Beyond 7 Figures: Build, Scale, Profit

Growing a business is hard – and most people underestimate the amount of hard-work and strategic thinking that’s involved to grow and scale your company.

Become Unignorable: How to Stand Out in a Noisy AI-Driven World feat. Melanie Benson 12/26/2025

Become Unignorable: How to Stand Out in a Noisy AI-Driven World feat. Melanie Benson Learn how to become unignorable and cut through the noise in today's AI-saturated market In this episode, I sit down with messaging and visibility expert Melanie Benson to explore how to become unignorable in a world where everyone is competing for attention and most content sounds exactly the same. We dive into why so many entrepreneurs struggle to stand out despite putting out consistent content, the AI content paradox, and the importance of defining what you should be "known for." Melanie breaks down the specific elements that make a personal brand impossible to ignore, and I share my Gateway Sales Solution — a proven strategy that more than doubles close rates by reducing risk and building relationships before asking for a major commitment. Melanie Benson is an Authority Amplifier, Revenue Strategist, and Money Mindset Coach for expert-preneurs who are building successful businesses around their expertise. With over 12 years in corporate America and 21 years as an entrepreneur and coach, she specializes in transforming wisdom into wealth through powerful mindset shifts and influence-boosting strategies. Melanie holds a Bachelor's Degree in Business Management and a Master's Degree in Organizational Management, along with advanced certifications in Project Management, Results Coaching, and Neuro-Linguistic Programming. She hosts the top 1% podcast Amplify Your Success and has been featured in Bloomberg BusinessWeek, American Express OPEN Forum, and Women's Day. KEY TAKEAWAYS: Over-relying on AI to generate content without adding your unique perspective makes you blend into the noise rather than stand out. Most entrepreneurs are too close to their own work to clearly articulate what they should be known for in the marketplace. A clear "why" statement and "why me" positioning are essential components of an unignorable brand. Your brand presence must be congruent with who you want to attract and the transformation you deliver. Authenticity often outperforms forced professionalism when it comes to building trust with potential clients. The Gateway Sales Solution reduces buyer risk by offering the first real win at 10-20% of your full contract value with a money-back guarantee. Relationships plus results equal retention — results alone create transactions, not loyal clients. Get known for something specific and amplify it rather than trying to be everything to everyone. CONNECT WITH MELANIE BENSON: Website: LinkedIn: Podcast: Amplify Your Success Podcast Free Gift: Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/39536685

Why Entrepreneurs Must Embrace Discomfort to Win feat. Garrett Gunderson 12/19/2025

Why Entrepreneurs Must Embrace Discomfort to Win feat. Garrett Gunderson Learn how to embrace discomfort to build real wealth and thrive in the AI era. Embrace discomfort is the driving force behind every breakthrough in business, wealth-building, and personal growth — and this episode dives deep into why leaning into uncertainty is the only path forward. Charles and Garrett explore how confronting fear builds the muscle for success, why most financial advice keeps entrepreneurs stuck, and how to think differently about cash, investments, and protecting your wealth. The conversation also tackles the rapid rise of AI and why those who refuse to get uncomfortable and adapt will be left behind while others multiply their impact and income. Garrett Gunderson is a financial strategist and founder of Wealth Factory, helping self-made entrepreneurs build economic independence. Coming from a fourth-generation coal mining family in rural Utah, Garrett built his approach to wealth on blue-collar values and a mission to break the cycle of scarcity. He's the author of multiple books including Money Unmasked and is known for making complex financial concepts accessible. When he's not speaking on stages around the country, Garrett performs standup comedy and stays active with CrossFit. KEY TAKEAWAYS: Building confidence comes from repeatedly confronting discomfort, whether it's public speaking, dancing, or making tough financial decisions. Most financial advice is designed to benefit advisors, not entrepreneurs — question everything you've been taught about money. Cash isn't just king; it's the foundation that gives you options, opportunities, and protection against uncertainty. Giving away equity to partners is a mistake most entrepreneurs make multiple times before learning to protect what they've built. AI will create massive wealth for those who embrace it and widen the gap for those who resist change. Human purpose and strategic thinking are what separate thriving entrepreneurs from those replaced by technology. The speed of AI adoption will outpace most people's willingness to adapt, creating both opportunity and disruption. Legacy isn't just about money — it's about the values, skills, and independence you pass on to the next generation. Connect with Garrett Gunderson: Website: Instagram: Company: Book: Money Unmasked Find his books on Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/39467175

The Gateway Strategy Turning Leads Into Lifetime Customers feat. Stephanie Vaughan 12/12/2025

The Gateway Strategy Turning Leads Into Lifetime Customers feat. Stephanie Vaughan Learn how to close more high-ticket sales without the endless follow-ups and objections The gateway strategy is the secret weapon that's allowing businesses across every industry to turn cold leads into $50K+ buyers – and if you're still trying to sell high-ticket offers on the first call, you're leaving serious money on the table. In this episode, I break down exactly why 90% of high-ticket sales fail and reveal the proven gateway method that's generated over $100 million in revenue for our clients. Think of it like the Panda Express sample strategy – give people a taste of what you can do with a smaller, low-risk engagement, and they'll naturally want the full meal. I'm joined by my co-founder and head of coaching, Stephanie Vaughan, who brings over $100 million in organizational impact through her coaching expertise. As the former president of coaching for Tony Robbins' Business Breakthroughs International and developer of 150 coaches worldwide, Stephanie knows exactly what it takes to scale high-ticket sales systems that actually work. KEY TAKEAWAYS: High-ticket sales fail because most entrepreneurs try to make the sale too fast without building sufficient trust and relationship first. The gateway strategy uses smaller, paid low-risk engagements that lead prospects naturally toward your premium offers. Gateway offers work like food court samples – they give prospects an initial win and taste of your results before asking for bigger commitments. High-ticket sales cycles require multiple calls, meetings, and touchpoints with a team of people to build confidence in the decision. Your super consumer is based on real data from your best clients, not theoretical ideal client profiles you created when starting out. Know your super consumer by identifying clients who pay the most, get the best results, send referrals, and are easiest to work with. Gateway strategies work across any industry – from custom coding to consulting to physical products. The key is creating an irresistible gateway offer that provides immediate value while demonstrating your capability to deliver on larger promises. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/39380130

Business Focus Solutions: Magic of Focus for Entrepreneurs feat. Katie Stoddart 12/05/2025

Business Focus Solutions: Magic of Focus for Entrepreneurs feat. Katie Stoddart Learn how to transform your ADHD or learning disabilities from obstacles into your greatest business superpower. If business focus feels like an impossible challenge, you're not alone. As someone diagnosed with one of the worst cases of learning disabilities my doctor had ever seen, I know firsthand how overwhelming it can feel when your mind wants to go in a million directions at once. But here's what I've discovered after working with thousands of founders and CEOs - that scattered, high-energy, idea-generating brain that feels like a curse? It's actually your secret weapon. In this episode, we dive deep into Katie Stoddart's "Magic of Focus" methodology and explore how entrepreneurs with ADHD, dyslexia, and other neurodivergent traits can harness their unique wiring to build wildly successful businesses. I'm thrilled to have Katie Stoddart join us today - she's the brilliant mind behind "The Focus Bee" and author of "The Magic of Focus." Katie brings a fascinating background as both an engineer who mapped sea floors and a transformative leadership coach who's cracked the code on helping high-performers sustain peak performance. Her work with three distinct types of focus - short-term, long-term, and selective - has helped countless entrepreneurs break through the overwhelm that keeps them working 80-hour weeks while feeling like they accomplished nothing. KEY TAKEAWAYS: Even "normal" non-neurodivergent people develop unhealthy focus habits due to constant app distractions and digital overwhelm. Neurodivergent entrepreneurs often struggle with analysis paralysis because they take in too much information and can't decide where to place their focus. The key to managing overwhelm is writing down all ideas first, then categorizing them into urgent, important, or "can wait" buckets. Most entrepreneurs get reactive in the morning by immediately checking phones, emails, and Slack, which destroys their ability to focus on what matters. The three founder traps that kill growth are: setup trap (word-of-mouth only), sales trap (founder-led sales only), and scale trap (founder involved in every decision). To scale beyond seven figures, you must shift your identity, upgrade your peer group, and raise your standards for what you'll tolerate. Comfort is the enemy of growth - you should crave mild discomfort as a sign you're leveling up and building resilience. Breaking down overwhelming tasks into single, manageable actions (like organizing one shelf at a time) makes the impossible feel achievable. Katie Stoddart's Links: LinkedIn: Website: YouTube: Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/39289020

Information Access Drives Modern Sales feat. Tom Trush 11/28/2025

Information Access Drives Modern Sales feat. Tom Trush Learn how to fix your sales team's low closing rate with the seven-hour content system modern buyers demand Your struggling sales team isn't the problem - they're being handed leads that aren't even close to ready to buy, then blamed when those leads don't convert. The brutal truth is that modern buyers now consume an average of seven hours of content and take 211 days to make a B2B purchasing decision, yet most companies are still pushing their sales teams to close deals within 48 hours of first contact. This fundamental mismatch is killing conversion rates and trapping founders back into doing sales themselves instead of scaling their businesses. In this episode, I'm joined by Tom Trush, our head coach and CMO at Predictable Profits, to expose why traditional sales processes are failing and reveal the exact content strategy that turns cold leads into buyer-ready prospects before they ever speak to your team. Tom has been my secret weapon for over a decade, helping grow multiple companies onto the Inc 5000 fastest-growing companies list and generating well over a billion dollars in increased revenue through marketing strategies, copywriting, and coaching. As someone who's tested these buyer-journey strategies across dozens of industries, Tom brings firsthand insight into why 86% of our clients broke sales records during COVID while competitors struggled - and why this AI-driven disruption represents an even bigger opportunity for those willing to adapt their content strategy right now. KEY TAKEAWAYS: The average B2B buyer now requires 211 days and seven hours of content consumption before making a purchase decision - your sales team can't overcome that timeline Buyers are now researchers, not prospects waiting to be educated - by the time they contact you, they've already made 80% of their buying decision through content consumption By 2030, 100% of buying decisions will happen through "rep-free sales experiences" where prospects decide to buy before ever speaking to sales Sales teams are stuck in the "founder's trap" - getting handed unqualified leads, struggling to close them, then having the founder step in to "save the day" which only creates more chaos The solution isn't better sales tactics - it's creating a "bingeable bank of content" across written, audio, and video formats that nurtures leads into buyer-ready prospects Ask yourself the difficult question: do you actually have seven hours of quality content available for prospects to consume before they reach your sales team? Companies that master content-driven nurturing will qualify prospects instead of selling them - sales calls become about fit, not education AI disruption is creating a massive divide - businesses embracing the seven-hour content strategy will capture unprecedented market share while competitors who ignore this change will simply disappear Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/39198520

The Power of Podcast Authenticity feat. Mischa Zvegintzov 11/21/2025

The Power of Podcast Authenticity feat. Mischa Zvegintzov Learn how to turn authentic connections into your competitive advantage against AI disruption. Authentic relationships are your secret weapon in today's AI-saturated marketplace, and this episode shows you exactly how to leverage them for predictable growth. I brought on Mischa Zvegintzov, host of a top 1.5% podcast globally, to discuss how podcast guest speaking creates real buyer-ready leads while everyone else is getting lost in artificial content that nobody wants to consume. Mischa Zvegintzov brings serious expertise as the founder of Influence Army Academy and host of a top 1.5% podcast globally. With his unique background spanning from Russian-German heritage to Wyoming upbringing, Mischa has developed a systematic approach to helping heart-centered entrepreneurs leverage podcast guest speaking to grow their authority, impact, and income through what he calls "Influence Tours." KEY TAKEAWAYS: Authenticity is becoming a competitive advantage as people actively reject AI-generated content and avatars in favor of real human connections. Podcast guest speaking serves as a "teleportation device" for building know, like, and trust faster than traditional marketing methods. The average podcast listener has a higher education level and annual income of $100,000-$125,000, making it an ideal audience for premium services. One long-form podcast interview can be repurposed into multiple content pieces including videos, blog posts, newsletters, and social media clips. It takes approximately seven hours of content consumption before someone becomes a buyer, and podcasts accelerate this timeline significantly. AI disrupts the buyer's journey by making authentic human stories and connections more valuable than ever before. Successful scaling requires focusing on one "front door" offer rather than overwhelming prospects with multiple services from the start. The key to product development is following the customer journey and solving the next logical problem they encounter after your initial solution. Guest Resources (Mischa Zvegintzov): - Free PDF download on how to execute a profitable and successful podcast guest speaking tour - For those ready to get help executing a podcast tour LinkedIn - Misha Z or Misha Zvegintzov (his favorite platform to connect) Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/39120075

Why 95% of Partnerships Fail and How Transformational Partnerships Scale 7-Figure Businesses feat. Zach Burkes 11/14/2025

Why 95% of Partnerships Fail and How Transformational Partnerships Scale 7-Figure Businesses feat. Zach Burkes Learn how to build transformational partnerships that scale your business beyond seven figures Transformational partnerships represent one of the most powerful momentum-building strategies available to entrepreneurs today, yet 95% of business owners are stuck in the old "send me leads" mentality that delivers zero long-term value. In this episode, I dive deep into the strategy that separates seven-figure businesses from eight and nine-figure powerhouses - the art of creating value-driven partnerships that solve real problems for everyone involved. This isn't about simple affiliate relationships or transactional lead swaps; it's about building strategic alliances that create predictable growth momentum and leave your competitors trailing in your wake. My co-founder and head of partnerships, Zach Burkes, joins me to break down exactly how we've structured our partnership program at Predictable Profits. Zach is a serial entrepreneur who started his first company at 23 and co-founded a multi-million dollar business before joining our team. As a former curator of Sacramento Entrepreneurs and member of both Global Shapers and the invite-only Young Entrepreneur Council, Zach brings serious strategic thinking to partnership development. His insights on business growth have been featured in Fox Business, Inc., SUCCESS, and the Chicago Tribune, making him the perfect person to reveal the partnership strategies that actually move the needle. KEY TAKEAWAYS: Most partnerships fail because they're purely transactional "send me leads" relationships with no real value exchange or long-term strategy. Transformational partnerships focus on solving meaningful problems for your partner rather than just asking what's in it for you. Start your partner search by examining who your current clients already work with in complementary ways. Look through your own credit card expenses to identify vendors you already trust and spend money with regularly. The best partnerships create triple-win scenarios that benefit you, your partner, and the end customer simultaneously. Quality partnerships can improve client retention rates by solving different problems than what you currently address. One strong partner can deliver consistent, predictable deal flow day after day, week after week, month after month. Strategic partnerships provide momentum that acts as a protective layer against AI disruption in the buyer's journey. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/39034435

Scale Yourself First Before Your Business: Leadership Growth Strategies feat. Stephanie Vaughan 11/07/2025

Scale Yourself First Before Your Business: Leadership Growth Strategies feat. Stephanie Vaughan Learn how to scale yourself first before your business and break through leadership barriers In this episode of the Beyond Seven Figures podcast, my co-founder Stephanie Vaughan and I dive deep into the insights from our very first breakthrough summit - and let me tell you, the results were extraordinary. We brought 15 seven and eight-figure CEOs into a room for a couple of days, and every single member gave it a perfect 10 out of 10 score, with the most common feedback being that it was the most transformative CEO event they'd ever attended in their entire lives. Stephanie took them through a powerful four-part leadership assessment covering identity and fear, boundaries and burnout, beliefs and blind spots, and vision and power - proving once again that you can't scale a business without scaling yourself first. My co-founder Stephanie Vaughan is our head of coaching at Predictable Profits, and she has this incredible ability to get high-revenue entrepreneurs to look in the mirror and identify the internal barriers that are keeping them stuck in the founder's trap. What makes her approach so effective is that she doesn't let leaders get away with looking outward for their business problems - she forces them to examine their own patterns, behaviors, and fears that are directly impacting their company's growth. The transformation we witnessed at our summit was visible on their faces, and people are still buzzing with aha moments days later. KEY TAKEAWAYS: You cannot scale a business without scaling yourself first - personal development must precede business development for sustainable growth. Fear-based leadership creates artificial ceilings in business growth, while vision-based leadership opens up new possibilities for expansion. Most entrepreneurs look outward for business problems when the real bottleneck is often their own leadership patterns and behaviors. Operating from emotion rather than strategy leads to poor decision-making that limits business potential and creates reactive rather than proactive leadership. Your morning routine and personal state directly impact your business performance - starting with gratitude and intention sets the foundation for strategic thinking. Company culture should be defined by specific behavioral expectations rather than flowery language, with clear values that guide daily decisions. Hire people based on cultural alignment and fire based on cultural misalignment to maintain organizational integrity and performance. Regular self-reflection through quarterly assessments helps identify which personal habits contribute to or detract from business outcomes. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/38949440

Marketing Attribution Mistakes Costing You Sales (And How to Fix Them) feat. Scott Desgrosseilliers 10/31/2025

Marketing Attribution Mistakes Costing You Sales (And How to Fix Them) feat. Scott Desgrosseilliers Learn how to master marketing attribution and stop wasting money on ineffective ad campaigns. Marketing attribution is broken in most businesses—and it's costing you thousands in wasted ad spend. In this episode, Charles Gaudet sits down with attribution expert Scott Desgrosseilliers to expose why Google Analytics and platform-reported metrics are lying to you about what's actually driving sales. Discover why the traditional marketing funnel is outdated, how buyers now research across 36+ sources before purchasing, and why your "failed" campaigns might actually be your biggest winners. Scott reveals the critical difference between tracking last-click conversions versus the full customer journey, and shares his "Scale, Chill, or Kill" framework that distills complex marketing data into actionable one-word decisions. Scott Desgrosseilliers is the CEO and founder of Wicked Reports, a first-party data attribution platform he's been pioneering since 2014—before attribution was even a buzzword. After proving his friend wrong about Facebook ads working for lobster sales (resulting in millions in revenue), Scott has dedicated his career to giving businesses accurate attribution, optimized ad spending, and true customer journey understanding. When he's not revolutionizing how companies track their marketing ROI, he's an avid meditator who applies spiritual and energetic solutions to real-world business problems, and enjoys peloton, ice hockey, and bridge with his family. KEY TAKEAWAYS: Most marketing campaigns fail not because the entire funnel is broken, but because one or two pieces need adjustment while 85% actually works perfectly. Google and Meta's 28-day attribution windows miss the majority of conversions, while the average buyer researches for 62+ days before purchasing expensive products. Platform-reported ROAS is misleading because Google and Meta both claim credit for the same conversions, making it impossible to know which channels truly drive results. The top of funnel (cold traffic awareness) requires at least 50% of your budget and is the hardest to track, but it's what actually drives new customer growth. Consumption drives conversion—videos and content with high engagement rates contribute to sales even when they don't directly convert, so don't kill campaigns based on immediate conversion data alone. The traditional marketing funnel from the 1800s is obsolete; modern buyers now research across 36+ different sources before making purchase decisions. Wait at least double your average conversion cycle before making budget decisions on campaigns—rushing to judge performance leads to killing winners too early. Successful iteration requires 13+ tweaks on average, even for expert marketers converting half a billion dollars in sales, so persistence beats perfection every time. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/38856615

Conversation Economy: How Authentic Dialogue Replaced the Old Sales Playbook feat. Jerson Mellizo 10/24/2025

Conversation Economy: How Authentic Dialogue Replaced the Old Sales Playbook feat. Jerson Mellizo Learn how to master the conversation economy and transform your outbound marketing strategy Look, I've been in this business long enough to recognize when something fundamental shifts, and the conversation economy we're experiencing right now is exactly that - a complete transformation of how we approach outbound marketing. Gone are the days of those old pitch-heavy tactics that used to work so well. In this episode, I sit down with my incredible teammate Jerson Mellizo to dive deep into why the traditional sales playbook has completely fallen apart and how authentic conversations have become the absolute key to outbound success. We get into the nitty-gritty of how buyer behavior has completely evolved - these prospects today are doing their homework like never before, and if you're still trying to pitch them in the first conversation, you're going to get shut down every single time. I've got to tell you, Jerson has been absolutely instrumental in transforming our outbound department over these past five years, and I mean that from the bottom of my heart. When we started working together, our outbound was in its infancy, and now it's become one of our top-producing lead generation channels - and that's largely because of his dedication and innovative thinking. This guy manages our entire outbound operation from the Philippines, and he's created these incredible profitable experiences for our business coaching clients who come to us wanting to grow faster, generate more predictable revenue, and finally get their businesses less dependent on them as founders. His track record speaks for itself - 72% email open rates, helping businesses generate $10K monthly through organic processes, and personally producing PHP 16,000,000 in gross sales. But here's what really gets me: at our recent workshop, 95% of the attendees were literally clapping for Jerson because of the relationship he'd built with them. That's the power of his conversation-first approach, and it's something every business owner needs to understand. KEY TAKEAWAYS: The traditional outbound playbook of rapport-building, goal identification, challenge discovery, and immediate pitching has stopped working because everyone recognizes the pattern. Modern buyers are significantly more discerning than five years ago, conducting extensive research and consuming hours of content before making purchasing decisions. The new outbound strategy focuses on starting authentic conversations rather than pushing immediate sales agendas with complete strangers. Successful outbound marketing now optimizes for content consumption rather than direct conversions, allowing prospects to build trust naturally. The progression from conversation to consumption to conversion can take up to 365 days, requiring patience and consistent value delivery. Every conversation should move prospects toward consuming more content, whether through reports, workshops, videos, or educational materials. Caring is a competitive advantage, and authentic conversations that prioritize serving others naturally lead to business opportunities. Outbound is a broad category with multiple strategies, so if one approach isn't working, it's the strategy that needs changing, not the entire outbound concept. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/38766695

Build Business Credit Fast:Getting Funded the Right Way feat. Ty Crandall 10/17/2025

Build Business Credit Fast:Getting Funded the Right Way feat. Ty Crandall Learn how to build business credit fast and access capital without destroying your personal credit Build business credit fast and unlock funding opportunities most entrepreneurs never discover—that's exactly what you'll learn in this game-changing episode with Ty Crandall, who runs the world's largest business credit coaching operation. Charles Gaudet and Ty dive deep into the critical mistakes business owners make when funding their companies, revealing why the worst time to seek money is when you actually need it. Ty shares his proven "3 C's Formula" (Cashflow, Credit, Collateral) that has helped thousands of businesses access over $30 million in funding monthly, and you'll discover how to separate your personal finances from business liability, build a fundable business credit profile from scratch, and tap into funding options ranging from $160K in 0% interest credit cards to 4% EIDL loans with 30-year terms. Ty Crandall is a military veteran, world-renowned business credit and financing expert, and successful entrepreneur who has transformed personal tragedy into a mission of service. As the author of two best-selling books on consumer and commercial credit, Ty is also a high-level business coach who helps entrepreneurs scale to 8-figures and beyond, and an international speaking sensation. After losing everything during the 2008 financial crisis—including his mortgage company, personal assets, and even resorting to passing bad checks to keep electricity on for his pregnant wife—Ty rebuilt from ground zero with a fundamental shift in purpose. His painful experience drives his commitment to educating business owners on building fundable companies while protecting their personal assets, making Credit Suite the go-to resource for entrepreneurs seeking capital access at favorable terms without personal guarantees. KEY TAKEAWAYS: The worst time to ask for money is when you actually need it—entrepreneurs should prepare and secure revolving credit lines before cash flow problems arise. Business owners should double their estimated startup costs and timelines, as ventures typically take twice as long and cost twice as much as anticipated. Building business credit is separate from personal credit and should begin the moment you start your business to avoid personal liability and guarantee requirements. The "3 C's Formula" determines funding eligibility: Cashflow, Credit, and Collateral—if you have all three, you qualify for SBA loans; if you have one strength, focus on lenders specializing in that category. Unlike personal credit, business credit scores (like Paydex) are based solely on payment history, inquiries don't hurt your score, and 90% of vendors don't report unless you're intentional about it. Entrepreneurs should stock up on revolving credit whenever available and when terms are favorable, even if they don't need it immediately, to prepare for economic downturns or unexpected opportunities. Alternative funding options beyond traditional banks include merchant cash advances, credit card stacking ($160K at 0% for 18 months), asset-based lending (stocks, 401Ks, cryptocurrency), and EIDL disaster loans at 4% for 30 years. Using brokers instead of going directly to lenders provides access to more funding options, better negotiating power, and often costs nothing extra since lenders pay referral fees to brokers. Link’s mentioned in the episode: Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/38613945

The Client Retention Formula: Relationships + Results = Growth feat. Walker Renfrow 10/10/2025

The Client Retention Formula: Relationships + Results = Growth feat. Walker Renfrow Learn how to Master Client Retention with Predictive Analytics Instead of Guesswork Things about client retention that most entrepreneurs get wrong: they're flying blind until it's too late. In this game-changing episode, I sit down with our Director of Community, Walker Renfrow, to pull back the curtain on the client retention strategies we've developed through real-world testing, data analysis, and relentless innovation. We're not talking about the same tired advice you'll find everywhere else—this is about moving from reactive churn management to predictive retention analytics that tell you there's a problem before your clients even know they're unhappy. If you're selling into a leaky bucket and wondering why your MRR isn't growing the way it should, this conversation is going to change everything. Walker Renfrow is one of those rare talents who wears many hats and excels at all of them. As our Director of Community at Predictable Profits, Walker has become a catalyst for growth—constantly innovating, solving problems in unique ways, and creating client experiences that don't just retain customers, they turn them into raving fans. With his background in entrepreneurship and experience across manufacturing, construction, and business coaching, Walker brings a creative, data-driven approach to retention that you won't find in any textbook. He's an artist in both his personal life as a singer and in his professional world, looking at challenges from angles most people never consider. KEY TAKEAWAYS: Selling into a leaky bucket caps your MRR—retention is just as critical as sales for growth. NPS surveys alone won't cut it—low response rates and shallow data won't move the retention needle. Your team can't give accurate client health assessments—their incentives are misaligned to paint rosy pictures. Quarterly interviews by a third party (not the account manager) get you the honest feedback that drives real change. Relationships + Results = Retention—most businesses focus only on results and ignore relationships entirely. Use red/yellow/green client scoring: 75% green, 20% yellow, 5% red—zero red means you're lying to yourself. Track behavioral metrics (attendance, implementation, engagement) to predict churn before it happens—not after. Community is your AI-age defensibility—authentic human connections become irreplaceable as everything else gets commoditized. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/38535225

How Super-Agents Are Replacing Entire Teams feat. Mike Koenigs 09/26/2025

How Super-Agents Are Replacing Entire Teams feat. Mike Koenigs Learn how to harness AI as your ultimate business accelerator and create what once seemed impossible in record time What if I told you that "super-agents" could solve your biggest business problems in 20 minutes while you sleep? Look, the AI revolution isn't coming - it's already here, and it's moving faster than most people can even comprehend. In this episode, we dive deep into the reality that everything you've ever imagined AI could do is not only possible right now, but the only limitation is your imagination and willingness to embrace these tools. We're talking about creating functional software prototypes in 20 minutes, generating professional presentations for NASA in hours instead of weeks, and literally having 10 AI "super-agents" work on your problems simultaneously. This isn't about replacing human creativity - it's about amplifying it to levels that would have been science fiction just months ago. Mike Koenigs is the Founder of The Superpower Accelerator and has transformed over 61,000 clients into "Category of One" brands that dominate their markets. This guy just got back from speaking at NASA - not about theory, but actually demonstrating solutions to their 174 biggest documented problems using AI tools most people have never heard of. He's also spoken at the United Nations, leveraging over 30 years of strategic insight to help experts become influential brand leaders. What sets Mike apart isn't just his track record of creating transformational business celebrities - it's his ability to see possibilities where others see obstacles and turn AI into a profit-multiplying superpower without diluting your essence. KEY TAKEAWAYS: AI capabilities are advancing daily - the gap between what was possible six weeks ago versus today shows exponential acceleration. "Super-agents" let you run 10 AI specialists simultaneously on the same problem instead of waiting for one solution. You can create functional software prototypes in 20 minutes without any coding experience or technical background. Master the AI mindset, not specific tools - tools change constantly but strategic thinking principles remain valuable. AI amplifies existing traits - lazy people get lazier while curious people become exponentially more effective. Future advantage belongs to those asking better questions, not those memorizing more answers. Use AI to amplify your thinking, not replace it - letting AI think for you leads to declining performance. Companies must create AI-friendly cultures now or risk losing top talent to competitors who embrace these capabilities. AI Live Event: AI Accelerator Book: Use Coupon Code “BIRD500” for $500 Off (good until Sunday at Midnight) Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/38365980

How to Capture, Create, and Convert Demand in the AI Era feat Megan Bowen 09/19/2025

How to Capture, Create, and Convert Demand in the AI Era feat Megan Bowen Learn how to capture, create, and convert demand in the AI era If you're still trying to grow your business with traditional funnels and wondering why your capture, create, convert demand strategy isn't working, you're about to discover why those old-school tactics are completely dead. In this episode, I sit down with one of the very few people who actually gets it - Megan Bowen - and we dive deep into the evolution of buyer behavior from the analog buying era all the way through to where we are now in the AI era. We explore why 96% of the buying process now happens before prospects ever talk to your sales team, and Megan breaks down her game-changing framework that's helping B2B companies completely rethink how they approach demand generation. Trust me, you're going to want to have a pen and paper handy for this one because we're going beyond the surface-level funnel nonsense that everyone else is teaching. My guest today is Megan Bowen, CEO of Refine Labs, and she's someone I have tremendous respect for because she actually eats her own pudding. With over 20 years of experience building and scaling go-to-market teams across B2B industries - including companies that achieved IPOs and acquisitions - Megan co-founded Refine Labs in 2020 with a mission to completely change how B2B companies approach their go-to-market strategies. What I love about Megan is that her leadership philosophy isn't some theoretical framework from a business book - it's rooted in real-world experience as an individual contributor, people manager, and executive leader. She understands that without customers, you don't have a business, and she's laser-focused on creating the conditions for long-term relationships and meaningful results.Retry KEY TAKEAWAYS: Volume-based funnel marketing fails because high-intent leads convert at 25% while low-intent leads convert at less than 1% Use "split the funnel analysis" to show the dramatic difference between lead quality and stop wasting budget on low-intent leads By 2030, nearly 100% of buying decisions happen before sales calls, making self-service information critical Put pricing, social proof, and competitive advantages directly on your website to eliminate buyer friction Brand marketing gets you into buyers' "day one consideration set" before they start searching for solutions Dark social is the invisible 6-12 month buying cycle where prospects research before visiting your website Create content that actually solves buyer problems rather than just promoting your services Talk to your customers regularly to understand their evolving needs and grow beyond seven figures Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/38279500

Add Value First Money Follows feat. Ramon Ray 09/12/2025

Add Value First Money Follows feat. Ramon Ray Learn how giving value first creates predictable revenue growth Add Value First Money Follows - that's the simple rule most business owners have backwards. They think about what they can get instead of what they can give, and that's why they stay stuck. In this episode, I brought on Ramon Ray because his energy is amazing, but more importantly, he figured out something most people miss: you make money based on how much you help others. We talk about the real meaning behind Darwin's "survival of the fittest" - spoiler alert, it's not what you think - and why hanging around more successful people creates steady growth. Ramon and I break down how to create your own chances instead of waiting to be invited, and why building systems that grow beats working harder every single time. Ramon Ray is exactly the kind of business owner I love talking with - he doesn't wait for permission, he makes his own luck. This guy has built and sold many companies, recently got a job as Bitdefender's small business rep, and here's how he did it: he walked right up to them after speaking at their event and basically made his own job. That's the kind of thinking that separates million-dollar business owners from everyone else. Ramon wrote "Celebrity CEO" and has been on major TV shows, but what I respect most is how he treats relationships - it's never just about business, always about helping first. And now that he's a grandfather to little Ezra, you can bet he's thinking about what he's building and the lessons he'll teach about creating steady success. KEY TAKEAWAYS: How to build revenue-generating relationships by starting every interaction asking what's happening in their personal life and how you can add value instead of leading with your pitch. What to do when opportunities don't come to you by creating your own table and walking up to decision-makers to pitch roles that don't exist yet like Ramon did with Bitdefender. How to accelerate your business growth by surrounding yourself with people operating at higher temperatures who naturally pull you up instead of those who drag you down to their comfort level. What separates seven-figure businesses from the rest by building scalable systems and hiring people to expand the business with you so you're not trapped in daily operations. When to take action on opportunities by getting comfortable being uncomfortable and moving immediately without perfect strategy because breakthrough moments require instant response. What to focus on instead of just services by delivering measurable outcomes and business impact since AI is commoditizing results but can't automate true transformation. How authentic networking creates predictable revenue by approaching relationships with genuine intent to help first so opportunities emerge naturally without forced transactions. When business gets tough and you want to quit by showing up and executing anyway because someone loses if you don't win and consistency during lows separates successful entrepreneurs. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/38206525

Video Marketing Evolution: AI Hooks with Authenticity feat. Aleric Heck 09/05/2025

Video Marketing Evolution: AI Hooks with Authenticity feat. Aleric Heck Learn how video marketing can scale your B2B business beyond seven figures Let me tell you something, video marketing isn't just about creating content—it's about strategically combining AI-generated hooks that stop people dead in their tracks with authentic human storytelling that builds the know, like, and trust factor. This formula is what separates the businesses scaling predictably from those burning cash on ads that nobody watches past the first three seconds. When you nail this approach on platforms like YouTube, you're not just capturing eyeballs—you're reaching B2B buyers with genuine intent who are actively looking for solutions to their problems. Talking with Aleric Heck, CEO of AdOutreach, and this guy is the real deal. He started on YouTube 14 years ago, built the largest app review channel with 500k+ subscribers, and now at 26 has an 8-figure company. He's personally spent over $7.5 million on YouTube ads, helped clients generate multiple 9 figures in revenue, and landed AdOutreach at #87 on the Inc 5000 fastest-growing companies list. What I love about Aleric is he actually walks his own walk—he's built his entire reputation practicing what he preaches and has the results to prove every strategy he teaches actually works. KEY TAKEAWAYS: How to target B2B decision-makers on YouTube using intent-based keywords and top 10% household income filters instead of wasting money on random eyeballs. What the 2-3 minute ad structure looks like: 8-30 second AI hook, 1-2 minutes of educational value, then a natural call to action that flows from your teaching. Why YouTube outperforms Meta for B2B sales—people have sound on, they're in learning mode, and you get multiple minutes to build trust instead of hoping they don't scroll past. How to use AI tools like Veo to create attention-grabbing hooks while keeping yourself as the human expert who actually closes the deal. What your real conversion metrics should be—reverse engineer from your desired cost per client backwards to your allowable cost per click, not just vanity metrics. Why your silent YouTube viewers who never engage are often your highest-value prospects quietly evaluating you against competitors in their buying process. How to create video conversion trainings that turn ad clicks into booked calls by delivering massive upfront value that naturally leads to strategy sessions. What brand recall tracking reveals about your true ROI—measuring direct website visits plus branded Google searches shows the real impact beyond direct ad conversions. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: www.predictableprofits.com/community /episode/index/show/predictableprofits/id/38101765

Make Your Business More Profitable with Better Planning feat. Gray MacKenzie 08/22/2025

Make Your Business More Profitable with Better Planning feat. Gray MacKenzie Learn how to build systems that make your business run smoothly without you being involved in everything If you're bringing in good revenue but somehow your profits keep getting smaller, this episode is for you. Look, most of us focus on getting more clients and making more sales, but here's what I've learned - your biggest problem might be in how you're actually managing your projects. In this episode, Gray MacKenzie shows us why agencies are working harder but making less money, and the simple systems that can help you stop being the bottleneck in everything your team does. Gray MacKenzie runs Zen Pilot and has worked with over 3,000 agencies. He's the highest-rated ClickUp expert in the world, so when he talks about project management, I listen. What I love about Gray is he gets that we entrepreneurs hate being micromanaged, but we also can't keep running our businesses like everything's on fire. This guy has helped agency owners discover they were actually losing money for 10 years on website projects without even knowing it. His thing is showing business owners exactly why their teams say they're busy all the time but the profits aren't matching the work being done. KEY TAKEAWAYS: How poor management is secretly draining your profits How to track what projects actually cost so you stop losing money on services without realizing it Why you need to reserve 25-50% of your time for unplanned work instead of trying to schedule every minute How to use team task assignments as data to understand why you're constantly exhausted Why bad project management will kill your growth faster than client acquisition problems How to build the culture you want by enforcing standards, not just talking about them Why switching project management tools every two years won't solve your real problems How to spot when "I'm too busy" actually means "we can't see what's happening" Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/37920875

Billionaire's Secret: Buy Don't Build with Richard Parker 08/15/2025

Billionaire's Secret: Buy Don't Build with Richard Parker How to Scale Beyond 7 Figures Through Strategic Business Acquisitions and Creating Maximum Value Here's what drives me absolutely crazy - I watch brilliant entrepreneurs work themselves to death chasing organic growth while missing the strategies that could multiply their wealth overnight. Everyone's obsessing over marketing tactics, but they're ignoring the playbook that the ultra-wealthy have been using for decades. In this episode, I sit down with Richard Parker to expose how buying businesses at lower multiples and integrating them into higher-multiple operations literally manufactures instant equity. We dive deep into the six factors that determine premium valuations and how cross-pollinating customer bases creates geometric multiplication of wealth. Richard Parker is a serial entrepreneur and acquisition expert who has bought and sold countless companies, with some investments reaching $200 million. He's worked in family offices for ultra-high-net-worth individuals whose names you'd instantly recognize, helping them multiply wealth through strategic business moves while actively doing deals himself. What I love about Richard is he doesn't just teach theory - he shows you the exact frameworks that separate those who build nice businesses from those who create generational wealth through strategic acquisitions and premium exits. KEY TAKEAWAYS: When you buy a business at a lower multiple and fold it into your higher-multiple company, you create instant wealth - this "accretion" strategy is how public companies have built empires for decades. Strategic acquisitions aren't just about revenue - you're buying proven IP, marketing systems, client databases, and the ability to cross-pollinate offerings between customer bases for geometric growth. The six factors that determine premium valuations: unique competitive advantage, founder independence, multiple revenue streams, 50%+ monthly recurring revenue, sub-5% churn rate, and comprehensive data intelligence. As your business scales past the million-dollar mark, you can't fly by sight anymore - you need instrument navigation like a pilot in the clouds, with metrics measured to decimal points and KPIs for every employee. Recurring revenue (contractual subscriptions) commands massive valuation premiums over reoccurring revenue (historical customer patterns) - the difference between predictable cash flow and hopeful projections. A-players deliver 10:1 ROI with minimal management, B-players give 2-4x but need guidance, and C-players often break even or lose money when you factor in opportunity costs and your management time. The wealthiest entrepreneurs don't extract every dollar for lifestyle inflation - they live below their means and reinvest profits at 4-5x business multiples, knowing every dollar becomes $4-5 at exit. Don't let loyalty bankrupt your business - if someone isn't the right fit, letting them go benefits everyone, including giving them a chance to find where they can truly thrive. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/37826940

Who Should You Hire and Keep? feat. Debra Boggs 08/08/2025

Who Should You Hire and Keep? feat. Debra Boggs Learn how to hire A-players who deliver 10x ROI, build an employer brand that attracts top talent, and avoid the costly mistakes that drive elite performers away. What if I told you that the difference between hiring an A-player versus a C-player could mean the difference between a 10-to-1 ROI and barely breaking even? In this episode of Beyond Seven Figures, I sit down with executive career strategist Debra Boggs to explore the critical differences between A-players, B-players, and C-players in the workplace, and why most business owners are unknowingly sabotaging their ability to attract elite talent. We dive deep into the common mistakes entrepreneurs make when trying to hire top performers, including dragging out lengthy hiring processes that lose the best candidates and misunderstanding what truly motivates A-players beyond compensation. Debra and I also tackle the crucial issue of title-role misalignment - where companies hire a CMO but expect them to write email copy - and explore the real reasons why A-players leave organizations and how to prevent it through proper career development and engagement strategies. Plus, we discuss the importance of having a compelling vision that makes top talent want to join your mission, even if you can't pay the highest salary in the market. Debra Boggs is an award-winning entrepreneur and nationally recognized expert in executive career strategy. As CEO of D&S Executive Career Management, she has built one of the country's premier firms supporting senior leaders in navigating complex career transitions, landing board seats, and maximizing compensation in competitive markets. After launching D&S from the ground up nearly a decade ago, Debra scaled the business into a seven-figure firm with an elite team of experts serving high-level professionals around the globe. Her proven methodology has helped thousands of executives secure leadership roles at the world's most notable companies. Debra's thought leadership has been featured in Forbes, Fast Company, Newsweek, The Washington Post, The Wall Street Journal, and dozens of other media outlets, and she's a sought-after speaker for national conferences and private leadership events. KEY TAKEAWAYS: Hiring A-players can bring up to 10x the return compared to B or C players. Long and slow hiring processes can push top talent away to faster-moving companies. A strong employer brand helps attract the best candidates even for small businesses. Vision matters more than salary for many A-players who want to be part of something big. Clear job titles and KPIs prevent hiring the wrong person for the role. Retaining A-players requires growth opportunities and strong leadership support. Culture and alignment with company values play a big role in keeping top talent. Asking your team about their personal and career goals helps build loyalty and trust. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/37730205

Fixing Landing Pages That Waste Money Per Lead with Sahil Patel 08/01/2025

Fixing Landing Pages That Waste Money Per Lead with Sahil Patel Learn how to stop wasting money per lead on bad CTAs If you're spending thousands of dollars per lead and wondering why your landing pages aren't converting, this episode is for you. The marketing world is obsessed with fancy ads and perfect audiences, but here's what I know - most of the time, your biggest opportunity is sitting right there on your landing page. In this episode, I sat down with Sahil Patel to uncover the shocking truth about why common call-to-action buttons like "Request a Demo" are killing your conversions, and reveal the simple changes that can double your results. We talked about how B2B sales is heading for a massive disruption, just like how Tesla and Carvana completely changed car buying forever. Sahil Patel runs a company called Spiralize and this guy has the proof to back up everything he says. He's tested over 1,500 different websites with millions of visitors, so when he tells you what works and what doesn't, you should pay attention. What I love about Sahil is he doesn't just talk about fancy theories - he breaks down website stuff into simple tips that you can use right now. He shares helpful advice on LinkedIn four times a week, and his superpower is showing businesses exactly why their websites aren't making money and how to fix them today. KEY TAKEAWAYS: "Request a Demo" is the worst-performing call-to-action button because it sounds passive and reminds people they have to talk to a salesperson. "Get Started" and "Get a Demo" are the highest-converting CTAs because they're action-focused and don't feel like you're asking for something. Your landing page headline must match your ad copy exactly - if your ad says "cat food" but your page shows "dog food," people will leave immediately. Younger generations (Gen Z and Millennials) hate phone calls so much that B2B sales will shift toward self-service buying, just like Tesla and Carvana did for cars. You need at least 100 form submissions on each version of your test before you can trust the results and make changes. Shorter, more skimmable landing pages work better than long ones because people spend less than two minutes reading your page. AI can help you write faster first drafts of copy, but humans still need to refine it and create emotional hooks that connect with buyers. Having a therapist before you need one is critical for business leaders because running a company means living through constant ups and downs. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/37637200

Turn Podcasts Into Revenue Machines with Tom Hunt 07/25/2025

Turn Podcasts Into Revenue Machines with Tom Hunt Learn how to scale beyond seven figures using podcast-driven growth Everyone's chasing the latest marketing tricks while I've been watching smart business owners quietly use one simple strategy to close huge deals. In this episode, I sit down with Tom Hunt to share the truth about B2B podcasting that most people get wrong. We talk about how his 11th podcast guest became a $2M client before the episode even went live, why 97% of your prospects aren't ready to buy right now, and the 7-hour rule that can cut your sales time in half. This isn't about making content - it's about making money. Tom Hunt runs Fame, the B2B podcast company that helps businesses like Gong, Canva, Paddle, and Zendesk grow behind the scenes. He found this secret while working in marketing and turned it into a simple system that turns every podcast recording into a sales meeting. What I love about Tom is he doesn't just talk about making money from podcasts - he shows you exactly how to turn your show into a machine that brings in clients. KEY TAKEAWAYS: The real money in B2B podcasting comes from your guests becoming customers, not from building a huge audience of listeners. You can get ROI from podcasting in the short term by inviting potential customers and partners as guests on your show. 97% of your market isn't ready to buy right now, so you need a strategy to capture them when they are ready to purchase. Consumption drives conversion - prospects who consume 7+ hours of your content are much more likely to buy from you. One podcast episode can create weeks of content across social media, email, and other marketing channels. B2B podcasting is the hardest content to grow but the most valuable because you get 30-60 minutes of someone's undivided attention. Before you focus on getting more leads, fix your customer retention first because keeping clients is the foundation of growth. The best podcast positioning combines a clear niche (who you serve) with a unique edge (what makes you different from everyone else). Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/37550850

Vision Driven Exit: How QFI Built a Multi-Million Dollar Food Tech Success feat. Raf Peeters 07/18/2025

Vision Driven Exit: How QFI Built a Multi-Million Dollar Food Tech Success feat. Raf Peeters Learn how to create a vision-driven exit while building a business that puts people first and generates exponential value In this powerful episode, I sit down with one of the most genuine entrepreneurs I know to explore how to achieve a vision-driven exit by focusing on the real drivers behind sustainable business growth. We dive deep into how solving critical customer problems rather than chasing trends, investing heavily in team development, and maintaining unwavering intentionality during major business decisions can transform a startup into a multi-million dollar success story with the perfect strategic partner. This conversation reveals the counterintuitive truth that putting people before profits and staying true to your vision actually generates far greater financial returns and creates the optionality needed for an ideal exit. My guest today is Raf Peeters, a goal-oriented entrepreneur who has built three successful startups and is known for his strong work ethic and total solution approach. Starting as a service engineer in the food industry, Raf traveled to over 40 countries, built trusted partnerships across multiple cultures, and scaled US operations from zero to over $4M in annual sales. As the founder of QFI, he transformed his deep industry knowledge into a food quality assurance equipment company that recently completed a strategic acquisition entirely on his terms. What sets Raf apart is his infectious positivity, genuine commitment to developing his team through substantial coaching investments, and his ability to maintain long-term vision while building sustainable business fundamentals. KEY TAKEAWAYS: Focus on solving "must-have" problems rather than "nice-to-have" solutions, as these survive economic downturns and drive consistent revenue growth. Spend substantial time with customers in their actual work environments to truly understand their pain points and identify business-critical needs. Trust your initial gut instincts about major decisions, as overthinking often leads you away from the right choice. The moments when you most want to quit are typically when you're closest to a major breakthrough - persistence through resistance pays off. Invest significantly in your team's development through coaching and growth opportunities, as this creates loyalty that transcends salary competition. Build your business with strong fundamentals and fix core issues early, because scaling amplifies both strengths and weaknesses exponentially. Maintain financial discipline to preserve optionality - having choices during acquisition discussions leads to better outcomes than desperation selling. Be intentional about partner selection during exits, prioritizing cultural alignment and shared values over purely financial metrics for long-term success. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/37456505

The Truth Behind Founder Fuel feat. Regan Archibald 07/11/2025

The Truth Behind Founder Fuel feat. Regan Archibald Learn How the Story Behind Founder Fuel Transformed My Life and Business What if I told you that a simple question - "Can you make me superhuman?" - would lead to the most powerful cognitive enhancement formula I've ever experienced? In this revealing episode, I pull back the curtain on the 18-month journey behind Founder Fuel, sharing the exact process my friend Regan Archibald and I used to develop what has become a game-changing nootropic. From fixing my gut health and optimizing my sleep to the precise nano-extraction process that makes our kratom bioavailable, you'll discover how we created a product so effective that every single person we brought onto our team chose equity over salary just to be part of it. My guest today is Regan Archibald, one of the leading Peptide Specialists in the nation and the founder of the award-winning East West Health clinic. As a Licensed Acupuncturist, Functional Medicine Practitioner, and creator of the Peptide Mastery Course, Regan brings cutting-edge innovation to performance optimization and health transformation. He's the author of 8 books including "Never Stop Healing" and hosts the popular Never Stop Healing podcast. When he's not revolutionizing the practice of medicine or working with patients, you'll find Regan in the Wasatch mountains with his family, embracing the same philosophy of challenging discomfort that he teaches his clients. KEY TAKEAWAYS: Healing your gut can lead to clearer thinking, better focus, and more energy. Fixing the root cause of health problems is more powerful than taking random supplements. Deep, restful sleep is one of the biggest keys to better performance and recovery. Small daily changes—like hydration, sunlight, and movement—build long-term results. Natural tools like peptides and clean nootropics can support brain and body function. Taking breaks, resting on weekends, and avoiding overuse helps avoid burnout. Clean sourcing and proper dosing make a huge difference in supplement safety and results. Building healthy habits daily can help you feel younger, stronger, and ready to lead. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/37373390

Sleep Secrets of Top CEOs for Peak Performance feat. Ben Greenfield 07/04/2025

Sleep Secrets of Top CEOs for Peak Performance feat. Ben Greenfield Secrets of CEOs for Peak Performance What if I told you the sleep secrets of CEOs could be the difference between mediocre performance and absolutely crushing it in the boardroom? Look, Jamie Diamond from JP Morgan Chase didn’t just randomly mention elite athletes when describing great leaders – there’s a direct connection between physical optimization and executive performance. In this episode, we dive deep into the sleep optimization strategies that top CEOs use to maintain the stamina, mental clarity, and decision-making capabilities needed to lead at the highest levels. We’re talking about practical, actionable sleep hacks that don’t require you to become a monk or spend five hours a day on wellness routines. Our guest today is Ben Greenfield, and frankly, there’s nobody better qualified to break down the science of peak performance optimization. This guy isn’t just talking theory he’s a New York Times bestselling author, former professional athlete who completed 13 Ironman triathlons, and has been voted America’s top Personal Trainer by the NSCA. Ben works directly with high-level CEOs, professional athletes, and elite performers, helping them optimize every aspect of their physical and mental performance. As the founder of KION supplements and host of one of the top-ranked health podcasts, Ben has spent decades figuring out how busy, high-achieving individuals can maintain peak performance without sacrificing their business success or family time. KEY TAKEAWAYS: Sleep drive starts when you wake up . Strategic light exposure is your secret weapon. Temperature control can make or break your sleep. Your bedroom should be a sleep sanctuary only. Sound management beats racing thoughts. The 3-hour rule for meals and workouts. Mouth taping and nose breathing optimize oxygen flow. Cortisol management is about more than stress. Growing your business is hard, but it doesn’t have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don’t miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet’s Wesbites: /episode/index/show/predictableprofits/id/37284185

Business Growth Starts With Inner Growth feat. Mike Brcic 06/27/2025

Business Growth Starts With Inner Growth feat. Mike Brcic Learn how stepping away from your business can lead to breakthrough ideas and personal growth In this episode of the Beyond 7 Figures podcast, talking about how powerful it can be for entrepreneurs to step away from their daily routines and go on meaningful adventures. You’ll hear how getting out of your usual environment like traveling to remote places with no distractions can spark big ideas, fresh thinking, and personal growth. We talk about how stillness, nature, and deep reflection help solve problems and bring more clarity and purpose to both business and life. Our guest is Mike Brcic, the founder of Wayfinders. Mike takes groups of entrepreneurs on life-changing trips to places like Mongolia, Uganda, and Patagonia. He creates safe spaces where people can disconnect from their busy lives and reconnect with themselves. Mike shares how his own journey from business success to deeper self-discovery inspired him to help others find more meaning, direction, and breakthroughs through these powerful experiences. KEY TAKEAWAYS: Taking time away from your business in quiet, remote places can help you solve problems and find new ideas. Real breakthroughs often happen when you step out of your normal routine and slow down. Deep personal growth helps drive lasting business success. Childhood experiences can shape your drive, fears, and how you lead as an entrepreneur. Feeling connected to nature and others can bring clarity and purpose to your life and work. Creating space for stillness and reflection is just as important as hard work. The most successful entrepreneurs often shift from chasing success to serving others. Building a business with heart and meaning leads to deeper fulfillment and stronger impact. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/37182245

Caring More = Earning More: The Empathy Business Case feat. Chris Yoko 06/20/2025

Caring More = Earning More: The Empathy Business Case feat. Chris Yoko Learn how to scale authentic empathy and create meaningful impact in business while building sustainable wealth Look, we live in a crazy world right now. The news is screaming that the sky is falling, social media's got everyone at each other's throats, and AI is encouraging shortcuts over real connection. But here's what I know - with every challenge comes an equal and opposite opportunity. In this episode, I sit down with Chris Yoko to dive deep into what really separates successful entrepreneurs from everyone else: genuine care. Not the kind you SAY you have, but the kind people actually FEEL. We explore how to build empathy at scale, why authenticity isn't just nice-to-have but mission-critical, and how you get paid in direct proportion to the impact you provide others. Chris Yoko is the CEO of Yoko Consulting and founder of Carbon Off - and let me tell you, this guy gets it. He's worked with powerhouse brands like Ritz Carlton, Living Social, and Pampers, helping impact over 100 million lives. Chris is part of MMT, our mastermind group of 7, 8, and 9-figure entrepreneurs, and his superpower is helping organizations create authentic impact through technology. What I love about Chris is he doesn't just talk about caring - he shows organizations how to systematically demonstrate it at scale. KEY TAKEAWAYS: Your competitive advantage isn't your marketing tactics or sales systems - it's whether people genuinely believe you care about their success more than your own profit. Empathy at scale means building systems that help you see, hear, and understand what's truly important to each person you serve. Real empathy requires accuracy in reading people's emotions AND the wisdom to know when to pull them up rather than sink down with them. The Ritz Carlton doesn't just deliver great service - they anticipate what would make you feel special before you even know you need it. Servant leadership means your people get the credit when you win, and you take the blame when things go wrong - that's how you build loyalty that runs soul-deep. You want to build lasting wealth? Expand your vision beyond yourself to your family, community, country, and world - the bigger your impact, the bigger your income. The wealthiest people aren't thinking small like "the world" - they're already exploring space because their vision for impact knows no bounds. In times of chaos and uncertainty, the companies that survive and thrive are those with superfans who feel genuinely cared for and connected to a meaningful mission. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/37086555

Why ‘Never Retire’ Might Be the Goal feat. Derek Coburn 06/13/2025

Why ‘Never Retire’ Might Be the Goal feat. Derek Coburn Learn how to Break free from the outdated retirement mindset We're challenging everything you've been taught about retirement, success, and fulfillment. The traditional idea of retiring at 65 might be doing more harm than good. Learn how redefining your relationship with work, money, and meaning can unlock a richer, more intentional life—especially if you're grinding toward an exit or feeling uncertain about your next chapter. Derek's a seasoned financial advisor, entrepreneur, and author of Let's Retire Retirement. With more than 25 years in the financial world and a deep network of 7, 8, and 9-figure entrepreneurs, he brings a human, purpose-driven perspective to wealth planning. He's also the co-founder of Cadre, a curated networking community, and a thought leader who helps high achievers design lives filled with meaning, balance, and long-term value. KEY TAKEAWAYS: Traditional retirement is an outdated concept that often leads to a loss of purpose and fulfillment. Redefining success means focusing on contribution, connection, and intentional living—not just financial accumulation. Many retirees return to work, not for money, but to regain meaning and engagement in life. Planning to work in some capacity longer can create more freedom and flexibility today. Purpose-driven work, even if part-time or passion-based, enhances health, happiness, and longevity. Designing your life around what energizes you leads to greater long-term satisfaction and impact. Small mindset shifts, like embracing gratitude and owning your choices, can transform your entire outlook. Investing in relationships, health, and meaning now pays bigger dividends than simply chasing more income. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/36997850

A Battle Tested Blueprint for Business Success feat. Major General Steve Maranian, U.S. Army (Retired) 06/06/2025

A Battle Tested Blueprint for Business Success feat. Major General Steve Maranian, U.S. Army (Retired) Learn how to lead like a general and build an extraordinary team. Applying battle-tested military principles that work when lives are on the line. This episode dives deep into servant leadership, decision-making under extreme pressure, building unshakeable team loyalty, and the critical difference between positional authority and earned respect. You'll discover why the most successful leaders take credit for failures while giving their teams credit for wins, how to train your people to standards (not time), and the strategic thinking frameworks used at the highest levels of military command that directly translate to boardroom success. I'm incredibly honored to have Major General Steve Maranian on the show - and I mean that. This guy is one of the most respected leaders and change agents in military history, with global defense expertise honed over 17 years in Europe, Africa, and Asia, including combat deployments to Afghanistan, Iraq, and Kuwait. As the former Commandant of the US Army War College, Steve literally commanded and trained future world leaders while revolutionizing military education. He's currently the Commanding General of the 56th Artillery Command in Germany, where he built an entire organization from fewer than 100 soldiers to thousands, overseeing budgets and contracts worth tens of millions. Steve's the guy they call when they need someone who can build coalitions with international partners, transform organizations from the ground up, and solve the most complex leadership challenges. Trust me, what this man shares in this episode will change how you think about leadership forever. KEY TAKEAWAYS: Never ask your team to do anything you wouldn't do yourself. Take credit for failures, give your team credit for wins. Train to standards, not time - master basics before adding complexity. Use trusted advisors who will speak truth to power when making decisions. Make the counter-argument as strong as your preferred position. Personal connections drive performance more than positional authority. Commander's intent includes specific tasks and timelines, not just vision. Hope is not a method - analyze why strategies might fail. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/36889240

Why Smart Leaders Ask Better Questions feat. Rod Santomassimo 05/30/2025

Why Smart Leaders Ask Better Questions feat. Rod Santomassimo Learn how to asking the right questions can unlock faster business growth. In this episode of the Beyond 7 Figures Podcast, talk with Rod Santomassimo about how asking better questions can help you grow your business faster. They share real-life stories, simple strategies, and smart ways to spot the small changes that can lead to big results. If you're a coach, business owner, or someone who wants to grow with less stress, this episode will show you how to think differently and get better outcomes. Rod Santomassimo is the founder of the Massimo Group, the top coaching company for commercial real estate brokers in the world. He’s helped hundreds of people grow their income by doing less of the wrong things and more of the right ones. Rod’s also the co-author of Selling Buildings, a new book that teaches smart ways to succeed in real estate through trust, advice, and asking the right questions. KEY TAKEAWAYS: Asking better questions helps you grow faster than just looking for answers. The best people in business stay curious and always keep learning. Small changes can lead to huge results if you know what to change. Even top performers have blind spots that hold them back. Many people miss out on big money by not looking at past deals. Real success comes from doing less, not more. You don’t need more leads—you need to fix what’s not working. Great leaders always have a coach and a team to help them grow. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/36786465

Most SEO Pros Are Doing Wrong feat. Steve Toth 05/23/2025

Most SEO Pros Are Doing Wrong feat. Steve Toth Learn how to stay ahead in the fast-changing world of SEO, AI, and content marketing From Google’s latest algorithm shifts to ranking in AI-powered search engines, actionable strategies to help your content rise to the top. Whether you're battling with declining rankings or want to future-proof your digital presence, this episode is filled with insights you can use right away and talk about how to write emails and newsletters that people actually want to read and buy from. Steve Toth is an expert in SEO and AI-driven marketing. He runs SEO Notebook, a free weekly newsletter with over 20,000 readers, and recently started AI Notebook to share insights on AI search. He also leads Notebook Agency, helping B2B companies grow with smart, tested strategies. Steve is known for breaking things down clearly and sharing real tips that get real results. KEY TAKEAWAYS: Google is changing fast, so old SEO tricks no longer work. AI tools like ChatGPT and Perplexity are becoming new search engines. Mixing expert knowledge with AI-written content gives better results. Backlinks still matter, but only if they come from the right places. Writing for people not just search engines helps pages rank better. Reddit can help or hurt your brand, so watch what’s said about you. Comparison pages that mention your competitors can bring in leads. Sending helpful emails every week builds trust and brings new clients. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/36689770

Beyond 7 Figures: Build, Scale, Profit

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