The Secret to Explaining Your Accounting Pricing w/ Laura Shepherd

On this edition of Building the Premier Accounting Firm, Roger Knecht and Laura Shepherd, founder of Momentum BK, discuss pricing strategies for accounting firms, focusing on Shepherd’s “Pricing with Purpose” philosophy. 

Learn how to categorize services, build confidence, and avoid common pricing pitfalls to grow your accounting business.

In This Episode:

00:00 Introduction to Pricing with Purpose
03:49 Categorizing Accounting Services for Pricing
08:42 Deep Dive into Service Categories
14:43 Mindset Shift for Accounting Professionals
19:05 Real-World Pricing Success Stories
24:38 The Importance of Confidence and Explanation
29:45 Entrepreneurial Journey and Gratitude
34:29 Future Goals and Elevating the Profession
38:40 Closing Thoughts and Call to Action
42:45 Podcast Conclusion and Resources

Key Takeaways:

• Assess your services to define clear value for clients.

• Categorize offerings into task management, compliance, and advisory for transparent pricing.

• Adopt an entrepreneurial mindset to confidently set and explain your fees.

• Understand specific client needs and industry compliance for accurate pricing.

• Leverage clear communication to build client trust and increase revenue.

Featured Quotes:

• “If I can’t explain it, it doesn’t exist.” - Laura Shepherd

• “You’re not a bookkeeper. You are an accounting entrepreneur who provides bookkeeping services.” - Laura Shepherd

• “I want to create more opportunities to reach those people where they are.” - Laura Shepherd

Top 3 Highlights:

1. Pricing with Purpose: Understand and articulate the value of your services to clients, moving beyond arbitrary fee setting.

2. Service Buckets: Segment services into necessary, compliance-based, and advisory levels to offer clear, structured pricing.

3. Entrepreneurial Mindset: Adopt the perspective of a business owner to manage profitability and confidently communicate your worth.

Conclusion:

Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger’s team here.

 

Sponsors:

Universal Accounting Center

• Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.

 

Offers:

With the purchase of the Pricing with Purpose Webinar & Workbook ($49.00)

https://momentumbk.com/pricing

And receive the bonus tool of "Pricing with Purpose Checklist".

https://drive.google.com/file/d/1BPqND-4q8cHaY1_KE_5NptxwrWY8DL6r/view?usp=drive_link

 

Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a Profit & Growth Expert today:

• “Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses.

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• “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions.

• “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve.

 

 

In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we’ve identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It’s here you can become a:

 

• Professional Bookkeeper, PB

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Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.

 

• The Accounting & Bookkeeping Tips Facebook Group

• The Universal Accounting Fanpage

• Topical Newsletters:

• Universal Accounting Success

• The Universal Newsletter

 

Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company’s Value.

 

For Additional FREE Resources for accounting professionals check out this collection HERE!

 

Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss.

 

Remember this, Accounting Success IS Universal.

Listen to our next episode and be sure to subscribe.

 

Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback

 

For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777