Beyond 7 Figures: Build, Scale, Profit

Growing a business is hard – and most people underestimate the amount of hard-work and strategic thinking that’s involved to grow and scale your company.

How to Break Free from Founder-Led Sales feat. Joe Beecroft 01/03/2025

How to Break Free from Founder-Led Sales feat. Joe Beecroft Learn how to break free from founder-led sales and scale effectively. In today’s episode of Beyond Seven Figures, we’re tackling how to break out of the founder-led sales cycle. We’ll explore how simplifying your process and empowering a strong sales team can free you up to focus on the bigger picture while still driving growth. If you’ve ever wished you could scale without being in the weeds all the time, this episode has the answers. Joining me today is Joe Beecroft, someone who’s helped countless entrepreneurs escape the founder-led sales trap. Joe is part of the team at Predictable Profits, where he’s guided some of the country’s fastest-growing businesses—15 of them landing on the Inc. 5000 list! He’s a pro at helping CEOs scale their companies, achieve predictable revenue, and reclaim their focus. Joe’s insights are straight-up gold, and I can’t wait for you to hear his approach to simplifying sales and building sustainable growth. In this episode you will: Founder-led sales can limit scalability, and simplifying your sales process is key to growth. A well-documented sales playbook is essential for building a consistent and replicable sales system. Hiring salespeople doesn’t require industry experience; skills, adaptability, and alignment with your company culture matter more. Training and repetition build the confidence and muscle memory needed for a successful sales team. Regularly reviewing sales calls with a clear scorecard ensures accountability and helps refine the sales process. Breaking free from founder-led sales increases your company’s value and reduces dependency on any single individual. Focusing on people, processes, and performance creates a foundation for scaling your business sustainably. All this and more, on this week’s episode of Don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: /episode/index/show/predictableprofits/id/34710090

The Key to Eliminating Guesswork in Advertising ft. Robert Brill 12/27/2024

The Key to Eliminating Guesswork in Advertising ft. Robert Brill Learn how to craft messages that solve pain points and boost conversions. This episode of Beyond 7 Figures focuses on how businesses can craft marketing strategies that deliver real results by aligning their messages with the exact needs and concerns of their audience. We discuss practical methods to identify customer pain points, create high-converting ads, and move away from guesswork to build confidence in your marketing approach. If you're looking for clear steps to improve your campaigns and drive growth, you’ll find this conversation insightful and actionable. Our guest today is Robert Brill, CEO of Brill Media, a media buying agency known for its expertise in precision advertising and helping businesses grow. Under Robert’s leadership, the agency has earned recognition 11 times from the Inc. 5000 and the Financial Times 500. He is also a member of the Forbes Business Council and the Fast Company Executive Board. Beyond his professional achievements, Robert is a proud husband, father, dog lover, Dodgers fan, and passionate foodie. In this episode you will: Crafting marketing messages around customer pain points is the key to higher engagement and conversions. Testing multiple messaging elements minimizes guesswork and helps identify what resonates most with your audience. Effective testimonials build trust by addressing potential customer doubts with relatable success stories. Tailoring ads with specific "dog whistle" language ensures they capture attention and connect with the right audience. A clear message-market alignment is essential for predictable business growth and sustained success. Affluent markets prioritize time, value, and results, while cost-conscious markets focus heavily on price. Having a strong support system, including coaches and masterminds, is crucial for navigating business challenges. All this and more, on this week’s episode of Don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: Brill Media: Sprint Test Page: /episode/index/show/predictableprofits/id/34633230

How Smart Legal Practices Can Save Your Business ft. Heather Pearce Campbell 12/20/2024

How Smart Legal Practices Can Save Your Business ft. Heather Pearce Campbell Learn how to avoid legal pitfalls and build a secure, scalable business. In today’s episode, we’re tackling a topic that often flies under the radar but is absolutely crucial for any business aiming to thrive—legal protection and compliance. From avoiding costly mistakes with website policies and contracts to navigating the complex world of AI responsibly, we’ll explore how smart legal strategies can protect your business and set you up for sustainable growth. Whether you’re just getting started or running a multimillion-dollar enterprise, this conversation will give you practical tools to minimize risk and build a stronger, more secure foundation. Our guest today is Heather Pearce Campbell, the founder of Pearce Law PLLC and creator of The Legal Website Warrior®, a platform dedicated to helping experts, coaches, and online educators protect their brands and businesses. Heather is also the host of the Guts, Grit & Great Business podcast, where she shares her expertise on building businesses the right way. Based in Seattle, Heather balances her work as an attorney and legal coach with life as a mom to two wild little ones. Her passion for helping entrepreneurs succeed shines through in everything she does, and I’m excited to bring her wisdom and practical advice to you in this episode. In this episode you will: Proper legal compliance, such as privacy policies and disclaimers, is essential to avoid costly lawsuits and business disruptions. Copying legal documents from others can create significant risks if they’re not tailored to your business needs. Misaligned expectations with clients often lead to disputes that can be minimized with clear communication and legal documentation. Using AI tools without proper safeguards can expose your business to intellectual property and privacy risks. Investing in specialized legal and accounting professionals is critical for long-term business growth and protection. Proactively addressing legal gaps in your systems builds a stronger foundation and reduces the risk of costly problems later. Viewing legal support as a growth strategy, not just a sunk cost, ensures your business operates efficiently and stays protected. All this and more, on this week’s episode of So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: /episode/index/show/predictableprofits/id/34557125

Offshore Structuring and Tax Optimization Strategies for Business Owners ft. Vincenzo Villamena 12/13/2024

How We Reduced Churn by 63% with the CEO Scorecard feat. Walker Renfrow 12/06/2024

Digital Marketing for Business Growth feat. Andrew Young 11/29/2024

Building a Coffee Business Empire from Scratch ft. Cole Shephard 11/22/2024

Building a Coffee Business Empire from Scratch ft. Cole Shephard Learn how to transform a traditional industry through innovation, and turning waste into valuable revenue streams. In today’s episode, we’re sitting down with an entrepreneur who didn’t just enter a competitive industry—he redefined it. If you’ve ever faced the challenge of standing out in a crowded market or wondered how to turn obstacles into opportunities, you’ll connect with this story. It’s a conversation about vision, grit, and creating a business model that not only works but sets new standards. Whether you’re scaling a company or looking for fresh ideas to shake things up, this episode brings you the kind of inspiration and perspective every entrepreneur needs. Our guest, Cole Shephard, is the Founder of the Green Coffee Company, now recognized as Colombia’s largest coffee producer. Starting his career at PwC, Cole’s expertise spans industries and continents, including billion-dollar deals in finance, real estate, and more. Today, he’s revolutionizing coffee production, creating value in unexpected ways like turning waste into premium vodka and bioethanol. His approach to problem-solving and growth is anything but ordinary, and his insights will get you thinking differently about what’s possible in your own business. In this episode, you will: See how innovation can help redefine traditional industries and unlock new opportunities. Understand the benefits of vertical integration to boost profitability and streamline operations. Learn how turning waste into profit can create unique revenue streams and differentiate your business. Discover the importance of momentum in driving growth, especially in the early stages. Explore why hiring exceptional talent is critical for scaling and sustaining success. Recognize the value of adapting to customer needs to stay relevant and competitive. Gain insights on maintaining market leadership while fending off competitors. All this and more, on this week’s episode of Stay tuned next week when we talk about <TOPIC>. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: /episode/index/show/predictableprofits/id/34105001

AI Strategies for Forward-Thinking Leaders ft. Geoff Woods 11/08/2024

How to Overcome Sales Slumps ft. Zach Burkes and Joe Beecroft 10/18/2024

Turning Cold Leads into Warm Clients with Outbound Marketing Strategies ft. Tom Trush and Jerson Mellizo 10/11/2024

The Key Financial Metrics Every Business Owner Should Know with Brad Ebenhoeh 10/04/2024

The Key Financial Metrics Every Business Owner Should Know with Brad Ebenhoeh Learn to Manage Cash Flow, Accrual Accounting, and Profitability for Smarter Growth In today’s episode, we dive into the importance of mastering your business's financials to make smarter, more informed decisions. We'll explore key areas like cash flow management, accrual accounting, and profitability tracking, all of which play a vital role in ensuring long-term success and financial health. Whether you're an entrepreneur navigating large contracts or a small business owner trying to optimize project efficiency, understanding your numbers is essential to staying ahead and growing your business sustainably. Our guest, Brad Ebenhoeh, is the founder of Accountfully, a modern outsourced accounting firm that caters to innovative brands and businesses. Leaving behind the corporate world of suits and ties, Brad embraced a fresh approach to accounting one that integrates technology and emphasizes a strong work-life balance. Through his forward-thinking leadership, Brad has transformed accounting into a dynamic, client-focused service, proving that financial management can be as exciting and impactful as the creative brands he partners with. Coming up on this episode: Understanding and tracking your business’s financial numbers is crucial to making informed decisions and avoiding costly mistakes. Accrual accounting provides a clearer picture of financial health by matching revenues and expenses accurately over time. Cash flow management is essential, especially when dealing with large clients or extended payment terms to prevent business disruptions. Building strong partnerships and referral networks can significantly boost client acquisition and business growth. Regularly reviewing project profitability and labor utilization helps ensure efficient operations and maximizes profits. All this and more, on this week’s episode of Stay tuned next week, so don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: /episode/index/show/predictableprofits/id/33326802

The Blueprint for Building a Saleable Business ft. Mac Lackey 09/27/2024

How to Step Back and Let Your Business Run Itself ft. Stephanie Vaughan and Joe Beecroft 09/20/2024

Why Great Copy Still Needs the Human Touch feat. Tom Trush 09/13/2024

Balancing Entrepreneurship and Motherhood feat. Rachel Beider 09/06/2024

Why Most Brands Struggle on Amazon ft. Will Land 08/30/2024

Why Most Brands Struggle on Amazon ft. Will Land Learn how to effectively navigate and leverage the power of Amazon Selling on Amazon can be a game-changer for brands looking to expand their reach and increase sales, but it’s not without its challenges. Many companies, both large and small, fall into common traps that can lead to missed opportunities and reduced margins. In this episode, we dive deep into the intricacies of selling on Amazon, from optimizing your product listings to navigating the delicate balance between maintaining your brand’s identity and adapting to Amazon’s ever-evolving platform. If you’re wondering how to get the most out of your Amazon strategy or avoid the pitfalls that others have faced, this conversation is a must-listen. Today’s guest, Will Land, is a seasoned expert in the Amazon ecosystem with nearly two decades of experience helping brands maximize their potential on the platform. As the CEO of Marketplace Valet, Will has worked with some of the biggest names in the industry, guiding them through the complexities of Amazon’s marketplace while ensuring they retain control over their brand and profitability. His deep understanding of Amazon’s algorithms, policies, and best practices makes him the perfect person to share valuable insights and actionable advice that can help take your business to the next level. In this episode you will: [00:01:52] Learn how to harness the power of Amazon for lead generation while maintaining a strong and independent brand presence. [00:10:42] Get a clear understanding of the pros and cons between Vendor Central and Seller Central, and learn which option best suits your brand’s goals. [00:17:48] Discover practical tips for managing your supply chain and fulfillment to ensure smooth operations and happy customers. [00:20:37] Uncover the common pitfalls that brands face on Amazon and how to sidestep them to drive better results. [00:21:08] Find out how to craft compelling product listings that attract more customers and boost visibility on Amazon’s search platform. All this and more, on this week’s episode of Stay tuned next week. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: /episode/index/show/predictableprofits/id/32807562

Outbound Campaigns ft. Zack Burkes and Jerson Mellizo 08/23/2024

Outbound Campaigns ft. Zack Burkes and Jerson Mellizo Learn how to revolutionize your outbound marketing strategy The mechanics of outbound marketing, a critical yet often misunderstood element of filling your sales pipeline. We are pulling back the curtain on what it takes to make your outbound efforts more effective than ever. The nuances between tactics and strategies, dissect the importance of preheating your prospects, and reveal why simply firing off cold emails isn’t enough. Whether you're struggling with low open rates or looking to refine your approach, this episode is packed with actionable insights to help you turn outbound into a reliable revenue driver. I’m joined by two of our top guns here at Predictable Profits Zach Burkes and Jerson Mellizo. Zach, a seasoned entrepreneur who’s built multi-million dollar companies from the ground up, brings his deep experience in crafting scalable businesses. His insights have been featured across major platforms like Fox Business and Inc. Then, we have Jerson, the mastermind behind creating profitable experiences for our clients, helping them tackle their biggest growth challenges head-on. These guys have sent hundreds of thousands of outbound emails, learning what works and, just as importantly, what doesn’t. Coming up in this episode: Outbound marketing is not just about sending cold emails. Familiarize prospects with your brand before making contact, significantly improving open rates and engagement. The technical aspects of setting up and maintaining healthy email domains. Conversational emails that resonate with different target audiences. Integrate multiple channels into your outbound efforts, to enhance the prospect experience and boost your sales pipeline. Components of your outbound strategy. Ensuring consistent growth and success of your outbound strategy. All this and more, on this week’s episode of Stay tuned next week . So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: /episode/index/show/predictableprofits/id/32702702

Tax Secrets for Business Success feat. Mark J. Kohler 08/16/2024

Tax Secrets for Business Success feat. Mark J. Kohler Learn how to optimize taxes and build lasting wealth. In this episode of the Beyond Seven Figures podcast, we're diving deep into one of the most crucial yet often overlooked aspects of scaling your business: tax planning and wealth preservation. If you think saving on taxes is just about finding the right deductions, you're missing out on strategies that can transform your bottom line and elevate your business beyond seven figures. In this episode, we're going to break down actionable tactics that not only keep more money in your pocket but also position your business for sustainable, long-term success. Our guest, Mark J. Kohler is a powerhouse in the world of tax, legal, and wealth strategy. As the Founding and Senior Partner at KKOS Lawyers, Mark has dedicated his career to helping entrepreneurs and small business owners protect and grow their wealth. He's not just a lawyer and CPA, but also a YouTube personality, best-selling author, and national speaker. Mark’s work goes beyond just saving his clients’ money—he’s on a mission to revolutionize the way business owners think about tax and legal strategies. With his innovative Main Street Certified Tax Advisor Program, he’s training a new generation of CPAs and enrolled agents to deliver proactive, life-changing financial advice. In this episode you will: The importance of consistency in content creation for building a loyal audience and establishing credibility. How proactive tax planning can significantly reduce your tax burden and improve your business’s profitability. The necessity of diversifying investments outside of your business for long-term financial security. Strategies like the S corporation election that can save thousands in payroll taxes. The benefits of involving your family in your business through board meetings and compensation for tax advantages and financial literacy. The power of investing in Roth IRAs and other tax-advantaged accounts to build substantial, tax-free wealth. The value of hiring a proactive tax advisor who offers creative, strategic solutions to maximize your business’s financial potential. All this and more, on this week’s episode of Stay tuned next week. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: /episode/index/show/predictableprofits/id/32604037

Enhance Your Online Presence ft Lyndsi Edgar 08/09/2024

Enhance Your Online Presence ft Lyndsi Edgar Learn How to Master LinkedIn for B2B Growth In this episode of the Beyond Seven Figures podcast, we explore digital marketing strategies that significantly impact business growth, with a focus on LinkedIn's vital role in B2B and professional services. We'll cover how to craft messages that resonate with your target audience and create engaging content that boosts your online presence. Whether you're a seasoned entrepreneur or just starting out, this episode offers actionable insights to enhance your brand's visibility and effectiveness. Our guest today is Lyndsi Edgar, a digital marketing expert with over 15 years of experience. As the CEO and founder of eLuminate Marketing, she delivers innovative strategies that drive results for prestigious brands like Carnival Cruise Lines, Brightline, and Whole Foods. Recognized as one of the "Top Five Marketing Agencies to Hire" by the American Reporter, her agency excels in content marketing, social media, and online reputation management. Outside of work, Lyndsi enjoys running, scuba diving, and RV camping with her two boys and her 100-pound red lab. In this episode you will: A strong presence on LinkedIn is essential for success in B2B and professional services marketing. Emphasizing personal branding on LinkedIn helps build authentic connections, as people prefer to engage with individuals rather than companies. Consistent, high-quality content on LinkedIn drives better engagement and can significantly increase audience reach over time. Focus on providing value and initiating genuine conversations on LinkedIn rather than just pushing for sales. Leverage AI as a tool for research and content creation, but don't overlook the importance of maintaining a human touch in your marketing strategies. Effective time management and setting non-negotiable priorities are crucial for balancing personal and professional life, as exemplified by Lyndsi's approach. Tailoring your content to address your audience's current challenges and needs can greatly enhance its effectiveness and relevance. All this and more, on this week’s episode of Stay tuned next week. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: /episode/index/show/predictableprofits/id/32497432

Authenticity In The Age of AI feat. Amy Yamada and Ken Droz 08/02/2024

Authenticity In The Age of AI feat. Amy Yamada and Ken Droz Learn how to master authentic messaging and use AI for impactful marketing. In today’s episode, we focus on authentic messaging and the power of AI in marketing. We'll explore how businesses can connect with their target audiences by understanding and addressing their needs. We'll discuss practical strategies for using AI to gain insights into consumer behavior, ensuring your marketing efforts resonate and lead to engagement and conversions. If you’re looking to stay ahead of the curve and use cutting-edge technology to enhance your business strategy, this is an episode you don’t want to miss. Joining us today are two experts redefining marketing and AI. Amy Yamada is a seasoned business coach and AI marketing expert with over twenty years of experience in authentic messaging and communication. Her journey from corporate media sales to running a successful coaching business has made her a go-to authority, known for her "Ideal Client Handbook." Alongside Amy, we have Ken Droz, an AI consultant at . Ken specializes in text-to-text Large Language Models and has pioneered the use of AI for deep qualitative analysis of clients. Together, they bring a wealth of knowledge and innovative perspectives to our discussion today. In this episode you will: Authentic messaging is essential for connecting deeply with your audience and driving engagement. AI provides valuable insights into consumer behavior, enabling tailored marketing strategies. Consistent and impactful messaging is crucial for brand recall and influencing purchasing decisions. Understanding your ideal client's needs and pain points is key to creating relevant and engaging content. The traditional marketing funnel is evolving, requiring more touchpoints and a deeper understanding of the customer journey. Validation and active listening are critical for building strong client relationships and improving conversion rates. Leveraging AI for qualitative analysis accelerates market research and enhances strategic decision-making. All this and more, on this week’s episode of Stay tuned next week. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: Ideal Client AI: /episode/index/show/predictableprofits/id/32395252

Transforming Commodities into Market Leaders ft. Ricky Regalado 07/26/2024

Transforming Commodities into Market Leaders ft. Ricky Regalado Learn how to transform a commoditized business into an industry leader by focusing on brand identity, exceptional service, technology, and a strong company culture. In this episode, we tackle the challenges and opportunities of turning a commoditized business into an industry leader. We will share practical strategies, the right mindset, and innovative approaches that can elevate your business to new heights. Whether you're in the commercial cleaning sector or any other competitive industry, you'll gain valuable insights and actionable tips to grow your business beyond seven figures. Joining us today is Ricky Regalado, a serial entrepreneur passionate about leading and empowering his team. As a visionary, Ricky aims to make a genuine impact on the Building Services industry and beyond. His relentless work ethic and dedication to understanding his customers led to the creation of his tech startup, Route. Beyond his professional achievements, Ricky is a devoted family man who values providing for his loved ones and helping others do the same. In this episode you will: Differentiating in a commoditized industry requires exceptional service and a strong brand identity. Successful hiring focuses on character and work ethic, not just industry experience. Strong company culture and team unity boost employee loyalty and performance. Leveraging AI enhances operational efficiency and competitiveness in service industries. Visionaries should delegate tasks to integrators and executioners for effective scaling. Continuous community engagement and content sharing attract talent and clients organically. Protecting and supporting a leader's unique abilities is crucial for business growth. All this and more, on this week’s episode of Stay tuned next week. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: Website: Instagram: LinkedIn: /episode/index/show/predictableprofits/id/32299567

The Art of Delegation: Self-Sustaining Business feat. Stephanie Vaughan and Joe Beecroft 07/19/2024

The Art of Delegation: Self-Sustaining Business feat. Stephanie Vaughan and Joe Beecroft Learn how to create a self-sustaining business through strategic leadership In this episode, we talked about the essential strategies for building a business that operates independently of its CEO. We explore effective delegation, empowering your team, and implementing systems that ensure continuity and innovation, even in the CEO's absence. Whether you aim to take a much-needed vacation or reduce your day-to-day involvement in the business, this episode provides actionable advice for achieving sustainable success and greater personal freedom. Joining us are Joe Beecroft and Stephanie Vaughn, two pivotal members of Predictable Profits. Joe, the Chief of Staff, ensures smooth operations, while Stephanie, a co-founder and Head of Coaching, guides entrepreneurs to success. Their combined efforts drive the company’s growth and efficiency, making them a powerhouse duo in the business world. Listen in as they share their expertise and insights on creating a thriving, self-sufficient business. In this episode you will: Learn how to empower your team to take the reins while you're away. Understand the crucial elements of effective delegation and why it's essential for scaling your business. Find out how CEOs can take a break without disrupting their companies. Understand deeper on the foundations of building a resilient, self-sufficient business. Listen to insights on common pitfalls CEOs face when trying to handle everything themselves. Reevaluate your leadership approach by leveraging your team’s strengths. Learn about creating systems that allow your business to thrive independently. Consider new perspectives on how trust and empowerment can reshape your company's culture. All this and more, on this week’s episode of Stay tuned next week. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: /episode/index/show/predictableprofits/id/32209052

Explosive E-commerce Growth feat. Justin Smith 07/05/2024

Explosive E-commerce Growth feat. Justin Smith Learn how to Navigate E-Commerce Challenges and Thrive in a Competitive Market Today's episode talks about the world of e-commerce and SaaS growth, exploring the strategies and innovations that drive explosive revenue. The discussion will uncover the essential elements that distinguish successful digital product businesses, from building a robust tech stack to mastering the art of sales conversion. Whether just starting an e-commerce journey or looking to scale beyond seven figures, this episode is packed with actionable insights to help navigate and thrive in a competitive market. A true game-changer in the e-commerce and SaaS industry, the CEO of SamCart, a company renowned for revolutionizing the digital sales experience. With over $4 billion in revenue generated for clients and an impressive track record of scaling businesses to new heights, this expert transforms innovative ideas into profitable ventures. Join in welcoming Justin Smith, who shares his journey from product head to CEO and the invaluable lessons learned along the way. Coming up this episode: How to leverage SaaS and e-commerce strategies for massive growth. The importance of grit and persistence in achieving business success. Learn to create compelling sales content that converts effectively. The evolution of the e-commerce landscape and what it means for businesses today. Shortening the sales cycle and improving conversion rates. A different approach to content consumption by exploring how it drives conversions. The critical elements that contribute to building a successful digital product business. Significance of building and nurturing a warm audience. The role of AI in enhancing e-commerce and SaaS operations. The future trends and shifts in the e-commerce and SaaS industries. All this and more, on this week’s episode of Stay tuned next on the next episode. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: /episode/index/show/predictableprofits/id/32018717

Cultivate a Reset Mindset for Leadership Success ft. Penny Zenker 06/28/2024

Cultivate a Reset Mindset for Leadership Success ft. Penny Zenker Learn how to cultivate a reset mindset to enhance leadership, overcome challenges, and drive team success. In this episode, we discuss the principles of Penny Zenker’s book, "The Reset Mindset." Penny shares invaluable insights on productivity, leadership, and strategic thinking. You'll learn how to eliminate distractions, overcome perfectionism, and remove obstacles to maximize results. Penny also explains the importance of fostering a mindset that embraces change and the need for leaders to develop other leaders within their organizations. Penny Zenker is The Focusologist, CSP, an international motivational speaker, business strategy coach, and best-selling author. She founded, developed, and sold her first multi-million dollar business while living in Zurich, Switzerland. Later, she managed business unit turnarounds at the world’s 4th largest Market Research company and served as a Tony Robbins business coach, helping entrepreneurs worldwide double their businesses. Penny’s clients praise her ability to cut through the clutter and focus on the most important areas for sustainable business growth. She is the author of "The Productivity Zone: Stop the Tug of War with Time" and integrates thought, communication, and behavior strategies to drive positive changes and maximum results. In this episode you will: Learn how to eliminate distractions and overcome perfectionism. Understand the principles of Penny's new book, "The Reset Mindset." Learn to foster a mindset that embraces change. Take a deeper look at strategies for developing leaders within your organization. We answer a question about building empowered teams. Rethink your approach to productivity by adopting the reset mindset. Understand the importance of dynamic reassessment and alignment with priorities. Hear us talk about the role of AI in enhancing productivity. Learn how the foundations of strategic thinking can drive business growth. Think differently about managing progress versus managing work. We talk in-depth about Penny’s multi-million dollar business exit and the lessons learned. /episode/index/show/predictableprofits/id/31923642

Effective Sales Pipeline feat. Zach Burkes and Joe Beecroft 06/21/2024

Effective Sales Pipeline feat. Zach Burkes and Joe Beecroft Learn how to Transform Your Sales Process into a High-Efficiency Pipeline The importance of building and maintaining a robust sales pipeline cannot be overstated. In this episode, we explore how a well-structured sales pipeline is crucial for tracking leads, minimising human error, and aligning marketing and sales efforts to drive efficiency across the business. The necessity of an action-based pipeline, detailed note-taking, and proactive follow-up strategies that add value and keep prospects engaged. Joining me today is Joe Beecroft, Chief of Staff, and Zach Burkes, Chief Revenue Officer at Predictable Profits. Joe discusses the importance of a structured sales pipeline and the pitfalls businesses often encounter. Zach shares his expertise on how an organised pipeline can improve various aspects of business operations, from marketing to client onboarding. Together, they offer valuable advice on building and maintaining a robust sales pipeline to ensure sustained business success. In this episode you will: Learn how to transform your sales process into a high-efficiency pipeline by breaking down your sales cycle into distinct stages. Developing an appreciation for the significance of implementing a CRM system to track various stages and minimise human error is crucial in modern business operations. Learn to create an action-based pipeline with clear, actionable steps for each stage. Take a deeper look at how leveraging automation tools can handle routine tasks and enhance efficiency. Understand the value of setting up an effective sales process from initial contact to closing. Hear us talk about the benefits of a meticulously organised sales pipeline. Learn how the foundations of of a healthy pipeline can lead to a more predictable and successful sales outcome. Think differently about managing your sales team and their tasks within the pipeline. Gain profound insight into the essential components of an optimised sales process and uncover actionable strategies for effective implementation. All this and more, on this week’s episode of Stay tuned next week. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: /episode/index/show/predictableprofits/id/31786857

Turning Digital Potential into Business Gold feat. Mike Koenigs 06/14/2024

The Hispanic Market feat. Hugo E. Gomez 06/07/2024

AI and 80/20 Strategies feat. Perry Marshall 05/31/2024

AI and 80/20 Strategies feat. Perry Marshall Learn to leverage AI, the 80/20 principle, and strategic adaptability to thrive in competitive markets. Today, we're taking on the topic on how to leverage AI, the 80/20 principle, and strategic adaptability to not only survive but thrive in competitive markets. We'll explore actionable insights on how you can harness these powerful tools to drive your business forward, boost productivity, and create a sustainable competitive edge. This episode is packed with real-world examples and strategies that you can start implementing right away to see tangible results in your business growth. Joining me is Perry Marshall, one of the most expensive and respected business strategists in the world. Endorsed by Forbes and Inc Magazine, Perry has revolutionised the marketing landscape with his books and principles, including the renowned 80/20 Sales and Marketing. He’s the mastermind behind the $10 million Evolution 2.0 Prize and has laid the foundations for the $400 billion digital advertising industry. In this episode, Perry shares his profound insights on AI, the Pareto principle, and how you can apply these concepts to achieve extraordinary business success. In this episode you will: Learn how to use artificial intelligence to streamline operations, improve customer service, and gain a competitive edge. Understand Perry Marshall’s reinvention of the Pareto Principle to maximize productivity and revenue. Learn techniques to adapt your business strategy in uncertain economic climates and thrive amidst competition. Take a deeper look at real-world applications and success stories from Perry’s extensive experience in over 300 industries. The evolving landscape of marketing, digital advertising, and business strategy. Immediate steps you can implement to leverage AI and the 80/20 rule in your business for exponential growth. Using AI to improve customer service and reduce workload. All this and more, on this week’s episode of Stay tuned for the next episode. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: Evolution 2.0 - Website: 80/20 Sales and Marketing: /episode/index/show/predictableprofits/id/31534907

Strategic LinkedIn Tactics for Business Success feat. Tom Trush and Joe Beecroft 05/24/2024

Strategic LinkedIn Tactics for Business Success feat. Tom Trush and Joe Beecroft Learn how to leverage strategic LinkedIn tactics for business growth through engagement and content. Strategic LinkedIn Tactics unlock the hidden potential of LinkedIn, transforming it into a business growth powerhouse. We explore the ins and outs of how to leverage LinkedIn effectively to create and nurture high-value connections, engage with meaningful content, and strategically position yourself in the market using strategic LinkedIn tactics.. We discuss why LinkedIn is more than just a professional network – it’s a critical platform for creating demand, capturing leads, and nurturing prospects. This isn’t about quick fixes or automation; it’s about rolling up your sleeves and doing the hard work that sets you apart from the competition. Joining me today are Joe Beecroft and Tom Trush. Joe, my chief of staff, is instrumental in overcoming growth and scaling challenges for ambitious CEOs and founders. As part of the dynamic team at Predictable Profits, he’s helped numerous companies achieve phenomenal growth, with many making the Inc. 5000 list. Tom Trush, a master copywriter and business advisor, has nearly two decades of experience generating millions in sales through direct-response marketing. Founder of Write Way Solutions and author of three insightful books, Tom brings unparalleled expertise in crafting compelling messages that resonate with today’s sceptical consumers. Together, they offer invaluable insights into leveraging LinkedIn to its fullest potential. In this episode you will: Understand how to effectively leverage LinkedIn for business growth. Learn the importance of meaningful engagement over automated responses. Discover how to create impactful content that resonates with your target audience. Find out how to build and nurture high-value connections on LinkedIn. Get tips on using LinkedIn Sales Navigator, LinkedIn voice drops, and other advanced tools. Hear real-world examples and success stories from two industry experts. Gain actionable advice from Joe Beecroft and Tom Trush on overcoming growth challenges and improving marketing strategies. Learn why a consistent, long-term approach to LinkedIn yields the best results. All this and more, on this week’s episode of Stay tuned for the next episode. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: /episode/index/show/predictableprofits/id/31419417

Building a Winning Team from Anywhere feat. Brad Stevens 05/17/2024

Building a Winning Team from Anywhere feat. Brad Stevens Learn how to scale effectively with outsourcing and virtual teams. Understanding how to effectively utilize outsourcing and virtual teams is more important than ever. Curious about what's crucial for any entrepreneur aiming to scale effectively? Harnessing the power of outsourcing and virtual teams is key. We'll explore how leveraging these resources can not only enhance operational efficiency but also provide substantial growth opportunities for businesses looking to expand their reach and capabilities on a global scale. Joining me is Brad Stevens, a seasoned entrepreneur who has mastered the art of scaling businesses internationally. As the Founder and CEO of Outsource Access, Brad has grown his company to an impressive workforce of over 500 in just 4.5 years, aiming to double that number by the end of 2024. His extensive experience and commitment to impactful outsourcing make him the perfect guest to shed light on the strategic advantages and challenges of building high-performance virtual teams. So, let’s get right into it and learn from Brad’s journey and expertise in transforming outsourcing into a powerhouse tool for business growth. In this episode you will: Discover how to harness the global talent pool to drive your business growth. Learn the strategies Brad Stevens used to scale Outsource Access and manage a workforce spread across continents. Understand the tactics that earned Brad's company recognition from Inc Magazine and other prestigious platforms. Hear firsthand stories of how outsourcing has transformed operations and led to significant business achievements. Explore what the future holds for outsourcing and virtual team management in the evolving business landscape. Know common obstacles and solutions in leading distributed teams effectively. Gain valuable tips from Brad on scaling businesses and building resilient entrepreneurial ventures. All this and more, on this week’s episode of Stay tuned for a new episode next week. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: /episode/index/show/predictableprofits/id/31364267

Beyond 7 Figures: Build, Scale, Profit

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