Conversation Economy: How Authentic Dialogue Replaced the Old Sales Playbook feat. Jerson Mellizo
Beyond 7 Figures: Build, Scale, Profit
Release Date: 10/24/2025
Become Unignorable: How to Stand Out in a Noisy AI-Driven World feat. Melanie Benson
Beyond 7 Figures: Build, Scale, Profit
Learn how to become unignorable and cut through the noise in today's AI-saturated market In this episode, I sit down with messaging and visibility expert Melanie Benson to explore how to become unignorable in a world where everyone is competing for attention and most content sounds exactly the same. We dive into why so many entrepreneurs struggle to stand out despite putting out consistent content, the AI content paradox, and the importance of defining what you should be "known for." Melanie breaks down the specific elements that make a personal brand impossible to ignore, and I share...
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Why Entrepreneurs Must Embrace Discomfort to Win feat. Garrett Gunderson
Beyond 7 Figures: Build, Scale, Profit
Learn how to embrace discomfort to build real wealth and thrive in the AI era. Embrace discomfort is the driving force behind every breakthrough in business, wealth-building, and personal growth — and this episode dives deep into why leaning into uncertainty is the only path forward. Charles and Garrett explore how confronting fear builds the muscle for success, why most financial advice keeps entrepreneurs stuck, and how to think differently about cash, investments, and protecting your wealth. The conversation also tackles the rapid rise of AI and why those who refuse to get uncomfortable...
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The Gateway Strategy Turning Leads Into Lifetime Customers feat. Stephanie Vaughan
Beyond 7 Figures: Build, Scale, Profit
Learn how to close more high-ticket sales without the endless follow-ups and objections The gateway strategy is the secret weapon that's allowing businesses across every industry to turn cold leads into $50K+ buyers – and if you're still trying to sell high-ticket offers on the first call, you're leaving serious money on the table. In this episode, I break down exactly why 90% of high-ticket sales fail and reveal the proven gateway method that's generated over $100 million in revenue for our clients. Think of it like the Panda Express sample strategy – give people a taste of what you can...
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Business Focus Solutions: Magic of Focus for Entrepreneurs feat. Katie Stoddart
Beyond 7 Figures: Build, Scale, Profit
Learn how to transform your ADHD or learning disabilities from obstacles into your greatest business superpower. If business focus feels like an impossible challenge, you're not alone. As someone diagnosed with one of the worst cases of learning disabilities my doctor had ever seen, I know firsthand how overwhelming it can feel when your mind wants to go in a million directions at once. But here's what I've discovered after working with thousands of founders and CEOs - that scattered, high-energy, idea-generating brain that feels like a curse? It's actually your secret weapon. In this episode,...
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Information Access Drives Modern Sales feat. Tom Trush
Beyond 7 Figures: Build, Scale, Profit
Learn how to fix your sales team's low closing rate with the seven-hour content system modern buyers demand Your struggling sales team isn't the problem - they're being handed leads that aren't even close to ready to buy, then blamed when those leads don't convert. The brutal truth is that modern buyers now consume an average of seven hours of content and take 211 days to make a B2B purchasing decision, yet most companies are still pushing their sales teams to close deals within 48 hours of first contact. This fundamental mismatch is killing conversion rates and trapping founders back into...
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The Power of Podcast Authenticity feat. Mischa Zvegintzov
Beyond 7 Figures: Build, Scale, Profit
Learn how to turn authentic connections into your competitive advantage against AI disruption. Authentic relationships are your secret weapon in today's AI-saturated marketplace, and this episode shows you exactly how to leverage them for predictable growth. I brought on Mischa Zvegintzov, host of a top 1.5% podcast globally, to discuss how podcast guest speaking creates real buyer-ready leads while everyone else is getting lost in artificial content that nobody wants to consume. Mischa Zvegintzov brings serious expertise as the founder of Influence Army Academy and host of a top 1.5% podcast...
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Why 95% of Partnerships Fail and How Transformational Partnerships Scale 7-Figure Businesses feat. Zach Burkes
Beyond 7 Figures: Build, Scale, Profit
Learn how to build transformational partnerships that scale your business beyond seven figures Transformational partnerships represent one of the most powerful momentum-building strategies available to entrepreneurs today, yet 95% of business owners are stuck in the old "send me leads" mentality that delivers zero long-term value. In this episode, I dive deep into the strategy that separates seven-figure businesses from eight and nine-figure powerhouses - the art of creating value-driven partnerships that solve real problems for everyone involved. This isn't about simple affiliate...
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Scale Yourself First Before Your Business: Leadership Growth Strategies feat. Stephanie Vaughan
Beyond 7 Figures: Build, Scale, Profit
Learn how to scale yourself first before your business and break through leadership barriers In this episode of the Beyond Seven Figures podcast, my co-founder Stephanie Vaughan and I dive deep into the insights from our very first breakthrough summit - and let me tell you, the results were extraordinary. We brought 15 seven and eight-figure CEOs into a room for a couple of days, and every single member gave it a perfect 10 out of 10 score, with the most common feedback being that it was the most transformative CEO event they'd ever attended in their entire lives. Stephanie took them through a...
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Marketing Attribution Mistakes Costing You Sales (And How to Fix Them) feat. Scott Desgrosseilliers
Beyond 7 Figures: Build, Scale, Profit
Learn how to master marketing attribution and stop wasting money on ineffective ad campaigns. Marketing attribution is broken in most businesses—and it's costing you thousands in wasted ad spend. In this episode, Charles Gaudet sits down with attribution expert Scott Desgrosseilliers to expose why Google Analytics and platform-reported metrics are lying to you about what's actually driving sales. Discover why the traditional marketing funnel is outdated, how buyers now research across 36+ sources before purchasing, and why your "failed" campaigns might actually be your biggest winners. Scott...
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Conversation Economy: How Authentic Dialogue Replaced the Old Sales Playbook feat. Jerson Mellizo
Beyond 7 Figures: Build, Scale, Profit
Learn how to master the conversation economy and transform your outbound marketing strategy Look, I've been in this business long enough to recognize when something fundamental shifts, and the conversation economy we're experiencing right now is exactly that - a complete transformation of how we approach outbound marketing. Gone are the days of those old pitch-heavy tactics that used to work so well. In this episode, I sit down with my incredible teammate Jerson Mellizo to dive deep into why the traditional sales playbook has completely fallen apart and how authentic conversations have become...
info_outlineLearn how to master the conversation economy and transform your outbound marketing strategy
Look, I've been in this business long enough to recognize when something fundamental shifts, and the conversation economy we're experiencing right now is exactly that - a complete transformation of how we approach outbound marketing. Gone are the days of those old pitch-heavy tactics that used to work so well. In this episode, I sit down with my incredible teammate Jerson Mellizo to dive deep into why the traditional sales playbook has completely fallen apart and how authentic conversations have become the absolute key to outbound success. We get into the nitty-gritty of how buyer behavior has completely evolved - these prospects today are doing their homework like never before, and if you're still trying to pitch them in the first conversation, you're going to get shut down every single time.
I've got to tell you, Jerson has been absolutely instrumental in transforming our outbound department over these past five years, and I mean that from the bottom of my heart. When we started working together, our outbound was in its infancy, and now it's become one of our top-producing lead generation channels - and that's largely because of his dedication and innovative thinking. This guy manages our entire outbound operation from the Philippines, and he's created these incredible profitable experiences for our business coaching clients who come to us wanting to grow faster, generate more predictable revenue, and finally get their businesses less dependent on them as founders. His track record speaks for itself - 72% email open rates, helping businesses generate $10K monthly through organic processes, and personally producing PHP 16,000,000 in gross sales. But here's what really gets me: at our recent workshop, 95% of the attendees were literally clapping for Jerson because of the relationship he'd built with them. That's the power of his conversation-first approach, and it's something every business owner needs to understand.
KEY TAKEAWAYS:
- The traditional outbound playbook of rapport-building, goal identification, challenge discovery, and immediate pitching has stopped working because everyone recognizes the pattern.
- Modern buyers are significantly more discerning than five years ago, conducting extensive research and consuming hours of content before making purchasing decisions.
- The new outbound strategy focuses on starting authentic conversations rather than pushing immediate sales agendas with complete strangers.
- Successful outbound marketing now optimizes for content consumption rather than direct conversions, allowing prospects to build trust naturally.
- The progression from conversation to consumption to conversion can take up to 365 days, requiring patience and consistent value delivery.
- Every conversation should move prospects toward consuming more content, whether through reports, workshops, videos, or educational materials.
- Caring is a competitive advantage, and authentic conversations that prioritize serving others naturally lead to business opportunities.
- Outbound is a broad category with multiple strategies, so if one approach isn't working, it's the strategy that needs changing, not the entire outbound concept.
Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.
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