Beyond 7 Figures: Build, Scale, Profit
Growing a business is hard – and most people underestimate the amount of hard-work and strategic thinking that’s involved to grow and scale your company.
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How One Brand Grew from Six to Eight Figures in a Year feat. Joe Putnam
04/25/2025
How One Brand Grew from Six to Eight Figures in a Year feat. Joe Putnam
Learn how to to Scale from 6 to 8 Figures in Just One Year Grow your business faster, make smarter marketing decisions, and stop missing out on sales. In this episode of the Beyond 7 Figures podcast, hear how one expert helped a company go from $25,000 to $90,000 a month in just 90 days and reach 8 figures in one year. Learn why getting a high return on ad spend (ROAS) isn’t always a good thing, what really holds businesses back from growing, and how fixing your operations can lead to bigger profits. No matter what kind of business you run, products, services, or agency. These tips can help you scale the right way. Joe Putnam is the founder of Conversion Engine, an agency that specializes in growing e-commerce brands through data-driven marketing strategies. Drawing from his experience scaling a client from six to eight figures in just one year, Joe shares insights on channel selection, attribution challenges, and the importance of looking beyond first-click metrics. His approach combines Meta ad campaigns, email and SMS optimization, and operational excellence to create sustainable growth. Joe's expertise extends beyond e-commerce, with applicable strategies for service businesses, B2B companies, and agencies looking to scale predictably. KEY TAKEAWAYS: A high return on ad spend (ROAS) might look good, but growing at a lower ROAS can actually make more money. Many businesses struggle to grow not because of bad marketing, but because their operations aren’t ready to handle more sales. You don’t need to be on every platform; it’s better to focus on one or two channels that give the best results. Most of your profit comes after the first sale, so it’s important to build strong follow-up and repeat customer systems. Ads don’t always get credit right away, since many people buy days or even weeks after seeing them. The best way to grow is by using clear data to make smart decisions instead of guessing or following trends. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites:
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Why Text Messaging Works Better Than E-mail ft. Chris Brisson
04/11/2025
Why Text Messaging Works Better Than E-mail ft. Chris Brisson
Learn how text messaging can transform your business communication and close more deals Are you missing out on connecting with 88% of your prospects simply because they never open your emails? In my conversation with Chris Brisson, we uncover why text messaging has become an essential communication tool that many businesses overlook. Chris reveals how implementing text messaging strategically throughout your customer lifecycle can dramatically improve lead engagement, reduce no-shows, and strengthen client relationships without additional costs or effort. I'm thrilled to bring you this conversation with Chris Brisson, a long-time friend and three-time Inc. 5000 founder who has been innovating in the messaging space since 2010. As founder of Sales Message, Chris has helped countless businesses implement effective text messaging strategies that feel natural and human. His upcoming book "Textize Your Business" provides a framework that any size company can use to leverage conversational messaging. After this episode, I'm confident you'll be including text messaging in your overall marketing strategy. Guest: Chris Brisson Guest bio: CEO and Co-Founder of Salesmsg KEY TAKEAWAYS: Text messaging has a 98% open rate compared to email's much lower open rate of 12-20%. Businesses need to get approved by carriers to use text messaging, which involves a simple compliance process that takes about 6.5 minutes. Nearly half (45%) of people prefer texting businesses rather than calling them. Text messaging helps engage leads quickly while they're interested, qualify them, and ensure they show up for appointments. Text messaging can be used throughout the customer lifecycle - from generating leads to getting reviews and referrals. Adding text messaging to existing business processes without changing anything else can increase results by 5-15%. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites:
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How to Leverage AI for Business Growth Without Losing Trust
04/04/2025
How to Leverage AI for Business Growth Without Losing Trust
Learn how AI is changing the way businesses grow and connect with people. AI is changing the game in marketing, content creation, and business growth. But here’s the real question how do you use AI without losing the personal touch that sets your business apart? In this episode, I sit down with Ronsley Vaz, an expert in podcasting and business, to talk about the balance between AI and human connection. He breaks down how you can leverage AI to scale, reach more people, and tell better stories without sounding robotic. Whether you’re new to AI or looking for smarter ways to integrate it into your business, this conversation is packed with real strategies you can apply right now. Guest: Ronsley Vaz Guest bio: A computer scientist, software engineer, author, TED speaker, serial entrepreneur, and podcaster. KEY TAKEAWAYS: AI can help businesses grow, but human connection is still the key to building trust. Storytelling makes your brand stand out, even in an AI-driven world. Podcasting is a powerful way to connect with your audience and build authority. AI can save time by automating tasks, but it should not replace personal engagement. Great conversations create more impact than just pushing out content. Using AI the right way can help businesses reach more people and scale faster. Authenticity matters—your audience wants to connect with real people, not just automation. AI and human creativity work best together when used to enhance, not replace, each other. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: Instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites:
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Developing Your Unique Advantage Point
03/28/2025
Developing Your Unique Advantage Point
Learn How to Develop Your Unique Advantage Point and Stand Out From Competitors In this episode of the Beyond Seven Figures podcast, I explore why having a Unique Selling Proposition (USP) is no longer enough to differentiate your business in today's competitive marketplace. I'm joined by my long-time business partner and coach, Tom Trush, to discuss the superior strategy of developing a Unique Advantage Point (UAP) - a powerful approach that focuses on the specific advantages you provide to customers rather than just being different. We reveal practical strategies for creating a UAP that makes you the obvious choice for clients, commands premium pricing, and eliminates apples-to-apples comparisons with competitors. Guest: Tom TrushGuest Bio: Business Coach at Predictable Profits, Marketing Strategist, and former Journalist KEY TAKEAWAYS: Competition extends beyond your industry - you're competing for your customer's dollar against all alternatives. USPs only tell how you're different; UAPs demonstrate specific customer advantages of working with you. Businesses without clear differentiation end up competing solely on price. Create proprietary processes with unique names to make services tangible and inimitable. Use data-backed claims about client results to establish powerful market differentiation. Leverage third-party credibility markers like media recognition and "highest-rated" status. Implement strong, unconventional guarantees to attract better clients while reducing refunds. Display your UAP prominently in all marketing materials for quick prospect recognition. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: |Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites:
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How to Get Started with Outbound
03/21/2025
How to Get Started with Outbound
Learn to generate high-quality leads with outbound sales. Most businesses rely on word-of-mouth and referrals to grow, but what happens when those slow down? Too many companies write off outbound as “ineffective” because they’ve tried blasting cold emails or LinkedIn messages—only to get ignored. The truth is, outbound isn’t dead; bad outbound is. In this outbound sales masterclass, we’re breaking down the right way to do outbound—the method that consistently books calls, builds relationships, and fills your pipeline with ideal clients: The Super Consumer Advantage – How to identify and target the customers who will spend the most and stay the longest Preheating for Success – Why most outbound fails (and how to warm up leads so they want to talk to you) The Conversation-First Approach – A proven framework for starting real, high-converting conversations—without feeling like a pushy salesperson Plus, we’ll reveal the #1 mistake businesses make with outbound (and how to fix it), the secret to “I see you everywhere” marketing, and why outbound can outperform paid ads when done correctly. Joining me is an expert who have mastered this process Jerson Mellizo, head of outbound at the company. If you’ve ever thought outbound was too hard or ineffective, this episode will change your mind. It’s time to stop waiting for leads to come to you—and start creating them on demand. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites:
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How to Leverage AI as a Small Business Owner
03/14/2025
How to Leverage AI as a Small Business Owner
Learn how to use AI to streamline operations, make smarter decisions, and stay competitive. AI is transforming industries at an unprecedented pace, but while some see it as a threat, the smartest entrepreneurs are using it as their competitive advantage. The reality is that AI isn’t here to replace you. It is here to amplify your capabilities if you know how to use it strategically. In this AI deep dive, we’re breaking down the strategies that separate AI-powered professionals from those who are falling behind: Beyond Basic AI Use – How to avoid generic AI outputs and refine results for maximum impact AI as Your Smartest Employee – A mindset shift that helps you structure AI as a team of digital specialists Future-Proofing Your Role – How to use AI to anticipate industry changes and develop the skills that will keep you relevant We will also reveal why context is the key to getting high-quality AI-generated results and how asking better questions leads to more powerful insights. If you want to scale faster, make smarter decisions, and stay ahead of disruption, this episode is packed with insights you cannot afford to miss. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: Instagram: Twitter: LinkedIn: Visit Charles Gaudet's Wesbites:
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Why Racing and Business Have More in Common Than You Think ft. Branson Gaudet
02/28/2025
Why Racing and Business Have More in Common Than You Think ft. Branson Gaudet
Learn how thinking like a racer can help you move faster and smarter in business. Winning in racing isn’t just about being the fastest on the track—it’s about strategy, precision, and making the right moves at the right time. The difference between first place and 20th can be a fraction of a second, just like the difference between a struggling business and a thriving one can come down to small, strategic shifts. Success in both worlds requires optimization, branding, and the ability to adapt quickly to new challenges. In this episode, we’re exploring the surprising connections between racing and business, including: The Power of Incremental Gains – Why small, smart changes make the biggest impact Building a Personal Brand – How reputation and visibility can fuel long-term success The Importance of Data – How to remove guesswork and make informed decisions that drive results We’ll also discuss the biggest mistakes people make—both in racing and business—and how to avoid them. Whether you’re an entrepreneur or just looking to improve your competitive mindset, you’ll walk away with actionable strategies you can use right away. Joining me today is Branson Gaudet, an 18-year-old race car driver with a passion for both motorsports and entrepreneurship. Branson is learning firsthand how to combine talent with business savvy to accelerate his career. In this conversation, he shares his journey, lessons from the track, and how thinking like a business owner is helping him become a better competitor. Links:
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How to Keep Clients for Life feat. Joe Beecroft and Walker Renfrow
02/21/2025
How to Keep Clients for Life feat. Joe Beecroft and Walker Renfrow
Learn how to implement retention strategies that drive sustainable growth and stop client churn. Most businesses pour endless time and money into generating new leads, closing deals, and driving sales. But what if I told you that the real key to long-term, scalable growth isn’t just about getting clients—it’s about keeping them? Too many companies focus on the front end of sales while ignoring the leaky bucket in their business: high client churn. And here’s the truth—if you don’t fix retention, no amount of lead generation will help you scale sustainably. In this episode, we’re uncovering the most effective retention strategies that separate thriving businesses from those constantly struggling to stay afloat: The Hidden Cost of Churn – Why losing clients kills profitability and how to stop the bleed Predictive Retention Metrics – How to track client success before they even think about leaving Operationalizing Retention – The exact systems and touchpoints that keep clients engaged and loyal Surprise & Delight Tactics – Small yet powerful ways to turn customers into lifelong fans Onboarding That Reduces Attrition – How to set the right expectations and eliminate buyer’s remorse from day one To break it all down, I’m joined by Joe Beecroft and Walker Renfrow from Predictable Profits, a company known for helping some of the fastest-growing businesses in the country scale predictably. Joe works directly with CEOs and founders to overcome growth challenges, helping 15 companies land on the Inc. 5000 list. Walker, as the Community Manager, specializes in creating standout client experiences and retention systems that keep businesses thriving. If you want to scale smarter, maximize revenue, and stop losing customers unnecessarily, this episode is one you can’t afford to miss! Links:
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The Secret to Getting More Leads with LinkedIn Ads and Organic Content feat. AJ Wilcox
02/14/2025
The Secret to Getting More Leads with LinkedIn Ads and Organic Content feat. AJ Wilcox
Learn how to use LinkedIn’s organic and paid strategies to attract leads and boost conversions. Most B2B marketers know that LinkedIn is a goldmine for leads, but few truly know how to tap into its full potential. They post content, run ads, and hope for the best—without a clear strategy to maximize engagement and conversions. But here’s the thing—LinkedIn success isn’t just about showing up; it’s about showing up the right way. In this LinkedIn marketing masterclass, I’m breaking down the strategies that separate high-performing professionals from the rest: Organic Authority Building – How to create content that gets seen and sparks engagement Thought Leadership Ads – The secret to running high-impact ads at a fraction of the cost The 3-Stage Funnel Approach – A proven method to warm up cold prospects and drive more conversions Plus, we’ll reveal the top mistakes people make with LinkedIn Ads and how to avoid wasting money on campaigns that don’t convert. If you’re serious about using LinkedIn to grow your business, this episode is packed with insights you can’t afford to miss! To guide us through all of this, I’m joined by AJ Wilcox, one of the world’s leading LinkedIn Ads experts. AJ is the founder of B2Linked, a LinkedIn Ads-only agency that has managed over $150 million in ad spend and worked with five of LinkedIn’s top ten spending accounts. He’s spoken at 80+ industry events, been featured on over 200 podcasts, and hosts The LinkedIn Ads Show, where he shares expert strategies for LinkedIn success. Beyond marketing, he’s a triathlete, a redhead, and drives a ridiculously fast go-kart as his company car—so you know this conversation is going to be a fun one! Links:
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The Million Dollar Mindset | How Top Entrepreneurs Think, Lead and Succeed feat. Stephanie Vaughan and Tom Trush
02/08/2025
The Million Dollar Mindset | How Top Entrepreneurs Think, Lead and Succeed feat. Stephanie Vaughan and Tom Trush
Learn how to master your mindset, embrace discomfort and turn challenges into opportunities. Today, we’re talking about a key but often overlooked part of success—mindset. The most successful entrepreneurs credit their resilience, adaptability, and ability to embrace discomfort as the real game-changers. In this episode, we’ll break down what it takes to build a strong mindset, manage stress, and create habits that set you up for long-term success. Joining me today are Stephanie Vaughan and Tom Trush, experts in business growth. Stephanie has helped companies generate over $100 million in revenue, coaching leaders and streamlining systems. Tom, a marketing strategist and author of Escape the Expected, has spent nearly 20 years helping businesses sharpen their messaging and grow. Together, they’ll share insights on mindset, resilience, and success. In this episode, you’ll learn: How mindset shapes success and decision-making. Why energy management is key to business growth. The connection between physical health and mental sharpness. How discomfort builds confidence and problem-solving skills. The importance of recognizing and celebrating progress. Why delegating tasks and decisions boosts efficiency. How reframing setbacks can open new doors. All this and more, on this week’s episode of Don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links:
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The Driven Mindset: Why High Achievers Think Differently feat. Dr. Doug Brackmann
01/31/2025
The Driven Mindset: Why High Achievers Think Differently feat. Dr. Doug Brackmann
Learn how to harness your drive, sharpen focus, and break self-sabotage. Some people are wired to push forward, question the norm, and never feel satisfied. Labeled as restless or impulsive, their traits may actually be strengths. This episode breaks down the “Driven” personality—why some thrive in uncertainty, crave challenge, and struggle with traditional structures, along with ways to avoid common pitfalls. My guest today is Dr. Doug Brackmann, a psychologist with dual PhDs and author of Driven. He has spent his career helping elite performers overcome self-doubt and channel their energy into success. As the creator of the Driven Assessment and Shooting Meditation, Dr. Doug provides tools to help high achievers take control of their minds. In this conversation, he explains what it means to be Driven and how to stop working against yourself. In this episode, you will: The “Driven” personality is a genetic trait found in high achievers, making them wired for challenge and innovation. Traditional systems often fail Driven individuals, leading to frustration and self-doubt. Driven people experience attention overload, processing more information but struggling with distraction. Their brains track multiple variables at once, making them great problem solvers in chaos. The feeling of “not enough” drives success but can also lead to burnout or self-sabotage. Meditation, when adapted for the Driven, improves focus and self-regulation. Mastering systems and processes leads to success, not chasing outcomes like money. All this and more, on this week’s episode of Stay tuned next week when we talk about <TOPIC>. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links:
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The Importance of Niching feat. Joe Beecroft
01/24/2025
The Importance of Niching feat. Joe Beecroft
Learn how to niche down and drive predictable growth. Today, we’re diving into the secret weapon behind some of the world’s fastest-growing companies niching down. We’ll explore why businesses that specialize getting laser-focused on who they serve and how they serve them tend to grow faster and more sustainably. Joining me today is Joe Beecroft, one of the driving forces at Predictable Profits, where he’s helped countless entrepreneurs grow and scale their businesses. With a track record that includes helping 15 companies land on the Inc. 5000 list, Joe knows what it takes to succeed. He’s here to share some incredible insights on how niching down can lead to massive growth. Let’s get started! In this episode you will: Niching down allows businesses to focus on a specific audience, making marketing, sales, and operations more streamlined and effective. Specialized businesses tend to command higher prices and retain clients longer due to their expertise in solving targeted problems. Defining a clear market, specific problems, and a unique process creates a powerful foundation for scalable growth. Businesses that align their messaging and offerings with their "super consumers" see higher retention and referral rates. Trying to serve too broad a market leads to inefficiency and missed opportunities for deeper market penetration. Choosing a niche doesn't exclude all other opportunities but ensures that marketing and systems are designed for a focused audience. Data-driven decisions about your niche can help identify the most profitable and impactful areas of growth for your business. All this and more, on this week’s episode of Don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links:
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How to Break Free from Founder-Led Sales feat. Joe Beecroft
01/03/2025
How to Break Free from Founder-Led Sales feat. Joe Beecroft
Learn how to break free from founder-led sales and scale effectively. In today’s episode of Beyond Seven Figures, we’re tackling how to break out of the founder-led sales cycle. We’ll explore how simplifying your process and empowering a strong sales team can free you up to focus on the bigger picture while still driving growth. If you’ve ever wished you could scale without being in the weeds all the time, this episode has the answers. Joining me today is Joe Beecroft, someone who’s helped countless entrepreneurs escape the founder-led sales trap. Joe is part of the team at Predictable Profits, where he’s guided some of the country’s fastest-growing businesses—15 of them landing on the Inc. 5000 list! He’s a pro at helping CEOs scale their companies, achieve predictable revenue, and reclaim their focus. Joe’s insights are straight-up gold, and I can’t wait for you to hear his approach to simplifying sales and building sustainable growth. In this episode you will: Founder-led sales can limit scalability, and simplifying your sales process is key to growth. A well-documented sales playbook is essential for building a consistent and replicable sales system. Hiring salespeople doesn’t require industry experience; skills, adaptability, and alignment with your company culture matter more. Training and repetition build the confidence and muscle memory needed for a successful sales team. Regularly reviewing sales calls with a clear scorecard ensures accountability and helps refine the sales process. Breaking free from founder-led sales increases your company’s value and reduces dependency on any single individual. Focusing on people, processes, and performance creates a foundation for scaling your business sustainably. All this and more, on this week’s episode of Don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links:
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The Key to Eliminating Guesswork in Advertising ft. Robert Brill
12/27/2024
The Key to Eliminating Guesswork in Advertising ft. Robert Brill
Learn how to craft messages that solve pain points and boost conversions. This episode of Beyond 7 Figures focuses on how businesses can craft marketing strategies that deliver real results by aligning their messages with the exact needs and concerns of their audience. We discuss practical methods to identify customer pain points, create high-converting ads, and move away from guesswork to build confidence in your marketing approach. If you're looking for clear steps to improve your campaigns and drive growth, you’ll find this conversation insightful and actionable. Our guest today is Robert Brill, CEO of Brill Media, a media buying agency known for its expertise in precision advertising and helping businesses grow. Under Robert’s leadership, the agency has earned recognition 11 times from the Inc. 5000 and the Financial Times 500. He is also a member of the Forbes Business Council and the Fast Company Executive Board. Beyond his professional achievements, Robert is a proud husband, father, dog lover, Dodgers fan, and passionate foodie. In this episode you will: Crafting marketing messages around customer pain points is the key to higher engagement and conversions. Testing multiple messaging elements minimizes guesswork and helps identify what resonates most with your audience. Effective testimonials build trust by addressing potential customer doubts with relatable success stories. Tailoring ads with specific "dog whistle" language ensures they capture attention and connect with the right audience. A clear message-market alignment is essential for predictable business growth and sustained success. Affluent markets prioritize time, value, and results, while cost-conscious markets focus heavily on price. Having a strong support system, including coaches and masterminds, is crucial for navigating business challenges. All this and more, on this week’s episode of Don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: Brill Media: Sprint Test Page:
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How Smart Legal Practices Can Save Your Business ft. Heather Pearce Campbell
12/20/2024
How Smart Legal Practices Can Save Your Business ft. Heather Pearce Campbell
Learn how to avoid legal pitfalls and build a secure, scalable business. In today’s episode, we’re tackling a topic that often flies under the radar but is absolutely crucial for any business aiming to thrive—legal protection and compliance. From avoiding costly mistakes with website policies and contracts to navigating the complex world of AI responsibly, we’ll explore how smart legal strategies can protect your business and set you up for sustainable growth. Whether you’re just getting started or running a multimillion-dollar enterprise, this conversation will give you practical tools to minimize risk and build a stronger, more secure foundation. Our guest today is Heather Pearce Campbell, the founder of Pearce Law PLLC and creator of The Legal Website Warrior®, a platform dedicated to helping experts, coaches, and online educators protect their brands and businesses. Heather is also the host of the Guts, Grit & Great Business podcast, where she shares her expertise on building businesses the right way. Based in Seattle, Heather balances her work as an attorney and legal coach with life as a mom to two wild little ones. Her passion for helping entrepreneurs succeed shines through in everything she does, and I’m excited to bring her wisdom and practical advice to you in this episode. In this episode you will: Proper legal compliance, such as privacy policies and disclaimers, is essential to avoid costly lawsuits and business disruptions. Copying legal documents from others can create significant risks if they’re not tailored to your business needs. Misaligned expectations with clients often lead to disputes that can be minimized with clear communication and legal documentation. Using AI tools without proper safeguards can expose your business to intellectual property and privacy risks. Investing in specialized legal and accounting professionals is critical for long-term business growth and protection. Proactively addressing legal gaps in your systems builds a stronger foundation and reduces the risk of costly problems later. Viewing legal support as a growth strategy, not just a sunk cost, ensures your business operates efficiently and stays protected. All this and more, on this week’s episode of So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links:
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Offshore Structuring and Tax Optimization Strategies for Business Owners ft. Vincenzo Villamena
12/13/2024
Offshore Structuring and Tax Optimization Strategies for Business Owners ft. Vincenzo Villamena
Learn how to minimize taxes and maximize your wealth. Curious about how successful entrepreneurs hold onto more of their money and grow their wealth? In this episode, we focus on tax optimization and financial planning strategies, covering everything from tax-saving structures to leveraging offshore and domestic opportunities. Whether you're planning an exit, exploring international investments, or securing your income, you'll gain valuable insights to prepare for the future. Today’s guest, Vincenzo Villamena, founder of Online Taxman, is an expert in tax preparation, accounting, and offshore structuring. With Big 4 experience, private equity advising, and expertise in real estate and international transactions, Vincenzo brings valuable insights on protecting and growing wealth. Based in Rio de Janeiro, he offers a global perspective you won’t want to miss. In this episode you will: Proper tax planning can save entrepreneurs millions, especially when preparing for a business exit. Offshore structuring offers significant tax benefits, including reduced rates and income exclusions for U.S. expats. Relocating to Puerto Rico provides unique tax advantages, such as a 4% tax rate and zero capital gains tax for qualifying income. Asset protection strategies, like international trusts, safeguard wealth from potential legal risks and frivolous lawsuits. Entrepreneurs should clean up financial and legal records well in advance to avoid complications during due diligence. Subscription models and low churn rates increase a business’s valuation and attractiveness to potential buyers. Long-term planning, including leveraging QSBS and 1031 exchanges, can maximize tax savings and investment returns. All this and more, on this week’s episode of Links:
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How We Reduced Churn by 63% with the CEO Scorecard feat. Walker Renfrow
12/06/2024
How We Reduced Churn by 63% with the CEO Scorecard feat. Walker Renfrow
Learn how to use a CEO Scorecard to drive growth with data. In today’s episode, we focus on the CEO Scorecard, a powerful tool that takes the guesswork out of running a business. By tracking key metrics and aligning them with actionable goals, this simple yet effective system can guide you in making data-driven decisions, identifying constraints, and setting priorities. Whether you’re looking to improve retention, measure progress, or boost overall performance, this episode offers valuable insights for taking control of your business's growth. Joining me today is Walker Renfrow, Community Manager at Predictable Profits, with rich experience in entrepreneurship, startups, and small businesses. His expertise in streamlining operations and enhancing client experiences helps business leaders achieve sustainable, predictable growth. Coming up... CEO Scorecard streamlines tracking and decision-making by focusing on key metrics. How manually entering metrics transforms reporting into active leadership through accountability. The traffic light system to prioritize effectively and address business constraints. Importance of monitoring churn and client satisfaction to boost retention and profitability. See how delegating metric ownership empowers your team while reducing leadership overwhelm. Gathering client feedback combines insights to elevate their overall experience. Align client goals with a tailored roadmap to simplify their journey and strengthen loyalty. All this and more, on this week’s episode of Don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links:
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Digital Marketing for Business Growth feat. Andrew Young
11/29/2024
Digital Marketing for Business Growth feat. Andrew Young
Learn how to leverage digital marketing strategies like SEO, PPC, AI, and omnichannel approaches to drive business growth. In today’s episode, we’re talking about what it takes to succeed in digital marketing today. From mastering SEO and PPC strategies to building trust and personalizing your approach, we’ll share practical tips to help your business stand out. Whether you’re new to these ideas or looking for fresh ways to grow, this conversation will leave you with actionable insights to strengthen your marketing efforts and connect with your audience. Our guest today is Andrew Young, the founder of Core and More Technologies, a Google Premier Partner and one of the most recognized names in internet marketing. With over a decade of experience, Andrew has a talent for creating innovative solutions, empowering teams, and delivering results that matter. I’m thrilled to share his expertise and unique perspective with you in this episode. In this episode you will: SEO is shifting with AI and new platforms, influencing how businesses connect with audiences. The EAT (Experience, Expertise, Authoritativeness, Trustworthiness) algorithm is key to improving search rankings. Targeted keyword research and buyer personas are essential for attracting high-quality leads. Retargeting is crucial as buyers research multiple sources before purchasing. A strong marketing strategy blends SEO, PPC, and omnichannel approaches to build trust and drive growth. All this and more, on this week’s episode of Stay tuned next week when we talk about <TOPIC>. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links:
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Building a Coffee Business Empire from Scratch ft. Cole Shephard
11/22/2024
Building a Coffee Business Empire from Scratch ft. Cole Shephard
Learn how to transform a traditional industry through innovation, and turning waste into valuable revenue streams. In today’s episode, we’re sitting down with an entrepreneur who didn’t just enter a competitive industry—he redefined it. If you’ve ever faced the challenge of standing out in a crowded market or wondered how to turn obstacles into opportunities, you’ll connect with this story. It’s a conversation about vision, grit, and creating a business model that not only works but sets new standards. Whether you’re scaling a company or looking for fresh ideas to shake things up, this episode brings you the kind of inspiration and perspective every entrepreneur needs. Our guest, Cole Shephard, is the Founder of the Green Coffee Company, now recognized as Colombia’s largest coffee producer. Starting his career at PwC, Cole’s expertise spans industries and continents, including billion-dollar deals in finance, real estate, and more. Today, he’s revolutionizing coffee production, creating value in unexpected ways like turning waste into premium vodka and bioethanol. His approach to problem-solving and growth is anything but ordinary, and his insights will get you thinking differently about what’s possible in your own business. In this episode, you will: See how innovation can help redefine traditional industries and unlock new opportunities. Understand the benefits of vertical integration to boost profitability and streamline operations. Learn how turning waste into profit can create unique revenue streams and differentiate your business. Discover the importance of momentum in driving growth, especially in the early stages. Explore why hiring exceptional talent is critical for scaling and sustaining success. Recognize the value of adapting to customer needs to stay relevant and competitive. Gain insights on maintaining market leadership while fending off competitors. All this and more, on this week’s episode of Stay tuned next week when we talk about <TOPIC>. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links:
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AI Strategies for Forward-Thinking Leaders ft. Geoff Woods
11/08/2024
AI Strategies for Forward-Thinking Leaders ft. Geoff Woods
Learn how to leverage AI as a strategic partner for smarter decisions and business growth. In today’s episode, we discuss how business leaders can use AI as a strategic partner to improve decision-making and drive growth. Rather than being just a tool for efficiency, AI offers leaders practical ways to think more critically, address complex challenges, and stay competitive. Our guest, Geoff Woods, is the Founder of AI Leadership, helping leaders use AI to overcome obstacles and drive growth. As former Chief Growth Officer of Jindal Steel & Power, he boosted the company’s market cap from $750 million to over $12 billion in four years. He also co-founded the consulting firm behind The ONE Thing, advising organizations from startups to large enterprises. Tune in for Geoff’s valuable insights on the future of AI in leadership and business growth. In this episode you will: How AI can become a strategic partner to improve decision-making and drive growth. Geoff Woods’ approach to using AI for tackling complex business challenges. Hear why strategic thinking is critical for future-proofing your business with AI. AI empowering leaders to think more effectively. Find out how AI can help overcome operational bottlenecks and boost productivity. Geoff’s unique framework for creating effective AI prompts that generate valuable insights. Skills and mindset shifts needed to stay relevant in an AI-driven future. Advice on integrating AI into company culture without risking team displacement. Links:
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How to Overcome Sales Slumps ft. Zach Burkes and Joe Beecroft
10/18/2024
How to Overcome Sales Slumps ft. Zach Burkes and Joe Beecroft
Learn how to overcome sales slumps and drive steady growth. This episode of Beyond Seven Figures podcast is all about tackling the tricky issue of sales plateaus and slumps. We break down the common causes of stalled sales and discuss data-driven strategies to get back on the path to growth. Whether it's refining your processes or leveraging metrics, you'll gain valuable tips to get your sales back on track and achieve consistent growth. Joining us today are Zach Burkes and Joe Beecroft from Predictable Profits. Zach, co-founder of Predictable Profits Coaching, is a seasoned entrepreneur with a multi-million dollar company under his belt, featured in Fox Business and Inc. Joe specializes in helping CEOs and founders overcome growth challenges. Together, they’ve supported some of the nation’s fastest-growing companies, making them experts in predictable and sustainable business growth. In this episode you will: Tracking data-driven insights is essential to diagnosing and overcoming sales plateaus. Refining your sales process helps identify where prospects drop off, leading to higher conversions. Consistency in daily sales activities, especially disciplined follow-ups, is crucial to avoiding slumps. Aligning sales and marketing teams ensures that strategies are synced, optimizing lead generation and closing deals. Innovation and adjusting offers based on data and feedback can be the key to breaking through persistent sales slumps. All this and more, on this week’s episode of Stay tuned next week, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links:
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Turning Cold Leads into Warm Clients with Outbound Marketing Strategies ft. Tom Trush and Jerson Mellizo
10/11/2024
Turning Cold Leads into Warm Clients with Outbound Marketing Strategies ft. Tom Trush and Jerson Mellizo
Learn how to leverage outbound marketing to grow your business. In today's episode, we discuss how outbound marketing has changed and how to adapt with personalized outreach. Our guests share the benefits of using multi-channel methods, like LinkedIn and email, to build recognition before direct contact. We cover "micro campaigns," improving response rates, and the importance of personal branding and omnichannel presence. This episode offers practical tips to refresh your outbound marketing approach. Joining us today are two experts: Tom Trush and Jerson Mellizo. Tom, a direct-response marketing veteran with nearly two decades of experience, has helped companies across 40+ industries generate millions in sales. He is the founder of Write Way Solutions and author of Escape the Expected. Jerson, from Predictable Profits, creates profitable experiences for 7- and 8-figure business clients, connecting them with growth opportunities, leadership coaching, and educational resources. In this episode, you will: Learn how to use multi-channel strategies like LinkedIn and email to effectively engage prospects. Discover the power of "micro campaigns" to increase response rates and conversions. Understand the importance of personal branding in outbound marketing. Gain insights into preheating prospects before direct outreach for better results. Learn practical methods to optimize and personalize your outbound marketing efforts for greater success. All this and more, on this week’s episode of Stay tuned next week, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links:
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The Key Financial Metrics Every Business Owner Should Know with Brad Ebenhoeh
10/04/2024
The Key Financial Metrics Every Business Owner Should Know with Brad Ebenhoeh
Learn to Manage Cash Flow, Accrual Accounting, and Profitability for Smarter Growth In today’s episode, we dive into the importance of mastering your business's financials to make smarter, more informed decisions. We'll explore key areas like cash flow management, accrual accounting, and profitability tracking, all of which play a vital role in ensuring long-term success and financial health. Whether you're an entrepreneur navigating large contracts or a small business owner trying to optimize project efficiency, understanding your numbers is essential to staying ahead and growing your business sustainably. Our guest, Brad Ebenhoeh, is the founder of Accountfully, a modern outsourced accounting firm that caters to innovative brands and businesses. Leaving behind the corporate world of suits and ties, Brad embraced a fresh approach to accounting one that integrates technology and emphasizes a strong work-life balance. Through his forward-thinking leadership, Brad has transformed accounting into a dynamic, client-focused service, proving that financial management can be as exciting and impactful as the creative brands he partners with. Coming up on this episode: Understanding and tracking your business’s financial numbers is crucial to making informed decisions and avoiding costly mistakes. Accrual accounting provides a clearer picture of financial health by matching revenues and expenses accurately over time. Cash flow management is essential, especially when dealing with large clients or extended payment terms to prevent business disruptions. Building strong partnerships and referral networks can significantly boost client acquisition and business growth. Regularly reviewing project profitability and labor utilization helps ensure efficient operations and maximizes profits. All this and more, on this week’s episode of Stay tuned next week, so don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links:
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The Blueprint for Building a Saleable Business ft. Mac Lackey
09/27/2024
The Blueprint for Building a Saleable Business ft. Mac Lackey
Learn how to prepare your business for a successful exit by leveraging unique assets and maximizing its value. In this episode, we explore the key strategies for maximizing business value during an exit. From leveraging unique assets beyond just revenue numbers to preparing for a full or partial sale, we’ll cover actionable insights to help you position your company for success when the opportunity arises. Joining us today is Mac Lackey, an entrepreneur who has started, scaled, and sold six companies with seven or eight-figure exits. His ventures, including KYCK, Mountain Khakis, and InternetSoccer Network, have earned him recognition in outlets like CNN and The Wall Street Journal. Mac is also an angel investor in over 50 companies and served on the Board of Directors for LendingTree. A former collegiate All-American and pro soccer player, he entered the entrepreneurial world in 1995, launching his first internet company. Coming up this episode: Sell your business based on strategic value rather than just financials. Identify unique assets that make your business more attractive to buyers. Focus on how your business aligns with a buyer’s growth strategy. Use creative deal structures like earn-outs to maximize value. Prepare early by building systems and ensuring financial transparency. All this and more, on this week’s episode of Stay tuned next week. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links:
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How to Step Back and Let Your Business Run Itself ft. Stephanie Vaughan and Joe Beecroft
09/20/2024
How to Step Back and Let Your Business Run Itself ft. Stephanie Vaughan and Joe Beecroft
Learn how to delegate, empower your team, and build a self-sustaining business. This episode covers the essential strategies for scaling your business beyond seven figures without becoming its main bottleneck. We'll discuss how to delegate effectively, foster a culture of trust, and implement systems that enable your company to thrive without your constant oversight. If you're looking to empower your team, step back from daily operations nd let your business grow independently, this episode is for you. Joining us today are two key figures from Predictable Profits, Stephanie Vaughan and Joe Beecroft. Stephanie, a co-founder of Predictable Profits, is a global business coach and systems expert, formerly leading coaching for Tony Robbins and Chet Holmes’ Business Breakthroughs International. Joe Beecroft, the chief of staff, specializes in helping CEOs and business owners overcome scaling challenges, making him a vital resource for growth-focused leaders. Key take aways this episode: Empowering your team is crucial for business growth, allowing you to step away without operations falling apart. Delegation is most effective when you choose the right people for the task and provide clear instructions. Building a culture of trust and accountability ensures that your team can make decisions and solve problems independently. Documenting systems and processes is essential for creating a business that can run without you. To create a business with maximum valuation, the company must not be dependent on any single leader, including the CEO. All this and more, on this week’s episode of
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Why Great Copy Still Needs the Human Touch feat. Tom Trush
09/13/2024
Why Great Copy Still Needs the Human Touch feat. Tom Trush
Learn how to Use AI to improve your copywriting In this episode we covers how AI is transforming copywriting and provides tips on using it effectively while still maintaining a human touch. The focus is on finding a balance between speed and quality to create high-performing copy. Our guest for this episode is Tom Trush, Tom is a seasoned copywriter and coach at Predictable Profits. Having worked alongside Charles Gaudet for years, Tom has contributed to generating millions in sales through strategic copywriting and shares valuable insights on improving results with AI. Coming up this episode…. How AI is impacting copywriting. The hybrid use of AI and human creativity in writing copy. Leveraging AI effectively in content creation. AI's role in brainstorming and enhancing copy quality. Importance of human input for context and refinement in AI-generated content. Best practices for using AI tools like ChatGPT and WordTune in copywriting. The dangers of over-relying on AI and the necessity of editing to avoid AI-generated "stink." Unlocking the real power of ai with human oversight. Links:
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Balancing Entrepreneurship and Motherhood feat. Rachel Beider
09/06/2024
Balancing Entrepreneurship and Motherhood feat. Rachel Beider
Learn how to build a thriving business without sacrificing what truly matters most in life In a world where entrepreneurship often demands long hours and constant sacrifices, finding a way to succeed in business without neglecting personal life can seem impossible. This discussion explores how to juggle multiple businesses, embrace intentional living, and prioritize what truly matters while still achieving remarkable success. Featuring Rachel Beider, an entrepreneur who has mastered the art of balancing business growth and personal life. As the owner of award-winning massage studios and a founder of a unique baby play space, Rachel shares her journey, insights, and strategies for managing it all while staying true to her core values. In this episode you will: Learn how to balance running multiple businesses with personal life. Learn the importance of being intentional in both business and family decisions. Hear about Rachel Beider's journey from anxiety to entrepreneurial success. Learn how to build strong teams that support your vision and growth. Take a look to the future of massage therapy with the integration of AI technology. All this and more, on this week’s episode of Stay tuned next week . So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links:
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Why Most Brands Struggle on Amazon ft. Will Land
08/30/2024
Why Most Brands Struggle on Amazon ft. Will Land
Learn how to effectively navigate and leverage the power of Amazon Selling on Amazon can be a game-changer for brands looking to expand their reach and increase sales, but it’s not without its challenges. Many companies, both large and small, fall into common traps that can lead to missed opportunities and reduced margins. In this episode, we dive deep into the intricacies of selling on Amazon, from optimizing your product listings to navigating the delicate balance between maintaining your brand’s identity and adapting to Amazon’s ever-evolving platform. If you’re wondering how to get the most out of your Amazon strategy or avoid the pitfalls that others have faced, this conversation is a must-listen. Today’s guest, Will Land, is a seasoned expert in the Amazon ecosystem with nearly two decades of experience helping brands maximize their potential on the platform. As the CEO of Marketplace Valet, Will has worked with some of the biggest names in the industry, guiding them through the complexities of Amazon’s marketplace while ensuring they retain control over their brand and profitability. His deep understanding of Amazon’s algorithms, policies, and best practices makes him the perfect person to share valuable insights and actionable advice that can help take your business to the next level. In this episode you will: [00:01:52] Learn how to harness the power of Amazon for lead generation while maintaining a strong and independent brand presence. [00:10:42] Get a clear understanding of the pros and cons between Vendor Central and Seller Central, and learn which option best suits your brand’s goals. [00:17:48] Discover practical tips for managing your supply chain and fulfillment to ensure smooth operations and happy customers. [00:20:37] Uncover the common pitfalls that brands face on Amazon and how to sidestep them to drive better results. [00:21:08] Find out how to craft compelling product listings that attract more customers and boost visibility on Amazon’s search platform. All this and more, on this week’s episode of Stay tuned next week. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links:
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Outbound Campaigns ft. Zack Burkes and Jerson Mellizo
08/23/2024
Outbound Campaigns ft. Zack Burkes and Jerson Mellizo
Learn how to revolutionize your outbound marketing strategy The mechanics of outbound marketing, a critical yet often misunderstood element of filling your sales pipeline. We are pulling back the curtain on what it takes to make your outbound efforts more effective than ever. The nuances between tactics and strategies, dissect the importance of preheating your prospects, and reveal why simply firing off cold emails isn’t enough. Whether you're struggling with low open rates or looking to refine your approach, this episode is packed with actionable insights to help you turn outbound into a reliable revenue driver. I’m joined by two of our top guns here at Predictable Profits Zach Burkes and Jerson Mellizo. Zach, a seasoned entrepreneur who’s built multi-million dollar companies from the ground up, brings his deep experience in crafting scalable businesses. His insights have been featured across major platforms like Fox Business and Inc. Then, we have Jerson, the mastermind behind creating profitable experiences for our clients, helping them tackle their biggest growth challenges head-on. These guys have sent hundreds of thousands of outbound emails, learning what works and, just as importantly, what doesn’t. Coming up in this episode: Outbound marketing is not just about sending cold emails. Familiarize prospects with your brand before making contact, significantly improving open rates and engagement. The technical aspects of setting up and maintaining healthy email domains. Conversational emails that resonate with different target audiences. Integrate multiple channels into your outbound efforts, to enhance the prospect experience and boost your sales pipeline. Components of your outbound strategy. Ensuring consistent growth and success of your outbound strategy. All this and more, on this week’s episode of Stay tuned next week . So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links:
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Tax Secrets for Business Success feat. Mark J. Kohler
08/16/2024
Tax Secrets for Business Success feat. Mark J. Kohler
Learn how to optimize taxes and build lasting wealth. In this episode of the Beyond Seven Figures podcast, we're diving deep into one of the most crucial yet often overlooked aspects of scaling your business: tax planning and wealth preservation. If you think saving on taxes is just about finding the right deductions, you're missing out on strategies that can transform your bottom line and elevate your business beyond seven figures. In this episode, we're going to break down actionable tactics that not only keep more money in your pocket but also position your business for sustainable, long-term success. Our guest, Mark J. Kohler is a powerhouse in the world of tax, legal, and wealth strategy. As the Founding and Senior Partner at KKOS Lawyers, Mark has dedicated his career to helping entrepreneurs and small business owners protect and grow their wealth. He's not just a lawyer and CPA, but also a YouTube personality, best-selling author, and national speaker. Mark’s work goes beyond just saving his clients’ money—he’s on a mission to revolutionize the way business owners think about tax and legal strategies. With his innovative Main Street Certified Tax Advisor Program, he’s training a new generation of CPAs and enrolled agents to deliver proactive, life-changing financial advice. In this episode you will: The importance of consistency in content creation for building a loyal audience and establishing credibility. How proactive tax planning can significantly reduce your tax burden and improve your business’s profitability. The necessity of diversifying investments outside of your business for long-term financial security. Strategies like the S corporation election that can save thousands in payroll taxes. The benefits of involving your family in your business through board meetings and compensation for tax advantages and financial literacy. The power of investing in Roth IRAs and other tax-advantaged accounts to build substantial, tax-free wealth. The value of hiring a proactive tax advisor who offers creative, strategic solutions to maximize your business’s financial potential. All this and more, on this week’s episode of Stay tuned next week. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links:
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