Rewind : Payroll, a Profitable Service That Is Often Overlooked w/ Scott Nelson
Building the Premier Accounting Firm
Release Date: 11/22/2025
This Week on BPAF : Ken LaCroix
Building the Premier Accounting Firm
Join us this Wednesday for a new episode where Roger discusses implementing adisory services in your accounting practice with Ken LaCroix.
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Rewind : What Story Are You Telling? w/ Aleya Harris
Building the Premier Accounting Firm
Join us as we revisit this conversation from 2021! Why is it we each enjoy a great story? From plays, to shows and movies we are drawn to stories we relate to, in fact, we are especially drawn to those we can see ourselves relating to the heroes. So how does this apply to marketing accounting services? Listen as Aleya and Roger discuss a proven framework that you can apply story telling principles to the narrative we tell in our marketing to help clients relate better to what we do and how in time it can benefit them. It’s time to grow the business, help the clients we have and empower...
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3 Ways To Attract High-Value Accounting Clients w/ Marie Torossian
Building the Premier Accounting Firm
Roger Knecht is joined by Marie Torossian, founder of The Profit Lab, to discuss strategies for accounting professionals to grow successful businesses on the latest episode of Building the Premier Accounting Firm. They cover topics from differentiating services like CFO advisory and coaching to attracting high-value clients with strong growth mindsets, emphasizing the importance of clear communication and accountability. In This Episode: 00:00 Introduction and Torossian’s Background 02:08 Path to Entrepreneurship 05:30 Profit Lab’s Genesis and Separation 09:14 Coaching, Advisory, and...
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This Week on BPAF : Marie Torossian
Building the Premier Accounting Firm
Join us this Wednesday for a new episode where Roger discusses taking action with Marie Torossian.
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Rewind : Yep, from Bartender to Tax & Accounting Specialist w/ Alyssa Lang
Building the Premier Accounting Firm
Join us as we revisit this conversation from 2021! Listen as Alyssa shares her story along with the lessons learned to build a successful accounting business. Alyssa and Roger discuss the unforeseen challenges and the corresponding solutions to address each. From workflow, systems to client relations and everything in between. Consider this, finding someone to be front facing and interacting with clients in a way that meets our expectations and standards can be a hard, but they do exist. We can build a business that thrives without us working within it doing the day-to-day tasks....
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The Secret to Explaining Your Accounting Pricing w/ Laura Shepherd
Building the Premier Accounting Firm
On this edition of Building the Premier Accounting Firm, Roger Knecht and Laura Shepherd, founder of Momentum BK, discuss pricing strategies for accounting firms, focusing on Shepherd’s “Pricing with Purpose” philosophy. Learn how to categorize services, build confidence, and avoid common pricing pitfalls to grow your accounting business. In This Episode: 00:00 Introduction to Pricing with Purpose 03:49 Categorizing Accounting Services for Pricing 08:42 Deep Dive into Service Categories 14:43 Mindset Shift for Accounting Professionals 19:05 Real-World Pricing Success Stories 24:38...
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This Week on BPAF : Laura Shepherd
Building the Premier Accounting Firm
Join us this Wednesday for a new episode where Roger discusses pricing with purpose with Laura Shepherd.
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Rewind : Helping Business Owners Go From A Job To A Lifestyle w/ Ken Mann
Building the Premier Accounting Firm
Join us as we revisit this conversation from 2021! There are 3 key elements when explaining accounting services so that business owners can understand the value of the work we do, and Ken helps us understand why we need to emphasize each of them in our marketing. As Ken and Roger speak, we are also reminded that this is a personal business. Even more important than the accounting skills we use to take care of our clients it’s the relationships we build that are equally important. Consider this, Ken shares an interesting perspective, think of tax like this: “Taxes I like the report...
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Why Most Accountants Fail to Scale (And How to Fix It) w/ Lahari Neelapareddy
Building the Premier Accounting Firm
In this episode of Building the Premier Accounting firm, host Roger Knecht discusses building a premier accounting firm with guest Lahari Neelapareddy, founder of Tax Hero and LN Accounting Advisors. They cover Lahari’s journey from public accounting to specializing in e-commerce and consumer packaged goods, emphasizing the value of niche marketing and advisory services over traditional compliance work. Lahari shares insights on sustainable growth, avoiding burnout, and the importance of continuous learning for accounting professionals. In This Episode: 00:00 Introduction and Guest Spotlight...
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This Week on BPAF : Lahari Neelapareddy
Building the Premier Accounting Firm
Join us this Wednesday for a new episode where Roger discusses starting businesses with Lahari Neelapareddy
info_outlineJoin us as we revisit this conversation from 2021!
Let’s do the math, identify the opportunity, and determine the how best to complement the accounting services offered to profitably meet the demand.
When working with small business owners it’s often assumed that payroll will be included as part of the accounting services provided, so what is your answer or solution?
Often, cash flow management and payroll are the two most common challenges faced by business owners. Are you prepared to meet that demand to grow your business and get the clients you deserve?
Let’s talk about a tech stack and love languages.
This is an episode you don’t want to miss. Listen as Scott Nelson and Roger Knecht discuss the business of accounting in a new light. This is one you’ll enjoy!
Your Host: Roger Knecht, president of Universal Accounting Center
Guest Name: Scott Nelson
Scott is a pioneering leader with a rare gift for connecting people together to accomplish unique and exciting tasks. He has successfully founded a socially beneficial investment fund, raised over $600,000 for charitable organizations, and launched no less than seven different community groups. Professionally, Scott uses his pioneering leadership to create partnerships with accounting professionals and their firms, helping them to launch or grow their business through Patriot’s software.
Patriot provides fast, easy, and affordable accounting and payroll software for small businesses and their accountants. Why? After a rough start-up experience, Patriot knows firsthand what small businesses need in order to break through and achieve success. So Patriot created
a software service to help you keep the two things you don’t have enough of–time and money.
Sponsors:
- Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.
Offers:
Patriot is best known for its payroll software and is growing rapidly through its partner program for accounting professionals. See why so many accountants and bookkeepers choosing Patriot today!
Take the time to review the Turnkey Business Plan for accounting professionals. As such you’ll see how to effectively start and build the premier accounting firm in your area. In addition to the obvious also consider becoming for your clients a Profit & Growth Expert. Learn the effective ways to market and sell accounting service to go your business with new clients. Also go beyond traditional accounting services to also become for your clients the trusted strategic advisor they need today, their Profit & Growth Expert.
Mentioned in the episode is the book “Love Languages”, understand YOUR love language preference today! Also Leadership and Self-Deception, what are we really doing and saying.
For Additional FREE Resources for accounting professionals check out this collection HERE!
Remember this, Accounting Success IS Universal.
Listen to our next episode and be sure to subscribe.
For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777