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S9 Ep27 ALISON NAGATANI: Maui Mood Swing and Mad Kimono - on moving from a California farm to Hawaii and building two vintage stores on Maui.

Pre-Loved Podcast with Emily Stochl

Release Date: 09/08/2025

S9 Ep28 CHEERIO COLLECTIVE: vintage market & event space - Lureena Thompson on what it really takes to sustainably bring a small business to life, one stone at a time. show art S9 Ep28 CHEERIO COLLECTIVE: vintage market & event space - Lureena Thompson on what it really takes to sustainably bring a small business to life, one stone at a time.

Pre-Loved Podcast with Emily Stochl

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info_outline S9 Ep27 ALISON NAGATANI: Maui Mood Swing and Mad Kimono - on moving from a California farm to Hawaii and building two vintage stores on Maui. show art S9 Ep27 ALISON NAGATANI: Maui Mood Swing and Mad Kimono - on moving from a California farm to Hawaii and building two vintage stores on Maui.

Pre-Loved Podcast with Emily Stochl

On today’s show, we’re chatting with Alison Nagatani, the founder of Maui Mood Swing and Mad Kimono. Alison is a fourth-generation farmer turned vintage entrepreneur who made the bold move from California's Central Valley to Maui and has since reimagined her life, living new passions. What started as sourcing vintage for a friend's store evolved into two unique vintage destinations: Maui Mood Swing, an antique mall experience with a Hawaiian twist, and Mad Kimono, a curated women's vintage boutique inspired by her personal closet spanning pieces from the 1930s to 1990s. And I loved hearing...

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This episode is brought to you by Classic Coco, thank you for making Pre-Loved Podcast possible!   This is the space where we  talk about all things vintage, secondhand and pre-loved across the fashion space! And for new listeners, or longtime pals, to follow along with all things thrift, vintage, rad, retro, and sustainable, you can find me Emily Stochl, across the internet as @emilymstochl. Come hang out I’d love to chat with you!  On today’s show, we’re chatting with Brie, the founder of Very Breezy, a luxury vintage fashion studio in New York. Brie is a lifelong...

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Pre-Loved Podcast with Emily Stochl

This episode is brought to you by Classic Coco, thank you for making Pre-Loved Podcast possible!     This is the space where we  talk about all things vintage, secondhand and pre-loved across the fashion space! And for new listeners, or longtime pals, to follow along with all things thrift, vintage, rad, retro, and sustainable, you can find me Emily Stochl, across the internet as @emilymstochl. Come hang out I’d love to chat with you!  On today’s show, we’re chatting with Monique of LA Retro Girl! You might know her from being a regular vintage dealer at Pickwick...

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On today’s show, we’re chatting with Alison Nagatani, the founder of Maui Mood Swing and Mad Kimono.

Alison is a fourth-generation farmer turned vintage entrepreneur who made the bold move from California's Central Valley to Maui and has since reimagined her life, living new passions.

What started as sourcing vintage for a friend's store evolved into two unique vintage destinations: Maui Mood Swing, an antique mall experience with a Hawaiian twist, and Mad Kimono, a curated women's vintage boutique inspired by her personal closet spanning pieces from the 1930s to 1990s.

And I loved hearing about how Alison brings vintage full circle - literally bringing Hawaii souvenirs back home to the islands where they started.

I think you’re really going to enjoy it –  let’s dive right in!

DISCUSSED IN THE EPISODE:

  • [3:34] Growing up in Bakersfield, Alison got into vintage and thrift through dressing in punk and grunge styles in high school.
  • [7:43] Alison is a fourth-generation  Japanese-American farmer and grew up on the family farm.
  • [10:14]  While making the bold move to Maui, Alison started her own vintage businesses.
  • [13:18] Building a team and community around the vintage stores
  • [19:42] Building Maui Mood Swing, during COVID, from afar.
  • [21:04] After Maui Mood Swing, the team opened Mad Kimono, just nine months ago. 
  • [25:02] Sourcing vintage in Hawaii and bringing Hawaiian souvenirs back to the islands
  • [29:04] Alison also specializes in ‘Made in Hawaii’ clothing.
  • [33:13] Traveling to California and Japan to source vintage.
  • [39:38] Alison’s kimonos, and other special pieces in her personal vintage collection.
  • [40:32] Her philosophy on letting go of vintage pieces

EPISODE MENTIONS: 

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