loader from loading.io

AI & Cashflow: The Unseen Impact on Your Firm’s Future w/ Duane Deason

Building the Premier Accounting Firm

Release Date: 04/22/2026

Why Most Firms Get Their Valuation Wrong w/ Tim Brackney show art Why Most Firms Get Their Valuation Wrong w/ Tim Brackney

Building the Premier Accounting Firm

Welcome to another episode of Building the Premier Accounting Firm with host Roger Knecht. Today, Roger sits down with Tim Brackney to discuss how to build a premier accounting firm, focusing on private equity strategies, firm valuation, and the importance of a clear North Star vision. Learn how Springline Advisory identifies top-tier middle-market advisory businesses by evaluating economic, strategic, and cultural fits, and why a people-first approach is key to success. In This Episode: 00:00 Welcome & Guest Introduction 01:12 Tim’s Journey to Springline 03:19 Springline’s Goal &...

info_outline
Rethinking Accounting Education w/ David Waithe show art Rethinking Accounting Education w/ David Waithe

Building the Premier Accounting Firm

Thank you for joining us for another episode of Building the Premier Accounting Firm. Today, host Roger Knecht and David Waite discuss the evolving accounting profession, focusing on how education must adapt to prepare students for a world with AI and changing job roles. They explore the shift from traditional accounting tasks to advisory services and critical thinking. Episode Navigation: 00:00 Welcome and Introduction 01:02 David’s Accounting Journey 06:53 The Limited Scope of Accounting Education 11:35 The Need for Educational Reform 15:37 Introducing Bookkeeping into Academia 20:01...

info_outline
Rewind : SEO for Accountants & More! w/ Kelly Gonsalves show art Rewind : SEO for Accountants & More! w/ Kelly Gonsalves

Building the Premier Accounting Firm

Join us as we revisit this conversation from 2022! In this episode of Building the Premier Accounting Firm, you’ll learn what you need to do with your online presence to get people to find you and act, to call or book an appointment to meet with you. We all hear it, again and again, there are things we need to have a profitable and effective online presence: Search Engine Optimization (SEO) Writing Content Blogging But what does this all mean and what do we need to do to be relevant and found online.  Roger and Kelly have an in-depth conversation that we all need to hear to leverage...

info_outline
Optimize Your Website for Accounting Leads w/ Wes Towers show art Optimize Your Website for Accounting Leads w/ Wes Towers

Building the Premier Accounting Firm

Roger Knecht and Wes Towers discuss effective marketing strategies for accounting firms, focusing on local presence, niche marketing, and leveraging AI for content creation. Learn how to transform random marketing acts into deliberate growth engines and enhance your firm’s visibility and client acquisition. In This Episode: 00:00 Introduction to Marketing for Accountants 02:52 Leveraging Local Presence and Niching 06:47 Outcome-Focused Marketing Messaging 09:52 Google Business Profile and Reviews 14:11 Marketing Rhythm and Content Creation 19:51 AI in Marketing and Human Connection 26:25...

info_outline
AI & Cashflow: The Unseen Impact on Your Firm’s Future w/ Duane Deason show art AI & Cashflow: The Unseen Impact on Your Firm’s Future w/ Duane Deason

Building the Premier Accounting Firm

Welcome to another episode of Building the Premier Accounting Firm. Today, Roger Knecht and Duane Deason, a seasoned CPA and cost management expert, discuss how accounting firms can provide invaluable cost management services to their clients. This episode explores strategies for optimizing business efficiency, increasing profitability, and leveraging financial data for sustained growth, moving beyond traditional accounting into an advisory role. In This Episode: 00:00 Introduction to Cost Management 02:54 Cost Management for Accountants 06:14 Rethinking Cost Management Strategies 09:29...

info_outline
This Week on BPAF : Duane Deason show art This Week on BPAF : Duane Deason

Building the Premier Accounting Firm

Join us this Wednesday for a new episode where Roger discusses AI and Cashflow with Duane Deason 

info_outline
Rewind : Moving Away From Data Entry w/ Moshe Teitlebaum show art Rewind : Moving Away From Data Entry w/ Moshe Teitlebaum

Building the Premier Accounting Firm

Join us as we revisit this conversation from 2022! Accounting & bookkeeping is made up of processes and systems, prime to be automated.  But what and how is the million-dollar question.  Well, this is a conversation with someone committed to using technology and Artificial Intelligence (AI) to do just that. This is a conversation with the founder of such a company. Listen in as Roger has Moshe share his story and give some insights into the process of leveraging technology to help the accounting profession. Automation and accuracy are our friends!  It removes the pain points...

info_outline
How to Escape the Hourly Billing Trap w/ Jonathan Stark show art How to Escape the Hourly Billing Trap w/ Jonathan Stark

Building the Premier Accounting Firm

In today’s episode of Building the Premier Accounting Firm, Roger Knecht and Jonathan Stark discuss the pitfalls of hourly billing and the significant benefits of shifting to value-based pricing for accounting firms. Learn how to transform your business model, increase profitability, and build stronger client relationships by focusing on client outcomes rather than billable hours. This episode offers practical strategies for making this critical transition and leveraging your expertise effectively. In This Episode: 00:00 Introduction to the Podcast 01:21 The Problem with Hourly Billing 03:31...

info_outline
This Week on BPAF : Jonathan Stark show art This Week on BPAF : Jonathan Stark

Building the Premier Accounting Firm

Join us this Wednesday for a new episode where Roger discusses the mindset around pricing with Jonathan Stark.  

info_outline
Rewind : Selling Accounting Services 2.0 w/ Debra Angilletta show art Rewind : Selling Accounting Services 2.0 w/ Debra Angilletta

Building the Premier Accounting Firm

Listen as two expert salespeople share their insights; the key elements needed to close the deal and get the clients you deserve.  Debra and Roger offer actionable steps that any accounting professional can take to comfortably use to get the next new client. This is an energetic conversation that you are sure to enjoy and use to improve your sales processes.  Get ready to take some good notes on topics ranging from: Identifying and using your Inside Voice – your inner voice Sales make the work go round, consider it first things first when it comes to your business. Sales are the...

info_outline
 
More Episodes

Welcome to another episode of Building the Premier Accounting Firm. Today, Roger Knecht and Duane Deason, a seasoned CPA and cost management expert, discuss how accounting firms can provide invaluable cost management services to their clients. This episode explores strategies for optimizing business efficiency, increasing profitability, and leveraging financial data for sustained growth, moving beyond traditional accounting into an advisory role.

In This Episode:

00:00 Introduction to Cost Management
02:54 Cost Management for Accountants
06:14 Rethinking Cost Management Strategies
09:29 Infrastructure, Process, and Culture
14:26 Cost Cutting and Growth Potential
18:22 AI in Cost Management
24:29 Offering Cost Management Services
33:47 Building a Premier Accounting Firm
36:10 Conclusion and Resources

Key Takeaways:

  • Prioritize operational efficiency and process improvements before considering headcount reductions to avoid a “death spiral.”

  • Utilize existing financial expertise to offer cost management and advisory services, turning financial challenges into growth opportunities.

  • Implement structured approaches to cost analysis, starting with spending patterns, then addressing organizational culture and infrastructure.

  • Explore alternative billing models like a percentage of savings or hourly rates for cost management engagements, ensuring a strong return on investment for clients.

  • Integrate AI strategically into business operations to enhance productivity and optimize cost structures, rather than blindly adopting new technologies.

Story Preview

Join Roger Knecht and Duane Deason as they share how a seemingly clumsy college decision led to a rewarding career in cost management, transforming struggling companies into profitable, nimble powerhouses. Discover how this expert helps businesses find hidden savings and foster a culture of efficiency, ensuring lasting success.

Featured Quotes:

  • “A leaner company, a more efficient company produces better results. So it’s I, you can’t, like an athlete, if you’re bloated and overweight and heavy, you can’t perform as well as when you’re lean and efficient.” — Duane Deason

  • “Cutting costs should not mean the death spiral of the business… Rather, cutting costs should free up the funds needed to actually put towards what are those revenue-producing activities.” — Roger Knecht

  • “If you can help a client improve their financial position, you have made a client for life.” — Duane Deason

Conclusion:

Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger’s team here.

Sponsors:

Universal Accounting Center

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.

 

Offers:

Get a copy of his book Operationally Svelte: https://efficacygroup.com/company-efficiency-book/

 

Are you ready for a change, both personally and professionally?  Then accept and participate in the Accountrepreneurs Challenge.  This is a FREE opportunity to apply best practices and make this the best year yet in your career.

 

Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This conference is one you don’t want to miss.

 

Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a Profit & Growth Expert today:

  • “Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses.

  • “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles.

  • “Your Strategic Accountant” - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions.

  • Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve.



Follow the Turnkey Business plan for accounting professionals.  This is the proven process to start and build the premier accounting firm in your area.  After more than 40 years we’ve identified the best practices of successful accountants and this is a presentation we are happy to share.  

 

Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve.  GO HERE to see this presentation and learn what you can do today to identify and engage with your ideal clients.

 

Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It’s here you can become a:

 

 

Next, join a group of like-minded professionals within the accounting community.  Register to attend GrowCon and Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.

 

 

Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company’s Value.

 

For Additional FREE Resources for accounting professionals check out this collection HERE!

 

Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss.

 

Remember this, Accounting Success IS Universal.

Listen to our next episode and be sure to subscribe.

 

Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback

 

For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777