage comes from unleashing imagination and asking better questions. Create AI style guides to capture brand voice and apply consistently across all content. The "one-person marketing department" is now possible through comprehensive AI tools. Mike's "thousand dollars cup of coffee" model demonstrates how AI research transforms high-ticket sales. Websites: Main Website: AI Accelerator: Book Website: Social Media: LinkedIn: Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/36507470

Win Big Clients with Revenue Based Selling feat. Stephen Roche 05/02/2025

Win Big Clients with Revenue Based Selling feat. Stephen Roche Learn how to land billion dollar clients using revenue based sales strategies In this episode, Stephen Roche shares his proven approach for landing enterprise clients in the competitive financial industry. He reveals why tying products to new revenue generation, rather than just cost savings is the secret to winning major clients like BlackRock and JP Morgan. Stephen explains how building trust through thought leadership, leveraging strategic PR, and using authentic LinkedIn engagement creates a powerful sales ecosystem that makes you the safer choice for potential clients. Stephen Roche is the Co-Founder and President of Saphyre, a patented AI-powered platform that streamlines pre- and post-trade processes for financial institutions. Founded in 2017 with his identical twin brother Gabino, Saphyre has revolutionized the industry by enabling T+1 and even T-Zero trade settlements, helping financial institutions meet new SEC mandates while eliminating the traditional web of manual tasks. The company raised $18.7M in Series A funding in 2022 and boasts an impressive client roster including BlackRock, JP Morgan, and Citigroup. Key Takeaways: Tie your product to new revenue generation rather than just cost savings to make it irresistible to potential clients. Create a "safer option" by building market validation through visible client partnerships and thought leadership. Be authentic on LinkedIn by balancing industry insights with personal content instead of just corporate messaging. Use event sponsorships strategically to gain speaking opportunities that establish thought leadership in your industry. Leverage PR by negotiating press releases with clients and repurposing that content across multiple channels. Document your journey authentically rather than relying on corporate-approved marketing materials that feel impersonal. Use "social proof" from major clients to create FOMO among their competitors who aren't using your solution yet. Consider offering warrant structures tied to performance metrics for strategic partnerships instead of giving away equity upfront. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/36410185

How One Brand Grew from Six to Eight Figures in a Year feat. Joe Putnam 04/25/2025

How One Brand Grew from Six to Eight Figures in a Year feat. Joe Putnam Learn how to to Scale from 6 to 8 Figures in Just One Year Grow your business faster, make smarter marketing decisions, and stop missing out on sales. In this episode of the Beyond 7 Figures podcast, hear how one expert helped a company go from $25,000 to $90,000 a month in just 90 days and reach 8 figures in one year. Learn why getting a high return on ad spend (ROAS) isn’t always a good thing, what really holds businesses back from growing, and how fixing your operations can lead to bigger profits. No matter what kind of business you run, products, services, or agency. These tips can help you scale the right way. Joe Putnam is the founder of Conversion Engine, an agency that specializes in growing e-commerce brands through data-driven marketing strategies. Drawing from his experience scaling a client from six to eight figures in just one year, Joe shares insights on channel selection, attribution challenges, and the importance of looking beyond first-click metrics. His approach combines Meta ad campaigns, email and SMS optimization, and operational excellence to create sustainable growth. Joe's expertise extends beyond e-commerce, with applicable strategies for service businesses, B2B companies, and agencies looking to scale predictably. KEY TAKEAWAYS: A high return on ad spend (ROAS) might look good, but growing at a lower ROAS can actually make more money. Many businesses struggle to grow not because of bad marketing, but because their operations aren’t ready to handle more sales. You don’t need to be on every platform; it’s better to focus on one or two channels that give the best results. Most of your profit comes after the first sale, so it’s important to build strong follow-up and repeat customer systems. Ads don’t always get credit right away, since many people buy days or even weeks after seeing them. The best way to grow is by using clear data to make smart decisions instead of guessing or following trends. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/36309830

Why Text Messaging Works Better Than E-mail ft. Chris Brisson 04/11/2025

Why Text Messaging Works Better Than E-mail ft. Chris Brisson Learn how text messaging can transform your business communication and close more deals Are you missing out on connecting with 88% of your prospects simply because they never open your emails? In my conversation with Chris Brisson, we uncover why text messaging has become an essential communication tool that many businesses overlook. Chris reveals how implementing text messaging strategically throughout your customer lifecycle can dramatically improve lead engagement, reduce no-shows, and strengthen client relationships without additional costs or effort. I'm thrilled to bring you this conversation with Chris Brisson, a long-time friend and three-time Inc. 5000 founder who has been innovating in the messaging space since 2010. As founder of Sales Message, Chris has helped countless businesses implement effective text messaging strategies that feel natural and human. His upcoming book "Textize Your Business" provides a framework that any size company can use to leverage conversational messaging. After this episode, I'm confident you'll be including text messaging in your overall marketing strategy. Guest: Chris Brisson Guest bio: CEO and Co-Founder of Salesmsg KEY TAKEAWAYS: Text messaging has a 98% open rate compared to email's much lower open rate of 12-20%. Businesses need to get approved by carriers to use text messaging, which involves a simple compliance process that takes about 6.5 minutes. Nearly half (45%) of people prefer texting businesses rather than calling them. Text messaging helps engage leads quickly while they're interested, qualify them, and ensure they show up for appointments. Text messaging can be used throughout the customer lifecycle - from generating leads to getting reviews and referrals. Adding text messaging to existing business processes without changing anything else can increase results by 5-15%. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/36097090

How to Leverage AI for Business Growth Without Losing Trust 04/04/2025

How to Leverage AI for Business Growth Without Losing Trust Learn how AI is changing the way businesses grow and connect with people. AI is changing the game in marketing, content creation, and business growth. But here’s the real question how do you use AI without losing the personal touch that sets your business apart? In this episode, I sit down with Ronsley Vaz, an expert in podcasting and business, to talk about the balance between AI and human connection. He breaks down how you can leverage AI to scale, reach more people, and tell better stories without sounding robotic. Whether you’re new to AI or looking for smarter ways to integrate it into your business, this conversation is packed with real strategies you can apply right now. Guest: Ronsley Vaz Guest bio: A computer scientist, software engineer, author, TED speaker, serial entrepreneur, and podcaster. KEY TAKEAWAYS: AI can help businesses grow, but human connection is still the key to building trust. Storytelling makes your brand stand out, even in an AI-driven world. Podcasting is a powerful way to connect with your audience and build authority. AI can save time by automating tasks, but it should not replace personal engagement. Great conversations create more impact than just pushing out content. Using AI the right way can help businesses reach more people and scale faster. Authenticity matters—your audience wants to connect with real people, not just automation. AI and human creativity work best together when used to enhance, not replace, each other. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: Instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/35993520

Developing Your Unique Advantage Point 03/28/2025

Developing Your Unique Advantage Point Learn How to Develop Your Unique Advantage Point and Stand Out From Competitors In this episode of the Beyond Seven Figures podcast, I explore why having a Unique Selling Proposition (USP) is no longer enough to differentiate your business in today's competitive marketplace. I'm joined by my long-time business partner and coach, Tom Trush, to discuss the superior strategy of developing a Unique Advantage Point (UAP) - a powerful approach that focuses on the specific advantages you provide to customers rather than just being different. We reveal practical strategies for creating a UAP that makes you the obvious choice for clients, commands premium pricing, and eliminates apples-to-apples comparisons with competitors. Guest: Tom TrushGuest Bio: Business Coach at Predictable Profits, Marketing Strategist, and former Journalist KEY TAKEAWAYS: Competition extends beyond your industry - you're competing for your customer's dollar against all alternatives. USPs only tell how you're different; UAPs demonstrate specific customer advantages of working with you. Businesses without clear differentiation end up competing solely on price. Create proprietary processes with unique names to make services tangible and inimitable. Use data-backed claims about client results to establish powerful market differentiation. Leverage third-party credibility markers like media recognition and "highest-rated" status. Implement strong, unconventional guarantees to attract better clients while reducing refunds. Display your UAP prominently in all marketing materials for quick prospect recognition. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: |Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/35900665

How to Get Started with Outbound 03/21/2025

How to Get Started with Outbound Learn to generate high-quality leads with outbound sales. Most businesses rely on word-of-mouth and referrals to grow, but what happens when those slow down? Too many companies write off outbound as “ineffective” because they’ve tried blasting cold emails or LinkedIn messages—only to get ignored. The truth is, outbound isn’t dead; bad outbound is. In this outbound sales masterclass, we’re breaking down the right way to do outbound—the method that consistently books calls, builds relationships, and fills your pipeline with ideal clients: The Super Consumer Advantage – How to identify and target the customers who will spend the most and stay the longest Preheating for Success – Why most outbound fails (and how to warm up leads so they want to talk to you) The Conversation-First Approach – A proven framework for starting real, high-converting conversations—without feeling like a pushy salesperson Plus, we’ll reveal the #1 mistake businesses make with outbound (and how to fix it), the secret to “I see you everywhere” marketing, and why outbound can outperform paid ads when done correctly. Joining me is an expert who have mastered this process Jerson Mellizo, head of outbound at the company. If you’ve ever thought outbound was too hard or ineffective, this episode will change your mind. It’s time to stop waiting for leads to come to you—and start creating them on demand. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/35804230

How to Leverage AI as a Small Business Owner 03/14/2025

Why Racing and Business Have More in Common Than You Think ft. Branson Gaudet 02/28/2025

How to Keep Clients for Life feat. Joe Beecroft and Walker Renfrow 02/21/2025

The Secret to Getting More Leads with LinkedIn Ads and Organic Content feat. AJ Wilcox 02/14/2025

The Million Dollar Mindset | How Top Entrepreneurs Think, Lead and Succeed feat. Stephanie Vaughan and Tom Trush 02/08/2025

The Driven Mindset: Why High Achievers Think Differently feat. Dr. Doug Brackmann 01/31/2025

The Importance of Niching feat. Joe Beecroft 01/24/2025

How to Break Free from Founder-Led Sales feat. Joe Beecroft 01/03/2025

How to Break Free from Founder-Led Sales feat. Joe Beecroft Learn how to break free from founder-led sales and scale effectively. In today’s episode of Beyond Seven Figures, we’re tackling how to break out of the founder-led sales cycle. We’ll explore how simplifying your process and empowering a strong sales team can free you up to focus on the bigger picture while still driving growth. If you’ve ever wished you could scale without being in the weeds all the time, this episode has the answers. Joining me today is Joe Beecroft, someone who’s helped countless entrepreneurs escape the founder-led sales trap. Joe is part of the team at Predictable Profits, where he’s guided some of the country’s fastest-growing businesses—15 of them landing on the Inc. 5000 list! He’s a pro at helping CEOs scale their companies, achieve predictable revenue, and reclaim their focus. Joe’s insights are straight-up gold, and I can’t wait for you to hear his approach to simplifying sales and building sustainable growth. In this episode you will: Founder-led sales can limit scalability, and simplifying your sales process is key to growth. A well-documented sales playbook is essential for building a consistent and replicable sales system. Hiring salespeople doesn’t require industry experience; skills, adaptability, and alignment with your company culture matter more. Training and repetition build the confidence and muscle memory needed for a successful sales team. Regularly reviewing sales calls with a clear scorecard ensures accountability and helps refine the sales process. Breaking free from founder-led sales increases your company’s value and reduces dependency on any single individual. Focusing on people, processes, and performance creates a foundation for scaling your business sustainably. All this and more, on this week’s episode of Don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: /episode/index/show/predictableprofits/id/34710090

The Key to Eliminating Guesswork in Advertising ft. Robert Brill 12/27/2024

The Key to Eliminating Guesswork in Advertising ft. Robert Brill Learn how to craft messages that solve pain points and boost conversions. This episode of Beyond 7 Figures focuses on how businesses can craft marketing strategies that deliver real results by aligning their messages with the exact needs and concerns of their audience. We discuss practical methods to identify customer pain points, create high-converting ads, and move away from guesswork to build confidence in your marketing approach. If you're looking for clear steps to improve your campaigns and drive growth, you’ll find this conversation insightful and actionable. Our guest today is Robert Brill, CEO of Brill Media, a media buying agency known for its expertise in precision advertising and helping businesses grow. Under Robert’s leadership, the agency has earned recognition 11 times from the Inc. 5000 and the Financial Times 500. He is also a member of the Forbes Business Council and the Fast Company Executive Board. Beyond his professional achievements, Robert is a proud husband, father, dog lover, Dodgers fan, and passionate foodie. In this episode you will: Crafting marketing messages around customer pain points is the key to higher engagement and conversions. Testing multiple messaging elements minimizes guesswork and helps identify what resonates most with your audience. Effective testimonials build trust by addressing potential customer doubts with relatable success stories. Tailoring ads with specific "dog whistle" language ensures they capture attention and connect with the right audience. A clear message-market alignment is essential for predictable business growth and sustained success. Affluent markets prioritize time, value, and results, while cost-conscious markets focus heavily on price. Having a strong support system, including coaches and masterminds, is crucial for navigating business challenges. All this and more, on this week’s episode of Don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: Brill Media: Sprint Test Page: /episode/index/show/predictableprofits/id/34633230

How Smart Legal Practices Can Save Your Business ft. Heather Pearce Campbell 12/20/2024

How Smart Legal Practices Can Save Your Business ft. Heather Pearce Campbell Learn how to avoid legal pitfalls and build a secure, scalable business. In today’s episode, we’re tackling a topic that often flies under the radar but is absolutely crucial for any business aiming to thrive—legal protection and compliance. From avoiding costly mistakes with website policies and contracts to navigating the complex world of AI responsibly, we’ll explore how smart legal strategies can protect your business and set you up for sustainable growth. Whether you’re just getting started or running a multimillion-dollar enterprise, this conversation will give you practical tools to minimize risk and build a stronger, more secure foundation. Our guest today is Heather Pearce Campbell, the founder of Pearce Law PLLC and creator of The Legal Website Warrior®, a platform dedicated to helping experts, coaches, and online educators protect their brands and businesses. Heather is also the host of the Guts, Grit & Great Business podcast, where she shares her expertise on building businesses the right way. Based in Seattle, Heather balances her work as an attorney and legal coach with life as a mom to two wild little ones. Her passion for helping entrepreneurs succeed shines through in everything she does, and I’m excited to bring her wisdom and practical advice to you in this episode. In this episode you will: Proper legal compliance, such as privacy policies and disclaimers, is essential to avoid costly lawsuits and business disruptions. Copying legal documents from others can create significant risks if they’re not tailored to your business needs. Misaligned expectations with clients often lead to disputes that can be minimized with clear communication and legal documentation. Using AI tools without proper safeguards can expose your business to intellectual property and privacy risks. Investing in specialized legal and accounting professionals is critical for long-term business growth and protection. Proactively addressing legal gaps in your systems builds a stronger foundation and reduces the risk of costly problems later. Viewing legal support as a growth strategy, not just a sunk cost, ensures your business operates efficiently and stays protected. All this and more, on this week’s episode of So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: /episode/index/show/predictableprofits/id/34557125

Offshore Structuring and Tax Optimization Strategies for Business Owners ft. Vincenzo Villamena 12/13/2024

How We Reduced Churn by 63% with the CEO Scorecard feat. Walker Renfrow 12/06/2024

Digital Marketing for Business Growth feat. Andrew Young 11/29/2024

Building a Coffee Business Empire from Scratch ft. Cole Shephard 11/22/2024

Building a Coffee Business Empire from Scratch ft. Cole Shephard Learn how to transform a traditional industry through innovation, and turning waste into valuable revenue streams. In today’s episode, we’re sitting down with an entrepreneur who didn’t just enter a competitive industry—he redefined it. If you’ve ever faced the challenge of standing out in a crowded market or wondered how to turn obstacles into opportunities, you’ll connect with this story. It’s a conversation about vision, grit, and creating a business model that not only works but sets new standards. Whether you’re scaling a company or looking for fresh ideas to shake things up, this episode brings you the kind of inspiration and perspective every entrepreneur needs. Our guest, Cole Shephard, is the Founder of the Green Coffee Company, now recognized as Colombia’s largest coffee producer. Starting his career at PwC, Cole’s expertise spans industries and continents, including billion-dollar deals in finance, real estate, and more. Today, he’s revolutionizing coffee production, creating value in unexpected ways like turning waste into premium vodka and bioethanol. His approach to problem-solving and growth is anything but ordinary, and his insights will get you thinking differently about what’s possible in your own business. In this episode, you will: See how innovation can help redefine traditional industries and unlock new opportunities. Understand the benefits of vertical integration to boost profitability and streamline operations. Learn how turning waste into profit can create unique revenue streams and differentiate your business. Discover the importance of momentum in driving growth, especially in the early stages. Explore why hiring exceptional talent is critical for scaling and sustaining success. Recognize the value of adapting to customer needs to stay relevant and competitive. Gain insights on maintaining market leadership while fending off competitors. All this and more, on this week’s episode of Stay tuned next week when we talk about <TOPIC>. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: /episode/index/show/predictableprofits/id/34105001

AI Strategies for Forward-Thinking Leaders ft. Geoff Woods 11/08/2024

How to Overcome Sales Slumps ft. Zach Burkes and Joe Beecroft 10/18/2024

Turning Cold Leads into Warm Clients with Outbound Marketing Strategies ft. Tom Trush and Jerson Mellizo 10/11/2024

The Key Financial Metrics Every Business Owner Should Know with Brad Ebenhoeh 10/04/2024

The Key Financial Metrics Every Business Owner Should Know with Brad Ebenhoeh Learn to Manage Cash Flow, Accrual Accounting, and Profitability for Smarter Growth In today’s episode, we dive into the importance of mastering your business's financials to make smarter, more informed decisions. We'll explore key areas like cash flow management, accrual accounting, and profitability tracking, all of which play a vital role in ensuring long-term success and financial health. Whether you're an entrepreneur navigating large contracts or a small business owner trying to optimize project efficiency, understanding your numbers is essential to staying ahead and growing your business sustainably. Our guest, Brad Ebenhoeh, is the founder of Accountfully, a modern outsourced accounting firm that caters to innovative brands and businesses. Leaving behind the corporate world of suits and ties, Brad embraced a fresh approach to accounting one that integrates technology and emphasizes a strong work-life balance. Through his forward-thinking leadership, Brad has transformed accounting into a dynamic, client-focused service, proving that financial management can be as exciting and impactful as the creative brands he partners with. Coming up on this episode: Understanding and tracking your business’s financial numbers is crucial to making informed decisions and avoiding costly mistakes. Accrual accounting provides a clearer picture of financial health by matching revenues and expenses accurately over time. Cash flow management is essential, especially when dealing with large clients or extended payment terms to prevent business disruptions. Building strong partnerships and referral networks can significantly boost client acquisition and business growth. Regularly reviewing project profitability and labor utilization helps ensure efficient operations and maximizes profits. All this and more, on this week’s episode of Stay tuned next week, so don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: /episode/index/show/predictableprofits/id/33326802

The Blueprint for Building a Saleable Business ft. Mac Lackey 09/27/2024

Beyond 7 Figures: Build, Scale, Profit

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