Rewind : Becoming a Progressive Accountant w/ Twyla Verhelst
Building the Premier Accounting Firm
Release Date: 04/19/2025
Rewind : Simplifying the Accounting Model for the Entrepreneur w/ Femke Hogema
Building the Premier Accounting Firm
Join us as we revisit this conversation from 2021! Femke returns to discuss with Roger the power of numbers in business. Consider the benefits that come when helping clients manage their businesses with budgets and forecasts. It’s helpful to show clients the consequences of their decisions using a proforma. They also discuss the mental and emotional elements that affect decisions being made in business. Accounting is more than being compliant. It is helping the business owner manage by the numbers to make more informed business decisions as they run their companies. Doing so the...
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Get Paid What You’re Worth through Nonprofit Accounting w/ Jeremy Van Groll
Building the Premier Accounting Firm
In this episode of Building the Premier Accounting Firm, host Roger Knecht interviews Jeremy Van Groll about niching down into the nonprofit sector and building a thriving accounting business with a strong culture. Jeremy shares his journey from corporate accounting to entrepreneurship, highlighting the unique aspects of nonprofit accounting and the importance of aligning business values with client missions. Key Takeaways: 🔍 Niche Down: Focus on a specific industry, like nonprofits, to build expertise and speak the language of your clients. 🤝 Build a Strong Culture: Define your...
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This Week on BPAF : Jeremy Van Groll
Building the Premier Accounting Firm
Join us this Wednesday for a new episode where Roger discusses culture with Jeremy Van Groll
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Rewind : The Evolution Of Accounting Training w/ Ken Bostrom
Building the Premier Accounting Firm
Join us as we revisit this conversation from 2021! Listen to this discussion with Ken Bostrom as he shares his perspective of 30 years of teaching accounting, how it has changed and now being done. Enjoy the evolution of accounting which now includes computers and software, how things progressed from WordPerfect, Lotus123, ABC Accounting, MYOB to so much more. See how the accounting profession has changed, especially how it has been taught over the years from debits and credits to include software training, from classroom instruction to online courses and programs. It has become easier...
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Are Podcasts the Future of Marketing for Accountants? w/ Christina Lenkowski
Building the Premier Accounting Firm
this episode of Building the Premier Accounting Firm with Universal Accounting Center President Roger Knecht, podcast publicist Christina Lenkowski explains how accounting professionals can leverage podcast guest appearances to position themselves as authorities, build trust, and grow their businesses. Learn the strategies to educate potential clients, repurpose content, and create effective calls to action for lead generation through podcasting. In This Episode: 00:05 Introduction to the Premier Accounting Firm 01:30 The Rise of Podcasting in Marketing 04:41 Building Trust Through Podcasting...
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Rewind : Offering Quality Accounting Services With Confidence w/ Jennifer Capener
Building the Premier Accounting Firm
Join us as we revisit this conversation from 2021! Jennifer works with and advises many accounting professionals as they start and build their business. Listen as she shares suggestions and best practices to help accelerate your success. There are two key elements she feels are necessary, confidence and competence. What does that mean? Understand how working with a coach can be the difference to ensure success. Some good advice, “don’t forget why you started”. Enjoy this next episode in the series to help you Build the Premier Accounting Firm. Sponsors: Helping accounting...
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Fix Your Sleep Debt: Ultimate Guide for Business Owners w/ Dr. Bijoy John
Building the Premier Accounting Firm
In this episode of Building the Premier Accounting Firm, Dr. Bijoy John, a board-certified sleep specialist, joins Roger Knecht to discuss the vital connection between sleep and mental health for business owners. He shares actionable strategies to improve sleep quality, manage anxiety, and boost overall well-being, crucial for thriving in the demanding accounting industry. Key Takeaways: ⏰ Prioritize dedicated worry time to manage anxiety and prevent racing thoughts before bed. 📱 Establish a tech-free bedroom to optimize melatonin production and improve sleep quality. 🍽️ Adjust...
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This Week on BPAF : Dr. Bijoy John
Building the Premier Accounting Firm
Join us this Wednesday for a new episode where Roger discusses sleep with Bijoy John.
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Rewind : From Accountant to Hero w/ Rhett Gagon
Building the Premier Accounting Firm
Join us as we revisit this conversation from 2021! What a great topic and value add to an accounting firm. Rhett joins Roger to discuss services that can be offered to distinguish any accounting business as the one working to work with owners of real-estate. Consider this in-depth conversation regarding Cost Segregation and how it can make you the hero for your clients. This may be the unique selling proposition to help you niche your accounting services in the world of real-estate and investment properties. Get ready to take some notes, this is that good. Your Host: ,...
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Achieve Your Goals: Train Your Brain for Peak Performance w/ Robb Zbierski
Building the Premier Accounting Firm
In this episode of “Building the Premier Accounting Firm,” host Roger Knecht and Robb Zbierski, professional speaker and coach with Freedom Personal Development, explore the critical role of mindset and mental health in achieving business success. They discuss practical strategies for rewiring your brain for optimism and resilience, offering actionable insights to overcome limiting beliefs. Key Takeaways: Recognize the value of having a “head coach” to gain perspective and challenge limiting beliefs. Implement daily, weekly, and quarterly routines to reinforce positive thinking and...
info_outlineJoin us as we revisit this conversation from 2020!
As we work with our clients, do they see us as forward thinking? Are the meetings with us inspiring and engaging to help them use the accounting information they are receiving to make well informed business decisions? Are we leveraging technology to provide our clients the cutting edge services that will help us stand out as the premier accounting service?
Listen as Twyla and Roger discuss these questions and so much more as they consider the things that can be offered to provide quality accounting services.
For example, do you provide for your clients a safe environment to explore the opportunities the business has?
The future is bright for the accounting profession.
Your Host: Roger Knecht, president of Universal Accounting Center
Our Guest: Twyla Verhelst
Twyla Verhelst lives and breathes accounting. As a CPA, tech entrepreneur, and now leader of the Accounting Professionals Program at FreshBooks, she’s working to empower accounting professionals with the tools they need to thrive, as well as helping them discover their most valuable tool — their authentic self.
Sponsors:
- Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.
FreshBooks, the #1 accounting software in the cloud, designed exclusively for freelancers and growing service based business owners. The Accounting Professionals Program (APP) is designed to connect innovative firm owners with both the FreshBooks platform and our business customers. Underpinning it all is what we call a collaborative accounting approach.
Offers:
Get a FREE copy of a book all accounting professionals should use to offer trusted strategic advisory services and get paid what they are worth. These are must have additions to every accountant’s library to provide the value clients look for today:
Invitation to join the FreshBooks The Accounting Professionals Program (APP)
- FreshBooks invites you to join their new Accounting Professionals Program. Accounting Partners become FreshBooks Certified and receive Partner benefits including referral bonuses, exclusive discounts, addition to the directory, dedicated support and more! Additional information can be found here: freshbooks.com/accountants
Remember this, Accounting Success IS Universal.
Listen to our next episode and be sure to subscribe.
For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777