Information Access Drives Modern Sales feat. Tom Trush
Beyond 7 Figures: Build, Scale, Profit
Release Date: 11/28/2025
The Hidden Patterns That Keep Founders Stuck (And How to Break Them) feat. Joey Klein
Beyond 7 Figures: Build, Scale, Profit
Success doesn't eliminate stress—it often amplifies it. Many founders spend years mastering strategy, sales, marketing, and leadership, yet continue to battle overwhelm, burnout, strained relationships, and self-sabotaging habits. The problem isn't usually a lack of knowledge. It's the invisible patterns driving their decisions. In this episode of Beyond Seven Figures, Charles Gaudet sits down with transformational coach Joey Klein, who has spent more than two decades helping high achievers, A-list celebrities, and nine-figure CEOs unlock higher levels of performance by changing...
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Why Founder Fitness Is Your Ultimate Competitive Advantage feat. Alan Dyck
Beyond 7 Figures: Build, Scale, Profit
Most entrepreneurs focus on scaling their company through better marketing, stronger systems, and smarter strategy. But there's another growth lever that's often overlooked: your own physical performance. In this episode, Charles Gaudet sits down with transformation coach Alan Dyck, whose remarkable journey from 371 pounds to elite fitness has helped thousands of entrepreneurs, CEOs, and high performers improve not only their health, but also the way they lead their businesses. Together, they explore why founders should think of themselves as intellectual athletes, how energy and...
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The Founder Bottleneck: How to Reclaim Your Time and Scale Faster feat. Tricia Sciortino
Beyond 7 Figures: Build, Scale, Profit
Learn how to reclaim your time, escape the founder's trap, and build a business that grows without depending on you for everything. If you've ever found yourself working longer hours than ever before while feeling like you're making less progress, you're not alone. Many founders are stuck in a cycle of reacting instead of leading—buried in administrative work, back-office tasks, and daily firefighting that keeps them from focusing on growth. In this episode, Charles Gaudet sits down with Tricia Sciortino, CEO of Belay and the company's very first employee, to explore one of the most...
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When Success Starts Suffocating You feat. Jonathan Maddock
Beyond 7 Figures: Build, Scale, Profit
Learn how to protect your mental health while building a high-growth business. Success can be one of the most dangerous things that happens to an entrepreneur. As your business grows, so do the responsibilities, the pressure, the expectations, and the weight of carrying everyone who depends on you. Too often, founders convince themselves the answer is simply to work harder—until the stress, anxiety, burnout, or depression become impossible to ignore. In this deeply personal episode, Charles Gaudet sits down with entrepreneur and author Jonathan Maddock to discuss one of the...
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Why "I See You Everywhere" Doesn't Mean More Sales
Beyond 7 Figures: Build, Scale, Profit
If you're posting consistently, showing up on LinkedIn every day, and creating more content than ever before—but your pipeline hasn't moved—you're not alone. In this episode, Charles Gaudet sits down with Tom Trush and Joe Beecroft to unpack one of the biggest misconceptions in modern marketing: visibility alone does not create revenue. The reality is that content has become a commodity. AI has made it easier than ever to publish, but harder than ever to stand out. The businesses winning today aren't simply producing more content. They're strategically using content to build brand...
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The New Rules of LinkedIn: Why Thought Leadership Beats Lead Generation feat. Justin Rowe
Beyond 7 Figures: Build, Scale, Profit
Learn how to leverage B2B thought leadership, adapt to the new LinkedIn algorithm, and survive the rise of AI filters to outpace your competition. The game of B2B marketing has completely transformed. It’s no longer just about pushing content out into the void; it's about navigating a shifting ecosystem where buyer discernment is at an all-time high and AI algorithms act as the new gatekeepers. If you think you can simply drop a link, log off, and watch the leads roll in, you're missing the massive shift happening right now. In this episode, Charles Gaudet sits down with Justin Rowe,...
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The Exit Strategy That Turns Your Business Into an Irresistible Acquisition
Beyond 7 Figures: Build, Scale, Profit
Learn how to build an exit strategy that makes your business impossible to pass up. Exit strategy isn't just for when you're ready to walk away, it's the smartest growth move you can make right now. In this episode, we dive into two powerful conversations: first, how to leverage Amazon without losing control of your brand, and second, how to position your business so buyers are competing to acquire it at maximum value. Whether you're scaling on Amazon or preparing for a future exit, the decisions you make today determine what your business is worth tomorrow. KEY TAKEAWAYS: Being where your...
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How AI Agents Are Giving Founders an Unfair Advantage feat. Mike Koenigs
Beyond 7 Figures: Build, Scale, Profit
Learn how to leverage AI agents to build faster, smarter, and more profitable businesses without burning yourself out. AI agents are no longer something you plan for in the future they are working right now for the founders who are paying attention, and in this episode, I sit down with one of my favorite people on the planet to show you exactly what that looks like in practice. We go deep into how AI agents are being used today to automate creative work, produce films, manage workflows, and even build the software that builds the software. If you have ever felt like you are falling behind with...
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Thought Leadership Is Your Greatest Competitive Advantage feat. Beth Laguardia Cooper
Beyond 7 Figures: Build, Scale, Profit
Learn how to use thought leadership to separate yourself from the competition Thought leadership is the new currency for CEOs who want to stay ahead, and in this episode, I sit down with Beth LaGuardia Cooper to talk about why a book is still one of the most powerful tools you can use to build trust, establish authority, and convert readers into high-value clients. We get into why AI-generated books miss the mark, how I used my own book to go from breakout speaker to keynote, and what it really takes to craft a book that doesn't just impress people but actually moves them to work with you....
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The AI Leadership Edge Most CEOs Are Missing
Beyond 7 Figures: Build, Scale, Profit
Learn how to leverage AI leadership to make faster, smarter decisions and outpace your competition. AI leadership isn't just a buzzword. It's the single biggest competitive advantage available to CEOs and business owners right now, and most of them are completely missing it. In this episode, I sit down with copywriting expert Tom Trush and AI strategist Geoff Woods to break down how the most forward-thinking leaders are using AI not for the small stuff, but for the strategic thinking that drives 80% of their results. We cover everything from using AI to sharpen your copy and uncover competitor...
info_outlineLearn how to fix your sales team's low closing rate with the seven-hour content system modern buyers demand
Your struggling sales team isn't the problem - they're being handed leads that aren't even close to ready to buy, then blamed when those leads don't convert. The brutal truth is that modern buyers now consume an average of seven hours of content and take 211 days to make a B2B purchasing decision, yet most companies are still pushing their sales teams to close deals within 48 hours of first contact. This fundamental mismatch is killing conversion rates and trapping founders back into doing sales themselves instead of scaling their businesses. In this episode, I'm joined by Tom Trush, our head coach and CMO at Predictable Profits, to expose why traditional sales processes are failing and reveal the exact content strategy that turns cold leads into buyer-ready prospects before they ever speak to your team.
Tom has been my secret weapon for over a decade, helping grow multiple companies onto the Inc 5000 fastest-growing companies list and generating well over a billion dollars in increased revenue through marketing strategies, copywriting, and coaching. As someone who's tested these buyer-journey strategies across dozens of industries, Tom brings firsthand insight into why 86% of our clients broke sales records during COVID while competitors struggled - and why this AI-driven disruption represents an even bigger opportunity for those willing to adapt their content strategy right now.
KEY TAKEAWAYS:
- The average B2B buyer now requires 211 days and seven hours of content consumption before making a purchase decision - your sales team can't overcome that timeline
- Buyers are now researchers, not prospects waiting to be educated - by the time they contact you, they've already made 80% of their buying decision through content consumption
- By 2030, 100% of buying decisions will happen through "rep-free sales experiences" where prospects decide to buy before ever speaking to sales
- Sales teams are stuck in the "founder's trap" - getting handed unqualified leads, struggling to close them, then having the founder step in to "save the day" which only creates more chaos
- The solution isn't better sales tactics - it's creating a "bingeable bank of content" across written, audio, and video formats that nurtures leads into buyer-ready prospects
- Ask yourself the difficult question: do you actually have seven hours of quality content available for prospects to consume before they reach your sales team?
- Companies that master content-driven nurturing will qualify prospects instead of selling them - sales calls become about fit, not education
- AI disruption is creating a massive divide - businesses embracing the seven-hour content strategy will capture unprecedented market share while competitors who ignore this change will simply disappear
Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.
The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.
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