Vintage Store Day is on May 16. Let's Get Foot Traffic for Your Store!
Pre-Loved Podcast with Emily Stochl
Release Date: 04/25/2026
S10 Ep17 ISLE of MONDAY: co-founders of the first rental platform for luxury archival fashion, Gabriella Carota and Janelle Gray - on redefining how women access designer clothing.
Pre-Loved Podcast with Emily Stochl
Today we're chatting with Gabriella and Janelle — the co-founders of Isle of Monday, the first on-demand rental platform for women's luxury vintage archival clothing. Gabriella is the sourcing powerhouse behind the brand, while Janelle leads marketing and growth — and I'm so excited for you to hear how two friends turned a shared love of vintage into a platform that's redefining how women access designer archival fashion. Gabriella's path to vintage started young — she's been collecting and reselling, all while working as a model from age 16, which put her in close contact with stylists...
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How to Market Your Vintage Brand Without Burning Out This Summer
Pre-Loved Podcast with Emily Stochl
is back with the second installment of the , our monthly segment dedicated to the business of vintage and secondhand — made specifically for the small shop owners, solo sellers, and independent dealers. Joining me again is , founder of , the world’s only marketing agency specialized for vintage sellers. Sloane brings a rare combination of industry experience and formal business school training — she went back to get her MBA specifically to translate retail and marketing best practices to the one-of-a-kind space of secondhand, and has been helping vintage sellers build smarter businesses...
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S10 Ep16 NY Archive: Gianna Corvino, vintage shoe specialist and founder of The NY Archive Collective - from playing dress-up in mom’s closet to opening a vintage collective in Chelsea.
Pre-Loved Podcast with Emily Stochl
Today we're chatting with Gianna Corvino — the founder of The New York Archive, which has just opened The New York Archive Collective, a brand-new flagship vintage collective in the heart of Chelsea. Gianna is a vintage shoe specialist turned store owner, and I'm so excited for you to hear how she went from playing dress-up in her mom's closet to curating 15 vintage vendors – across the range of the fashion dress up closet – under one roof. Gianna grew up in New York City, completely enamored with her mother's shoe collection — pink, sparkly heels that felt like the coolest thing in...
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S10 Ep15 MEOW VINTAGE: Kathleen Schaaf, the “Big Kitty” of Meow Vintage, located in Long Beach since 1986 - on crisscrossing the country hunting deadstock and doing vintage her way.
Pre-Loved Podcast with Emily Stochl
Today we're chatting with Kathleen Schaaf — the owner of Meow Vintage, located right in the heart of Retro Row in Long Beach, California. Kathleen is a vintage legend, someone who has been doing it for a long time, and doing it her way, and I’m so excited for you to hear her stories from four decades in the business. Kathleen grew up thrifting with her mom, raiding her aunt's hand-me-downs in elementary school, and haunting the cheap, treasure-packed shops of downtown Long Beach before anyone was calling it a “vintage scene”. She opened Meow Vintage in 1986 — nearly forty years ago...
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S10 Ep14 LADIES OF THE LOON: Lexis Zenobia is a dealer specializing in vintage mohair – on cinematic storytelling for this one-of-a-kind archival collection found at a mansion in the woods.
Pre-Loved Podcast with Emily Stochl
Today we're chatting with Lexis Zenobia , a full-time artist and vintage dealer, the owner of Ladies of the Loon — which is doing something really unique – this is a vintage brand that has taken a truly singular path in the resale world, one paved entirely in vintage mohair. A little background, Lexis grew up in Wisconsin, and came of age in Milwaukee's vintage scene. She launched a fashion photography business at 18, and spent several years on the road in an RV, selling vintage out of the back and collecting pieces across the American West. But it wasn't until she became the steward...
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S10 Ep13 CHRISTIE’S: Rachel Koffsky Parker, International Head of Handbags and Accessories – on building the auction house’s luxury handbag category and what drives value at auctions.
Pre-Loved Podcast with Emily Stochl
Today we're chatting with Rachel Koffsky Parker, Senior Vice President and International Head of Department for Handbags and Accessories at Christie's auction house — one of the most recognized voices in the global luxury handbag market and, an auctioneer herself, having taken handbag sales in New York, London, Geneva, and Hong Kong. After internships at the Met and the Walters Art Museum in Baltimore, Rachel found her way to Christie's in 2014, just as handbags were becoming a formalized auctionhouse category. Since, she has helped build the handbag category from the ground up, growing into...
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S10 Ep12 BROOKE NAULT: Daisy and Stella Vintage and Twin Cities True Vintage Show – on finding her niche in Victorian and Edwardian through 1930s fashion, and building a destination vintage show.
Pre-Loved Podcast with Emily Stochl
Today we're chatting with Brooke of Daisy and Stella Vintage — a collector, seller, and curator who has been living and breathing vintage since 1999, and more recently, became the founder of the Twin Cities True Vintage Show. Brooke grew up in Wisconsin, where her mom sold antique dolls, and she spent a lot of time in auction houses and antique malls and the vintage shops on State Street in Madison. By college, she had a name for her future vintage shop picked out — Daisy and Stella, but it would be some time before she dove fully into her lifelong dream. Today, Daisy and Stella is a...
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S10 Ep11 DENIM DUDES: Amy Leverton, denim trend forecaster – on silhouette and trend cycles, and how vintage markets are a leading indicator for forecasters.
Pre-Loved Podcast with Emily Stochl
Today we’re chatting with Amy Leverton, an LA-based denim trend forecaster, and the author of Denim Dudes, and founder of the Denim Dudes consultancy that has become one of the most trusted voices in the global denim industry. Amy grew up in the West Country of England — but once a year, Glastonbury Festival arrived like a city descending on her doorstep, and that collision of music, personal style, and creative energy lit something in her early on. She made her way to London College of Fashion and then Kingston University, where a project on Levi's quietly revealed what she was actually...
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Vintage Store Day is on May 16. Let's Get Foot Traffic for Your Store!
Pre-Loved Podcast with Emily Stochl
This month on , we’re launching something new: the , a monthly special podcast segment dedicated to the business of vintage and secondhand — made specifically for the small shop owners, solo sellers, and independent dealers. Joining me is , founder of , the world’s only marketing agency specialized for vintage sellers. Sloan brings a rare combination of industry experience and formal business school training — she went back to get her MBA specifically to translate retail and marketing best practices to the one-of-a-kind space of secondhand, and has been helping vintage sellers build...
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S10 Ep10 FASHIONICA: Nica Che is building a live-streamed pre-loved luxury resale community and business - on sourcing designer handbags, and the art of the weekly drop.
Pre-Loved Podcast with Emily Stochl
Today, we're chatting with Nica, the founder behind FashioNica — a live-streamed marketplace for curated pre-loved designer handbags, jewelry, and watches that has built one of the most devoted communities in the luxury resale space. Every Thursday at 7 p.m. Pacific, Nica drops a new collection, but the real magic happens in the thirty minutes before that, when she goes live on Instagram to show off what she found that week — it’s basically a FaceTime call with a few thousand of your most handbag-obsessed girlfriends to see what Nica found this week. Each drop, her bags routinely sell...
info_outlineThis month on Pre-Loved, we’re launching something new: the Resale Report, a monthly special podcast segment dedicated to the business of vintage and secondhand — made specifically for the small shop owners, solo sellers, and independent dealers.
Joining me is Sloan Middleton-Mann, founder of Business of Vintage, the world’s only marketing agency specialized for vintage sellers. Sloan brings a rare combination of industry experience and formal business school training — she went back to get her MBA specifically to translate retail and marketing best practices to the one-of-a-kind space of secondhand, and has been helping vintage sellers build smarter businesses ever since.
In our first conversation, we dig into the momentum behind Vintage Store Day — this year on May 16! — the retail holiday founded by Lost Girls Vintage and Rare Form in Chicago, now in its second year with over 1,100 shops participating.
We discuss marketing a special event like this one: how to think about social media in a way that actually makes sense for a small vintage business, and what to do after a great event to turn new foot traffic into loyal regulars.
Whether you’re planning something for May 16th or just trying to build a more sustainable business around the thing you love, this one’s for you.
Let’s talk shop.
DISCUSSED IN THE EPISODE:
- WEBINAR: Vintage Store Day: Social Media & Press Strategy That Works
- [6:10] The resale market is growing four times faster than traditional retail — what that means for independent sellers right now
- [7:35] How social media has made vintage shopping more exciting and more challenging at the same time
- [10:53] How to make Vintage Store Day a special day, beyond any other Saturday your open your store.
- [13:13] How to market a special event beyond the flyer
- [16:55] 46% of resale shoppers now start their secondhand shopping discovery on social media — and what it means for how you think about your content
- [23:29] Storytelling ideas for Vintage Store Day and other special events
- [27:15] What to do after the event, and how to turn one great day into lasting momentum
- [34:13] Why authenticity is what's actually working on social media right now
- [37:08] How shops can use Vintage Store Day to land local press
Thanks for listening to Pre-Loved! You can find me across the internet on Instagram, TikTok, and LinkedIn! 💛 - Emily