Building the Premier Accounting Firm
A show dedicated to helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Each episode is conversational with tips and tricks to help you apply the principles of M.A.P. as they relate to starting and building a successful accounting business. Topics include Marketing, Lead Generation, Ideal Clients, Pricing, Price Strategies, Accounting Services, Value Added Services, Workflow, Practice Management, Staff Training, Client On-boarding, Client Relations & Retention, etc. This podcast will help you become an Accountrepreneur, to work ON your business with advice from the experts.
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Achieve Your Goals: Train Your Brain for Peak Performance w/ Robb Zbierski
05/14/2025
Achieve Your Goals: Train Your Brain for Peak Performance w/ Robb Zbierski
In this episode of “Building the Premier Accounting Firm,” host Roger Knecht and Robb Zbierski, professional speaker and coach with Freedom Personal Development, explore the critical role of mindset and mental health in achieving business success. They discuss practical strategies for rewiring your brain for optimism and resilience, offering actionable insights to overcome limiting beliefs. Key Takeaways: Recognize the value of having a “head coach” to gain perspective and challenge limiting beliefs. Implement daily, weekly, and quarterly routines to reinforce positive thinking and personal growth. Clarify your goals and create visual reminders to focus your subconscious mind on achieving them. Rewire your brain by replacing negative self-talk with positive affirmations and visualizations. Embrace the concept of turning stumbling blocks into stepping stones by focusing on core values. Featured Quotes: Robb Zbierski: “Our brains are hardwired to focus on negativity, urgency and complexity, complacency. And that tends to show up in self talk.” Zbierski: “You can always get into the rut on your own, but you need help to get in the groove.” Roger Knecht: “Live life with curiosity and gratitude. That’d be a great place to start.” Behind the Story: Rob Zerbinsky shares his journey from the bicycle industry to becoming a mindset expert, detailing how he learned to master his own mind and help others do the same. The conversation reveals the surprising power of perspective, goal clarity, and consistent mental conditioning to overcome the self-sabotaging tendencies of the human brain. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm. For more information on how you can shift your mindset to run your business more effectively, call 435-344-2060 or connect with Roger’s team here: . Sponsors: Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Get access to the blueprint: https://wfm90606.infusionsoft.app/app/orderForms/Train-Your-Brain-For-Success-Blueprint-Foundational-Package Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a today: – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to your services effectively and get the clients you deserve. This is a webinar you don’t want to miss. and how you can use it to position yourself as the Premier Accounting Firm in your area. This is a must-see presentation so get ready to take some great notes. In addition to becoming an author, see what you can do to follow the . After more than 40 years we’ve identified the best practices of successful accountants and this is a presentation we are happy to share. Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center. It’s here you can become a: Next, join a group of like-minded professionals within the accounting community. Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business. Topical Newsletters: Lastly, get your to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company’s Value. For Additional FREE Resources for accounting professionals Be sure to join us for , the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss. Remember this, . Listen to our next episode and be sure to . Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at or call us at 8012653777
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Rewind : Are you Wired for Success w/ Erin Moger
05/10/2025
Rewind : Are you Wired for Success w/ Erin Moger
Join us as we revisit this conversation from 2021! Listen in as Roger and Erin discuss the psychology that can frustrate our efforts to be successful and profitable in business. Consider the things so many of us do that sabotage our individual success and learn the formula to help make profit deliberate and intentional. Dream big enough and start small enough to experience success – baby steps 😊 Erin has worked with accounting professional over the years to know what it takes emotionally and practically to help business owners make profit a priority. Learn about the 5 plates approach to money management and how it can help business owners get paid what they are worth. Your Host: , president of Our Guest: Erin Moger Erin Moger has been a Profit First Professionals Guide since 2015, shortly after Profit First Professionals launched in Mike Michalowicz’s basement. Erin grew up as a child of an entrepreneur and has experienced entrepreneurship in a different light because of it. She earned her degree in accounting because she saw this field as the way to help small business owners succeed. Profit First Professionals is an exclusive community of accountants, bookkeepers and business coaches who are certified in the Profit First methodology to help their clients build highly profitable businesses. Sponsors: Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. You can also learn more about Profit First going HERE: Offers: Get a FREE copy of each of these books all accounting professionals should use to offer trusted strategic advisory services and get paid what they are worth. These are the must have additions to every accountant’s library to provide the value clients look for today: – the how-to-guide e-book for accounting professionals – e-book – e-book – e-book See what you can do to also become a and join the community committed to eradicating entrepreneurial poverty Remember this, . Listen to our next episode and be sure to . For more information on how you can apply these principles in your business please visit us at or call us at 801.265.3777
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5 Key Words to Find Accounting Success w/ Becky Kemp
05/07/2025
5 Key Words to Find Accounting Success w/ Becky Kemp
In this episode of Building the Premier Accounting Firm, host Roger Knecht welcomes motivational speaker and business coach Becky Kemp to explore the power of words in both personal and professional success. Discover actionable insights and the importance of intentional communication for entrepreneurs seeking to improve their businesses and lives. 🚀 Key Takeaways: Acknowledge the need for change and personal dreams to spark creation and innovation. 🌟 Ask better questions to overcome obstacles and find unique paths to business success. ❓ Practice abundant thinking and gratitude to maintain motivation and drive action. 🧠 Invest in personal and professional growth through mentorship, conferences, and self-reflection. 📚 Be intentional with self-talk and daily choices to cultivate a positive mindset. 💬 Featured Quotes: “Change your words and you can change your story.” – Becky Kemp 🗣️ “Thoughts become things.” – Roger Knecht 💡 “Anything of value takes work.” – Becky Kemp’s Husband 👨👩👧👦 Behind the Story: Becky Kemp’s journey began with a personal quest to overcome depression and anxiety. This led her to explore the profound impact of words, ultimately inspiring her to launch a T-shirt business with positive affirmations, become a certified life coach, and write “The Word Effect.” Her insights blend personal experience with practical advice, emphasizing the importance of self-awareness and intentional action in achieving success. 🔑 Sponsors: Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Free Gift: The One Word Way eBook Unlock the power of intentional language with The One Word Way! Discover three simple words you can leverage today to break free from feeling stuck and start moving forward with clarity and confidence. Download your free copy now at www.becomingwithbecky.com and begin creating momentum—one word at a time! Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a today: – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to your services effectively and get the clients you deserve. This is a webinar you don’t want to miss. and how you can use it to position yourself as the Premier Accounting Firm in your area. This is a must-see presentation so get ready to take some great notes. In addition to becoming an author, see what you can do to follow the . After more than 40 years we’ve identified the best practices of successful accountants and this is a presentation we are happy to share. Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center. It’s here you can become a: Next, join a group of like-minded professionals within the accounting community. Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business. Topical Newsletters: Lastly, get your to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company’s Value. For Additional FREE Resources for accounting professionals Be sure to join us for , the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss. Remember this, . Listen to our next episode and be sure to . Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at or call us at 8012653777
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This Week on BPAF : Becky Kemp
05/05/2025
This Week on BPAF : Becky Kemp
Join us this Wednesday for a new episode where Roger discusses the power of words with Becky Kemp.
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Rewind : Becoming a Business Coach
05/03/2025
Rewind : Becoming a Business Coach
Join us as we revisit this conversation from 2021! Working with business owners often presents opportunities to educate and perhaps inspire. But what does this look like in a professional setting, in fact in a more formal relationship that may involve compensation? Learn the levels that exist for accounting professionals to offer more than quality accounting services. Consider becoming a: Mentor Advisor Consultant Coach See what you can do to benefit from each as well as offer each of these services to build the premier accounting business in your area. Your Host: , president of Sponsors: Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Join the closed Facebook group to give back and help your peers as well as receive the advice you need when you need it as you work with your clients. Get a FREE copy of each of two book all accounting professionals should use to offer trusted strategic advisory services and get paid what they are worth. These are must have additions to every accountant’s library to provide the value clients look for today: – e-book – the how-to-guide e-book for accounting professionals Consider becoming a See what you can do to to help you build the premier accounting firm. Remember this, . Listen to our next episode and be sure to . For more information on how you can apply these principles in your business please visit us at or call us at 801.265.3777
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Tech Stack Secrets to Build a Profitable Accounting Firm w/ Randy Johnston
04/30/2025
Tech Stack Secrets to Build a Profitable Accounting Firm w/ Randy Johnston
In this episode of Building the Premier Accounting Firm, host Roger Knecht interviews Randy Johnston, a leading figure in accounting technology, about tech stacks, AI, and the future of the accounting industry. Johnston shares his expertise on choosing the right technology, integrating AI seamlessly, and leveraging tools for optimal efficiency and client satisfaction. This episode provides actionable advice for accounting professionals looking to enhance their firms with cutting-edge technology and strategic service offerings. Key Takeaways: 💡 Define Your Service Offerings: Determine the specific services your firm will provide (e.g., bookkeeping, tax planning, advisory) to guide your tech stack choices. 🤖 Embrace Integrated AI: Look for platforms that incorporate AI seamlessly to enhance existing workflows and improve accuracy, rather than relying solely on prompt engineering. ⚙️ Optimize Your Tech Stack: Choose a minimal set of tools that effectively address your firm’s needs, focusing on deep expertise and full utilization rather than accumulating numerous underused applications. 💰 Invest Strategically in Technology: Allocate 3-7% of your top-line revenue to technology to leverage its potential for increased profitability and efficiency. 🤝 Prioritize Client Experience: Select client-facing tools that are easy to use and require minimal extra effort from clients, aiming for a seamless and positive interaction. Featured Quotes: “You really need to decide what you’re going to deliver to your clients… What do you want the practice to be first? And that will determine the platform that you should choose.” - Randy Johnston “Be quite cognizant of your offering. Choose the minimum number of tools to get the job done well, but do spend on technology… because it turns out that technology can be a lever for you.” - Randy “Accountants change these types of platforms as often as they change physicians and major world religions. And unless you’re gonna change one of those anytime soon, you may not need to change your platform just to stay up with the times.” - Randy Behind the Story: Randy Johnston’s journey in accounting technology began in the 1970s, witnessing the evolution from paper-based systems to cloud-based solutions and now, AI-driven platforms. His experiences as a designer for major accounting software companies and his deep understanding of the profession’s needs have positioned him as a leading voice in technology adoption and strategic planning for accounting firms. In this episode, he draws on this extensive background to offer practical, forward-thinking advice. Conclusion: Thank you for joining us on another insightful episode of Building the Premier Accounting Firm with Roger Knecht. To implement some of the leading strategies that Randy shared in this episode, connect with Universal Accounting Center’s team at 435-344-2060. Sponsors: Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Get access to One free CPE Course - Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a today: – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to your services effectively and get the clients you deserve. This is a webinar you don’t want to miss. and how you can use it to position yourself as the Premier Accounting Firm in your area. This is a must-see presentation so get ready to take some great notes. In addition to becoming an author, see what you can do to follow the . After more than 40 years we’ve identified the best practices of successful accountants and this is a presentation we are happy to share. Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center. It’s here you can become a: Next, join a group of like-minded professionals within the accounting community. Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business. Topical Newsletters: Lastly, get your to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company’s Value. For Additional FREE Resources for accounting professionals Be sure to join us for , the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss. Remember this, . Listen to our next episode and be sure to . Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at or call us at 8012653777
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This Week on BPAF : Randy Johnston
04/28/2025
This Week on BPAF : Randy Johnston
Join us this Wednesday for a new episode where Roger discusses technology with Randy Johnston
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Rewind : Relationship Selling With Confidence w/ Clay Neves
04/26/2025
Rewind : Relationship Selling With Confidence w/ Clay Neves
Join us as we revisit this conversation from 2021! Selling accounting services can be a challenge, in fact frustrating, but it doesn’t need to be that way. Listen in as Clay and Roger discuss some essential elements of the process that can make it easier and more effective for you as you work to bring on new clients. There are some key parts of the meeting with a potential client that you don’t want to miss. Also take advantage of some free resources Clay shares that are available to our listeners that you don’t want to miss. It’s time to confidently market and sell your services to get the clients you deserve. Your Host: , president of Our Guest: Clay Neves Clay Neves is a 12-year veteran with Universal Accounting Center and is currently Vice President of Student Enrollment. He has also worked with students throughout the United States and Canada to grow their practices. As a VP at Universal Accounting, He oversaw the growth of Universal’s seminar channel nearly ten-fold and is now managing the current growth of our enrollment call center. He has applied the principles from “in the BLACK” and “Red to BLACK” to manage his departments to meet or exceed sales and profit forecasts year after year. He assisted in the development of our Universal Practice Builder program and creator of his online Sales Academy: Personal Sales Dynamics: Mastering the Fine Art of Relationship Selling, both included now within our Profit & Growth Expert Certification Program. As a former Chamber of Commerce President, he knows how to help small businesses. With over 35 years of sales ma Sponsors: Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Get a FREE copy of the book all accounting professionals should use to offer trusted strategic advisory services and get paid what they are worth. This is a must have addition to every accountant’s library to provide the value clients look for today: – e-book Text BUILD to 57838 to request my daily Golden Sales Nugget. A 120-character text message that you’ll receive daily that gives you something you can focus on to improve your effectiveness in BUILDing your clientele. Clay has also offered to email you the P's & Q's questioning sequence we discussed today. Just email him directly at . Remember this, . Listen to our next episode and be sure to . For more information on how you can apply these principles in your business please visit us at or call us at 801.265.3777
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Tax Planning: Maximize Client Value, Expand Services w/ Kirstin Reeder
04/23/2025
Tax Planning: Maximize Client Value, Expand Services w/ Kirstin Reeder
In this episode of Building the Premier Accounting Firm, Kirstin Reeder, founder and CEO of Purple Sapphire Business Solutions, shares her journey from stay-at-home mom to EA, offering specialized bookkeeping and tax services. Discover how she balances family and business, sets boundaries, and leverages networking to grow her firm. Key Takeaways: 🤝 Leverage networking and referrals for client acquisition in bookkeeping and tax services. ⏰ Set clear boundaries and manage scope creep to maintain work-life balance. 💡 Offer tiered tax planning services to cater to different client needs. 🛠️ Utilize automation tools like TaxDome to streamline workflows and improve client communication. Featured Quotes: “I love my job. If I could, I would be probably doing, you know, working 50 to 60 hours a week.” - Kirstin “My life completely changed when I started my business because I was able to surround myself with people who get it.” - Kirstin “There’s a little bit more control over your tax situation when you own a business or have real estate investments or things like that.” - Roger Behind the Story: Kirstin Reeder’s journey into accounting began with a high school class and took a detour through motherhood and homeschooling. Later in life, she found her way back to her passion, becoming an Enrolled Agent and specializing in bookkeeping and tax services for the travel and tourism industry. Her story illustrates the flexibility and opportunities available in the accounting profession, as well as the importance of community and setting boundaries. Conclusion: Thank you for listening to another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can follow in Kirstin Reeder’s footsteps and start a thriving accounting firm of your very own, connect with Universal Accounting Center’s team at 435-344-2060. Sponsors: Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: The Tax Pros BFF is in beta mode right now, and we are looking for testers. If you would like to get on our interest list, to either be a beta tester or to receive information about the launch, visit www.taxprosbff.com Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a today: – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to your services effectively and get the clients you deserve. This is a webinar you don’t want to miss. and how you can use it to position yourself as the Premier Accounting Firm in your area. This is a must-see presentation so get ready to take some great notes. In addition to becoming an author, see what you can do to follow the . After more than 40 years we’ve identified the best practices of successful accountants and this is a presentation we are happy to share. Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center. It’s here you can become a: Next, join a group of like-minded professionals within the accounting community. Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business. Topical Newsletters: Lastly, get your to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company’s Value. For Additional FREE Resources for accounting professionals Be sure to join us for , the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss. Remember this, . Listen to our next episode and be sure to . Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at or call us at 8012653777
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This Week on BPAF : Kirsten Reeder
04/21/2025
This Week on BPAF : Kirsten Reeder
Join us this Wednesday for a new episode where Roger discusses tax planning with Kirsten Reeder
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Rewind : Becoming a Progressive Accountant w/ Twyla Verhelst
04/19/2025
Rewind : Becoming a Progressive Accountant w/ Twyla Verhelst
As we work with our clients, do they see us as forward thinking? Are the meetings with us inspiring and engaging to help them use the accounting information they are receiving to make well informed business decisions? Are we leveraging technology to provide our clients the cutting edge services that will help us stand out as the premier accounting service?
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Accidental CFO? How Charles Leikauf Escaped the Corporate World
04/16/2025
Accidental CFO? How Charles Leikauf Escaped the Corporate World
In this episode of Building the Premier Accounting Firm, host Roger Knecht interviews Charles Leikauf, known as the accidental fractional CFO, about transitioning from corporate finance to helping accounting firms offer CFO services. They discuss key strategies for marketing, pricing, and delivering high-value CFO services, plus how to avoid scope creep and build client relationships. Key Takeaways: 👂 Listen to your spouse: Their insights can lead to unexpected opportunities. 💼 Clearly define your CFO services: Focus on cash flow, capital, and business model improvements. 🚫 Prevent scope creep: Set expectations upfront during the sales process and maintain a peer-to-peer relationship. 🎯 Market the outcome, not just the service: Sell the value and impact of CFO services on clients’ lives. 🚀 Believe in yourself: Take the leap and explore new opportunities, even if they seem daunting. Featured Quotes: “How do I make value, and I need to go to the things that are scary, right?” - Charles {{05:25}} “There are no CFO police, right? There is no CFO standard service.” - Charles {{17:26}} “If you don’t go out there and if you give it a shot, you don’t know if it’s for you.” - Charles {{43:17}} Behind the Story: Charles’s accidental entry into the world of fractional CFO services highlights the importance of being open to new possibilities and trusting your instincts. His story underscores that sometimes the most rewarding opportunities arise from unexpected sources, like a nagging spouse or a random Facebook request. It demonstrates the transformative impact of CFO services on small businesses, turning financial anxieties into clear paths for growth and stability. Conclusion: Thank you for joining us on this episode of Building the Premier Accounting Firm with Roger Knecht. For more advice on how to join the powerful wave of fractional CFO services, connect with Universal Accounting’s team at 435-344-2060. Sponsors: Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Our CFO Blueprint 1:1 Coaching Program is where we help people learn how to start, offer and scale their financial services business using Fractional CFO / Advisory services. Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a today: – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. “” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Follow the . This is the proven process to start and build the premier accounting firm in your area. After more than 40 years we’ve identified the best practices of successful accountants and this is a presentation we are happy to share. Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve. to see this presentation and learn what you can do today to identify and engage with your ideal clients. Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center. It’s here you can become a: Next, join a group of like-minded professionals within the accounting community. Register to attend and Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business. Topical Newsletters: Lastly, get your to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company’s Value. For Additional FREE Resources for accounting professionals Be sure to join us for , the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss. Remember this, . Listen to our next episode and be sure to . Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at or call us at 8012653777
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This Week on BPAF : Charles Leikauf
04/14/2025
This Week on BPAF : Charles Leikauf
Join us this Wednesday for a new episode where Roger discusses fractional CFO with Charles Leikauf.
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Rewind : Are We Really Helping Our Clients? w/ Geraldine Carter
04/12/2025
Rewind : Are We Really Helping Our Clients? w/ Geraldine Carter
Roger and Geraldine each have a similar belief when it comes to working with accounting clients.
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Marketing vs. Sales: Where Accountants Go Wrong w/ Kenny Harper
04/09/2025
Marketing vs. Sales: Where Accountants Go Wrong w/ Kenny Harper
In this episode of Building the Premier Accounting Firm, Kenny Harper of Growth Amplifiers joins Roger Knecht to discuss the nuances of marketing and sales, emphasizing the importance of niching, understanding the customer journey, and sharing value to attract and retain ideal clients for accounting, bookkeeping, and tax businesses. Kenny shares actionable strategies to amplify your firm’s reach and impact. Key Takeaways: Understand the distinction between marketing (attracting ideal clients) and sales (helping clients achieve their goals). Share the full range of your services with clients; don’t assume they know what you offer. Niche your marketing to resonate with specific industries or client types for better engagement. Focus on building relationships and guiding clients through a journey, rather than pushing for a quick sale. Seek fresh perspectives to identify blind spots and optimize your marketing and sales efforts. Featured Quotes: “Clients don’t know what they don’t know.” - Roger Knecht [09:46] “Sales is simply just helping people get that value.” - Kenny Harper [14:23] “You don’t have to niche your whole business, but you should consider niching your marketing.” - Kenny Harper [26:05] Behind the Story: Kenny Harper’s path from recording bands to optimizing marketing strategies for business advisors offers a unique perspective on growth. His early struggles in the music industry taught him the importance of the business side of passion, shaping his approach to helping others amplify their impact. Thank you for joining us for this enlightening episode of Building the Premier Accounting Firm with Roger Knecht. For additional help and resources for improving your marketing, sales, and ability to build relationships at your accounting firm, call 435-344-2060 to connect with Universal Accounting’s team. Sponsors: Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: The Advisors Playbook - Learn how to attract and enrol more ideal customers: Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a today: – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to your services effectively and get the clients you deserve. This is a webinar you don’t want to miss. and how you can use it to position yourself as the Premier Accounting Firm in your area. This is a must-see presentation so get ready to take some great notes. In addition to becoming an author, see what you can do to follow the . After more than 40 years we’ve identified the best practices of successful accountants and this is a presentation we are happy to share. Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center. It’s here you can become a: Next, join a group of like-minded professionals within the accounting community. Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business. Topical Newsletters: Lastly, get your to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company’s Value. For Additional FREE Resources for accounting professionals Be sure to join us for , the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss. Remember this, . Listen to our next episode and be sure to . Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at or call us at 8012653777
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This Week on BPAF : Kenny Harper
04/07/2025
This Week on BPAF : Kenny Harper
Join us this Wednesday for a new episode where Roger discusses marketing and sales with Kenny Harper
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Rewind : Life Changing Moments That Make Us Pivot w/ Veronica Sagastume
04/05/2025
Rewind : Life Changing Moments That Make Us Pivot w/ Veronica Sagastume
For some starting an accounting business is out of necessity. Perhaps it is unexpected or even wanted but when life happens we sometimes need to make the most of the situation. With that in mind listen as Veronica shares her story and how she can look back with gratitude.
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5 Steps to Financial Transparency in Your Business w/ Greg Kyte
04/02/2025
5 Steps to Financial Transparency in Your Business w/ Greg Kyte
In this episode of Building the Premier Accounting Firm, host Roger Knecht sits down with guest Greg Kyte to explore the intricacies of fractional CFO work, fraud prevention, and the unexpected intersection of accounting and comedy. Greg shares his unique career journey and provides actionable insights for accounting professionals looking to protect their clients and enhance their service offerings. Key Takeaways in This Episode: ✅ Prioritize transparency and accountability in all financial dealings to build trust with clients and prevent fraud. 🏢 Implement robust internal controls, including separation of duties, to safeguard assets and prevent abuse. 🎭 Make financial data engaging and understandable for clients, tailoring communication to their needs and interests. 🤝 Network with professional organizations to expand your knowledge, gain job opportunities, and build valuable relationships. 🛡️ Continuously refine your business model and processes to minimize risk and maximize efficiency. Behind the Story: Greg Kyte’s journey from middle school math teacher to CPA and fractional CFO is anything but ordinary. His experience in his mother’s pharmacy ignited his passion for bookkeeping, while his stand-up comedy background gives him a unique perspective on the world of finance. Together, these experiences inform his approach to client relationships, fraud prevention, and the art of making complex financial data accessible and engaging. To learn more about how you can follow in Greg’s footsteps and start an accounting firm of your own, regardless of your background, call 435-344-2060. Sponsors: Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a today: – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to your services effectively and get the clients you deserve. This is a webinar you don’t want to miss. and how you can use it to position yourself as the Premier Accounting Firm in your area. This is a must-see presentation so get ready to take some great notes. In addition to becoming an author, see what you can do to follow the . After more than 40 years we’ve identified the best practices of successful accountants and this is a presentation we are happy to share. Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center. It’s here you can become a: Next, join a group of like-minded professionals within the accounting community. Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business. Topical Newsletters: Lastly, get your to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company’s Value. For Additional FREE Resources for accounting professionals Be sure to join us for , the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss. Remember this, . Listen to our next episode and be sure to . Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at or call us at 8012653777
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This Week on BPAF : Greg Kyte
03/31/2025
This Week on BPAF : Greg Kyte
Join us this Wednesday for a new episode where Roger discusses anxiety, failure, and fraud with Greg Kyte
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Rewind : Passion and Gratitude Does Pay Off When Building the Business w/ Natalia Zacharin
03/29/2025
Rewind : Passion and Gratitude Does Pay Off When Building the Business w/ Natalia Zacharin
For some the idea of starting an accounting business is the furthest thing from their mind then life is thrust upon them.
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End Burnout: Andrew O’Brien’s Simple Steps for Accounting Firm Owners
03/28/2025
End Burnout: Andrew O’Brien’s Simple Steps for Accounting Firm Owners
In this episode of Building the Premier Accounting Firm, host Roger Knecht interviews Andrew O’Brien, the Mindblowing Coach, about stress and burnout management for accounting professionals. They explore the science behind stress, debunk misconceptions, and provide actionable tips for a healthier, more balanced life. 💪 Key Takeaways: Recognize the difference between real and perceived stress to better manage your reactions. 🧠 Implement deep breathing and hydration techniques to quickly signal your brain for homeostasis. 💧 Prioritize sleep and nutrition to optimize brain health and nervous system function. 😴 Incorporate gratitude and fun activities into your daily routine to boost positive hormones. 😄 Connect with yourself and your environment to align actions with values, preventing burnout. 🧘 Featured Quotes: Andrew O’Brien: “Stress is a part of us… We are human. We have a brain… we’re never going to be able to get rid of our stress response.” Roger Knecht: “You are enough. There isn’t anything that’s lacking. You’re not broken. You are enough. You are a good person.” Andrew O’Brien: “It just takes one, one, one small step to start this journey… You are going to get back to more of that flow state which is the goal of life.” Top 3 Highlights: Real vs. Perceived Stress: Identify and filter out perceived threats. 🚫 The O’Brien 10: Implement practical techniques for stress relief and brain health. ✅ Self-Compassion: Acknowledge your humanity and practice kindness towards yourself. ❤️ Thanks for joining us on this episode of Building the Premier Accounting Firm. For more insights on how you can start and efficiently run your business, contact our team at 435-344-2060. Sponsors: Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Schedule a free stress relief strategy call with Andrew & download the stress relief tips, The O’Brien 10: Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a today: – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to your services effectively and get the clients you deserve. This is a webinar you don’t want to miss. and how you can use it to position yourself as the Premier Accounting Firm in your area. This is a must-see presentation so get ready to take some great notes. In addition to becoming an author, see what you can do to follow the . After more than 40 years we’ve identified the best practices of successful accountants and this is a presentation we are happy to share. Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center. It’s here you can become a: Next, join a group of like-minded professionals within the accounting community. Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business. Topical Newsletters: Lastly, get your to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company’s Value. For Additional FREE Resources for accounting professionals Be sure to join us for , the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss. Remember this, . Listen to our next episode and be sure to . Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at or call us at 8012653777
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This Week on BPAF : Andrew O'Brien
03/27/2025
This Week on BPAF : Andrew O'Brien
Join us this Friday for a new episode where Roger discusses mastering your stress with Andrew O'Brien.
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3 Ways Strong Client Relations Boost Accounting Profits w/ Nolan Bradbury
03/26/2025
3 Ways Strong Client Relations Boost Accounting Profits w/ Nolan Bradbury
In this episode of Building the Premier Accounting Firm, Nolan Bradbury of Bradfield Accounting joins Roger Knecht to discuss the critical importance of strong client-accountant relationships, moving beyond transactional interactions, and leveraging financial reports to drive business growth. They explore the value of providing advisory services, KPIs, and the essential role of accountants as translators, ensuring business owners understand their financial data and make informed decisions. Key Takeaways: Prioritize client relationships: Build connections that go beyond basic accounting to understand clients’ needs and pain points. Translate financial language: Communicate clearly and avoid accounting jargon to make financial information accessible. Focus on key performance indicators (KPIs): Identify and track the metrics that truly drive business success, not just financial statements. 📊 Move into advisory services: Offer strategic advice and guidance to help clients grow and achieve their business goals. 🚀 Understand the Rule of 3 and 10: Recognize that scaling requires adapting systems and processes at each growth stage. Featured Quotes: Nolan: “You have to connect with the person on a level that is beyond just the accounting… For a relationship to be an actual relationship, you have to have more than one person show up and want it to be a relationship.” Nolan: “When people come to you to hire you for bookkeeping or tax, they’re not actually hiring you for bookkeeping or tax… What they’re actually looking for is the strategy that comes from those things.” Nolan: “The customer won’t care more than you care… They’re never going to care more than you are or get more excited about the information than you do now.” Thank you for joining us for this episode of Building the Premier Accounting Firm. If you’re ready to start your own firm or implement the strategies Nolan Bradbury shared in this episode at your current role, contact our team at 435-344-2060. Sponsors: Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a today: – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to your services effectively and get the clients you deserve. This is a webinar you don’t want to miss. and how you can use it to position yourself as the Premier Accounting Firm in your area. This is a must-see presentation so get ready to take some great notes. In addition to becoming an author, see what you can do to follow the . After more than 40 years we’ve identified the best practices of successful accountants and this is a presentation we are happy to share. Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center. It’s here you can become a: Next, join a group of like-minded professionals within the accounting community. Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business. Topical Newsletters: Lastly, get your to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company’s Value. For Additional FREE Resources for accounting professionals Be sure to join us for , the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss. Remember this, . Listen to our next episode and be sure to . Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at or call us at 8012653777
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This Week on BPAF : Nolan Bradbury
03/24/2025
This Week on BPAF : Nolan Bradbury
Join us this Wednesday for a new episode where Roger discusses client relationships with Nolan Bradbury
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Rewind : Being a Disruptor as an Accounting Professional w/ Ryan Lazanis
03/22/2025
Rewind : Being a Disruptor as an Accounting Professional w/ Ryan Lazanis
Listen as Ryan and Roger discuss why and how you can become a disruptor within the space of accounting to find and retain new clients.
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Smart Finance: Leveraging Fractional CFOs for Maximum Impact w/ Shena White
03/21/2025
Smart Finance: Leveraging Fractional CFOs for Maximum Impact w/ Shena White
In this episode of “Building the Premier Accounting Firm,” Shena White, an award-winning contractor and wealth efficiency expert, shares her journey into accounting after an embezzlement incident, leading her to specialize in CFO and advisory services for small businesses. Discover key strategies for financial management, tax planning, and safeguarding your business during economic downturns. This episode provides actionable insights for accounting professionals and business owners alike. Key Takeaways: Understand the role of a fractional CFO in providing financial insight beyond bookkeeping and tax preparation. Implement strategies for building cash reserves and securing lines of credit to protect your business during downturns. Prioritize open communication and trust with clients to address personal and business challenges effectively. Align tax planning with long-term business goals, considering exit strategies and potential sale scenarios. Recognize the importance of playing both “offense” (sales) and “defense” (financial management) in business. Thank you for listening to this episode of Building the Premier Accounting Firm. For more strategies for growing your accounting firm through advisory services, call our team at 435-344-2060. Sponsors: Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Check out her Contractor Cash Club: Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a today: – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. “” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Follow the . This is the proven process to start and build the premier accounting firm in your area. After more than 40 years we’ve identified the best practices of successful accountants and this is a presentation we are happy to share. Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve. to see this presentation and learn what you can do today to identify and engage with your ideal clients. Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center. It’s here you can become a: Next, join a group of like-minded professionals within the accounting community. Register to attend and Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business. Topical Newsletters: Lastly, get your to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company’s Value. For Additional FREE Resources for accounting professionals Be sure to join us for , the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss. Remember this, . Listen to our next episode and be sure to . Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at or call us at 8012653777
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This Week on BPAF : Shena White
03/20/2025
This Week on BPAF : Shena White
Join us this Friday for a new episode where Roger discusses better serving your clients through advisory services with Shena White
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Are Referrals Enough for Accounting Firms? w/ Apoorv Dwivedi
03/19/2025
Are Referrals Enough for Accounting Firms? w/ Apoorv Dwivedi
Join Roger Knecht and guest expert Apoorv Dwivedi of Fixyr Marketing as they explore effective marketing strategies for accounting professionals on this episode of Building the Premier Accounting Firm. This episode delves into creating sustainable revenue opportunities, implementing balanced lead generation approaches, and measuring marketing success in the accounting industry. Learn how to transform your firm’s marketing from passive referrals to proactive growth strategies. In This Episode: Learn how to define marketing for accounting success, develop effective lead generation strategies, and implement measurable marketing tactics that drive results. Discover the balance between traditional referral marketing and modern lead generation techniques, while understanding crucial performance metrics for your firm’s growth. Key Takeaways: 💡 Define marketing as all actions creating revenue opportunities for your accounting firm. 🎯 Develop a balanced lead generation approach, combining referral strategies with hunting or fishing techniques. 📊 Track key performance indicators (KPIs) like leads generated per channel, cost per lead, and cost per acquisition to measure marketing effectiveness. 🌱 Nurture client relationships consistently to maintain top-of-mind awareness and encourage repeat business. 🛠️ Implement a strategic marketing plan with regular check-ins to avoid the common trap of delayed or abandoned marketing efforts. Thank you for joining us on this episode of Building the Premier Accounting Firm. For more tips on lead generation and how to grow your business, call our team at 435-344-2060. Sponsors: Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Get your free Marketing Gap Analysis. In under 15 minutes this assessment will reveal the strengths and gaps in your marketing compared to the best-in-class standards for accounting, bookkeeping, tax, CAS and business advisory firms,along with recommendations on what you can do to improve.Get started now at Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a today: – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. “” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Follow the . This is the proven process to start and build the premier accounting firm in your area. After more than 40 years we’ve identified the best practices of successful accountants and this is a presentation we are happy to share. Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve. to see this presentation and learn what you can do today to identify and engage with your ideal clients. Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center. It’s here you can become a: Next, join a group of like-minded professionals within the accounting community. Register to attend and Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business. Topical Newsletters: Lastly, get your to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company’s Value. For Additional FREE Resources for accounting professionals Be sure to join us for , the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss. Remember this, . Listen to our next episode and be sure to . Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at or call us at 8012653777
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This Week on BPAF : Apoorv Dwivedi
03/17/2025
This Week on BPAF : Apoorv Dwivedi
Join us this Wednesday for a new episode where Roger discusses marketing and lead generation with Apoorv Dwivedi.
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Rewind : Seeing Abundance When Selling Your Accounting Services w/ Michelle Weinstein
03/15/2025
Rewind : Seeing Abundance When Selling Your Accounting Services w/ Michelle Weinstein
Selling accounting services can be fun and when you combine passion with an abundant mindset there is no stopping your potential to build your business.
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