Beyond 7 Figures: Build, Scale, Profit

Growing a business is hard – and most people underestimate the amount of hard-work and strategic thinking that’s involved to grow and scale your company.

Why Founder Fitness Is Your Ultimate Competitive Advantage feat. Alan Dyck 07/10/2026

Why Founder Fitness Is Your Ultimate Competitive Advantage feat. Alan Dyck Most entrepreneurs focus on scaling their company through better marketing, stronger systems, and smarter strategy. But there's another growth lever that's often overlooked: your own physical performance. In this episode, Charles Gaudet sits down with transformation coach Alan Dyck, whose remarkable journey from 371 pounds to elite fitness has helped thousands of entrepreneurs, CEOs, and high performers improve not only their health, but also the way they lead their businesses. Together, they explore why founders should think of themselves as intellectual athletes, how energy and discipline influence every business decision, and why the habits that create an elite body often create an elite company. Alan also shares the simple daily routines he uses with high-performing entrepreneurs, including Dan Martell and other business leaders, to build sustainable energy, increase confidence, and create lasting transformation. KEY TAKEAWAYS: Why founders should think of themselves as intellectual athletes whose physical health directly impacts business performance. The hidden connection between energy, decision-making, leadership, and company growth. Why discipline in your personal life often translates into stronger execution inside your business. How confidence created through better health changes the way clients, employees, and partners perceive you. The simple daily habits Alan recommends to dramatically improve energy, focus, and consistency. Why eating shortly after waking, proper hydration, and consistent nutrition play a larger role in performance than most entrepreneurs realize. The importance of building non-negotiable routines that remove decision fatigue and create long-term success. Why consistency—not perfection—is the foundation of both physical transformation and business growth. How building a personal brand through daily content helped Alan grow from roughly 500 followers to hundreds of thousands across social platforms. The three business principles Alan credits for his own growth: consistency, visibility, and relationships. RESOURCES MENTIONED: Coach Alan Dyck on Instagram: Alan Dyck Fitness App: Growing your business is hard, but it doesn't have to be. The Beyond 7 Figures podcast explores the strategies, systems, and mindset shifts that help entrepreneurs build companies that are more predictable, scalable, and profitable. Please remember to rate, review, and subscribe so you never miss an episode. Follow Charles Gaudet and Predictable Profits: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits X (Twitter): twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Learn More: Predictable Profits: Free Founder Community: www.predictableprofits.com/community Join Here: /episode/index/show/predictableprofits/id/41918570

The Founder Bottleneck: How to Reclaim Your Time and Scale Faster feat. Tricia Sciortino 07/03/2026

The Founder Bottleneck: How to Reclaim Your Time and Scale Faster feat. Tricia Sciortino Learn how to reclaim your time, escape the founder's trap, and build a business that grows without depending on you for everything. If you've ever found yourself working longer hours than ever before while feeling like you're making less progress, you're not alone. Many founders are stuck in a cycle of reacting instead of leading—buried in administrative work, back-office tasks, and daily firefighting that keeps them from focusing on growth. In this episode, Charles Gaudet sits down with Tricia Sciortino, CEO of Belay and the company's very first employee, to explore one of the most overlooked growth levers available to entrepreneurs: delegation. Together, they unpack why so many founders become the bottleneck in their own companies, how executive assistants create massive return on time (ROT), and why combining AI with the right support team can dramatically increase productivity and profitability. From scaling a company from startup to nine figures to helping tens of thousands of business owners reclaim their time, Tricia shares practical insights on leadership, delegation, hiring, and building a business that doesn't require you to do everything yourself. KEY TAKEAWAYS: Why founders become the biggest bottleneck in their business Many entrepreneurs spend their days doing administrative work instead of focusing on leadership, strategy, innovation, and growth. The result is longer hours, lower productivity, and slower growth. Return on Time (ROT) is the new competitive advantage The most successful business owners measure how effectively they use their time. Every hour spent on low-value tasks comes at the expense of activities that drive revenue and growth. If you don't have an assistant, you are the assistant Founders often justify doing administrative work themselves, but every hour spent managing calendars, inboxes, travel, and scheduling is time taken away from building the business. Why great assistants create revenue, not expenses An executive assistant isn't simply a cost center. The right assistant frees leaders to focus on high-value activities that generate revenue, improve decision-making, and accelerate growth. The cruise ship leadership model CEOs should operate like a ship captain—focused on future opportunities, market shifts, risks, and strategy—not down in the engine room trying to manage every operational detail. AI plus an assistant is a force multiplier The combination of AI and a highly skilled assistant creates exponential productivity gains. Tasks that once took hours can now be completed faster and at a higher level than ever before. How executive assistants are evolving into strategic operators Today's top assistants aren't just managing calendars. They're leveraging AI, analyzing data, helping prepare board reports, building workflows, and acting as strategic partners to leadership teams. The importance of hiring people who are better than you at their job Whether it's an assistant, marketer, salesperson, or executive, growth accelerates when you hire experts and allow them to operate in their zone of genius. Why delegation is a leadership skill, not a management tactic Many founders struggle to let go of control. Learning to trust talented people and delegate effectively is often the difference between a company that scales and one that stalls. The best leaders build teams, not dependencies Nearly every highly successful entrepreneur credits their growth to the strength of their team. The ability to attract, develop, and retain exceptional talent remains one of the greatest competitive advantages in business. RESOURCES MENTIONED: Belay - For executive assistants, fractional CFOs, bookkeeping, and other business support services Website: belaysolutions.com Connect with Tricia Sciortino LinkedIn: linkedin.com/in/triciasciortino Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter/X: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Websites: www.predictableprofits.com/community Growing a business is hard, but it doesn't have to be. Make sure to rate, review, and subscribe on your favorite podcast platform so you never miss an episode packed with proven strategies for building, scaling, and profiting beyond seven figures. /episode/index/show/predictableprofits/id/41836390

When Success Starts Suffocating You feat. Jonathan Maddock 06/26/2026

When Success Starts Suffocating You feat. Jonathan Maddock Learn how to protect your mental health while building a high-growth business. Success can be one of the most dangerous things that happens to an entrepreneur. As your business grows, so do the responsibilities, the pressure, the expectations, and the weight of carrying everyone who depends on you. Too often, founders convince themselves the answer is simply to work harder—until the stress, anxiety, burnout, or depression become impossible to ignore. In this deeply personal episode, Charles Gaudet sits down with entrepreneur and author Jonathan Maddock to discuss one of the least talked about challenges in entrepreneurship: mental health. Jonathan openly shares his journey after being diagnosed with bipolar disorder, how that diagnosis helped him better understand both his greatest strengths and biggest risks as a leader, and why addressing mental health ultimately made him a stronger entrepreneur, husband, and father. Charles also shares his own experience navigating grief, emotional suppression, and seeking professional help after losing his father. Together, they explore why vulnerability isn't weakness, why emotional regulation is a leadership skill, and how taking care of yourself may be the highest ROI investment you can make in your business. KEY TAKEAWAYS: Entrepreneurs experience significantly higher rates of mental health challenges than the general population, making proactive self-care a leadership necessity. Working harder is often the wrong response to stress because sacrificing sleep, exercise, nutrition, and recovery compounds the problem instead of solving it. Mental health conditions can also amplify entrepreneurial strengths, but only when they're properly understood and managed. Emotional regulation—not emotional suppression—is one of the most valuable skills founders can develop. Breathwork, mindfulness, exercise, and intentional recovery help shift your brain out of reactive mode so you can make better decisions under pressure. Creating psychological safety within your company starts with leaders who model healthy vulnerability while maintaining confidence and stability. Your family often experiences the consequences of entrepreneurial stress long before you recognize it yourself. Building a successful business should never come at the expense of your health, relationships, or ability to enjoy the success you've created. CONNECT WITH JONATHAN MADDOCK: Website: LinkedIn: Growing a business can be hard, but it shouldn't be a struggle. Make sure to rate, review, and subscribe on your favorite podcast platform so you never miss an episode of top-level growth strategies! Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits X: x.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Websites: /episode/index/show/predictableprofits/id/41713315

Why "I See You Everywhere" Doesn't Mean More Sales 06/19/2026

Why "I See You Everywhere" Doesn't Mean More Sales If you're posting consistently, showing up on LinkedIn every day, and creating more content than ever before—but your pipeline hasn't moved—you're not alone. In this episode, Charles Gaudet sits down with Tom Trush and Joe Beecroft to unpack one of the biggest misconceptions in modern marketing: visibility alone does not create revenue. The reality is that content has become a commodity. AI has made it easier than ever to publish, but harder than ever to stand out. The businesses winning today aren't simply producing more content. They're strategically using content to build brand recall, accelerate trust, shorten the sales cycle, and create pre-sold buyers. Together, Charles, Tom, and Joe break down the difference between content that gets attention and content that drives action. They reveal how modern buyers actually make decisions, why the traditional marketing funnel is failing, and how a strategic mix of consumption and conversion content can dramatically improve your results. If you've ever wondered why your audience says, "I see you everywhere," but still doesn't buy, this episode will show you how to bridge that gap. KEY TAKEAWAYS: Content has shifted from being a competitive advantage to a commodity, making strategy more important than volume. Visibility alone does not create pipeline growth unless people associate you with a specific problem you solve. The businesses that win focus on a handful of clear content pillars instead of trying to speak to everyone. Brand recall—the number of people searching for your company by name or going directly to your website—is one of the strongest indicators of future revenue growth. Modern buyers move through cycles of exploration and evaluation rather than a simple linear funnel. The more relevant content prospects consume, the shorter the sales cycle becomes. Buyers often consume content silently, meaning your best prospects may never like, comment, click, or engage publicly. Consumption-based content builds trust and demand, while conversion-based content reveals intent and creates measurable opportunities. Retargeting allows you to strategically amplify visibility and accelerate the journey toward becoming a pre-sold buyer. Companies that think in systems rather than isolated marketing tactics are positioned to capture outsized market share in today's environment. Growing your business is hard, but it doesn't have to be. In this podcast, we discuss top-level strategies for growing and scaling your business beyond seven figures. The show features a mix of pure content and expert conversations designed to help you implement what matters most and create predictable growth. Enjoy the show. Please remember to rate, review, and subscribe so you don't miss future episodes. Your support helps us continue improving and bringing you valuable conversations each week. Register for the upcoming workshop: Visit Predictable Profits to learn more about the workshop mentioned in this episode, where you'll learn how to build a visibility and retargeting strategy designed to create pre-sold buyers and accelerate growth. Follow Charles Gaudet and Predictable Profits: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Websites: www.predictableprofits.com/community Growing a business can be hard, but it shouldn't be a struggle. Make sure to rate, review, and subscribe on your favorite podcast platform so you never miss an episode of top-level growth strategies! /episode/index/show/predictableprofits/id/41631705

The New Rules of LinkedIn: Why Thought Leadership Beats Lead Generation feat. Justin Rowe 06/05/2026

The New Rules of LinkedIn: Why Thought Leadership Beats Lead Generation feat. Justin Rowe Learn how to leverage B2B thought leadership, adapt to the new LinkedIn algorithm, and survive the rise of AI filters to outpace your competition. The game of B2B marketing has completely transformed. It’s no longer just about pushing content out into the void; it's about navigating a shifting ecosystem where buyer discernment is at an all-time high and AI algorithms act as the new gatekeepers. If you think you can simply drop a link, log off, and watch the leads roll in, you're missing the massive shift happening right now. In this episode, Charles Gaudet sits down with Justin Rowe, founder of Impactable and one of the most brilliant minds in digital advertising, to unpack the exact playbook for building authority on LinkedIn and YouTube. From navigating the newly updated LinkedIn algorithm to understanding how "AI filters" are vetting your business before a human ever does, this conversation breaks down the high-level strategies needed to capture demand and scale your business beyond seven figures. KEY TAKEAWAYS: The Rise of the AI Gatekeeper: In enterprise sales, a staggering 75% of RFPs now pass through an AI filter before ever reaching human eyes. If your digital footprint lacks frameworks, original thought, and proof, you risk being suppressed by the "AI gods" before you even get a meeting. Cracking the "LinkedIn 360 Brew" Algorithm: Pushed in February 2026, LinkedIn's newest algorithmic update heavily penalizes "post-and-bounce" behavior. To maximize organic reach, leaders must treat the platform like a physical networking event: engage for 20 minutes before posting, publish, and linger for another 10 to 20 minutes to reply to the community. Organic Amplification to Evergreen Ads: Stop guessing what content to put money behind. Spend six months building an organic motion, identify the specific posts driving DMs or comments from your Ideal Customer Profile (ICP), and pluck those out to sponsor as evergreen client-acquisition assets. Drowning Out the "AI Slop": AI has made it easier than ever to churn out surface-level content, resulting in a wave of generic digital slop. Real competitive advantage belongs to leaders who focus on the "white space"—sharing unique points of view, contrasting frameworks, and real operational experiences that competitors can't replicate. Curating an ICP Network vs. Accepting Hodgepodge Requests: Growing an audience organically isn't enough if it's filled with people trying to sell to you. True channel growth requires intentionally sending 15 targeted connection requests a day to your exact ICP while maintaining a strict filter on who you let in. The Bingeable ROI of YouTube vs. The LinkedIn Feed: While LinkedIn is ideal for text-based text posts and high engagement, its feed eventually buries even your best work. YouTube demands a harder, longer grind for B2B channels, but its playlist structure creates a "bingeable library" where a single discovery can lead a prospect to consume 10 videos in one sitting. RESOURCES MENTIONED: Impactable: Learn more about scaling B2B results via Impactable YouTube Channel: Access the free, high-value LinkedIn Ads Beginners 101 Playlist. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com www.predictableprofits.com/community Enjoyed the episode? Growing a business can be hard, but it shouldn't be a struggle. Make sure to rate, review, and subscribe on your favorite podcast platform so you never miss an episode of top-level growth strategies! Mixing, editing, and show notes provided by /episode/index/show/predictableprofits/id/41543825

The Exit Strategy That Turns Your Business Into an Irresistible Acquisition 04/24/2026

The Exit Strategy That Turns Your Business Into an Irresistible Acquisition Learn how to build an exit strategy that makes your business impossible to pass up. Exit strategy isn't just for when you're ready to walk away, it's the smartest growth move you can make right now. In this episode, we dive into two powerful conversations: first, how to leverage Amazon without losing control of your brand, and second, how to position your business so buyers are competing to acquire it at maximum value. Whether you're scaling on Amazon or preparing for a future exit, the decisions you make today determine what your business is worth tomorrow. KEY TAKEAWAYS: Being where your buyers are matters more than whether you personally like the platform they're shopping on. Choosing between Amazon's 1P vendor central and 3P seller central can be the difference between protecting your brand pricing and watching your entire retail network collapse. A good, better, best product model lets you keep your premium offerings off Amazon while still capturing new-to-brand customers through the platform. It never matters what your math is when selling your business — it only matters what the buyer's math is. The biggest exits happen when a buyer outside your industry wants what you've built to solve a problem they can't easily solve on their own. Identifying three to five different buyer categories expands your pool and drives up your valuation far beyond what a single logical buyer would offer. Fear of a competitor acquiring your business is one of the most powerful pieces of leverage you have in any acquisition negotiation. Recapitalization lets you take meaningful money off the table now while staying in the game for a potentially larger second exit down the road. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/40973495

How AI Agents Are Giving Founders an Unfair Advantage feat. Mike Koenigs 04/17/2026

How AI Agents Are Giving Founders an Unfair Advantage feat. Mike Koenigs Learn how to leverage AI agents to build faster, smarter, and more profitable businesses without burning yourself out. AI agents are no longer something you plan for in the future they are working right now for the founders who are paying attention, and in this episode, I sit down with one of my favorite people on the planet to show you exactly what that looks like in practice. We go deep into how AI agents are being used today to automate creative work, produce films, manage workflows, and even build the software that builds the software. If you have ever felt like you are falling behind with AI, this conversation is going to light a fire under you, because the scoreboard has reset and the window to get ahead is open right now. Mike Koenigs is a 5x serial entrepreneur with five exits, a 19x bestselling author, a stage 3a colorectal cancer survivor, and the guy founders call when they are ready to build their next act. Peter Diamandis calls him an arsonist of the mind, and Tony Robbins has said he is an extraordinary man who brings insights so valuable that you need to take advantage of what he has to offer. Mike has taken the stage at MIT, NASA, the United Nations, Abundance 360, Tony Robbins events, Strategic Coach, and Genius Network, demonstrating hands-on AI systems in real time. He is the founder of The Superpower Accelerator and AI Accelerator, co-host of two top 1% podcasts, and has spent four decades working with companies like Sony, BMW, and 20th Century Fox, as well as hundreds of entrepreneurs building high-net, low-overhead businesses they actually love. KEY TAKEAWAYS: AI agents can fully automate creative workflows including scriptwriting, mood boards, video production, and voiceover without needing a large team behind you. Your competitive edge is not the tools you use but the context, experience, and creative thinking you bring to the way you use them. Mike's go-to AI stack includes NotebookLM, Claude, Manus, Replit, and Gemini, and with those tools alone he can build almost anything he needs. We are moving from an output-based economy to an outcome-based economy, and the founders who will win are the ones who lead with creative thinking and critical problem-solving. AI does not have taste and does not know what finished looks like, which means your vision, judgment, and experience remain your greatest assets. The biggest trap in AI is not falling behind but getting pulled into infinite possibility without clear constraints, which costs you focus and precious time. Building agents that handle repetitive background work frees you up to operate as the architect, the creative force driving outcomes rather than the one doing the manual lifting. The founders who come out ahead are the ones who wake up curious every single day, embrace discomfort, and keep showing up to learn and apply before anyone else does. Connect with Mike Koenigs: Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/40908665

Thought Leadership Is Your Greatest Competitive Advantage feat. Beth Laguardia Cooper 04/10/2026

Thought Leadership Is Your Greatest Competitive Advantage feat. Beth Laguardia Cooper Learn how to use thought leadership to separate yourself from the competition Thought leadership is the new currency for CEOs who want to stay ahead, and in this episode, I sit down with Beth LaGuardia Cooper to talk about why a book is still one of the most powerful tools you can use to build trust, establish authority, and convert readers into high-value clients. We get into why AI-generated books miss the mark, how I used my own book to go from breakout speaker to keynote, and what it really takes to craft a book that doesn't just impress people but actually moves them to work with you. Beth LaGuardia Cooper is the President of Advantage Media Group, overseeing publishing and authority-building services across some of the most recognized brands in the space, including Forbes Books, Entrepreneur Books, and SXSW Books. With a background that includes scaling American Public Education from $20M to $600M in annual revenue, Beth brings a rare combination of marketing mastery and publishing expertise that makes her one of the most qualified people in the world to help CEOs turn their knowledge into a lasting authority asset. KEY TAKEAWAYS: Thought leadership is a core competitive advantage because the market will always reward those who can deliver outcomes over those who simply produce output. A book positions you in a category of one, separating you from every competitor who relies solely on commoditized deliverables. AI-generated books lack the humanity, trust, and authentic voice that cause readers to connect with you and ultimately want to work with you. The most successful books for business owners are strategically designed to move readers to a specific action, not just impress them with knowledge. Giving your book away is one of the highest-leverage moves you can make because consumption drives conversion more than any other marketing activity. Writing a book builds your expert profile across search engines, media, and speaking platforms in ways that no other single asset can replicate. Working with a publisher who specializes in business owners ensures your book is crafted to generate leads, not just praise. Knowing your purpose and what unique value you bring to the world is the essential first step before putting your message into a book. Connect with Beth LaGuardia Cooper: Website: LinkedIn: Beth LaGuardia Cooper Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/40799485

The AI Leadership Edge Most CEOs Are Missing 04/03/2026

The AI Leadership Edge Most CEOs Are Missing Learn how to leverage AI leadership to make faster, smarter decisions and outpace your competition. AI leadership isn't just a buzzword. It's the single biggest competitive advantage available to CEOs and business owners right now, and most of them are completely missing it. In this episode, I sit down with copywriting expert Tom Trush and AI strategist Geoff Woods to break down how the most forward-thinking leaders are using AI not for the small stuff, but for the strategic thinking that drives 80% of their results. We cover everything from using AI to sharpen your copy and uncover competitor weaknesses, to deploying it as a strategic thinking partner that helps you solve problems in hours that used to take months. KEY TAKEAWAYS: AI does the heavy lifting in copywriting, but the 20% of human refinement is what separates copy that converts from copy that doesn't. If your AI-generated content looks and reads like AI, your credibility takes a hit the moment your audience notices it, so always wash the AI stink off your copy. Using AI to analyze your competitors' websites alongside your super consumer profile reveals insights and positioning gaps you would never find on your own. A leader's job isn't to predict the future but to prepare their company to survive and thrive across a variety of possible futures. The biggest mistake most leaders make with AI is using it for the 80% of tasks that only drive 20% of results instead of applying it to the strategic priorities that truly move the needle. Strategic thinking is the difference between growing your business and going out of business, and AI can dramatically elevate the speed and quality of that thinking. The real competitive advantage isn't knowing the answers. It's knowing how to ask the questions that other people haven't thought to ask yet. Whenever you're hitting a ceiling in your business, you're missing a person, and in today's world, AI can help you identify exactly who or what that is. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/40721550

How Virtual Assistants Free Founders and Drive Real ROI feat. Brad Stevens 03/27/2026

How Virtual Assistants Free Founders and Drive Real ROI feat. Brad Stevens Learn how to leverage virtual assistants to unlock real revenue & escape the founder's trap. Virtual assistants are one of the most underestimated growth levers available to founders today, and in this episode, I sit down with Brad Stevens to break down exactly how to use them strategically alongside AI to multiply your output, free up your highest-value time, and generate a return on investment that most founders never thought possible from an assistant. Brad Stevens is the Founder and CEO of Outsource Access, an offshore virtual services firm he scaled to 500 employees in just 4.5 years, ranked #326 on the Inc 5000, and the only outsourcing company to win both the 2023 and 2024 Real Leaders Impact Award. A Wharton graduate, Harvard Business School executive education alumnus, and TEDx speaker with over 230,000 views, Brad has built multiple businesses with distribution across 18 countries and advises founders globally on scaling, automation, and building high-performance virtual teams. KEY TAKEAWAYS: Virtual assistants are not an expense but a strategic investment with a minimum 5-to-1 ROI target within the first 60 days. The fastest path to scale combines AI plus a human assistant plus a proven framework, outperforming any single approach on its own. Using a two-question exercise with your team surfaces hidden constraint points and unlocks hours of misdirected effort across every department. Hiring an assistant who is smarter than you at being an assistant is the key to getting results most founders never experience. LinkedIn is one of the most powerful and underutilized lead generation tools for B2B founders, and a virtual assistant can help you squeeze every opportunity out of it. Reverse prompting your assistant by sharing the goal and asking how they can help consistently produces better and faster results than prescribing every step. The founder's trap deepens when you stay buried in tasks inside your zone of competence rather than operating in your zone of genius where you deliver the most value. Consistency and genuine market relevance are the two non-negotiables for building the kind of top-of-mind awareness that converts cold contacts into high-value clients. Connect with Brad Stevens: Website: LinkedIn: Brad Stevens 44 Email: (put "profits" in the subject line Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/40640830

The Marriage Connection Every Entrepreneur Is Missing feat. Larry Hagner 03/20/2026

The Marriage Connection Every Entrepreneur Is Missing feat. Larry Hagner Learn how to strengthen your marriage connection as an entrepreneur Marriage connection is the one thing most high-achieving founders are quietly getting wrong, and the cost is way bigger than they think. Look, I am going to get real with you in this episode because I believe the best way I can help you is by showing you that I am right there in the trenches with you. I have hit rock bottom. I mean real rock bottom, the kind where you are praying for a way out. And the one person who never stopped believing in me through all of it was my wife. If your business is growing but something at home just does not feel right, this conversation is exactly what you need to hear. Larry Hagner is the founder of The Dad Edge, and I am telling you, this guy is the real deal. The Dad Edge is a globally recognized organization built to give men the tools, the skills, and the community they need to actually show up as the husband, the father, and the leader their family deserves. With nearly 1,500 podcast episodes, over 40 million downloads, and conversations with people like Matthew McConaughey, Jocko Willink, and Jon Bernthal, Larry has spent over a decade helping men turn their most important relationships around. He is also the bestselling author of The Dad Edge, The Spirit of Fatherhood, and his latest book The Pursuit of Legendary Fatherhood. Larry is based in St. Louis where he lives with his wife Jessica and their four sons. KEY TAKEAWAYS: Over 80% of couples go through a roommate season, and only 12% of marriages are genuinely thriving, the same success rate as Navy SEAL BUD/S training. A woman's three core needs are to feel seen, heard, and safe, and when those needs are met, everything else in the relationship shifts. A man's confidence is directly tied to whether he feels desired and wanted by his wife, and when that's missing, it quietly destroys how he shows up everywhere else. Stop "helping" at home because you're a partner and a parent, not a guest doing favors, and that mindset shift alone changes the entire dynamic. When couples argue, they're usually fighting for what they don't want anymore instead of clearly expressing what they actually need. Generative questions, which are open-ended and story-driven, are one of the most powerful tools for rebuilding emotional intimacy and real connection. The entrepreneurs with the most peace aren't just crushing it in business, they have a great marriage, a strong relationship with their kids, and all three pillars working together. Raising kids who genuinely want to come home and spend time with you is the long game that matters most, and it starts with the daily investments you make right now. Connect with Larry Hagner: Larry's book The Pursuit of Legendary Fatherhood: With purchase, your community will receive access to their 2 most popular courses: The Patience Course and The Creating an Extraordinary Marriage Course The Dad Edge Masterminds: Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/40557530

Why the Chief of Staff Is Your Most Valuable Hire feat. Bryon Morrison 03/13/2026

Why the Chief of Staff Is Your Most Valuable Hire feat. Bryon Morrison Learn how to hire a chief of staff who multiplies your growth and finally gets you out of your own way. Chief of staff might be the two most underrated words in business today. In this episode, I sit down with Bryon Morrison to break down exactly why hiring a chief of staff is the single most important decision a scaling founder can make, how to find the right one, and how to integrate them without blowing up your culture. We get into the founder's trap, the execution gap, and why the artist brain that got you to seven figures can actually become the thing holding you back from eight. Bryon Morrison is the Co-Founder and CEO of Proxxy, where he leads an elite team of professionally trained remote chiefs of staff and strategists that essentially clone SMB executives. With over 25 years of experience in digital marketing, consulting, and education, Bryon has served on the boards of small to medium sized businesses and built a proven model that helps founders close the execution gap at every stage of growth. He is also an investor, advisor, and Adjunct Professor at Southern Methodist University. KEY TAKEAWAYS: A chief of staff is an executive multiplier, not an assistant. The right hire anticipates your needs before you even voice them. Hire someone who complements your weaknesses, not someone who mirrors your strengths. The execution gap between strategy and results is exactly what a chief of staff exists to close. Building trust between a founder and chief of staff takes about six intentional weeks. As your company scales, the role standing next to you needs to evolve with it. Founders who hold on to too much unknowingly disempower the team around them. Reducing founder dependence is one of the biggest drivers of company valuation at exit. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/40424185

Why Consumption Drives Revenue More Than Any Sales Tactic 03/06/2026

Why Consumption Drives Revenue More Than Any Sales Tactic Learn How to Let Consumption Drives Revenue & Turn Content Into Your Most Powerful Sales Engine Consumption drives revenue and in this episode, we pull back the curtain on exactly why the businesses winning right now aren't the ones with the biggest ad budgets, but the ones building audiences that actually engage with their content. We're joined by two powerhouse guests who reveal the three ingredients guaranteed to drive revenue for creators, why the traditional marketing funnel born in the 1800s is officially dead, how AI is leveling the playing field for first-time sellers, and why the most overlooked hiring strategy might just be a Facebook Live stream. Whether you're selling digital products or scaling a service business, this episode will completely change how you think about content, community, and conversion. Justin Smith is the CEO of , where he helps tens of thousands of creators sell smarter, boost conversions, and maximize customer value at every touchpoint. With a background in seed-stage startups and high-growth SaaS companies, Justin has been a zero-to-one product builder, scaled companies to millions in revenue, and contributed to over $100M in capital raised. Ricky Regalado is a serial entrepreneur, visionary, and the driving force behind Rosalotto, a Latino-owned building services company expanding across 20+ states, as well as the founder of the niche hit podcast Cleaning and Cocktails, which now reaches over 2 million impressions per week across 30 countries. Both guests bring rare, real-world insight into what it actually takes to grow beyond seven figures. KEY TAKEAWAYS: The more content your audience consumes, the shorter your sales cycle becomes. Grit, compelling sales copy, and a warm audience are the three non-negotiables for creator success. Being world-class at your craft does not automatically translate into revenue without strong conversion copy. AI tools like ChatGPT helped SamCart jump onboarding conversions from 3% to 16% using AI-generated landing pages. The traditional short-form funnel is dead and today's buyers only operate in impulse purchase or long-term content relationship mode. Google's post-2020 data confirms buyers cycle through exploration and evaluation before committing, making consistent content non-negotiable. A community-driven brand is one of the most powerful and underutilised recruiting strategies available to growing businesses. Celebrating every role in your organisation, not just leadership, directly drives pride, performance, and retention. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/40339660

True Wealth: Building Freedom Without Sacrificing Your Life 02/27/2026

True Wealth: Building Freedom Without Sacrificing Your Life Learn how to build true wealth without sacrificing the life you actually want. True wealth isn't just about the numbers in your bank account. It's about designing a life so aligned with who you are that you never want to retire from it. In this episode, I sit down with two of the sharpest financial minds I know to unpack what it really means to win the money game. We go deep on the mechanics of moving from earned income to passive income, the tax strategies most entrepreneurs overlook, and why the framework most financial advisors push is actually working against you. But we don't stop at tactics. We get into the harder conversation about why so many high earners are still deeply unfulfilled, and what it actually takes to build a life rich in every sense of the word. Justin Donald is the founder of The Lifestyle Investor and the man Entrepreneur Magazine calls the "Warren Buffett of Lifestyle Investing." After just 21 months of investing, Justin generated enough passive income to walk away from his job before turning 37, and he's since grown his net worth to over nine figures while keeping his family front and center. Garett Gunderson is a New York Times bestselling author, financial disruptor, and the creator of the "Already Won" keynote. For over 25 years, Garett has helped people plug financial leaks, keep more of what they make, and completely rethink their relationship with money without scrimping, sacrificing, or delaying the life they actually want to live. KEY TAKEAWAYS: Moving from earned to passive income is the most powerful tax strategy available to entrepreneurs. Tying your entire net worth to one business is one of the riskiest financial positions you can be in. A great deal attracts capital, so you don't need your own money to get started. The wealthiest people in the world hold intentionally diversified portfolios across real estate, equities, and uncorrelated assets. Financial independence is the real goal, not retirement. Cash flow beats accumulation as a wealth building strategy every single time. Investing in yourself will outperform the stock market more reliably than any index fund. Money can rent happiness temporarily, but it cannot buy the fulfillment that comes from purpose and meaningful relationships. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/40248565

Ask Deeper: Why the Best Leaders Win with Better Questions 02/20/2026

Ask Deeper: Why the Best Leaders Win with Better Questions Learn how to ask deeper questions that separate top performers from everyone else in the age of AI. Ask Deeper is more than just a concept, it's the competitive advantage that separates those who thrive from those who get left behind. In this episode, we explore why knowing the right questions to ask matters far more than having all the answers, whether you're prompting AI, understanding your customers, or pressure-testing million-dollar decisions. We dive into the concept of "value journalism," the art of iterative AI prompting, and why billionaires don't just chase great ideas they systematically ask why those ideas might fail before moving forward. Joining me are two brilliant minds who embody this principle in different arenas. John Hall, best-selling author of "Top of Mind" and recipient of the EY Entrepreneur of the Year Award, shares how curiosity and journalistic questioning have shaped his approach to thought leadership, content, and staying relevant in a rapidly changing landscape. Krish Ramineni, Co-Founder and CEO of and Forbes 30 Under 30 honoree, reveals the first-principles thinking that helped him build a product used by millions — including the bold decision-making frameworks that turned "impossible" ideas into industry-disrupting realities. KEY TAKEAWAYS: True expertise isn't about having all the answers it's about knowing your limits and being resourceful enough to find the right solutions. You stop being an expert the moment you stop learning, because the world never stops evolving. The future belongs to those who know what questions to ask, not those who memorize answers. Great AI prompting is about thoughtful, iterative questioning asking the AI to reevaluate and refine gets exponentially better results. Value journalism means digging deeper with customers by asking "why" and "what could make this better" rather than surface-level questions. Before chasing why an idea will succeed, ask what would stop, prevent, or slow you down then build strategies to overcome those constraints. First-principles thinking allows you to push the envelope on bold ideas while systematically mitigating the risks. The quality of your decisions and ultimately your success is directly tied to the quality of the questions you're willing to ask. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/40173570

Strategic Execution Beats Perfection in Marketing feat. Saul Marquez 02/13/2026

Strategic Execution Beats Perfection in Marketing feat. Saul Marquez Learn how to leverage strategic execution to outperform 72% of your competitors Strategic execution is the difference between businesses that talk about growth and businesses that actually achieve it. Look, here's what most people get wrong—they chase tactics like shiny pennies without ever documenting a real strategy. In this episode, Saul Marquez and I dig into why only 28% of businesses actually have a documented marketing strategy, and what that means for you. We talk about how AI is dividing your efforts instead of multiplying them, the power of account-based marketing for B2B companies, and why the guy with the "ugly ad" who just executed crushed the perfectionist still tweaking his campaign six months later. If your business is running on disconnected tactics that don't talk to each other, you're leaving serious money on the table. Saul Marquez is the founder and CEO of Outcomes Rocket, a healthcare-exclusive marketing, media, and advisory firm. But here's what I love about Saul—he's a former medical device corporate executive turned entrepreneur who's spent over a decade in the trenches where healthcare, marketing, sales, and technology collide. He's not about theoretical frameworks that never leave the slide deck. He's about practical execution that turns strategy into pipeline, revenue, and real market credibility. Saul also hosts the Outcomes Rocket Podcast with nearly 2,000 episodes under his belt, making it one of the longest-running healthcare podcasts out there. This guy knows how to cut through the noise and get things done. KEY TAKEAWAYS: Tactics without strategy is like noise before the war is lost—document your marketing strategy first. Only 28% of businesses have a documented marketing strategy, giving you a built-in competitive advantage. AI is a tactic, not a strategy—you need a deployment and governance plan for it. Disconnected marketing tactics leave money on the table; integration creates force multiplication. Account-based marketing treats each target account as its own market for deeper engagement. If your business depends on referrals alone, it's a symptom that your other channels aren't converting. Execution beats perfection—the "ugly ad" guy who iterated fast outperformed the perfectionist. Knowledge without implementation is just entertainment; doing what you say you'll do doubles growth. CONNECT WITH SAUL MARQUEZ: Website: Marketing Insights & Resources: LinkedIn: Podcast: Outcomes Rocket Podcast Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/40096560

Authentic Branding: Why Being "You" Is Your Ultimate Competitive Advantage 02/06/2026

Authentic Branding: Why Being "You" Is Your Ultimate Competitive Advantage Learn how to build authentic branding that transforms your business from forgettable to magnetic. Authentic branding is the secret weapon that separates thriving seven and eight-figure businesses from those stuck competing on price. In this episode, we explore why your brand goes far beyond logos and colors—it's about aligning your messaging, positioning, and visual identity with who you truly are. Discover the strategic framework that took one service business from 100 customers to 2,000 after a complete rebrand, and learn why generic AI-generated content is killing connection while authenticity is becoming the ultimate differentiator in a crowded marketplace. Re Perez is the CEO of Branding For The People, a strategic branding agency serving seven and eight-figure service-based businesses. A former Fortune 500 brand consultant with senior roles at firms like Interbrand and Siegel+Gale, Re has worked with giants including GE Money, TD Ameritrade, and Xerox. He's also the author of "Your Brand Should Be Gay (Even If You're Not): The Art and Science of Creating an Authentic Brand." Toni Bache is an entrepreneur, advisor, and strategist with over 15 years in senior global leadership roles for multi-billion dollar companies. She now helps entrepreneurs build businesses that don't sacrifice freedom and flexibility. KEY TAKEAWAYS: True branding starts with the who, what, and why—not logos and colors. Position your brand at the intersection of credibility, uniqueness, and relevancy. An inauthentic brand name or personality can cap your growth potential. Strategic differentiation (like using purple in a sea of green competitors) sparks conversations and memorability. AI content is garbage in, garbage out—your unique voice and stories are the differentiator. Vulnerability and personal stories create connection points that generic business tips never will. Being polarizing is a feature, not a bug—it filters for your ideal clients. You are the secret sauce; share the things that make you memorable, even if they feel mundane. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/40018045

Why You Must Adapt and Evolve to Survive the AI Revolution feat. Itai Sadan 01/30/2026

Why You Must Adapt and Evolve to Survive the AI Revolution feat. Itai Sadan Learn how to adapt and evolve your business to thrive through market disruptions and scale beyond seven figures. I sit down with Itai Sadan to explore why the ability to adapt and evolve separates good entrepreneurs from exceptional ones. Itai shares the raw story of building Duda from a garage startup to a company hosting over one million websites, including the pivotal moment when declining revenues forced a complete product pivot. From escaping the founder's trap to navigating the mobile revolution and now AI disruption, this conversation delivers hard-won lessons on staying ahead of market shifts, persuading your team through change, and why you don't have to be first to win. Itai Sadan is the co-founder and CEO of Duda, a white-label website builder serving digital marketing agencies and SaaS platforms worldwide. He launched the company in 2008 from his garage in Mountain View with his high school friend Amir Glatt after recognizing the shift toward mobile internet. Prior to Duda, Itai held positions at SAP and Amdocs and founded InterSight, a data storage startup, at age 21. His insights on SMBs, digital agencies, and online marketing have been featured in USA Today, TechCrunch, The Huffington Post, and more. Itai holds a BSc in Computer Science and Mathematics from Ben Gurion University in Israel. KEY TAKEAWAYS: The founder's trap happens when everything depends on you, and escaping it requires hiring for your weaknesses first. Building a business is an ultra-marathon, not a sprint, so find a sustainable pace that allows for continuous learning. Market dynamics will thrust challenges upon you regardless of revenue milestones, so stay attuned to shifts beyond your control. When pivoting, use data and customer feedback to persuade your team rather than pulling rank as the boss. AI won't take your job, but a competitor using AI better than you will. You don't have to be first to market because Google, Facebook, and others all came after early movers and still won. Niching down and being crystal clear on who you serve positions you perfectly for the AI-forward buyer's journey. Surround yourself with mentors and smart people to play intellectual ping pong and spot blind spots you'd miss alone. Connect with Itai Sadan: Website: LinkedIn: Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/39933630

The AI Accelerator Effect: Don't Automate Broken Processes feat. Joe Beecroft 01/23/2026

The AI Accelerator Effect: Don't Automate Broken Processes feat. Joe Beecroft Learn how to use the AI Accelerator effect to scale smarter not faster into failure. In this episode, I break down the AI Accelerator principle and why it's the most misunderstood concept in business right now. While everyone rushes to automate everything, I reveal the dangerous trap most entrepreneurs fall into: accelerating broken processes, bad habits, and unmanaged systems. 2026 presents the biggest opportunity I've seen in my entire career, but only for those who understand that AI is an employee not a magic solution. I share a real conversation I had with a board member who wanted to use AI to fix his team's inability to follow processes, and why I told him that's exactly the wrong approach. Joining me is my COO and good friend, Joe Beecroft. Joe specializes in helping ambitious CEOs and founders overcome their biggest scaling challenges. As part of our team at Predictable Profits, he's helped us become the secret weapon behind some of the nation's fastest-growing 7- and 8-figure companies, with 15 making the Inc. 5000 list. A former All-American soccer player and Arsenal supporter, Joe brings both competitive drive and strategic precision to everything he does. KEY TAKEAWAYS: AI is an accelerator it makes whatever you're already doing faster, whether that's good habits or bad ones. You don't accelerate problems; if you can't do it right manually, you have no business automating it with AI. AI is not a technology, it's an employee that requires management and KPIs just like your team. The companies struggling right now are the ones who built their business on a single spoke that AI has disrupted. There's no such thing as a good or bad economy only a different economy with different opportunities. Putting your head in the sand and cutting costs is the opposite of what you should be doing in 2026. AI can actually pull you deeper into the founder's trap if you use it without strategic systems in place. This is the biggest window of opportunity since the birth of the internet and those who lean in now will gain an outsized competitive advantage. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/39848350

The New Rules of Rainmaking: Why Content and Authenticity Beat Cold Outreach feat. Steve Fretzin 01/16/2026

The New Rules of Rainmaking: Why Content and Authenticity Beat Cold Outreach feat. Steve Fretzin Learn how to master rainmaking as a professional through authentic business development strategies. Rainmaking isn't just about closing deals—it's about building genuine relationships and serving your industry first. In this episode of Beyond Seven Figures, Steve Fretzin shares how professionals can develop sustainable business development skills while staying authentic to their values. From surviving a devastating plane crash to becoming one of the top business development coaches for lawyers, Steve reveals why mindset, continuous learning, and adapting to AI disruption are critical for professionals who want to thrive in today's competitive landscape. Steve Fretzin is a four-time bestselling author, host of the Be That Lawyer Podcast, and the leading business development coach for attorneys. For over 22 years, he has helped hundreds of lawyers double or triple their books of business through his Sales Free Selling approach—teaching professionals how to grow their practices authentically without feeling pushy or salesy. Steve is also a plane crash survivor whose near-death experience gave him a renewed appreciation for life and a relentless drive to serve others. KEY TAKEAWAYS: Every challenge and mistake is a learning opportunity that can make you better if you approach it with a positive mindset. Professionals who hide from AI disruption will get hurt—those who adapt and embrace new billing models will thrive. Building recurring revenue with auto-debit payment systems eliminates accounts receivable headaches and creates predictable income. Content creation through articles, videos, and podcasts levels the playing field against competitors with bigger marketing budgets. Sales Free Selling means putting industry and service first, with client acquisition becoming a natural byproduct. Never stop learning—invest in coaches and consultants who have already achieved what you want to accomplish. AI is changing the buyer's journey, making expert profiles and authentic content more valuable than traditional advertising. You get what you want in life by helping enough other people get what they want first. CONNECT WITH STEVE FRETZIN: Website: LinkedIn: YouTube: Podcast: Be That Lawyer Podcast Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/39756585

Become Unignorable: How to Stand Out in a Noisy AI-Driven World feat. Melanie Benson 12/26/2025

Become Unignorable: How to Stand Out in a Noisy AI-Driven World feat. Melanie Benson Learn how to become unignorable and cut through the noise in today's AI-saturated market In this episode, I sit down with messaging and visibility expert Melanie Benson to explore how to become unignorable in a world where everyone is competing for attention and most content sounds exactly the same. We dive into why so many entrepreneurs struggle to stand out despite putting out consistent content, the AI content paradox, and the importance of defining what you should be "known for." Melanie breaks down the specific elements that make a personal brand impossible to ignore, and I share my Gateway Sales Solution — a proven strategy that more than doubles close rates by reducing risk and building relationships before asking for a major commitment. Melanie Benson is an Authority Amplifier, Revenue Strategist, and Money Mindset Coach for expert-preneurs who are building successful businesses around their expertise. With over 12 years in corporate America and 21 years as an entrepreneur and coach, she specializes in transforming wisdom into wealth through powerful mindset shifts and influence-boosting strategies. Melanie holds a Bachelor's Degree in Business Management and a Master's Degree in Organizational Management, along with advanced certifications in Project Management, Results Coaching, and Neuro-Linguistic Programming. She hosts the top 1% podcast Amplify Your Success and has been featured in Bloomberg BusinessWeek, American Express OPEN Forum, and Women's Day. KEY TAKEAWAYS: Over-relying on AI to generate content without adding your unique perspective makes you blend into the noise rather than stand out. Most entrepreneurs are too close to their own work to clearly articulate what they should be known for in the marketplace. A clear "why" statement and "why me" positioning are essential components of an unignorable brand. Your brand presence must be congruent with who you want to attract and the transformation you deliver. Authenticity often outperforms forced professionalism when it comes to building trust with potential clients. The Gateway Sales Solution reduces buyer risk by offering the first real win at 10-20% of your full contract value with a money-back guarantee. Relationships plus results equal retention — results alone create transactions, not loyal clients. Get known for something specific and amplify it rather than trying to be everything to everyone. CONNECT WITH MELANIE BENSON: Website: LinkedIn: Podcast: Amplify Your Success Podcast Free Gift: Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community /episode/index/show/predictableprofits/id/39536685

Why Entrepreneurs Must Embrace Discomfort to Win feat. Garrett Gunderson 12/19/2025

Why Entrepreneurs Must Embrace Discomfort to Win feat. Garrett Gunderson Learn how to embrace discomfort to build real wealth and thrive in the AI era. Embrace discomfort is the driving force behind every breakthrough in business, wealth-building, and personal growth — and this episode dives deep into why leaning into uncertainty is the only path forward. Charles and Garrett explore how confronting fear builds the muscle for success, why most financial advice keeps entrepreneurs stuck, and how to think differently about cash, investments, and protecting your wealth. The conversation also tackles the rapid rise of AI and why those who refuse to get uncomfortable and adapt will be left behind while others multiply their impact and income. Garrett Gunderson is a financial strategist and founder of Wealth Factory, helping self-made entrepreneurs build economic independence. Coming from a fourth-generation coal mining family in rural Utah, Garrett built his approach to wealth on blue-collar values and a mission to break the cycle of scarcity. He's the author of multiple books including Money Unmasked and is known for making complex financial concepts accessible. When he's not speaking on stages around the country, Garrett performs standup comedy and stays active with CrossFit. KEY TAKEAWAYS: Building confidence comes from repeatedly confronting discomfort, whether it's public speaking, dancing, or making tough financial decisions. Most financial advice is designed to benefit advisors, not entrepreneurs — question everything you've been taught about money. Cash isn't just king; it's the foundation that gives you options, opportunities, and protection against uncertainty. Giving away equity to partners is a mistake most entrepreneurs make multiple times before learning to protect what they've built. AI will create massive wealth for those who embrace it and widen the gap for those who resist change. Human purpose and strategic thinking are what separate thriving entrepreneurs from those replaced by technology. The speed of AI adoption will outpace most people's willingness to adapt, creating both opportunity and disruption. Legacy isn't just about money — it's about the values, skills, and independence you pass on to the next generation. Connect with Garrett Gunderson: Website: Instagram: Company: Book: Money Unmasked Find his books on Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/39467175

The Gateway Strategy Turning Leads Into Lifetime Customers feat. Stephanie Vaughan 12/12/2025

The Gateway Strategy Turning Leads Into Lifetime Customers feat. Stephanie Vaughan Learn how to close more high-ticket sales without the endless follow-ups and objections The gateway strategy is the secret weapon that's allowing businesses across every industry to turn cold leads into $50K+ buyers – and if you're still trying to sell high-ticket offers on the first call, you're leaving serious money on the table. In this episode, I break down exactly why 90% of high-ticket sales fail and reveal the proven gateway method that's generated over $100 million in revenue for our clients. Think of it like the Panda Express sample strategy – give people a taste of what you can do with a smaller, low-risk engagement, and they'll naturally want the full meal. I'm joined by my co-founder and head of coaching, Stephanie Vaughan, who brings over $100 million in organizational impact through her coaching expertise. As the former president of coaching for Tony Robbins' Business Breakthroughs International and developer of 150 coaches worldwide, Stephanie knows exactly what it takes to scale high-ticket sales systems that actually work. KEY TAKEAWAYS: High-ticket sales fail because most entrepreneurs try to make the sale too fast without building sufficient trust and relationship first. The gateway strategy uses smaller, paid low-risk engagements that lead prospects naturally toward your premium offers. Gateway offers work like food court samples – they give prospects an initial win and taste of your results before asking for bigger commitments. High-ticket sales cycles require multiple calls, meetings, and touchpoints with a team of people to build confidence in the decision. Your super consumer is based on real data from your best clients, not theoretical ideal client profiles you created when starting out. Know your super consumer by identifying clients who pay the most, get the best results, send referrals, and are easiest to work with. Gateway strategies work across any industry – from custom coding to consulting to physical products. The key is creating an irresistible gateway offer that provides immediate value while demonstrating your capability to deliver on larger promises. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/39380130

Business Focus Solutions: Magic of Focus for Entrepreneurs feat. Katie Stoddart 12/05/2025

Business Focus Solutions: Magic of Focus for Entrepreneurs feat. Katie Stoddart Learn how to transform your ADHD or learning disabilities from obstacles into your greatest business superpower. If business focus feels like an impossible challenge, you're not alone. As someone diagnosed with one of the worst cases of learning disabilities my doctor had ever seen, I know firsthand how overwhelming it can feel when your mind wants to go in a million directions at once. But here's what I've discovered after working with thousands of founders and CEOs - that scattered, high-energy, idea-generating brain that feels like a curse? It's actually your secret weapon. In this episode, we dive deep into Katie Stoddart's "Magic of Focus" methodology and explore how entrepreneurs with ADHD, dyslexia, and other neurodivergent traits can harness their unique wiring to build wildly successful businesses. I'm thrilled to have Katie Stoddart join us today - she's the brilliant mind behind "The Focus Bee" and author of "The Magic of Focus." Katie brings a fascinating background as both an engineer who mapped sea floors and a transformative leadership coach who's cracked the code on helping high-performers sustain peak performance. Her work with three distinct types of focus - short-term, long-term, and selective - has helped countless entrepreneurs break through the overwhelm that keeps them working 80-hour weeks while feeling like they accomplished nothing. KEY TAKEAWAYS: Even "normal" non-neurodivergent people develop unhealthy focus habits due to constant app distractions and digital overwhelm. Neurodivergent entrepreneurs often struggle with analysis paralysis because they take in too much information and can't decide where to place their focus. The key to managing overwhelm is writing down all ideas first, then categorizing them into urgent, important, or "can wait" buckets. Most entrepreneurs get reactive in the morning by immediately checking phones, emails, and Slack, which destroys their ability to focus on what matters. The three founder traps that kill growth are: setup trap (word-of-mouth only), sales trap (founder-led sales only), and scale trap (founder involved in every decision). To scale beyond seven figures, you must shift your identity, upgrade your peer group, and raise your standards for what you'll tolerate. Comfort is the enemy of growth - you should crave mild discomfort as a sign you're leveling up and building resilience. Breaking down overwhelming tasks into single, manageable actions (like organizing one shelf at a time) makes the impossible feel achievable. Katie Stoddart's Links: LinkedIn: Website: YouTube: Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/39289020

Information Access Drives Modern Sales feat. Tom Trush 11/28/2025

Information Access Drives Modern Sales feat. Tom Trush Learn how to fix your sales team's low closing rate with the seven-hour content system modern buyers demand Your struggling sales team isn't the problem - they're being handed leads that aren't even close to ready to buy, then blamed when those leads don't convert. The brutal truth is that modern buyers now consume an average of seven hours of content and take 211 days to make a B2B purchasing decision, yet most companies are still pushing their sales teams to close deals within 48 hours of first contact. This fundamental mismatch is killing conversion rates and trapping founders back into doing sales themselves instead of scaling their businesses. In this episode, I'm joined by Tom Trush, our head coach and CMO at Predictable Profits, to expose why traditional sales processes are failing and reveal the exact content strategy that turns cold leads into buyer-ready prospects before they ever speak to your team. Tom has been my secret weapon for over a decade, helping grow multiple companies onto the Inc 5000 fastest-growing companies list and generating well over a billion dollars in increased revenue through marketing strategies, copywriting, and coaching. As someone who's tested these buyer-journey strategies across dozens of industries, Tom brings firsthand insight into why 86% of our clients broke sales records during COVID while competitors struggled - and why this AI-driven disruption represents an even bigger opportunity for those willing to adapt their content strategy right now. KEY TAKEAWAYS: The average B2B buyer now requires 211 days and seven hours of content consumption before making a purchase decision - your sales team can't overcome that timeline Buyers are now researchers, not prospects waiting to be educated - by the time they contact you, they've already made 80% of their buying decision through content consumption By 2030, 100% of buying decisions will happen through "rep-free sales experiences" where prospects decide to buy before ever speaking to sales Sales teams are stuck in the "founder's trap" - getting handed unqualified leads, struggling to close them, then having the founder step in to "save the day" which only creates more chaos The solution isn't better sales tactics - it's creating a "bingeable bank of content" across written, audio, and video formats that nurtures leads into buyer-ready prospects Ask yourself the difficult question: do you actually have seven hours of quality content available for prospects to consume before they reach your sales team? Companies that master content-driven nurturing will qualify prospects instead of selling them - sales calls become about fit, not education AI disruption is creating a massive divide - businesses embracing the seven-hour content strategy will capture unprecedented market share while competitors who ignore this change will simply disappear Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/39198520

The Power of Podcast Authenticity feat. Mischa Zvegintzov 11/21/2025

The Power of Podcast Authenticity feat. Mischa Zvegintzov Learn how to turn authentic connections into your competitive advantage against AI disruption. Authentic relationships are your secret weapon in today's AI-saturated marketplace, and this episode shows you exactly how to leverage them for predictable growth. I brought on Mischa Zvegintzov, host of a top 1.5% podcast globally, to discuss how podcast guest speaking creates real buyer-ready leads while everyone else is getting lost in artificial content that nobody wants to consume. Mischa Zvegintzov brings serious expertise as the founder of Influence Army Academy and host of a top 1.5% podcast globally. With his unique background spanning from Russian-German heritage to Wyoming upbringing, Mischa has developed a systematic approach to helping heart-centered entrepreneurs leverage podcast guest speaking to grow their authority, impact, and income through what he calls "Influence Tours." KEY TAKEAWAYS: Authenticity is becoming a competitive advantage as people actively reject AI-generated content and avatars in favor of real human connections. Podcast guest speaking serves as a "teleportation device" for building know, like, and trust faster than traditional marketing methods. The average podcast listener has a higher education level and annual income of $100,000-$125,000, making it an ideal audience for premium services. One long-form podcast interview can be repurposed into multiple content pieces including videos, blog posts, newsletters, and social media clips. It takes approximately seven hours of content consumption before someone becomes a buyer, and podcasts accelerate this timeline significantly. AI disrupts the buyer's journey by making authentic human stories and connections more valuable than ever before. Successful scaling requires focusing on one "front door" offer rather than overwhelming prospects with multiple services from the start. The key to product development is following the customer journey and solving the next logical problem they encounter after your initial solution. Guest Resources (Mischa Zvegintzov): - Free PDF download on how to execute a profitable and successful podcast guest speaking tour - For those ready to get help executing a podcast tour LinkedIn - Misha Z or Misha Zvegintzov (his favorite platform to connect) Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/39120075

Why 95% of Partnerships Fail and How Transformational Partnerships Scale 7-Figure Businesses feat. Zach Burkes 11/14/2025

Why 95% of Partnerships Fail and How Transformational Partnerships Scale 7-Figure Businesses feat. Zach Burkes Learn how to build transformational partnerships that scale your business beyond seven figures Transformational partnerships represent one of the most powerful momentum-building strategies available to entrepreneurs today, yet 95% of business owners are stuck in the old "send me leads" mentality that delivers zero long-term value. In this episode, I dive deep into the strategy that separates seven-figure businesses from eight and nine-figure powerhouses - the art of creating value-driven partnerships that solve real problems for everyone involved. This isn't about simple affiliate relationships or transactional lead swaps; it's about building strategic alliances that create predictable growth momentum and leave your competitors trailing in your wake. My co-founder and head of partnerships, Zach Burkes, joins me to break down exactly how we've structured our partnership program at Predictable Profits. Zach is a serial entrepreneur who started his first company at 23 and co-founded a multi-million dollar business before joining our team. As a former curator of Sacramento Entrepreneurs and member of both Global Shapers and the invite-only Young Entrepreneur Council, Zach brings serious strategic thinking to partnership development. His insights on business growth have been featured in Fox Business, Inc., SUCCESS, and the Chicago Tribune, making him the perfect person to reveal the partnership strategies that actually move the needle. KEY TAKEAWAYS: Most partnerships fail because they're purely transactional "send me leads" relationships with no real value exchange or long-term strategy. Transformational partnerships focus on solving meaningful problems for your partner rather than just asking what's in it for you. Start your partner search by examining who your current clients already work with in complementary ways. Look through your own credit card expenses to identify vendors you already trust and spend money with regularly. The best partnerships create triple-win scenarios that benefit you, your partner, and the end customer simultaneously. Quality partnerships can improve client retention rates by solving different problems than what you currently address. One strong partner can deliver consistent, predictable deal flow day after day, week after week, month after month. Strategic partnerships provide momentum that acts as a protective layer against AI disruption in the buyer's journey. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/39034435

Scale Yourself First Before Your Business: Leadership Growth Strategies feat. Stephanie Vaughan 11/07/2025

Scale Yourself First Before Your Business: Leadership Growth Strategies feat. Stephanie Vaughan Learn how to scale yourself first before your business and break through leadership barriers In this episode of the Beyond Seven Figures podcast, my co-founder Stephanie Vaughan and I dive deep into the insights from our very first breakthrough summit - and let me tell you, the results were extraordinary. We brought 15 seven and eight-figure CEOs into a room for a couple of days, and every single member gave it a perfect 10 out of 10 score, with the most common feedback being that it was the most transformative CEO event they'd ever attended in their entire lives. Stephanie took them through a powerful four-part leadership assessment covering identity and fear, boundaries and burnout, beliefs and blind spots, and vision and power - proving once again that you can't scale a business without scaling yourself first. My co-founder Stephanie Vaughan is our head of coaching at Predictable Profits, and she has this incredible ability to get high-revenue entrepreneurs to look in the mirror and identify the internal barriers that are keeping them stuck in the founder's trap. What makes her approach so effective is that she doesn't let leaders get away with looking outward for their business problems - she forces them to examine their own patterns, behaviors, and fears that are directly impacting their company's growth. The transformation we witnessed at our summit was visible on their faces, and people are still buzzing with aha moments days later. KEY TAKEAWAYS: You cannot scale a business without scaling yourself first - personal development must precede business development for sustainable growth. Fear-based leadership creates artificial ceilings in business growth, while vision-based leadership opens up new possibilities for expansion. Most entrepreneurs look outward for business problems when the real bottleneck is often their own leadership patterns and behaviors. Operating from emotion rather than strategy leads to poor decision-making that limits business potential and creates reactive rather than proactive leadership. Your morning routine and personal state directly impact your business performance - starting with gratitude and intention sets the foundation for strategic thinking. Company culture should be defined by specific behavioral expectations rather than flowery language, with clear values that guide daily decisions. Hire people based on cultural alignment and fire based on cultural misalignment to maintain organizational integrity and performance. Regular self-reflection through quarterly assessments helps identify which personal habits contribute to or detract from business outcomes. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/38949440

Marketing Attribution Mistakes Costing You Sales (And How to Fix Them) feat. Scott Desgrosseilliers 10/31/2025

Marketing Attribution Mistakes Costing You Sales (And How to Fix Them) feat. Scott Desgrosseilliers Learn how to master marketing attribution and stop wasting money on ineffective ad campaigns. Marketing attribution is broken in most businesses—and it's costing you thousands in wasted ad spend. In this episode, Charles Gaudet sits down with attribution expert Scott Desgrosseilliers to expose why Google Analytics and platform-reported metrics are lying to you about what's actually driving sales. Discover why the traditional marketing funnel is outdated, how buyers now research across 36+ sources before purchasing, and why your "failed" campaigns might actually be your biggest winners. Scott reveals the critical difference between tracking last-click conversions versus the full customer journey, and shares his "Scale, Chill, or Kill" framework that distills complex marketing data into actionable one-word decisions. Scott Desgrosseilliers is the CEO and founder of Wicked Reports, a first-party data attribution platform he's been pioneering since 2014—before attribution was even a buzzword. After proving his friend wrong about Facebook ads working for lobster sales (resulting in millions in revenue), Scott has dedicated his career to giving businesses accurate attribution, optimized ad spending, and true customer journey understanding. When he's not revolutionizing how companies track their marketing ROI, he's an avid meditator who applies spiritual and energetic solutions to real-world business problems, and enjoys peloton, ice hockey, and bridge with his family. KEY TAKEAWAYS: Most marketing campaigns fail not because the entire funnel is broken, but because one or two pieces need adjustment while 85% actually works perfectly. Google and Meta's 28-day attribution windows miss the majority of conversions, while the average buyer researches for 62+ days before purchasing expensive products. Platform-reported ROAS is misleading because Google and Meta both claim credit for the same conversions, making it impossible to know which channels truly drive results. The top of funnel (cold traffic awareness) requires at least 50% of your budget and is the hardest to track, but it's what actually drives new customer growth. Consumption drives conversion—videos and content with high engagement rates contribute to sales even when they don't directly convert, so don't kill campaigns based on immediate conversion data alone. The traditional marketing funnel from the 1800s is obsolete; modern buyers now research across 36+ different sources before making purchase decisions. Wait at least double your average conversion cycle before making budget decisions on campaigns—rushing to judge performance leads to killing winners too early. Successful iteration requires 13+ tweaks on average, even for expert marketers converting half a billion dollars in sales, so persistence beats perfection every time. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/38856615

Conversation Economy: How Authentic Dialogue Replaced the Old Sales Playbook feat. Jerson Mellizo 10/24/2025

Conversation Economy: How Authentic Dialogue Replaced the Old Sales Playbook feat. Jerson Mellizo Learn how to master the conversation economy and transform your outbound marketing strategy Look, I've been in this business long enough to recognize when something fundamental shifts, and the conversation economy we're experiencing right now is exactly that - a complete transformation of how we approach outbound marketing. Gone are the days of those old pitch-heavy tactics that used to work so well. In this episode, I sit down with my incredible teammate Jerson Mellizo to dive deep into why the traditional sales playbook has completely fallen apart and how authentic conversations have become the absolute key to outbound success. We get into the nitty-gritty of how buyer behavior has completely evolved - these prospects today are doing their homework like never before, and if you're still trying to pitch them in the first conversation, you're going to get shut down every single time. I've got to tell you, Jerson has been absolutely instrumental in transforming our outbound department over these past five years, and I mean that from the bottom of my heart. When we started working together, our outbound was in its infancy, and now it's become one of our top-producing lead generation channels - and that's largely because of his dedication and innovative thinking. This guy manages our entire outbound operation from the Philippines, and he's created these incredible profitable experiences for our business coaching clients who come to us wanting to grow faster, generate more predictable revenue, and finally get their businesses less dependent on them as founders. His track record speaks for itself - 72% email open rates, helping businesses generate $10K monthly through organic processes, and personally producing PHP 16,000,000 in gross sales. But here's what really gets me: at our recent workshop, 95% of the attendees were literally clapping for Jerson because of the relationship he'd built with them. That's the power of his conversation-first approach, and it's something every business owner needs to understand. KEY TAKEAWAYS: The traditional outbound playbook of rapport-building, goal identification, challenge discovery, and immediate pitching has stopped working because everyone recognizes the pattern. Modern buyers are significantly more discerning than five years ago, conducting extensive research and consuming hours of content before making purchasing decisions. The new outbound strategy focuses on starting authentic conversations rather than pushing immediate sales agendas with complete strangers. Successful outbound marketing now optimizes for content consumption rather than direct conversions, allowing prospects to build trust naturally. The progression from conversation to consumption to conversion can take up to 365 days, requiring patience and consistent value delivery. Every conversation should move prospects toward consuming more content, whether through reports, workshops, videos, or educational materials. Caring is a competitive advantage, and authentic conversations that prioritize serving others naturally lead to business opportunities. Outbound is a broad category with multiple strategies, so if one approach isn't working, it's the strategy that needs changing, not the entire outbound concept. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites: /episode/index/show/predictableprofits/id/38766695

Beyond 7 Figures: Build, Scale, Profit

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