S9 Ep14 BAG CRAP: Amanda Marcuson, the founder of BAG CRAP, a vintage bag charm brand - on upcycling trinkets and vintage toys into one-of-a-kind handbag charms.
Pre-Loved Podcast with Emily Stochl
Release Date: 04/28/2025
Pre-Loved Podcast with Emily Stochl
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On today's show, we're chatting with Julia O'Mara, the co-founder of Pickle, the peer-to-peer fashion rental marketplace. Pickle's goal is making it easier and more affordable to rent high-quality clothing within communities – on today's episode, Julia will tell you about how she was working in business and product engineering when she had this idea: a gap in the fashion market. And it led her to build Pickle, a first-of-its kind platform, which – in less than a year – has boomed onto the scene, recirculating 100,000 items, top lenders paying their NYC rent with their Pickle earnings!...
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This episode is brought to you by Classic Coco, thank you for making Pre-Loved Podcast possible! This is the space where we talk about all things vintage, secondhand and pre-loved across the fashion space! And for new listeners, or longtime pals, to follow along with all things thrift, vintage, rad, retro, and sustainable, you can find me Emily Stochl, across the internet as @emilymstochl. Come hang out I’d love to chat with you! On today’s show, we’re chatting with Monique of LA Retro Girl! You might know her from being a regular vintage dealer at Pickwick...
info_outlinePre-Loved Podcast with Emily Stochl
This episode is brought to you by Classic Coco, thank you for making Pre-Loved Podcast possible! This is the space where we talk about all things vintage, secondhand and pre-loved across the fashion space! And for new listeners, or longtime pals, to follow along with all things thrift, vintage, rad, retro, and sustainable, you can find me Emily Stochl, across the internet as @emilymstochl. Come hang out I’d love to chat with you! On today’s show, we’re chatting with Lale Boz, the founder of Normal NYC and the Not-A-Normal Show – which, if you’re listening to this...
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On today’s show, we’re chatting with Marissa, the Head of Designer Handbags & Fashion in the U.S. at Bonhams Auction House. If you’ve listened to the episode we did with Bonham’s UK-based counterpart, Meg Randell, Bonhams is building on its success in offering handbags & fashion by introducing the category to the US market. Marissa bring twenty-years experience to this position, previously she worked at Resurrection Vintage, where she learned to source, date, and place exquisite antique and couture pieces with the world’s most renowned fashion houses, museums, stylists. Then,...
info_outlinePre-Loved Podcast with Emily Stochl
This is the space where we talk about all things vintage, secondhand a0nd pre-loved across the fashion space! And for new listeners, or longtime pals, to follow along with all things thrift, vintage, rad, retro, and sustainable, you can find me Emily Stochl, across the internet as @emilymstochl. Come hang out I’d love to chat with you! On today’s show, we’re chatting with Meg Barnes, the founder of Eclectic Inventory. Meg is a New York-based interior designer turned vintage dealer, who started an Etsy shop in 2012. Her side-hustle has grown and evolved – Eclectic Inventory...
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Inside ThredUp's Massive Vintage Collection with Cynthia Lee: On today’s show, we’re chatting with Cynthia Lee, the Head of Merchandising at ThredUp, who have just launched a limited-time, first-of-its kind curated assortment of more than 20,000 vintage pieces in partnership with Beyond Retro. From childhood treasure-hunting on San Francisco's Haight Street to managing millions of unique daily listings, Cynthia brings 15 years of merchandising expertise from powerhouse brands like Neiman Marcus, eBay, StockX, and Sephora. A lover of vintage herself, Cynthia spearheaded this initiative, and...
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On today’s show, we’re chatting with Haile Lidow, the founder of Lidow Archive, which is a clothing rental fantasyland of over 9,000 pieces of vintage & contemporary designer clothing and accessories that Haile has collected over the course of 15-years — it now occupies an entire wing of her Los Angeles home/studio. Her pieces have been worn by Chappel Roan, Lady Gaga, and Madonna and that’s because Haile loves the vibrant, the stand-out, the statement making….. And we haven’t even talked about the shoe closet yet, which contains 24 pairs of Marc Jacobs boots, including 9 pairs...
info_outlinePre-Loved Podcast with Emily Stochl
On today’s show, we’re chatting with Amanda Marcuson, the founder of BAG CRAP. Bag Crap is a vintage bag charm brand built on nostalgi and individuality Amanda is a longtime vintage collector, with a love of treasure hunting that grew over the years as she spent countless weekends at estate sales, thrift stores, and flea markets searching for quirky items. She became a luxury handbag resale expert turned designer and charm curator. She uses vintage keychains and repurposed toys to transform nostalgic items into playful one-of-a-kind bag charms that celebrate sustainability. Her...
info_outlineOn today’s show, we’re chatting with Amanda Marcuson, the founder of BAG CRAP. Bag Crap is a vintage bag charm brand built on nostalgi and individuality
Amanda is a longtime vintage collector, with a love of treasure hunting that grew over the years as she spent countless weekends at estate sales, thrift stores, and flea markets searching for quirky items. She became a luxury handbag resale expert turned designer and charm curator. She uses vintage keychains and repurposed toys to transform nostalgic items into playful one-of-a-kind bag charms that celebrate sustainability.
Her business experienced the bag charm boom – she's been featured in several issues of VOGUE, GQ, and Nylon, and worn by style icons like Tracee Ellis Ross and Gabriella Karefa-Johnson.
But Amanda feels in her heart that her one-of-a-kind bag charms, made from trinkets found all over the world, are more than just a trend item – we get into it all! It’s a fun one, and I think you’re really gonna love it – so let’s dive right in!
DISCUSSED IN THE EPISODE:
- [5:43] How Amanda’s obsession with vintage handbags really began.
- [9:21] Was Beanie Baby the first resale trend craze?
- [13:04] While at FIT and in her fashion internships, Amanda was always crafting and upcycling.
- [17:33] She learned about authentication and running a small business while working in the luxury handbag resale industry, including at The RealReal and Heritage Auctions.
- [24:24] When the bag charm started to take off.
- [31:51] We’re hungry for the little things that make us happy, even just a charm on your bag that communicates your individuality!
EPISODE MENTIONS:
- @bagcrap
- Bag Crap
- “Vintage-lovers on Louis Vuitton x Murakami”
- Miu Miu kicks off the bag charm boom
- Lori Hirshleifer
- After Hours by Kiara Cooper
- Don’t Let Disco
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