loader from loading.io

Your Money Mindset w/ Melissa Houston

Building the Premier Accounting Firm

Release Date: 03/30/2022

Improving the Client’s Quality of Life w/ Steve Pipe show art Improving the Client’s Quality of Life w/ Steve Pipe

Building the Premier Accounting Firm

In this episode, Roger and Best-Selling author and former UK Entrepreneur of the Year, Steve Pipe, discuss the importance and role that accountants and wealth managers play in creating a good quality of life for their clients.  Steve shares his personal story of how he helped his dad, a printer who felt overwhelmed by the shift in technology in the industry, retire early by creating a personal balance sheet for him.  They also discuss why as an accountant you should always give one-page summaries to your clients and much more  Your Host: , president of Guest Name: Steve Pipe...

The Science of Effective Communication w/ John Bates show art The Science of Effective Communication w/ John Bates

Building the Premier Accounting Firm

In our latest podcast this week,  Roger Knecht speaks with Leadership Communications Expert, John Bates on the power and the science of effective communication. You will learn how you can inspire others through the way you communicate and how learning to communicate effectively can lead to personal growth and development and make you a better leader. If you’re a public speaker, you’ll also learn what it takes to deliver a world class TED talk and how to make an emotional connection with your audience. ‘Communicating with human beings is not logical but biological.’ - John Bates...

Leveraging Your LinkedIn Profile w/ Donna Serdula show art Leveraging Your LinkedIn Profile w/ Donna Serdula

Building the Premier Accounting Firm

Are you leveraging your online presence to get the clients you deserve? In this week’s episode, Roger Knecht speaks to Donna Serdula on how to leverage your LinkedIn profile, LinkedIn best practices, how to brand your LinkedIn so that you are seen by your target audience, how to build and leverage your LinkedIn connections and much more. Listen in and learn why your LinkedIn is so important to your end goal as a professional or as a business, and how to set up your profile the right way.  Get ready to take some great notes, in fact, have your Linkedin profile up and ready to work on as...

21-Second-Habits w/ Blaine Oelkers show art 21-Second-Habits w/ Blaine Oelkers

Building the Premier Accounting Firm

In this week’s episode, Roger Knecht speaks to Blaine Oelkers on 21-second-habits. In the conversation, Blaine gives tips on how you can create habits that bring success and results instantly and stick with them for a lifetime. Learn ways of how to personally implement and get the right stuff done.  Get insights on the power of the mind. What you find in the mind is very important, hence one should be careful not to fill it with negative thoughts.  Your Host: , president of Guest Name: Blaine Oelkers   Blaine Oelkers is America’s only Chief Results Officer and a...

Understanding Cash Flow w/ Michael Jones show art Understanding Cash Flow w/ Michael Jones

Building the Premier Accounting Firm

In this week’s episode, Roger Knecht speaks to Michael Jones on cash flow, providing great quality products or services and building a relationship with your clients or customers. Michael gives tips on how to come up with policies in the business to help come up with solutions or reforms for the issues encountered in business while handling clients.  Michael also talks about mental health awaressness while running businesses. He offers tips on how to deal with such a situation. He addresses the need to be able to be, if nothing else, more sensitive and aware and be willing to talk about...

Grow your Business Using WTS Method w/ Josh Fonger show art Grow your Business Using WTS Method w/ Josh Fonger

Building the Premier Accounting Firm

In this week’s episode, Roger Knecht speaks to Josh Fonger on some insights regarding coaching from a practical level.  Josh points out the benefit of hiring people to do some of the work they are experienced in so you as the business owner can focus on more revenue producing things or what you enjoy doing. This helps  grow a company and through systems liberate ourselves from the day-to-day operations of the company and at the end of the day, the business becomes self-sustaining.  Josh also speaks on time management urging us to recognize certain times of the day when we are...

The 5 Secret Fears of Failing in Business w/ Illens Dort show art The 5 Secret Fears of Failing in Business w/ Illens Dort

Building the Premier Accounting Firm

In this week’s episode, Roger Knecht and  Iilens Dort discuss how business is about people, helping people, improving people and making people better. They point out how people are  resources in business  that need to be leveraged and inspire them to be great leaders. Individuals are a great asset in our business and lives hence why it is important to be good to people.  Dort speaks of the need to give back to society so as to take the blessings we’ve received and help  those that are not able, this could in turn be something positive down the road.  He also...

Using Technology for Business w/ Chris Paolucci show art Using Technology for Business w/ Chris Paolucci

Building the Premier Accounting Firm

In this week’s episode, Roger Knecht speaks to Chris on using technology to improve your business. Technology can be overwhelming for some individuals but getting to understand the best timing to implement it in the business and using the right one makes a great difference. Chris explains the different software applications that you can adopt to efficiently do your work and be that hero who brings solutions to their clients.  Your Host: , president of Our Guest: Chris is the alliance manager in the mid market space for .  He has been working in the financial technical space for...

Pricing with Confidence w/  Melanie Power & Andrew Robinson show art Pricing with Confidence w/ Melanie Power & Andrew Robinson

Building the Premier Accounting Firm

In this week’s episode, Roger Knecht speaks to  Melanie Power and Andrew Robinson, founders of the global movement for bookkeeper revolution. Melanie is well known for her role at Xero as the head of bookkeeping and growing her own practice to 120 clients in a year. Andrew is a chartered accountant who has transitioned his own mid tier accounting firm from compliance to advisory work tripling his revenue with one third of the clients. He is designing systems that help businesses track their records so they can normalize the tax they pay. In their conversation, Melanie and Andrew share...

Advisory Services w/ Joe Woodard show art Advisory Services w/ Joe Woodard

Building the Premier Accounting Firm

Roger and Joe discuss things  you can do in business to make sure you are going  beyond just providing financial reports but literally stepping into your clients world and helping them do things that can ultimately help them with succession planning.    Learn about the six disciplines of advisory from this conversation Financial advisory Technology advisor Operational advisor Knowledge advisor In this episode, you will learn about data information knowledge and wisdom and that road that you play as you help your clients. Joe also speaks on the importance of attending...

More Episodes

This is a conversation that everyone will be able to relate to.  Roger and Melissa keep it professional but will also make this personal.  We each have destructive stigmas that we deal with that hold us back, especially when it comes to money.  In fact, everyone has a unique money story.

As accounting professionals are we inspiring and empowering our clients to be financially successful?

It’s not enough that we provide, we also need to be willing to teach business owners, CEO’s their numbers in business so they can create more profit in their business.

Ask yourself this, what are the similarities that exist between therapy and coaching?

They’ll also discuss how we can and should go ALL IN with our company and work ON our business.

Oh, and they’ll also discuss money “mismanagement” and the hole that it can become.  Just because we’re accountants doesn’t necessarily mean we are perfect, great, or even good with our own money management, or should it?

Have you at times felt like you are living with the imposter syndrome as an accountant?

Sit back and enjoy this next conversation.

Your Host: Roger Knecht, president of Universal Accounting Center

Guest Name: Melissa Houston

Melissa Houston is the founder of The Fractional CFO Agency, a columnist at Forbes.com, and the host of The Business Society podcast. A licensed Chartered Professional Accountant (CPA), she’s a Financial Strategist for CEOs and she helps successful business owners increase their profit margins without having to increase revenue so that they keep more money in their pocket while increasing their personal wealth.

Melissa's seen the bottom and climbed her way back up, she personally and financially bounced back from concealing $100k in personal debt from her husband. She shares her story to remind people that your mistakes don't define you, and as humans, we all make mistakes and can recover from them. Now she uses that to teach entrepreneurs to become financially literate in order to create profit in their businesses.

She has over 20 years of business experience with large and small corporations, government, and not-for-profit industries while specializing in Internal Controls, corporate accounting, budgets, financial reporting, corporate & personal tax, audit, and SR&ED. Melissa enjoys helping business owners build their businesses by increasing

their financial management skills. Your numbers are telling you a story – make sure you are listening to it.

Melissa’s passion is helping business owners go from 6-figure to 7-figure businesses and achieve their personal financial dreams. When Melissa isn’t helping entrepreneurs become better CEO’s of their business, she can be found at the cottage with her husband Jamie, two teen children, and three dogs.


Universal Accounting Center

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.



Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant’s library to provide to have the premier accounting business today:

As was mentioned in the episode, we are and should become for our clients their strategic trusted advisor.  We refer to this as becoming their Profit & Growth Expert following the processes outlined in the Universal Business Builder engagement.  This is a great addition to your firm’s offer, an additional revenue stream, and a client retention service.


For Additional FREE Resources for accounting professionals check out this collection HERE!


Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss.


Remember this, Accounting Success IS Universal.

Listen to our next episode and be sure to subscribe.


For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777