Marketing Attribution Mistakes Costing You Sales (And How to Fix Them) feat. Scott Desgrosseilliers
Beyond 7 Figures: Build, Scale, Profit
Release Date: 10/31/2025
Become Unignorable: How to Stand Out in a Noisy AI-Driven World feat. Melanie Benson
Beyond 7 Figures: Build, Scale, Profit
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Why Entrepreneurs Must Embrace Discomfort to Win feat. Garrett Gunderson
Beyond 7 Figures: Build, Scale, Profit
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The Gateway Strategy Turning Leads Into Lifetime Customers feat. Stephanie Vaughan
Beyond 7 Figures: Build, Scale, Profit
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Business Focus Solutions: Magic of Focus for Entrepreneurs feat. Katie Stoddart
Beyond 7 Figures: Build, Scale, Profit
Learn how to transform your ADHD or learning disabilities from obstacles into your greatest business superpower. If business focus feels like an impossible challenge, you're not alone. As someone diagnosed with one of the worst cases of learning disabilities my doctor had ever seen, I know firsthand how overwhelming it can feel when your mind wants to go in a million directions at once. But here's what I've discovered after working with thousands of founders and CEOs - that scattered, high-energy, idea-generating brain that feels like a curse? It's actually your secret weapon. In this episode,...
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Information Access Drives Modern Sales feat. Tom Trush
Beyond 7 Figures: Build, Scale, Profit
Learn how to fix your sales team's low closing rate with the seven-hour content system modern buyers demand Your struggling sales team isn't the problem - they're being handed leads that aren't even close to ready to buy, then blamed when those leads don't convert. The brutal truth is that modern buyers now consume an average of seven hours of content and take 211 days to make a B2B purchasing decision, yet most companies are still pushing their sales teams to close deals within 48 hours of first contact. This fundamental mismatch is killing conversion rates and trapping founders back into...
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The Power of Podcast Authenticity feat. Mischa Zvegintzov
Beyond 7 Figures: Build, Scale, Profit
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Why 95% of Partnerships Fail and How Transformational Partnerships Scale 7-Figure Businesses feat. Zach Burkes
Beyond 7 Figures: Build, Scale, Profit
Learn how to build transformational partnerships that scale your business beyond seven figures Transformational partnerships represent one of the most powerful momentum-building strategies available to entrepreneurs today, yet 95% of business owners are stuck in the old "send me leads" mentality that delivers zero long-term value. In this episode, I dive deep into the strategy that separates seven-figure businesses from eight and nine-figure powerhouses - the art of creating value-driven partnerships that solve real problems for everyone involved. This isn't about simple affiliate...
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Scale Yourself First Before Your Business: Leadership Growth Strategies feat. Stephanie Vaughan
Beyond 7 Figures: Build, Scale, Profit
Learn how to scale yourself first before your business and break through leadership barriers In this episode of the Beyond Seven Figures podcast, my co-founder Stephanie Vaughan and I dive deep into the insights from our very first breakthrough summit - and let me tell you, the results were extraordinary. We brought 15 seven and eight-figure CEOs into a room for a couple of days, and every single member gave it a perfect 10 out of 10 score, with the most common feedback being that it was the most transformative CEO event they'd ever attended in their entire lives. Stephanie took them through a...
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Marketing Attribution Mistakes Costing You Sales (And How to Fix Them) feat. Scott Desgrosseilliers
Beyond 7 Figures: Build, Scale, Profit
Learn how to master marketing attribution and stop wasting money on ineffective ad campaigns. Marketing attribution is broken in most businesses—and it's costing you thousands in wasted ad spend. In this episode, Charles Gaudet sits down with attribution expert Scott Desgrosseilliers to expose why Google Analytics and platform-reported metrics are lying to you about what's actually driving sales. Discover why the traditional marketing funnel is outdated, how buyers now research across 36+ sources before purchasing, and why your "failed" campaigns might actually be your biggest winners. Scott...
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Conversation Economy: How Authentic Dialogue Replaced the Old Sales Playbook feat. Jerson Mellizo
Beyond 7 Figures: Build, Scale, Profit
Learn how to master the conversation economy and transform your outbound marketing strategy Look, I've been in this business long enough to recognize when something fundamental shifts, and the conversation economy we're experiencing right now is exactly that - a complete transformation of how we approach outbound marketing. Gone are the days of those old pitch-heavy tactics that used to work so well. In this episode, I sit down with my incredible teammate Jerson Mellizo to dive deep into why the traditional sales playbook has completely fallen apart and how authentic conversations have become...
info_outlineLearn how to master marketing attribution and stop wasting money on ineffective ad campaigns.
Marketing attribution is broken in most businesses—and it's costing you thousands in wasted ad spend. In this episode, Charles Gaudet sits down with attribution expert Scott Desgrosseilliers to expose why Google Analytics and platform-reported metrics are lying to you about what's actually driving sales. Discover why the traditional marketing funnel is outdated, how buyers now research across 36+ sources before purchasing, and why your "failed" campaigns might actually be your biggest winners. Scott reveals the critical difference between tracking last-click conversions versus the full customer journey, and shares his "Scale, Chill, or Kill" framework that distills complex marketing data into actionable one-word decisions.
Scott Desgrosseilliers is the CEO and founder of Wicked Reports, a first-party data attribution platform he's been pioneering since 2014—before attribution was even a buzzword. After proving his friend wrong about Facebook ads working for lobster sales (resulting in millions in revenue), Scott has dedicated his career to giving businesses accurate attribution, optimized ad spending, and true customer journey understanding. When he's not revolutionizing how companies track their marketing ROI, he's an avid meditator who applies spiritual and energetic solutions to real-world business problems, and enjoys peloton, ice hockey, and bridge with his family.
KEY TAKEAWAYS:
- Most marketing campaigns fail not because the entire funnel is broken, but because one or two pieces need adjustment while 85% actually works perfectly.
- Google and Meta's 28-day attribution windows miss the majority of conversions, while the average buyer researches for 62+ days before purchasing expensive products.
- Platform-reported ROAS is misleading because Google and Meta both claim credit for the same conversions, making it impossible to know which channels truly drive results.
- The top of funnel (cold traffic awareness) requires at least 50% of your budget and is the hardest to track, but it's what actually drives new customer growth.
- Consumption drives conversion—videos and content with high engagement rates contribute to sales even when they don't directly convert, so don't kill campaigns based on immediate conversion data alone.
- The traditional marketing funnel from the 1800s is obsolete; modern buyers now research across 36+ different sources before making purchase decisions.
- Wait at least double your average conversion cycle before making budget decisions on campaigns—rushing to judge performance leads to killing winners too early.
- Successful iteration requires 13+ tweaks on average, even for expert marketers converting half a billion dollars in sales, so persistence beats perfection every time.
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